Show Appreciation While Helping Your Business with a Corporate Gift Basket Over the years, the gift basket has become an increasingly popular gift. A gift basket looks nice, is practical, and can be customized to the individual. At the same time, corporate gifts have also become increasingly popular. They are a way to show appreciation to clients while also solidifying the business relationship. With those two trends, it is only natural that the corporate gift basket has become very popular gift and business tool.