This is the perfect topic for the first month of a brand new year! Staying late started innocently enough: “If I just stay a little later today, I can catch up’ on this work I haven’t been able to g...

How do you capture the attention of prospective customers in an attention-deficit economy? You don’t have time to do all the networking you need to do. And clients don’t have the time to meet every interesting supplier. The answer: To develop a reputation that will attract clients to you and create a perennial practice.

Once upon a time, business schools taught us classical marketing, strategy, and sales models and defended those models with research and case studies. For today’s entrepreneurial leaders, those approaches may do more harm than good. Leaders who are being pressured to re-energize a fledgling corporate division or want to increase the odds of launching a successful startup cannot afford to ignore this time-tested advice from Guy.