Defining moments that build character often occur in the strangest of places in both our personal and professional life. It is who we become as a result of these experiences - not the experiences themselves - that is most important.

The first real advergame was a customized videogame incorporating brand messages and was distributed on floppy disk by American Home Foods to promote the Chef Boyardee brand during the 80’s. Advergames are used to promote products or services, organizations, and even opinions and viewpoints.

When you are getting started it's so hard to understand the integral role packaging has to play in marketing and selling your product. Put simply, it’s one of the most important product decisions you will have to make. There is a universe of packaging suppliers, materials and even regulations. Not to be overwhelmed, it is easy to navigate if you take it one step at a time. It is a process just like any other component in product development. They key is to know which packaging factors will influence your product’s success --or failure.

When businesses think of team building, business owners usually associate it with building their company’s internal workforce into a lean-mean fighting machine. Team building, however, should be extended to include external relationships such as those with other businesses. Enter joint ventures or JVs for short.

Where do you look to find a sponsor for your meeting or event? How do you go about implementing sponsorship? What makes a sponsorship attractive to the sponsoring party?

Lions, tigers and bears, OH MY! Liars, cheaters and fears, OH MY! It’s, The Walmart TV Network... look up! When my grandson had just started to talk this was one of the first things he sung. Probably because there were so many days that he came to one of the stores while I was at work or someone else in the family was at work he heard it over and over. There was a time during my employ with Walmart that I would not stand for anyone saying anything negative about the company. I would defend the company in every way possible and as sick as it seems I still do. I must still be in denial.