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Top Ten Tips for Book Titles that Sell Well

A clever title is great if it is clear, but a clear title is always preferable. The best? A clear and clever title. A shorter title is better than a longer one. Your reader will spend only four-eight seconds on the cover. While some long titles have succeeded, usually the shorter, the better.


Square Peg in a Round Hole - Being a Creative Artist in the Corporate World

If you're a creative person working in a job where being free-spirited is frowned upon, take heart. You have much to offer the corporate world. It isn't necessary to become a business clone, so maintain your individuality and fit in despite the critics.


Finding the Right Office Space for Your Business

Every successful office manager knows that the office, furniture or equipment is not necessarily the key to prosperity in the workplace, but the people working with them are more important.


Show Me The Green

Today, employers expect us to show up with more knowledge, better information, fresh creativity and vast energy. To show up in those ways we have begun to look deeper and deeper inside our being to come up with our best. And the by-product of all that inner searching is a new expectation about what we want and expect from the companies we work for.


What Is An Affiliate? Can You Really Make Money With No Capital Outlay?

Affiliate marketing is available to everybody. You don't need to be into computers, you don't need to spend huge amounts of time being an affiliate, you don't even need to outlay capital. You just need to understand some basics and be keen to make a bit of extra money.


Burglar-Proofing Your Business - Nine Tips for Business Security

Many business owners take basic steps to protect their business from break-ins, but most don't think a burglary is really likely until it happens to them. Don't wait for a break-in to put a solid business security plan in place. Here are a few tips on how you can protect your business, your employees, and your livelihood from robbery.


Rethinking Corporate Responsibility - A Conversation With Author Christine Arena

Author Christine Arena is the former managing director of Boston-based integrated marketing firm Polese Clancy. In this interview, she provides advice on what organizations can do to meet their corporate responsibility goals.


Architect Client Relationships

An architect's creative vision and aesthetics are often at odds with the client's budget and functional needs. Good architects learn to listen carefully to what the client has to say, temper their own egos and artistic vision and balance both sides of the equation.


Top Ten Oscar Nominees Who Got Their Start on TV

TV has always been a popular stepping stone on the way to Hollywood stardom. The film industry will


Thank You Corporate Gift Baskets

Corporate gift ideas have come a long way from being mere ornamental showpieces. Today, they have a greater significance as they are used to strengthen and foster lasting relationships. There are several different occasions that might call for corporate gifts. Whether it is in sickness, in appreciation, to convey happiness or to offer condolences, there is a right card and a right gift basket to convey all these sentiments. Corporate gift basket ideas are popular because they are not gender specific and are relevant to people of all ages. A corporate gift basket is essentially filled with a range of delicious food items. If a person knows the receiver's preferences, then customized gift baskets can be made to suit their personal tastes, as well.


Heartfelt and Memorable Holiday Toasts

Thank individuals for their contribution to the company. If your group is small, mention each person individually. In larger firms, thank teams or departments who succeeded in special initiatives or projects. Thank your partners and alliances, especially if they are sponsoring your company celebration.


Have You Got Star Potential?

Every day is an opportunity to put your best foot forward and create a loyal following for your business. It's all in the details.


The Changing Face of Business in the 21st Century

Doing business in the 21st century is entirely different than what it was twenty years ago. At that time computers were not a routine part of small business and it was extremely costly to get started in business. If you are thinking of setting up a brick and mortar business, then the costs have escalated in the past two decades, but it is extremely cost effective to start your own online business.


How to Decide What to Pay Your Cleaning Employees

As your cleaning business grows, one of the first things you will have to do is hire employees. Of course, this means that you must decide on how much you are going to pay before you start interviewing and hiring new cleaning staff.


Move it or Lose it!

People today are spending longer hours at work, in front of their computers, just to meet their pressing deadlines and KPIs. As a result, there are more incidents of debilitating back pain, neck ache, headaches, RSI and burnout that are reducing productivity and increasing stress leave.


Designing Custom Binders

Binders are an office staple. Custom binders offer an alternative to the bland styles of basic binders. They also offer a way to add an extra kick to any marketing plan. A custom binder gives a sense of pride and professionalism to any plain binder and add a kick to a presentation. The advanatges of binders are only amplified by cutsomizing them.


POS Scanners

Looking for a way of speeding up the check out process in your supermarket? Point of sale, or POS, scanners will help you a long way. Having barcode or label scanners will take the product and price information and send it directly to the computer and take the money from the customer. These scanners are not just useful in a supermarket or a restaurant, but are also very popular in libraries and companies where they are used to read employee or book information.


Major Elements of Operating Agreement for Limited Liability Companies

Because the Operating Agreement is the most important agreement among the members of a multi-member LLCs, it should be prepared by an experienced business lawyer. A comprehensive Operating Agreement can minimize the risk of future problems and future disputes involving the management of the company.


The Many Woes of an Online Giant

Overstock.com has become something of a darling in the online wholesale world but all is not well. However, Overstock.com has been troubled by shipping problems, legal struggles and an ongoing financial crisis.


Bombed Out With Boomers? Your Package May Be The Problem

Have you recently introduced a product for the 50+ market that isn't selling? Do you have a good product that you know is marketable, but it simply isn’t moving off the shelves? Your package may be the answer.


December's Marketing Magic for New Year Success

Now is a perfect time to reflect on your business and see if it is all that it can be then make positive changes for the upcoming year.


How to Fire Your Boss and be Your Own Boss

Achieve greatness today by firing your boss and becoming your own boss...


Effective Offline Promotion

Although, most of your traffic will still come from search engines and various online promotions, a little effort using traditional media might also bring a large number of visitors to your website.



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