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Open Mouth, Insert Foot!
Even professionals can say something they wish they didn't. It's even more important that executives and managers recognize the importance of what they say, how it may be interpreted and what to do if a mistake is made.
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To Tag Or Not To Tag?
A tagline is a succinct phrase that communicates some of the basics of your brand. Ideally, your tagline is also memorable and helps your target audience relate to your business. If used correctly, a tagline can be a powerful part of your marketing strategy.
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How Nonprofit Organizations Compete
According to the book Successful Marketing Strategies for Nonprofit Organization by Barry McLeish, nonprofit groups compete with each other in roughly four areas - quality of programs or technology, positioning of programs or products, quality of support services and price. Let's take a look at each of these areas and compare them with regard to how a for-profit company competes.
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Uncertainty - The Doorway To Possibilities
Open your mind to see uncertainty as a state of possibility. Limitless possibilities. So often we view uncertainty with dread and anticipation of something negative happening to us. Imagine seeing the potential of limitless possibilities that might result in wonderful things happening. In other words, expect the best instead of expect the worst.
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How To Write Better Ad-Copy
After you've read all the copywriting books for general knowledge - like learning english composition, grammar and syntax - throw away those books and...
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China Investment Information
There are a number of options for investing in China or forming partnerships for business in China. Careful consideration must be given to Chinese regulations and taxations policies.
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A New First Line of Defense
The mugger grabbed the woman’s purse, pushed her against her car, and ran away… straight into a golf cart driven by campus police. The mugger was caught, placed in handcuffs, and held until county sheriff’s deputies arrived to take the miscreant away.
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Banking - Inventory Collateral
Essential reading for business owners. Retired financial executive explains how the banker views your business loan application, and collateral, so you know how to present it. One of a series of articles to help business owners succeed in understanding how to optimize their financing and keep their banker happy!
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A Good Brand Name Commands a Premium
In the long term, the ailing organisation needs to build a strong brand name as it will help
to strengthen the company's future prosperity. The American Marketing Association
defines a brand as a name, term, sign, symbol or design or a combination of them,
intended to identify the goods or services of one seller or group of sellers and to
differentiate them from those of competitors.
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Trading and its Organization
The heart of the market is trading and there’re many principles and dogmas on the basis of which trading is performed. This article will consider the question about the essential ideas of the market participants and their theory of the trading.
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The One Thing!
I recently came across a free service that takes you by the hand and guides you every step of the way, towards building your own unique online business.
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Facts about Vending Machine Business
We have already known that vending machine business is the one of the most profitable home based businesses. But if you decide to start one, you should have a complete picture of vending business and this article will give you the facts about vending machine business before you start one.
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