What do today’s conference attendees want? First, explore the basic types that attend conferences, especially when travel is required. The old paradigm conference attendee is a bit like the good ol’ boy—attending his industry meeting regardless of the time of year, location or quality of the meeting. He just wants to meet with his buddies, network a bit, golf and drink. The conference is his well earned get-away.

If you want to create a miracle and win people over with influence then start praising them for who they are -- what they do -- and what they have.

In today market scenario, people are tending toward ‘No Brand’. To them it is not the brand what matter, but the experience with the product is most sought after why the buy and how branding of your product could be done with these ‘No Brand’ generation is most challenging question in face of today marketer. Here are some of guerilla marketing tactics and strategy discussed by author.

Firstly you should decide your own reasoning behind considering ISO 9001 2000 registration for your organization. Is the number of registrations in your market sector increasing? Are your competitors seeking registration? Are your customers asking about registration?