Do you often do so many things behind the scenes that your customers have no idea how hard you're working for them? Do they know the expertise it takes to get the job done right - or do they think they can do just as good a job as you can, without any education or training at all? Let's do a few things to make it clear to our clients exactly how much value we bring to the table.

Ticket design is often overlooked. Event planners and organizers plan how many tickets they will need for a given event and how to distribute those tickets, but stop short of putting much thought into the ticket design itself. From a branding perspective this is a lost opportunity. Branding is, after all, managing all of the different touch points that an organization has with the public and your tickets are one touch point that all of your customers will come in contact with.