|
Top Ten Tips for Book Titles that Sell Well
A clever title is great if it is clear, but a clear title is always preferable. The best? A clear and clever title. A shorter title is better than a longer one. Your reader will spend only four-eight seconds on the cover. While some long titles have succeeded, usually the shorter, the better.
|
|
Band-aids Don't Cure Stress
I'm all for easing workplace stress and making life more enjoyable. But putting recreation facilities into the workplace to help manage the stress of long working hours is, at best, a band-aid measure and, at worst, harmful. Stress management is a whole-of-life issue and the real benefits of recreation for easing work stress and improving productivity come from creating your own custom-designed recreational experiences in your freely chosen location away from the work environment
|
|
Women Wish to Cut Work Hours
Twice as many women as men wish to cut back on work hours, even at the sacrifice of pay, according to a new study of labor statistics.
|
|
How Nonprofit Organizations Compete
According to the book Successful Marketing Strategies for Nonprofit Organization by Barry McLeish, nonprofit groups compete with each other in roughly four areas - quality of programs or technology, positioning of programs or products, quality of support services and price. Let's take a look at each of these areas and compare them with regard to how a for-profit company competes.
|
|
Why A Business Plan Is So Important For Your Success
If you have decided to start your own business, one of the first things that you need to do is to work on a business plan. A business plan is so important because it actually serves as a compass for the direction your business will take in the future. Having a plan will also help you achieve the things you want to achieve and will help your business to find success as well.
|
|
One Product - Service - Client Does NOT Make A Business
One service, one big client, one product, does not make a one-person business that can thrive. And, it can get you in hot water if your one client with your one product or service is corporate - you start to look too much like an employee to keep the IRS happy.
|
|
Personal Chef Services
In today's constantly on the go society, people want to eat healthy. They don't want to go out, have take out or stop at a local grocery store, however. A personal chef can help.
|
|
What Integrating Your Contact Center Can Do for Business
Between inbound phone calls, email, faxes and Internet customer chats—there are several different channels into your contact center that can be used to increase business. If isolated, both physically and technologically, these channels can end up hindering your company’s growth potential.
|
|
ISO 9000 History
ISO 9000 is an important marketing tool and is recognized world wide. Maintained by the ISO (international standards organization), it is a family of ISO standards for quality management systems. ISO 9000 grew out of British standards institution's BS 5750. The ISO 9000 series are managed by several accreditation and certification bodies. Though the standard was first applied to manufacturing industries, it is now employed across a variety of other types of businesses.
|
|
Associations Must Either Partner or Perish
The reason for any professional or trade association to exist is for the purpose of synergistic and mutual improvement of the persons and organizations involved is a particular industry or profession. I believe an association to be a gathering of people with similar interests and goals. This gathering must be a multi-faceted partnering alliance between members (including associate or supplier members), officers and paid staff.
|
|
Tips for Selling a Business
For small business owners, the process of selling their business can become more complicated than the process that bigger companies go through when they sell their business. This is because in contrast to big business owners, small business owners do not have ready access to Wall Street investment bankers, merger and acquisition firms, and high priced brokers who can make the process a lot easier. However, this does not mean that small business owners cannot have access to the guidance that they need to help them get the best possible deal for their business. This is because there are some sources from which business owners can get very helpful information, which can help provide them some direction on the steps they need to take when they sell their business. One of these sources is the Internet, which hosts a number of websites that provide financial advice to people.
|
|
How To Evaluate A Product Opportunity
Choosing the right product to sell isn't an easy decision,
even if it’s an informational product. Marketing expert,
Catherine Franz, shares nine criteria she uses before
getting to yes.
|
|
Work at Home Business Ideas
Here are some excellent businesses that you can
start, operate and grow from your home. All these
work at home businesses have the following desirable
features:
|
|