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Casual Articles - 11 Reasons Why You Should Consider A Job In Search Engine Marketing
Every employer wants to hire employees who can give the most to the company in terms of productivity which indirectly or directly results to profit. In hiring a sales executive, his level of productivity should be excellent because this is what is going to set him apart from everyone else.Sales executive qualitiesGood sales executives are hard to find and hard to come by, and they are most wanted by a lot of other companies. This is a very demanding job and so those who could not take the demands of the job can easily give up so the turnover can be high. The applicants should be dedicated and well-motivated because training them can mean high costs for employers. To be cost-effective, the employer should select candidates who are willing to go the extra mile and succeed. So in searching for sales executive, the employer should to look for certain qualities like drive, motivation, focus, ambition, and discipline more than educational background or technical skills. Experience and interests can also be big determining factors. The employer should ask probing questions during the interview to find if the applicant has charisma and what his potentials are. Outstanding sales executives have remarkable char
8) The Demand is Strong and Growing
As mentioned in relation to search engine salaries, there are literally many more jobs than there are skilled marketers to fill them. This extreme demand means Search Engine Marketers can pick and choose their jobs and/or clients. The more skilled marketers are head-hunted regularly. For Search Engine Optimization firms, there are more than enough clients to go around and rarely a need to advertise for new business. That's why you often find SEOs turning away clients or recommending their competitors during extremely busy periods.
Experts in select specialties such as Pay Per Click Advertising (a sub-set of Search Engine Marketing) are currently enjoying even higher demand than usual, as advertisers out-bid each other to have their site shown for popular keyword searches on Google, Yahoo! and MSN. Another indicator of high demand is the sheer number of search-related job postings seen on employment sites such as those listed here: http://www.searchenginecollege.com/hub/weblinks.php?cat_id=45.
9) The Industry is Hip and Groovy
There's something very trendy about people in search that I can't quite put my finger on. There's a constant buzz around them. If you've ever been to a search engine conference or to Google’s headquarters you'll know what I mean. Maybe it's the fact that they've come from so many different professions. Or that the age range of search marketers varies from teens to Baby Boomers. Or their wh
Knowledge is the business fully as much as customer is the business. Physical goods or services are only the vehicle for the exchange of customer purchasing power against business knowledge”.Above statement was made by Peter F. Drucker, a prominent Management and marketing guru.Any economic result is the result of differentiation. What is that niche you posses that make you hot property in any market. It comes from knowledge. Knowledge is held by organization people. One day all labour can be automated by machines. But knowledge specifically is a human asset. If you have knowledgeable people you can target the sky. Books are more collection of information. Internet is one of the best medium for generating information on particular subject. But information is not a business.Knowledge itself is not a business when used inside. When it do not produce value to the holder of knowledge, it is useless. It becomes business when applied outside of a business, to the customer, market and end-uses.Mittal steel is king of steel market today. It posses a peculiar knowledge of converting non- performing public business and factory into highly profitable steel producing entity. It has done this numerous t
1) The Search Industry is HOT
The first dot-com bubble may have burst 6 years ago, but the current bubble is getting bigger and stronger every day. One of the main reasons for the current dot-com boom is the skyrocketing growth of the search engine industry. No longer the territory of geekdom, search has exploded into the mainstream over the past few years and businesses are falling over themselves to get seen by online searchers. And they'll pay big bucks to search engines for the privilege. Have you noticed that Google shares recently hit USD 500 EACH? It's not a coincidence. Search giants like Google, Yahoo and AOL can't fail to make money because everybody wants a bit of the search action. There's no denying, search is HOT, HOT, HOT.
2) It's Considered one of Four Jobs on the Cutting Edge
According to a recent article - http://msn.careerbuilder.com/custom/msn/careeradvice/viewarticle.aspx?articleid=788&SiteId=cbmsnhp4788&sc_extcmp=JS_788_home1>1=8421&cbRecursionCnt=2&cbsid=dffd02a7a8aa4561ad84b5dd0251859b-220746271-WF-2 - on MSN Careers, the position of Search Engine Optimizer is considered one of four jobs on the cutting edge right now. Who gave it this title? A representative from the world's largest specialized recruitment firm - Robert Half International Inc.
Search Engine Optimization is considered a sub-set of Search Engine Marketing. If you're unsure what a Search Engine Optimizer (SEO) does, below is a definition provided by MSN Careers:
"Search engine optimizers (SEOs) increase a firm's Web site traffic by improving its search-engine page rankings. This is an especially important task in today's Internet-driven world, where many customers first learn of an organization and its products or services through the Web. Because of a shortage of experts in this relatively new area, many top SEOs receive multiple job offers. SEOs typically supplement their knowledge of how various search engines operate and determine page rankings with strong marketing skills, as well as the ability to communicate effectively and program using HTML."
Wikipedia also defines Search Engine Optimizers here - http://en.wikipedia.org/wiki/Search_Engine_Optimizers.
3) The Pay is Fantastic
A job in the search industry can be unbelievably lucrative. As noted recently - http://www.searchengineguide.com/searchbrief/senews/008127.html - by Jennifer Laycock of Search Engine Guide, "There are quite literally more jobs than there are skilled marketers and salaries can skyrocket to almost embarrassing levels."
Have you seen the type of salaries that search engine marketing and search engine optimization consultants are currently commanding in the US? Clearly, the search industry is making some people rich. Here are some typical salaries in USD:
Entry level SEO/SEM position = $30-45K
Three to five years experience / online account managers = $50-75K
Five + years / organic SEO specialists = $75-90K
Senior management level = $70-120K
SEM Director = $95-150K
VP Level = $100-315K
Additional Salary links:
http://www.clickz.com/showPage.html?page=3591061
http://forums.searchenginewatch.com/showthread.php?t=10543
4) You Don't Need a College Degree
Because the search industry is relatively young, there are only a handful of online courses and certifications offered in the field of Search Engine Marketing (Search Engine College - http://www.searchenginecollege.com - being one training provider).
Most search engine marketing practitioners are self-taught, learning the trade by experimenting with their own sites, researching trends, attending conferences and participating in discussion forums and so employers don't generally require SEO / SEM certification or a tertiary qualification as a pre-requisite for a position in the industry.
However, candidates who hold a marketing degree or specific industry certification in Search Engine Marketing may well have an edge over their fellow applicants when it comes to interview selection.
5) You Can Learn it all Online
Everything you need to know to become a Search Engine Marketer, you can learn online. All the information is out there, you just have to find it. To become an expert in SEO / SEM, you need to do research, research and more research. Read everything you can get your hands on relating to search on a daily basis, including articles, forums, ebooks, blogs and newsfeeds. Then you need to put this knowledge into practice by experimenting with your own sites, or finding guinea pig sites to practice on such as those of friends, family or charity sites until you find the methods that give you the best results. Programming knowledge is not a pre-requisite for SEO / SEM jobs, but it does help to learn basic HTML. There are plenty of free HTML tutorials online.
If you don't fancy years of research or are in a hurry to jump-start your career in search, consider taking an online Certification course in one of the many Search Engine Marketing disciplines such as the Certification Pathways - http://www.searchenginecollege.com/search-engine-college-certification-pathways.htm - provided by Search Engine College. These type of courses are usually tutor-led and designed to fast-track your training and ensure you gain the right type of skills to make you immediately employable within the search industry.
6) You Can Be Your Own Boss
Because most of the work you'll be doing is online, Search Engine Optimizers and Search Engine Marketers often have the freedom of choice to work for an employer, work from home and/or freelance. Many SEO / SEM freelancers end up hiring workers and starting their own company due to the massive demand. This gives search engine marketing experts the work from home lifestyle that others can only dream of.
7) Search Marketing Has the WOW Factor
Once they know what they're doing, it's very easy for a Search Engine Marketer to wow their clients. The difference that a successful SEO or PPC campaign can make to a client's bottom line is substantial. I've seen online conversion rates for a client zoom from 1% to a massive 5% after just two small tweaks to their web site. And although rankings are not as important as actual conversions, clients still get very excited to see their site listed in the top 10 search results for certain keywords. It's the WOW factor in action.
8) The Demand is Strong and Growing
As mentioned in relation to search engine salaries, there are literally many more jobs than there are skilled marketers to fill them. This extreme demand means Search Engine Marketers can pick and choose their jobs and/or clients. The more skilled marketers are head-hunted regularly. For Search Engine Optimization firms, there are more than enough clients to go around and rarely a need to advertise for new business. That's why you often find SEOs turning away clients or recommending their competitors during extremely busy periods.
Experts in select specialties such as Pay Per Click Advertising (a sub-set of Search Engine Marketing) are currently enjoying even higher demand than usual, as advertisers out-bid each other to have their site shown for popular keyword searches on Google, Yahoo! and MSN. Another indicator of high demand is the sheer number of search-related job postings seen on employment sites such as those listed here: http://www.searchenginecollege.com/hub/weblinks.php?cat_id=45.
9) The Industry is Hip and Groovy
There's something very trendy about people in search that I can't quite put my finger on. There's a constant buzz around them. If you've ever been to a search engine conference or to Google’s headquarters you'll know what I mean. Maybe it's the fact that they've come from so many different professions. Or that the age range of search marketers varies from teens to Baby Boomers. Or their wha
Have you ever attend an event or watched a motivational speaker and gone back to the office all hyped up and ready to implement the process or use the product? I know I have and a couple of days later, I find that I am back to my old routines and back to my old products that are adequate. Most events will get you going but they lack a follow-through to help keep you going to change your habits. In order to influence change, you need to be excited each day. This is not an easy thing to do but here are ten ways that will help keep that excitement alive.Have a goal to work towardsImplement the changes one small step at a time. This way you can get used to the new ways bit by bit and you will not notice the big change in the long run.Make it your motto to be a part of the change and to facilitate its usePlan your steps along the wayUse the product or service if it is your company's offering. There is nothing like taking a dose of your own medicine to make improvementsIf you are having difficulty with some part of the change, work with another person to get over the hump and move onPractice
"Search engine optimizers (SEOs) increase a firm's Web site traffic by improving its search-engine page rankings. This is an especially important task in today's Internet-driven world, where many customers first learn of an organization and its products or services through the Web. Because of a shortage of experts in this relatively new area, many top SEOs receive multiple job offers. SEOs typically supplement their knowledge of how various search engines operate and determine page rankings with strong marketing skills, as well as the ability to communicate effectively and program using HTML."
Wikipedia also defines Search Engine Optimizers here - http://en.wikipedia.org/wiki/Search_Engine_Optimizers.
3) The Pay is Fantastic
A job in the search industry can be unbelievably lucrative. As noted recently - http://www.searchengineguide.com/searchbrief/senews/008127.html - by Jennifer Laycock of Search Engine Guide, "There are quite literally more jobs than there are skilled marketers and salaries can skyrocket to almost embarrassing levels."
Have you seen the type of salaries that search engine marketing and search engine optimization consultants are currently commanding in the US? Clearly, the search industry is making some people rich. Here are some typical salaries in USD:
Entry level SEO/SEM position = $30-45K
Three to five years experience / online account managers = $50-75K
Five + years / organic SEO specialists = $75-90K
Senior management level = $70-120K
SEM Director = $95-150K
VP Level = $100-315K
Additional Salary links:
http://www.clickz.com/showPage.html?page=3591061
http://forums.searchenginewatch.com/showthread.php?t=10543
4) You Don't Need a College Degree
Because the search industry is relatively young, there are only a handful of online courses and certifications offered in the field of Search Engine Marketing (Search Engine College - http://www.searchenginecollege.com - being one training provider).
Most search engine marketing practitioners are self-taught, learning the trade by experimenting with their own sites, researching trends, attending conferences and participating in discussion forums and so employers don't generally require SEO / SEM certification or a tertiary qualification as a pre-requisite for a position in the industry.
However, candidates who hold a marketing degree or specific industry certification in Search Engine Marketing may well have an edge over their fellow applicants when it comes to interview selection.
5) You Can Learn it all Online
Everything you need to know to become a Search Engine Marketer, you can learn online. All the information is out there, you just have to find it. To become an expert in SEO / SEM, you need to do research, research and more research. Read everything you can get your hands on relating to search on a daily basis, including articles, forums, ebooks, blogs and newsfeeds. Then you need to put this knowledge into practice by experimenting with your own sites, or finding guinea pig sites to practice on such as those of friends, family or charity sites until you find the methods that give you the best results. Programming knowledge is not a pre-requisite for SEO / SEM jobs, but it does help to learn basic HTML. There are plenty of free HTML tutorials online.
If you don't fancy years of research or are in a hurry to jump-start your career in search, consider taking an online Certification course in one of the many Search Engine Marketing disciplines such as the Certification Pathways - http://www.searchenginecollege.com/search-engine-college-certification-pathways.htm - provided by Search Engine College. These type of courses are usually tutor-led and designed to fast-track your training and ensure you gain the right type of skills to make you immediately employable within the search industry.
6) You Can Be Your Own Boss
Because most of the work you'll be doing is online, Search Engine Optimizers and Search Engine Marketers often have the freedom of choice to work for an employer, work from home and/or freelance. Many SEO / SEM freelancers end up hiring workers and starting their own company due to the massive demand. This gives search engine marketing experts the work from home lifestyle that others can only dream of.
7) Search Marketing Has the WOW Factor
Once they know what they're doing, it's very easy for a Search Engine Marketer to wow their clients. The difference that a successful SEO or PPC campaign can make to a client's bottom line is substantial. I've seen online conversion rates for a client zoom from 1% to a massive 5% after just two small tweaks to their web site. And although rankings are not as important as actual conversions, clients still get very excited to see their site listed in the top 10 search results for certain keywords. It's the WOW factor in action.
8) The Demand is Strong and Growing
As mentioned in relation to search engine salaries, there are literally many more jobs than there are skilled marketers to fill them. This extreme demand means Search Engine Marketers can pick and choose their jobs and/or clients. The more skilled marketers are head-hunted regularly. For Search Engine Optimization firms, there are more than enough clients to go around and rarely a need to advertise for new business. That's why you often find SEOs turning away clients or recommending their competitors during extremely busy periods.
Experts in select specialties such as Pay Per Click Advertising (a sub-set of Search Engine Marketing) are currently enjoying even higher demand than usual, as advertisers out-bid each other to have their site shown for popular keyword searches on Google, Yahoo! and MSN. Another indicator of high demand is the sheer number of search-related job postings seen on employment sites such as those listed here: http://www.searchenginecollege.com/hub/weblinks.php?cat_id=45.
9) The Industry is Hip and Groovy
There's something very trendy about people in search that I can't quite put my finger on. There's a constant buzz around them. If you've ever been to a search engine conference or to Google’s headquarters you'll know what I mean. Maybe it's the fact that they've come from so many different professions. Or that the age range of search marketers varies from teens to Baby Boomers. Or their wh
Advertising is the life blood of any business, no matter how big or how small. So, the problem is how to make ones advertising dollar get the most bang for the buck. It's not enough to advertise. Your advertising must be effective. Check out the following ways to advertise for little or no cost.Having a Website - The age of the internet has expanded the possibility of owning your own business to an almost unlimited number of people. It also has expanded the advertising audience to a tremendous amount of new people, world wide, who otherwise you would never have been able to reach. Things like link exchanges and article submissions allow you to get exposure to your website with no cost except for your time. The advantage of a website is that it centralizes all your business and products into one central location. It gives you somewhere to send people so that you don't have to do as much selling because you let your website do the selling for you.Advertising coop- Many businesses, especially work at home businesses, offer advertising coops. They will send people to your business for a fee. Usually the fee is relatively small. This is nice because you already know that these people have at least some intere
VP Level = $100-315K
Additional Salary links:
http://www.clickz.com/showPage.html?page=3591061
http://forums.searchenginewatch.com/showthread.php?t=10543
4) You Don't Need a College Degree
Because the search industry is relatively young, there are only a handful of online courses and certifications offered in the field of Search Engine Marketing (Search Engine College - http://www.searchenginecollege.com - being one training provider).
Most search engine marketing practitioners are self-taught, learning the trade by experimenting with their own sites, researching trends, attending conferences and participating in discussion forums and so employers don't generally require SEO / SEM certification or a tertiary qualification as a pre-requisite for a position in the industry.
However, candidates who hold a marketing degree or specific industry certification in Search Engine Marketing may well have an edge over their fellow applicants when it comes to interview selection.
5) You Can Learn it all Online
Everything you need to know to become a Search Engine Marketer, you can learn online. All the information is out there, you just have to find it. To become an expert in SEO / SEM, you need to do research, research and more research. Read everything you can get your hands on relating to search on a daily basis, including articles, forums, ebooks, blogs and newsfeeds. Then you need to put this knowledge into practice by experimenting with your own sites, or finding guinea pig sites to practice on such as those of friends, family or charity sites until you find the methods that give you the best results. Programming knowledge is not a pre-requisite for SEO / SEM jobs, but it does help to learn basic HTML. There are plenty of free HTML tutorials online.
If you don't fancy years of research or are in a hurry to jump-start your career in search, consider taking an online Certification course in one of the many Search Engine Marketing disciplines such as the Certification Pathways - http://www.searchenginecollege.com/search-engine-college-certification-pathways.htm - provided by Search Engine College. These type of courses are usually tutor-led and designed to fast-track your training and ensure you gain the right type of skills to make you immediately employable within the search industry.
6) You Can Be Your Own Boss
Because most of the work you'll be doing is online, Search Engine Optimizers and Search Engine Marketers often have the freedom of choice to work for an employer, work from home and/or freelance. Many SEO / SEM freelancers end up hiring workers and starting their own company due to the massive demand. This gives search engine marketing experts the work from home lifestyle that others can only dream of.
7) Search Marketing Has the WOW Factor
Once they know what they're doing, it's very easy for a Search Engine Marketer to wow their clients. The difference that a successful SEO or PPC campaign can make to a client's bottom line is substantial. I've seen online conversion rates for a client zoom from 1% to a massive 5% after just two small tweaks to their web site. And although rankings are not as important as actual conversions, clients still get very excited to see their site listed in the top 10 search results for certain keywords. It's the WOW factor in action.
8) The Demand is Strong and Growing
As mentioned in relation to search engine salaries, there are literally many more jobs than there are skilled marketers to fill them. This extreme demand means Search Engine Marketers can pick and choose their jobs and/or clients. The more skilled marketers are head-hunted regularly. For Search Engine Optimization firms, there are more than enough clients to go around and rarely a need to advertise for new business. That's why you often find SEOs turning away clients or recommending their competitors during extremely busy periods.
Experts in select specialties such as Pay Per Click Advertising (a sub-set of Search Engine Marketing) are currently enjoying even higher demand than usual, as advertisers out-bid each other to have their site shown for popular keyword searches on Google, Yahoo! and MSN. Another indicator of high demand is the sheer number of search-related job postings seen on employment sites such as those listed here: http://www.searchenginecollege.com/hub/weblinks.php?cat_id=45.
9) The Industry is Hip and Groovy
There's something very trendy about people in search that I can't quite put my finger on. There's a constant buzz around them. If you've ever been to a search engine conference or to Google’s headquarters you'll know what I mean. Maybe it's the fact that they've come from so many different professions. Or that the age range of search marketers varies from teens to Baby Boomers. Or their wh
For those that have put in the time and effort to build up a business, they really need to understand the value of maintaining those hard won clients. There are many situations that may leave a business owner scratching his head and wondering which client gifts are the most appropriate, if any at all. The same can be said for valued employees as well.In order to maintain friendly, but professional boundaries it is good practice to think about what is and what is not appropriate when choosing client gifts. You really should put some thought into what gift is appropriate for what person. For example, you may think that the bottles of wine that you bought are the perfect thank-you presents, but these client gifts are not for everyone. That individual that you give them to me not drink alcohol, or worse yet may have a substance abuse problem. That could get pretty dicey. Another thing to consider is the customer’s background. Not everyone celebrates the same holiday and some may not appreciate receiving client gifts for holidays they do not recognize. If you're not sure what a particular client or employee celebrated, then you may want to stay in the middle-of-the-road envy as neutral as you possibly can.<
If you don't fancy years of research or are in a hurry to jump-start your career in search, consider taking an online Certification course in one of the many Search Engine Marketing disciplines such as the Certification Pathways - http://www.searchenginecollege.com/search-engine-college-certification-pathways.htm - provided by Search Engine College. These type of courses are usually tutor-led and designed to fast-track your training and ensure you gain the right type of skills to make you immediately employable within the search industry.
6) You Can Be Your Own Boss
Because most of the work you'll be doing is online, Search Engine Optimizers and Search Engine Marketers often have the freedom of choice to work for an employer, work from home and/or freelance. Many SEO / SEM freelancers end up hiring workers and starting their own company due to the massive demand. This gives search engine marketing experts the work from home lifestyle that others can only dream of.
7) Search Marketing Has the WOW Factor
Once they know what they're doing, it's very easy for a Search Engine Marketer to wow their clients. The difference that a successful SEO or PPC campaign can make to a client's bottom line is substantial. I've seen online conversion rates for a client zoom from 1% to a massive 5% after just two small tweaks to their web site. And although rankings are not as important as actual conversions, clients still get very excited to see their site listed in the top 10 search results for certain keywords. It's the WOW factor in action.
8) The Demand is Strong and Growing
As mentioned in relation to search engine salaries, there are literally many more jobs than there are skilled marketers to fill them. This extreme demand means Search Engine Marketers can pick and choose their jobs and/or clients. The more skilled marketers are head-hunted regularly. For Search Engine Optimization firms, there are more than enough clients to go around and rarely a need to advertise for new business. That's why you often find SEOs turning away clients or recommending their competitors during extremely busy periods.
Experts in select specialties such as Pay Per Click Advertising (a sub-set of Search Engine Marketing) are currently enjoying even higher demand than usual, as advertisers out-bid each other to have their site shown for popular keyword searches on Google, Yahoo! and MSN. Another indicator of high demand is the sheer number of search-related job postings seen on employment sites such as those listed here: http://www.searchenginecollege.com/hub/weblinks.php?cat_id=45.
9) The Industry is Hip and Groovy
There's something very trendy about people in search that I can't quite put my finger on. There's a constant buzz around them. If you've ever been to a search engine conference or to Google’s headquarters you'll know what I mean. Maybe it's the fact that they've come from so many different professions. Or that the age range of search marketers varies from teens to Baby Boomers. Or their wh
Brand Identity is simply the promise a company makes to its customers. It may be purely the function of a product, or it can be personality or values-oriented. Whatever it is, it’s something companies all over the world attempt to leverage as a way of strengthening their businesses.Why is Brand Identity important?A brand identity is important because it has the power to single-handedly set a company apart from its competition. And those who successfully craft their brand identities to positively affect their bottom lines know that doing so takes time, money and effort. It’s not as simple as just a logo or a tagline. In essence, brand identity is the reason you give your market to choose you…is it compelling enough? Your market will decide.A word on revising your brand identity… The key to a successful re-branding effort is “evolution,” not “revolution.” You must reassure your existing customers that everything they like about you will remain intact and become integral part of something even better. Don’t go to unjustified extremes for any reason because major perceived changes may destroy existing emotional ties to your brand thereby e
8) The Demand is Strong and Growing
As mentioned in relation to search engine salaries, there are literally many more jobs than there are skilled marketers to fill them. This extreme demand means Search Engine Marketers can pick and choose their jobs and/or clients. The more skilled marketers are head-hunted regularly. For Search Engine Optimization firms, there are more than enough clients to go around and rarely a need to advertise for new business. That's why you often find SEOs turning away clients or recommending their competitors during extremely busy periods.
Experts in select specialties such as Pay Per Click Advertising (a sub-set of Search Engine Marketing) are currently enjoying even higher demand than usual, as advertisers out-bid each other to have their site shown for popular keyword searches on Google, Yahoo! and MSN. Another indicator of high demand is the sheer number of search-related job postings seen on employment sites such as those listed here: http://www.searchenginecollege.com/hub/weblinks.php?cat_id=45.
9) The Industry is Hip and Groovy
There's something very trendy about people in search that I can't quite put my finger on. There's a constant buzz around them. If you've ever been to a search engine conference or to Google’s headquarters you'll know what I mean. Maybe it's the fact that they've come from so many different professions. Or that the age range of search marketers varies from teens to Baby Boomers. Or their whacky dress sense. Maybe it's the smell of money and happiness that they give off. Maybe it's the fact that they are constantly in the media. I don't know. All I know is that it's no longer uncool to be a geek. In fact it's downright hip to be square.
10) The Skills Are Portable and Global
Skills in search engine marketing are portable and global. You don't need to be at a desk, in an office or on the phone all day. You don't even need to meet your clients. Of all my clients, I've probably only met 20 percent of them and spoken to half of them on the phone or via chat. You can be on vacation for six months out of the year in various locations and still conduct business. You literally only need a computer and an Internet connection. The Internet is the universal equalizer. You can service clients in any country in the world, in many different languages. You can compete with one man operations and Fortune 500 companies on the same level playing field. The flexibility of the search industry is a huge advantage over other career options. Have laptop, will travel!
11) Job Satisfaction is High
Search is a fascinating industry. With all the hype, daily gossip, corporate take-overs, start-ups and geek toys, I can guarantee that you won't get bored. This combined with the flexible work hours, low start-up costs, ability to be your own boss and the excellent income keeps job satisfaction high for Search Engine Marketers. So what are you waiting for? Go get a job in search!
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