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Casual Articles - American Idol’s Top 7 Lessons for Job Seekers
How a Nonprofit Name Change Generated Attention & Momentum: A Case Study in Branding o you really think you can win?” are questions often asked of AI contestants. All should expect those questions and be prepared to answer them.
The NOW Legal Defense and Education Fund, a well-established nonprofit well-known by one generation of activists and supporters, changed its name to Legal Momentum in the spring of 2004. I first heard about the name change via a nonprofit client who thought that Legal Momentum's announcement letter to colleagues (others in the NYC nonprofit community, plus) was a very strong example of proactive communications. He was right.As a matter of fact, the letter was so strong that I decided to follow up with Maureen McFadden, Legal Momentum's Vice President of Communications, to learn more about the process -- and ultimate impact -- of the name change.CHALLENGE: No One Got the Name, or the FocusEven with a 34-year record of positive action, NOW Legal Defense and Education Fund's growth was held back by two seeming As with many job interview questions, they seem unnecessary because the answers should be obvious, right? But even with such simple, basic questions, the answers will vary quite a bit—and often give the interviewer good insights into the personality of those giving them. Take the “Do you really think you can win?” question as an example and compare these actual answers: Contestant One: “Yes.” Contestant Two: “Absolutely! I’ve been an AI fan since the beginning. I know what you’re looking for, and I’m going to rock your world!” While some may think that second answer is a bit much, it made Simon and the other judges visibly sit up and pay close attentio The Best Advertising for Your Dollar: Newspaper, Radio, TV or Internet? How To Tell Which is Best The Fox network’s hit reality show American Idol (AI) is watched by millions of viewers. Whether or not you’re a fan of the show, it has some valuable lessons if you’re in the market for a new job.
Alone In A Swirling Sea of Classifieds?All business owners are eventually confronted with a serious dillema -- how to advertise, in which medium, and which is the best deal for each dollar spent.Do newspaper ads outpull radio spots -- or is the power of television the only way to go? And what about the high tech world wide web? The answer is different for each business, each situation, each location and each product.The following are the pros and cons of each medium. Knowing these can help you decide which medium is right for advertising your product.NEWSPAPERSThe Good:* It's fast. An ad in a magazine may take three months to break. A newspaper ad can come out the next day. If you need business fast, this is great.* Newspapers have wide array of editorial topic selcit After all, an audition is very much like a job interview, and the panel of judges are like hiring managers--some are encouraging, sensitive and polite, while others can be negative, insensitive and downright mean. (Fortunately, most hiring managers are more like AI judges Randy Jackson or Paula Abdul than judge Simon Cowell.) Here are seven lessons job seekers can learn from AI: 1. Determine whether you’ve chosen the right career path. Many of us fantasize about being a rich and famous pop star or rock singer. Very few of us actually decide to pursue that as a serious career path. During the second episode of the 2007 season of AI, Simon said to one contestant, “This is not the career path for you.” That was actually kinder than most of his rejections, but he made a valid point. As with any type of job, just fantasizing about doing it is not enough. Even wanting it more than anything in the world is not enough. You have to be right for the career, and the career has to be right for you. See related Lesson 3. 2. Research the position and the company. This season a contestant told the panel he’d seen only one or two episodes of AI and wasn’t a fan. That’s like saying during an interview, “I haven’t bothered to read the job description or research your company. But I think this place sucks.” Many contestants are shocked at Simon’s scathing comments. Haven’t they ever watched the show? They should not only watch it, they should record every episode and study every comment and decision made by the judges! Doing research about the position and the company is one of the most important—and most often ignored—steps you can take to boost your chances of success. With the world of information available on the Internet, there’s no excuse for not doing such research. 3. Know your strengths and make sure you have the right skills for the job. This is probably more difficult for AI contestants than regular job seekers. Some are clearly delusional about their singing talent (or lack thereof). But many are encouraged to compete by their friends, family members, and even singing coaches who rave about their abilities! One female contestant who had been rejected by all three judges refused to accept their apparent failure to recognize her talent. “I’ve had 10 years of formal singing lessons!” she argued. “My coach says I have great talent!” Don’t rely on opinions from family or friends -- or paid coaches whose motive is to suck your money by encouraging you to keep trying (and keep paying them). If doing an accurate self-assessment would be difficult, try to get honest opinions from people who have no reason to spare your feelings, nor incentive to lie. Discover your true strengths—and your weaknesses. Compare your strengths, talents and skills to those required for the position, and make sure they match. 4. Anticipate likely questions; prepare great answers. “Why are you here?” and “Do you really think you can win?” are questions often asked of AI contestants. All should expect those questions and be prepared to answer them. As with many job interview questions, they seem unnecessary because the answers should be obvious, right? But even with such simple, basic questions, the answers will vary quite a bit—and often give the interviewer good insights into the personality of those giving them. Take the “Do you really think you can win?” question as an example and compare these actual answers: Contestant One: “Yes.” Contestant Two: “Absolutely! I’ve been an AI fan since the beginning. I know what you’re looking for, and I’m going to rock your world!” While some may think that second answer is a bit much, it made Simon and the other judges visibly sit up and pay close attention Minding Your Own Brand: Do You Come Here Often? s a serious career path.
Developing a long-term customer relationship is very similar to dating. How you grab a prospect's attention is critical. Advertising, direct mail, public relations, or a website may be the first step towards starting the relationship, but don't let your marketing effort be another tacky pick-up line. What you say and how you say it will determine whether the prospect will be interested in starting a relationship or respectfully decline your offer to have a drink.Getting the prospect to meet with you is only the first step in the relationship building process. Taking the relationship to the next level requires your marketing effort to make an impression that will create interest and have them call you the next day. However, it is not about tricking the prospect into being interested. Don't make them think your first date will be a magical During the second episode of the 2007 season of AI, Simon said to one contestant, “This is not the career path for you.” That was actually kinder than most of his rejections, but he made a valid point. As with any type of job, just fantasizing about doing it is not enough. Even wanting it more than anything in the world is not enough. You have to be right for the career, and the career has to be right for you. See related Lesson 3. 2. Research the position and the company. This season a contestant told the panel he’d seen only one or two episodes of AI and wasn’t a fan. That’s like saying during an interview, “I haven’t bothered to read the job description or research your company. But I think this place sucks.” Many contestants are shocked at Simon’s scathing comments. Haven’t they ever watched the show? They should not only watch it, they should record every episode and study every comment and decision made by the judges! Doing research about the position and the company is one of the most important—and most often ignored—steps you can take to boost your chances of success. With the world of information available on the Internet, there’s no excuse for not doing such research. 3. Know your strengths and make sure you have the right skills for the job. This is probably more difficult for AI contestants than regular job seekers. Some are clearly delusional about their singing talent (or lack thereof). But many are encouraged to compete by their friends, family members, and even singing coaches who rave about their abilities! One female contestant who had been rejected by all three judges refused to accept their apparent failure to recognize her talent. “I’ve had 10 years of formal singing lessons!” she argued. “My coach says I have great talent!” Don’t rely on opinions from family or friends -- or paid coaches whose motive is to suck your money by encouraging you to keep trying (and keep paying them). If doing an accurate self-assessment would be difficult, try to get honest opinions from people who have no reason to spare your feelings, nor incentive to lie. Discover your true strengths—and your weaknesses. Compare your strengths, talents and skills to those required for the position, and make sure they match. 4. Anticipate likely questions; prepare great answers. “Why are you here?” and “Do you really think you can win?” are questions often asked of AI contestants. All should expect those questions and be prepared to answer them. As with many job interview questions, they seem unnecessary because the answers should be obvious, right? But even with such simple, basic questions, the answers will vary quite a bit—and often give the interviewer good insights into the personality of those giving them. Take the “Do you really think you can win?” question as an example and compare these actual answers: Contestant One: “Yes.” Contestant Two: “Absolutely! I’ve been an AI fan since the beginning. I know what you’re looking for, and I’m going to rock your world!” While some may think that second answer is a bit much, it made Simon and the other judges visibly sit up and pay close attentio Job Interview Thank You Note Sample on’s scathing comments. Haven’t they ever watched the show? They should not only watch it, they should record every episode and study every comment and decision made by the judges!
There are several ways to go about writing a small note of appreciation to an interviewer. Try getting a business card from your interviewer. (Nowadays, it seems like everyone has a business card – including my hairdresser!) If you cannot, be sure to remember to write down the name of your interviewer before you go to the interview. Alternatively, attempt to remember his or her name as you introduce yourself at the beginning of the interview. Also, get the address of the establishment you visited. (If it is a branch office of a larger company, strive to use the branch address, NOT the corporate headquarters!)The note of thanks is meant to be just that – a note! Not a long, drawn out letter that reiterates your excellent professional skills for the job position – that was what the interview has already established! You are just trying to Doing research about the position and the company is one of the most important—and most often ignored—steps you can take to boost your chances of success. With the world of information available on the Internet, there’s no excuse for not doing such research. 3. Know your strengths and make sure you have the right skills for the job. This is probably more difficult for AI contestants than regular job seekers. Some are clearly delusional about their singing talent (or lack thereof). But many are encouraged to compete by their friends, family members, and even singing coaches who rave about their abilities! One female contestant who had been rejected by all three judges refused to accept their apparent failure to recognize her talent. “I’ve had 10 years of formal singing lessons!” she argued. “My coach says I have great talent!” Don’t rely on opinions from family or friends -- or paid coaches whose motive is to suck your money by encouraging you to keep trying (and keep paying them). If doing an accurate self-assessment would be difficult, try to get honest opinions from people who have no reason to spare your feelings, nor incentive to lie. Discover your true strengths—and your weaknesses. Compare your strengths, talents and skills to those required for the position, and make sure they match. 4. Anticipate likely questions; prepare great answers. “Why are you here?” and “Do you really think you can win?” are questions often asked of AI contestants. All should expect those questions and be prepared to answer them. As with many job interview questions, they seem unnecessary because the answers should be obvious, right? But even with such simple, basic questions, the answers will vary quite a bit—and often give the interviewer good insights into the personality of those giving them. Take the “Do you really think you can win?” question as an example and compare these actual answers: Contestant One: “Yes.” Contestant Two: “Absolutely! I’ve been an AI fan since the beginning. I know what you’re looking for, and I’m going to rock your world!” While some may think that second answer is a bit much, it made Simon and the other judges visibly sit up and pay close attentio Forming Nevada Corporations ne female contestant who had been rejected by all three judges refused to accept their apparent failure to recognize her talent. “I’ve had 10 years of formal singing lessons!” she argued. “My coach says I have great talent!”
In order to form a Nevada corporation, a real presence of the corporation must be established in the state. If the business that incorporates is not dealt with like a Nevada corporation, the benefits can never be reaped. A Nevada corporation is considered an entity created by law and is separate from any other corporation and state corporation.The establishment of a Nevada corporation involves the generation of judgment proof, which serves the purpose of elimination of state taxes, and proof of business. One has to have an address and an office to start the corporation. It should have a genuine phone listing with an address in order to prove it is a Nevada corporation doing business in Nevada. The fact that the corporation does legitimate business is reinforced by the business license issued by the state of Nevada. The corporation’s offi Don’t rely on opinions from family or friends -- or paid coaches whose motive is to suck your money by encouraging you to keep trying (and keep paying them). If doing an accurate self-assessment would be difficult, try to get honest opinions from people who have no reason to spare your feelings, nor incentive to lie. Discover your true strengths—and your weaknesses. Compare your strengths, talents and skills to those required for the position, and make sure they match. 4. Anticipate likely questions; prepare great answers. “Why are you here?” and “Do you really think you can win?” are questions often asked of AI contestants. All should expect those questions and be prepared to answer them. As with many job interview questions, they seem unnecessary because the answers should be obvious, right? But even with such simple, basic questions, the answers will vary quite a bit—and often give the interviewer good insights into the personality of those giving them. Take the “Do you really think you can win?” question as an example and compare these actual answers: Contestant One: “Yes.” Contestant Two: “Absolutely! I’ve been an AI fan since the beginning. I know what you’re looking for, and I’m going to rock your world!” While some may think that second answer is a bit much, it made Simon and the other judges visibly sit up and pay close attentio How Much To Pay Your Ad Agency? o you really think you can win?” are questions often asked of AI contestants. All should expect those questions and be prepared to answer them.
I'm sure this is the interesting question you had pondered often. Even your creative agency returned with a fantastic concept, you would still be wondering if you should accept that $3900 or $59,900 quotation.What, exactly, are you paying for? Many think that they are only paying for that piece of advertisement or poster, the artwork. That would be very far from the truth. Behind that seemingly simple A4 artwork is a complex web of research, analysis, planning, conceptualizing, copywriting, experience, testing, creativity and execution."But there's only a few lines plus one photo and my agency took no more than a few hours!" Sure, it may look simple but, simple doesn't equate to easy. Also please understand that many brains, several hands and umpteen years of experience made that quality and speed possible. One mentor told me "A j As with many job interview questions, they seem unnecessary because the answers should be obvious, right? But even with such simple, basic questions, the answers will vary quite a bit—and often give the interviewer good insights into the personality of those giving them. Take the “Do you really think you can win?” question as an example and compare these actual answers: Contestant One: “Yes.” Contestant Two: “Absolutely! I’ve been an AI fan since the beginning. I know what you’re looking for, and I’m going to rock your world!” While some may think that second answer is a bit much, it made Simon and the other judges visibly sit up and pay close attention—quite an accomplishment when you consider the volume of excruciatingly bad auditions those exhausted judges had already endured that day! What you say is very important; but so is how you say it. 5. Personality matters. The winner of AI is rarely the best singer. That’s simply not enough. He or she must also have a personality that fits the image of an idol; one that people will love. Likewise, the winner of a job interview is not necessarily the person with the best skills. Personality matters. An interview is no place to be timid or low-key… or arrogant and loud. People want to hire people they like. Let your likeable (yet professional) personality show. 6. Don’t take it personally if you don’t get the job. The odds of winning the AI contest are astronomical, even for extraordinarily talented singers. Yet many contestants are heartbroken, shocked, or outraged when they find out they won’t be receiving the “golden ticket” that allows them to advance to the next round. Some swear at the judges and even look ready to punch someone (usually Simon) in the face (no wonder beefy security men are lurking just out of sight of the cameras)! AI fans may remember William Hung. He was virtually laughed off the stage during his audition. But despite being unanimously rejected, he became sought-after and famous (for a while) in his own right. This would never have happened if he’d shown anger, disgust, or arrogance at not “getting the job.” For every available job, there are likely dozens of highly qualified applicants. Accept that the odds are usually against you. Disappointment is natural. But becoming angry at the decision maker will do you absolutely no good. Remain professional, receive feedback graciously, and think about how to improve your chances of winning the next job. You never know what other opportunities you may be sabotaging if you show negative behavior! 7. Don’t give up on your dreams. Can you imagine if former AI contestant (and current successful singer and Academy Award nominee) Jennifer Hudson had given up on her dreams after being voted off the show during the third season? Persevere! If you truly have the talent, skills, and passion to fulfill your dreams, and you’ve accepted the lessons of this article, don’t let anyone discourage you. Go forth and live the life you’ve imagined!
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