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    Marketing Tip - Avoid Direct Competition
    Coca-Cola and Pepsi-Cola have been engaged in direct competition for over 100 years, which is about 99 years too long. Originally marketed as health tonics, the two products are very similar, cost about the same, cater to the same market, and have never established any meaningful product differentiation. Such protracted, intense competition would be very, very costly to most businesses in most industries. There’s a lesson in it for all of us, though.Prosper in PeaceDirect competition is an unnecessarily difficult way to do business. The level of difficulty relates to the maturity of the market and the innovative capacity of the competitors. Yet, all markets mature and it’s better to prosper in peace than to fight and starve.Fi
    low gap after offering trade credit to their larger clients. This gap is created by the fact that the company’s Accounts Receivable account is strong while the company’s bank accounts and cash position are weak. The cash flow gap places the business at risk of missing payroll and debt payments. It also prevents it from pursuing new opportunities because they don’t have the funds to buy resources or hire the necessary staff.

    Bridging the “cash flow” gap

    The biggest asset that most new businesses have, aside from their equipment and intangibles (e.g. employees), is their unpaid invoices or Accounts Receivable. Accounts Receivable is an asset that can be quickly converted into cash by using a financial tool called factoring. Factoring allows a business to sell the financial rights to their Accounts Receivable to a third party, called a Factor. As part of the sale, the factor immediately advances a large portion of the cash value of the unpaid invoices to the business. The business can then use this cash infusion to strengthen its cash position and meet its obligations. In the meantime, the factor, which now owns the invoices, waits to get paid by the c

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    What is trade credit?

    One of the big differences between consumer and commercial transactions is that most, if not all, consumer transactions are paid in cash or by credit card at the time of sale. Because of this, most consumer businesses never have to worry about extending credit to a customer and can run their operations on an “all cash” basis. This allows them to focus on their core competencies because they don’t have to carry slow paying Accounts Receivables and go through the expense of collecting on such accounts.

    However, commercial transactions are different. Most clients ask their suppliers to deliver services immediately and then to invoice them for the work, payable 30 days later (also known as offering net-30). In effect, clients ask their suppliers provide them with “trade credit” for 30 days. Although suppliers don’t like offering trade credit, most have accepted it as an industry standard and have learned how to operate and live with it. In fact, some suppliers have even mastered how to offer trade credit and use it to better position their companies with leading clients. Large creditworthy customers, such as the government or large companies, will usually demand trade credit as part of their contract negotiations. Some examples of entities that ask for 30 to 60 day payment terms are:

    o Fortune 500 companies
    o Large and medium sized companies
    o State government agencies
    o Federal government agencies

    On the positive side, providing trade credit to the proper clients can be a tool that allows your company to win important contracts and position it for growth. However, providing credit is also risky and can erode the company’s cash position if it is misused. Furthermore, offering trade credit to less-than-creditworthy clients can burden the company with bad debt and affect its growth prospects. Because of this, business owners must walk a fine line balancing their desires to grow their businesses with the necessities of offering credit to their customers.

    Keys to providing trade credit successfully

    The best way to minimize the risk of providing trade credit to a client is to perform a credit analysis on him. Although no credit analysis is 100% perfect, they allow business owners to make an informed decision on whom to issue credit to. Here are the three key points to making a credit analysis.

    o Have the customer fill out a credit application
    Have all your customers that want credit fill out a simple credit application. This will allow you to have all relevant facts in a single document. The application should ask for the following information:
    1. Company structure
    2. Banking relationships
    3. Commercial references
    4. Supplier references

    o Check bank and supplier references
    In their credit applications most clients will only list banking and commercial relationships that will position them in a favorable light - however - it is always a good idea to check on all of them anyway. Banks will only be able to confirm that the client has an account with them. Supplier references, however, may provide critical information regarding the clients’ payment habits.

    o Check commercial credit reports
    There are a number of companies that sell commercial credit reports on businesses. As opposed to consumer credit reports that require special permissions, commercial credit reports can be obtained for any business without asking for prior permission. Reports vary in their level of detail and accuracy and can be obtained for as little as a few dollars. However, all reports will include important information to help your credit department make a decision. More detailed reports will cost a few hundred dollars. You can obtain credit reports from the following companies:
    a) Dun & Bradstreet (www.dnb.com)
    b) Experian (www.experian.com)
    c) Credit.net (www.credit.net)

    Doing a credit analysis on your clients will allow you to determine how much – if any – trade credit you can give them. Clients that do not have a favorable credit analysis should be placed on a COD (Cash On Delivery) basis, at least initially, to reduce the risk of non-payments.

    The challenges of offering trade credit

    One of the main drawbacks of providing trade credit is that it can create a cash flow problem for the company that offers it. Large suppliers with adequate cash cushions in the bank can easily afford to offer credit. However, small suppliers with lean bank accounts usually find that offering credit will drain their cash resources and create financial challenges. It is not uncommon for small businesses to find themselves with a cash flow gap after offering trade credit to their larger clients. This gap is created by the fact that the company’s Accounts Receivable account is strong while the company’s bank accounts and cash position are weak. The cash flow gap places the business at risk of missing payroll and debt payments. It also prevents it from pursuing new opportunities because they don’t have the funds to buy resources or hire the necessary staff.

    Bridging the “cash flow” gap

    The biggest asset that most new businesses have, aside from their equipment and intangibles (e.g. employees), is their unpaid invoices or Accounts Receivable. Accounts Receivable is an asset that can be quickly converted into cash by using a financial tool called factoring. Factoring allows a business to sell the financial rights to their Accounts Receivable to a third party, called a Factor. As part of the sale, the factor immediately advances a large portion of the cash value of the unpaid invoices to the business. The business can then use this cash infusion to strengthen its cash position and meet its obligations. In the meantime, the factor, which now owns the invoices, waits to get paid by the cu

    Getting Started in Medical Transcription
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    es, will usually demand trade credit as part of their contract negotiations. Some examples of entities that ask for 30 to 60 day payment terms are:

    o Fortune 500 companies
    o Large and medium sized companies
    o State government agencies
    o Federal government agencies

    On the positive side, providing trade credit to the proper clients can be a tool that allows your company to win important contracts and position it for growth. However, providing credit is also risky and can erode the company’s cash position if it is misused. Furthermore, offering trade credit to less-than-creditworthy clients can burden the company with bad debt and affect its growth prospects. Because of this, business owners must walk a fine line balancing their desires to grow their businesses with the necessities of offering credit to their customers.

    Keys to providing trade credit successfully

    The best way to minimize the risk of providing trade credit to a client is to perform a credit analysis on him. Although no credit analysis is 100% perfect, they allow business owners to make an informed decision on whom to issue credit to. Here are the three key points to making a credit analysis.

    o Have the customer fill out a credit application
    Have all your customers that want credit fill out a simple credit application. This will allow you to have all relevant facts in a single document. The application should ask for the following information:
    1. Company structure
    2. Banking relationships
    3. Commercial references
    4. Supplier references

    o Check bank and supplier references
    In their credit applications most clients will only list banking and commercial relationships that will position them in a favorable light - however - it is always a good idea to check on all of them anyway. Banks will only be able to confirm that the client has an account with them. Supplier references, however, may provide critical information regarding the clients’ payment habits.

    o Check commercial credit reports
    There are a number of companies that sell commercial credit reports on businesses. As opposed to consumer credit reports that require special permissions, commercial credit reports can be obtained for any business without asking for prior permission. Reports vary in their level of detail and accuracy and can be obtained for as little as a few dollars. However, all reports will include important information to help your credit department make a decision. More detailed reports will cost a few hundred dollars. You can obtain credit reports from the following companies:
    a) Dun & Bradstreet (www.dnb.com)
    b) Experian (www.experian.com)
    c) Credit.net (www.credit.net)

    Doing a credit analysis on your clients will allow you to determine how much – if any – trade credit you can give them. Clients that do not have a favorable credit analysis should be placed on a COD (Cash On Delivery) basis, at least initially, to reduce the risk of non-payments.

    The challenges of offering trade credit

    One of the main drawbacks of providing trade credit is that it can create a cash flow problem for the company that offers it. Large suppliers with adequate cash cushions in the bank can easily afford to offer credit. However, small suppliers with lean bank accounts usually find that offering credit will drain their cash resources and create financial challenges. It is not uncommon for small businesses to find themselves with a cash flow gap after offering trade credit to their larger clients. This gap is created by the fact that the company’s Accounts Receivable account is strong while the company’s bank accounts and cash position are weak. The cash flow gap places the business at risk of missing payroll and debt payments. It also prevents it from pursuing new opportunities because they don’t have the funds to buy resources or hire the necessary staff.

    Bridging the “cash flow” gap

    The biggest asset that most new businesses have, aside from their equipment and intangibles (e.g. employees), is their unpaid invoices or Accounts Receivable. Accounts Receivable is an asset that can be quickly converted into cash by using a financial tool called factoring. Factoring allows a business to sell the financial rights to their Accounts Receivable to a third party, called a Factor. As part of the sale, the factor immediately advances a large portion of the cash value of the unpaid invoices to the business. The business can then use this cash infusion to strengthen its cash position and meet its obligations. In the meantime, the factor, which now owns the invoices, waits to get paid by the c

    How Are Affiliate Sales Tracked
    Affiliate Networks use a variety of methods mostly Tracking or Referral Codes and Cookies.Referral Codes:This is a unique code that is attached to the end of a URL (Uniform Resource Locator) in the link from your website to the Merchant's website. This code will identify you, via your Affiliate Group Account, as being the referring agent who is entitled to Commission for any purchase made by the Customer. For example, if the Merchant's website URL was http://www.leasebackschemes.co.uk then the link you would use might look like this www.leasebackschemes.co.uk/affilate.asp?id=12555, where 12555 is your Account Number with that particular Affiliate Group.The problem with using Referral Codes by themselves is that if the
    aking a credit analysis.

    o Have the customer fill out a credit application
    Have all your customers that want credit fill out a simple credit application. This will allow you to have all relevant facts in a single document. The application should ask for the following information:
    1. Company structure
    2. Banking relationships
    3. Commercial references
    4. Supplier references

    o Check bank and supplier references
    In their credit applications most clients will only list banking and commercial relationships that will position them in a favorable light - however - it is always a good idea to check on all of them anyway. Banks will only be able to confirm that the client has an account with them. Supplier references, however, may provide critical information regarding the clients’ payment habits.

    o Check commercial credit reports
    There are a number of companies that sell commercial credit reports on businesses. As opposed to consumer credit reports that require special permissions, commercial credit reports can be obtained for any business without asking for prior permission. Reports vary in their level of detail and accuracy and can be obtained for as little as a few dollars. However, all reports will include important information to help your credit department make a decision. More detailed reports will cost a few hundred dollars. You can obtain credit reports from the following companies:
    a) Dun & Bradstreet (www.dnb.com)
    b) Experian (www.experian.com)
    c) Credit.net (www.credit.net)

    Doing a credit analysis on your clients will allow you to determine how much – if any – trade credit you can give them. Clients that do not have a favorable credit analysis should be placed on a COD (Cash On Delivery) basis, at least initially, to reduce the risk of non-payments.

    The challenges of offering trade credit

    One of the main drawbacks of providing trade credit is that it can create a cash flow problem for the company that offers it. Large suppliers with adequate cash cushions in the bank can easily afford to offer credit. However, small suppliers with lean bank accounts usually find that offering credit will drain their cash resources and create financial challenges. It is not uncommon for small businesses to find themselves with a cash flow gap after offering trade credit to their larger clients. This gap is created by the fact that the company’s Accounts Receivable account is strong while the company’s bank accounts and cash position are weak. The cash flow gap places the business at risk of missing payroll and debt payments. It also prevents it from pursuing new opportunities because they don’t have the funds to buy resources or hire the necessary staff.

    Bridging the “cash flow” gap

    The biggest asset that most new businesses have, aside from their equipment and intangibles (e.g. employees), is their unpaid invoices or Accounts Receivable. Accounts Receivable is an asset that can be quickly converted into cash by using a financial tool called factoring. Factoring allows a business to sell the financial rights to their Accounts Receivable to a third party, called a Factor. As part of the sale, the factor immediately advances a large portion of the cash value of the unpaid invoices to the business. The business can then use this cash infusion to strengthen its cash position and meet its obligations. In the meantime, the factor, which now owns the invoices, waits to get paid by the c

    Mortgage Leads: Overcoming Objections
    If you are a loan officer or mortgage broker, and you are obtaining leads from a mortgage lead provider, it is important that you get the best return on your investment that you possibly can.For starters, understand that a lead provider does just that, they provide you with leads. It is entirely up to you to make the sale.When you call potential customers, it is not unlikely to be confronted with objections, regardless of where your leads are coming from.Here are a few tips for overcoming some of these objections.If you call a customer and they say that they are no longer interested, it is most likely because they lost their nerve.Purchasing or refinancing a home is a very big financial deal, so it is understandable if you
    detail and accuracy and can be obtained for as little as a few dollars. However, all reports will include important information to help your credit department make a decision. More detailed reports will cost a few hundred dollars. You can obtain credit reports from the following companies:
    a) Dun & Bradstreet (www.dnb.com)
    b) Experian (www.experian.com)
    c) Credit.net (www.credit.net)

    Doing a credit analysis on your clients will allow you to determine how much – if any – trade credit you can give them. Clients that do not have a favorable credit analysis should be placed on a COD (Cash On Delivery) basis, at least initially, to reduce the risk of non-payments.

    The challenges of offering trade credit

    One of the main drawbacks of providing trade credit is that it can create a cash flow problem for the company that offers it. Large suppliers with adequate cash cushions in the bank can easily afford to offer credit. However, small suppliers with lean bank accounts usually find that offering credit will drain their cash resources and create financial challenges. It is not uncommon for small businesses to find themselves with a cash flow gap after offering trade credit to their larger clients. This gap is created by the fact that the company’s Accounts Receivable account is strong while the company’s bank accounts and cash position are weak. The cash flow gap places the business at risk of missing payroll and debt payments. It also prevents it from pursuing new opportunities because they don’t have the funds to buy resources or hire the necessary staff.

    Bridging the “cash flow” gap

    The biggest asset that most new businesses have, aside from their equipment and intangibles (e.g. employees), is their unpaid invoices or Accounts Receivable. Accounts Receivable is an asset that can be quickly converted into cash by using a financial tool called factoring. Factoring allows a business to sell the financial rights to their Accounts Receivable to a third party, called a Factor. As part of the sale, the factor immediately advances a large portion of the cash value of the unpaid invoices to the business. The business can then use this cash infusion to strengthen its cash position and meet its obligations. In the meantime, the factor, which now owns the invoices, waits to get paid by the c

    10+ Reasons to Offer Your Newsletter to PDF Format
    Offering your newsletter in PDF format can increase readership, the amount of time your newsletter stays on your client's desktop, visits to your web site and your income. PDF stands for Public Document Format, which allows all computer users to read your documents.Many well-known authors and companies now offer their newsletters to PDF format. Here are some of their reasons for doing so.1. Readers can easily save your newsletter to their desktop for future reference. A PDF newsletter saved on the desktop is not so easily forgotten and allows people to read your newsletter wherever they are, at any time. Even in the future. This means your readers may open the newsletter, run out of time to finish it, but still be able to make a mental note
    low gap after offering trade credit to their larger clients. This gap is created by the fact that the company’s Accounts Receivable account is strong while the company’s bank accounts and cash position are weak. The cash flow gap places the business at risk of missing payroll and debt payments. It also prevents it from pursuing new opportunities because they don’t have the funds to buy resources or hire the necessary staff.

    Bridging the “cash flow” gap

    The biggest asset that most new businesses have, aside from their equipment and intangibles (e.g. employees), is their unpaid invoices or Accounts Receivable. Accounts Receivable is an asset that can be quickly converted into cash by using a financial tool called factoring. Factoring allows a business to sell the financial rights to their Accounts Receivable to a third party, called a Factor. As part of the sale, the factor immediately advances a large portion of the cash value of the unpaid invoices to the business. The business can then use this cash infusion to strengthen its cash position and meet its obligations. In the meantime, the factor, which now owns the invoices, waits to get paid by the customer. Factoring enables business owners to outsource their trade credit function to the factor and to turn their companies into the equivalent of an “all cash” business.

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