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    Designing Your Postcard Appropriately
    Postcards generally have limited space available for both the copy and the lay-out. It may seem very easy to design a postcard because of the small space that you need to fill up. But this is not always the case.Because the size of the postcard restricts you to put all the graphics and details that you want to include, it may be difficult (for some) to find the appropriate image and the correct words to
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    Reach Out and Grab Your Target Audience by the Shirt Collar - Writing Ads that Work
    Even bad advertising works.But the good stuff works better. In fact, if you have a good concept with good copy, then you don't have to spend as much money on media. While writing ads is a specialty, someone willing to devote some time to doing it well can certainly create an effective ad. Here are some tips.• Your first goal is a good concept. Don't do what everyone else is doing.
    The world of criminal justice will always have career opp
    Applying Blue Ocean Strategy to Product Development
    Henry Ford didn't invent the car. He wasn't even the first manufacturer of the car. In fact, when he jumped into the industry, there were more than 500 manufacturers building automobiles. That's a heavy market. It's what some call a red ocean, tainted by the battling competition. So, why is it that we think of Ford when we think of cars? Because he didn't sail that red ocean. He made a blue ocean strategy that
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    Is Your Company the Real McCoy?
    One of my favorite Gary Larson cartoons is the one with the cardboard cutouts of a hillbilly family on the lawn of their mountain shack. The caption reads: The Fake McCoys.The term "Real McCoy" most likely comes from a railway invention by Elijah McCoy that automatically dripped oil to critical parts of the train instead of having to stop and let the oilman do it manually.Even though E
    justice will always have career op
    The Shocking Truth About Paid Surveys
    Want to know what the average Joe gets paid for completing surveys? It's not $10 to $40 as some sites would have you believe. It's not even $5. The average survey pays only $1 to $2. Yes, there are surveys available that pay higher amounts, but these are either occasional offers or go to people in a certain income bracket or status.However, before you become disillusioned, let me comfort you with this fa
    always have career op
    Holding a Conference? 10 Tips on Making Your Conference A Success
    When you are in charge of a conference, you have an enormous amount of responsibility. It is important that your conference not only is a success from a business standpoint, but also that your participants enjoy themselves and feel that it was worth their time. Here are ten tips which will help ensure a successful conference.1. Plan early. You should set a date and place for large conferences a year in a
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