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Casual Articles - Accepting Credit Cards - Positives vs. Negatives
Marketers have found that blogs are excellent tools for communicating with their audience. Anyone who has something to sell or an idea to promote can benefit from using blogs.Corporates like Nike are using blogs to build branding. Microsoft and Sun are using them to communicate with the developer community.Blogs have a number of advantages that make them excellent tools for communication.They are cheap to install and require little or no technical expertise. So the entry point for blogging is very low when compared to the expense of hiring a website designer.While building a website is often out of the reach of most solo entrepreneurs, anyone can start a blog. If you can’t write or hate to write, you can start an audio or video blog. The possibilities are endless.Blogs also help you create content that search engines love, and encourage linking from a number of other bloggers who write on similar topics. This makes them excellent tools for getting high search engine rankings and boosting your visibility.They also encourage immediate responses from your readers and customers, so you can get feedback, tweak your campaigns and respond better to the market’
4. Impulse Purchases Go Up - Did you also know that your willingness to accept credit cards also causes impulse purchases to go up? Customers are more likely to purchase when they can use a credit card versus paying with cash or a check. For some reaso
People who visit your website usually form an instant opinion about you and what your website offers. They can't help themselves. Their instant opinion is formed in their subconscious mind. You might wonder why this happens. It matters not a jot how clever the text is on your page. You can have paid an expensive professional to produce your copy for you. The visitor need not read a single word, and yet they will form their instant opinion.You might also have invested in some really great pictures or images on your site. I'm affraid this will carry zero influence on your visitor's instant opinion. It also doesn't matter how great your offer is. You might be providing a superb bargain or proposition, but again this isn't going to influence the instant opinion. This is because the initial reaction to your website is instant, and occurs the moment the page appears in the browser of your visitor. You might wonder what it is that is so important that it has this effect on your web page visitors? You may have already worked out that the answer is colors. It is the color scheme used on your website which causes your page visitors to create that instant opinion.The reason this happens is b
To help you start your homework, let's look at the advantages of accepting credit cards for your business.
6 Benefits of Accepting Credit Cards
1. Convenience - You probably already know that accepting alternative forms of payment like credit and debit cards helps make it more convenient for people to pay you. This will increase your sales and profits. Some studies say by 30 -100% or more (Visa International).
2. Increases Your Credibility - Did you also know that advertising your acceptance of credit and debit cards increases your credibility? It's true. The public knows that a Merchant Account status is not always easy to get and will look at you as more of a solid company -here to stay. "Hmmm... doesn't accept credit cards? Is there some kind of credit problem I should know about this company?"
3. Increases Your Average Sales Order - Were you aware that you're AVERAGE SALE AMOUNT GOES UP when you accept credit cards? Studies prove (and I am sure it's true of most of us) that when we are ready to make a purchase and we are paying with a credit card we are more inclined to purchase the "upgrade" product or service. Human nature seems to cause most of us to be inclined to purchase the "better model or service upgrade" when we can finance the purchase with a credit card.
4. Impulse Purchases Go Up - Did you also know that your willingness to accept credit cards also causes impulse purchases to go up? Customers are more likely to purchase when they can use a credit card versus paying with cash or a check. For some reason
As soon as Ηotmail free web mail, achieved critical mass of user base, they had achieved a substantial and sustainable competitive advantage. This is why Microsoft decided not to build a similar service, but to acquire Hotmail. What Microsoft bought is rather the market share and reputation, than the technology or resources. Big search engines who have long time ago achieved a huge user base, managed to monetize this base through PPC. They enjoy now major revenue streams, allowing them to invest heavily in further development and acquisitions.In their early development stages certain niche market internet products, aim at attracting the attention of the internet community. As soon as they achieve this, they also attract the attention of the major players. Youtube became the acknowledged video portal. Jotspot a successful web collaboration platform for mobile workers. The attention and subscriber base they have achieved, may not yet translate into profitability, but the growth potential has been evaluated by the acquirer as attractive.Through their acquisition, these niche players received huge publicity and secured their viability. Forums offer to pay for participation, in or
To help you start your homework, let's look at the advantages of accepting credit cards for your business.
6 Benefits of Accepting Credit Cards
1. Convenience - You probably already know that accepting alternative forms of payment like credit and debit cards helps make it more convenient for people to pay you. This will increase your sales and profits. Some studies say by 30 -100% or more (Visa International).
2. Increases Your Credibility - Did you also know that advertising your acceptance of credit and debit cards increases your credibility? It's true. The public knows that a Merchant Account status is not always easy to get and will look at you as more of a solid company -here to stay. "Hmmm... doesn't accept credit cards? Is there some kind of credit problem I should know about this company?"
3. Increases Your Average Sales Order - Were you aware that you're AVERAGE SALE AMOUNT GOES UP when you accept credit cards? Studies prove (and I am sure it's true of most of us) that when we are ready to make a purchase and we are paying with a credit card we are more inclined to purchase the "upgrade" product or service. Human nature seems to cause most of us to be inclined to purchase the "better model or service upgrade" when we can finance the purchase with a credit card.
4. Impulse Purchases Go Up - Did you also know that your willingness to accept credit cards also causes impulse purchases to go up? Customers are more likely to purchase when they can use a credit card versus paying with cash or a check. For some reaso
Mistake Number Two: Not Having a Functioning Name Squeeze Page or a Pop-In To Collect Visitor's InformationWhew, that title is a mouthful, eh?All too often, people will believe that they are committed to something and yet they will not act.Or, they act, but in the wrong sequence.Finding products to promote before you've identified the HUNGRY market niche to promote products to.Building a website first and thinking about the name squeeze page and AutoResponder series later.Putting their socks on after they've put on their shoes.All the right actions, but not in the "correct" order. Can you see where I'm going with this?When designing a new affiliate niche website, I have failed to follow my own rules (above) and every time I do so, it comes back to bite me in the you-know-where!It's kind of "sexy" to be building a website. The design criteria, the page layouts, getting just the right match between color scheme and graphics. Coding those beautiful little Affiliate Tracking URLs (you are going to be tracking your website's performance metrics somehow, aren't you?).The problem here is that, I at least, have succumbe
2. Increases Your Credibility - Did you also know that advertising your acceptance of credit and debit cards increases your credibility? It's true. The public knows that a Merchant Account status is not always easy to get and will look at you as more of a solid company -here to stay. "Hmmm... doesn't accept credit cards? Is there some kind of credit problem I should know about this company?"
3. Increases Your Average Sales Order - Were you aware that you're AVERAGE SALE AMOUNT GOES UP when you accept credit cards? Studies prove (and I am sure it's true of most of us) that when we are ready to make a purchase and we are paying with a credit card we are more inclined to purchase the "upgrade" product or service. Human nature seems to cause most of us to be inclined to purchase the "better model or service upgrade" when we can finance the purchase with a credit card.
4. Impulse Purchases Go Up - Did you also know that your willingness to accept credit cards also causes impulse purchases to go up? Customers are more likely to purchase when they can use a credit card versus paying with cash or a check. For some reaso
SEO and link popularity are strategies that webmasters, developers and various other web owners use to promote their web sites to major search engines.How it works: Link popularity starts with web owners collecting quality, relevant links from other web owners. The collectors use databases to store emails and linking pages, which they write emails to other web owners asking permission to link to their page. Some web owners permit one-way link exchange, while others back link, or except inbound, outbound links and so on. In some instances, PR2-3-4, and so on is requested before the web owners can link to partner sites.The web sites requested to insert links on their page must have relevant products or services to achieve link popularity. The links must have quality that meets the standards of major search engines to reach the top ranks. Ranking is important, since if web owners can get to the top of search engines, thus they increase traffic.Web owners often rely on hired in workers, specializing in SEO to collect links to other web sites. Some times the link exchange workers fall short of expectations, which interrupts business? Because so many SEO
3. Increases Your Average Sales Order - Were you aware that you're AVERAGE SALE AMOUNT GOES UP when you accept credit cards? Studies prove (and I am sure it's true of most of us) that when we are ready to make a purchase and we are paying with a credit card we are more inclined to purchase the "upgrade" product or service. Human nature seems to cause most of us to be inclined to purchase the "better model or service upgrade" when we can finance the purchase with a credit card.
4. Impulse Purchases Go Up - Did you also know that your willingness to accept credit cards also causes impulse purchases to go up? Customers are more likely to purchase when they can use a credit card versus paying with cash or a check. For some reaso
Have you finished your e-book and ready to sell? Or if you are like me and other non-techies you wanted to get the payment system worked out before writing your book. You may consider this the hard part. If you are thinking that way keep reading you'll find out it's not.It's true plastic money is what turns the wheels of ecommerce or to put it another way the gas that burns in the engine of ecommerce. Therefore, you must be able to receive payments online so that your money-making ability is not hindered.One of my clients with a resume service told me about the horrors she had with collecting payment using the regular check system. She told of how she got burned quite a few times. So along with her new business website including a career help and resume section, she wanted to receive payment online.A friend of hers had described receiving payment over the internet and how fast and easy it could be. She was thinking she wasn't ready for a merchant account but still wanted the ability to accept payment online.Of course, being the good web developer that I am; I gave her several options to choose from just like I am about to give you. She chose Paypal to begin her selli
4. Impulse Purchases Go Up - Did you also know that your willingness to accept credit cards also causes impulse purchases to go up? Customers are more likely to purchase when they can use a credit card versus paying with cash or a check. For some reason human nature - especially in the US - causes us to think paying on credit is easier.
5. Increases Cash Sales - I bet you didn't know that the mere presence of credit card logos at your business location increases CASH sales. A fascinating study was explained in the book Influence by Robert Cialdini. This scientific experiment documented that the mere presence of Master Card/ Visa logos will increase cash sales by as much as 29% in controlled studies - even though credit cards were not used! If your business accepts cash, this is an extra bonus of accepting credit cards and advertising that you do.
6. Cuts Back on Bad Checks and Collection Costs. -By accepting credit and debit cards through a reputable Merchant Account Provider, credit cards orders will be screened for fraudulent transactions. Some providers, like Cardservice International, will take extra steps on address verification, verifying the extra four digits on the credit card, and blocking selected credit card numbers, Internet protocols, names or addresses. These are extra safety measures you can take to find peace of mind that the orders you are receiving - particularly on the Internet - are legitimate. When a customer is a "slow pay", a common collection technique is to call the customer and suggest they give you their credit card information over the phone right then to clear up the default. Without this option you would typically have to wait to see if the customer sends you a check like they said they would.
Disadvantages of Accepting Credit and Debit Cards
Like anything else, the benefits of increasing sales and profits by accepting credit and debit cards do not come without some risks. Sure, one disadvantage is that you have to pay a percentage of the sale
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