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Casual Articles - Time To Put An End To The Payment Protection Insurance Witch Hunts
The Internet Marketing World Is Your Oyster so low. That is what sub-prime clients do. It is the same reason they cancel their life policies. That does not mean we should stop writing life business because we would be leaving customers and their families exposed.The online marketing world is changing faster each day than ever before And the former advancements such as the telephone, the toll-free 800 Number, the overnight courier, as well as that piece of plastic-the credit card-none of which have had the overall impact that the internet has given to the world-wide marketer. Yes, the internet is so profound and pervasive, and never mind that it is expanding incredibly each day we are online. It Indeed has become the vast market place in the history of e-commerce.As a marketer, one cannot afford to ignore the power of the internet. In fact, It has even become life changing to many of us who work online. Your income has the potential to expand enormously or flounder miserably - it All depends on how you manage this phenomenon.And what a phenomenon it has been over the last few years. For example: During the passing of the last millennium and to There is a fundamental issue here. Why sell a client a monthly policy when he has a demonstrated history of not being able to meet his monthly commitments? And guess what? Fact two: sub-prime clients will cancel their monthly ASU policy at the time when they need it the most. Th 7 Steps To Your Own Personal Money Making Empire THERE has been so much written in the past few months about payment protection insurance it has all become a little confusing. Most of what has been written has been very negative, indeed dangerously negative – witch-hunt proportions even in some quarters. A mortgage magazine even ran a campaign to have single premium accident, sickness, unemployment banned.What would your online empire involve? Would it be product based?, information based or both?, would it sell other people’s products?, would it be automated so that it works even when you don’t?Let’s get to the point:1). You will only build your empire by having a laser-like focus. You will only become financially free by becoming an expert at something, and doing that one thing well and with passion. Think about it, when have you ever experienced the level of success in your business that you’ve always dreamed of? Is it possible that you’re currently juggling a few businesses at once? Are they all highly successful, each in their own right? Unless you’ve mastered the art of running at least one flourishing business, it would be pretty difficult to run more than one. You need to get good at one business by focusing, once you gain experience and success with that business you can venture out Amid all the chest beating and promotion, some clarity is desperately needed. Without relevant PPI being offered to customers, there is an even greater risk of one of the fundamental objectives of the FSA not being met – and that is protecting consumer interests. The PPI witch-hunt has also lumped together mortgage payment protection insurance and single premium ASU. These products are, of course, all very different. Most of the Office of Fair Trading’s concerns re- volved around the potential mis-selling of PPI related to consumer and revolving credit sales, not mortgages. In November 2005, the FSA published a report detailing its findings about the sale of PPI. This was backed up with mystery shopping of various firms involved in the sale of PPI – that goes beyond mortgages to other companies that offer revolving lines of credit, store accounts and unsecured loans. It was much broader than the mortgage industry alone and, given the mortgage industry has been regulated by the FSA for some time now, it has taken a disproportionate amount of flak. Experience It does strike me as odd that people who have very limited experience in the mortgage market – and more specifically experience in the sub-prime mortgage market – have been pontificating about the so-called evils of single premium ASU. The mortgage industry as a whole needs to assess the risks and benefits – yes, benefits – of single premium ASU with calm heads, because things have moved on. Fact one. Sub-prime clients cancel their monthly ASU policies. Some major insurers have even withdrawn the product from sale because the persistency levels are so low. That is what sub-prime clients do. It is the same reason they cancel their life policies. That does not mean we should stop writing life business because we would be leaving customers and their families exposed. There is a fundamental issue here. Why sell a client a monthly policy when he has a demonstrated history of not being able to meet his monthly commitments? And guess what? Fact two: sub-prime clients will cancel their monthly ASU policy at the time when they need it the most. The Ten Ways to Super Charge Your Sales ven greater risk of one of the fundamental objectives of the FSA not being met – and that is protecting consumer interests.1. Add a no-fee interactive game to your web site. You couldhire someone to create it. You want to make the game relatedto the theme of your web site. In the case of our web site-- the Abundance Center -- the theme, abundance, could be agame on how to find abundance. 2. Everyone is training their employees to be good teammembers and have lost sight that each of them areindividuals as well. The team will not work well unlesseach individual is doing his or her job and then cometogether. Not the reverse as so many trainers are trying tosell you on. Make sure each of your sales team members have individualtraining as well, so that they can do their job well. Itreduces the time it takes for them to work as a team. 3. Make people feel like it is their idea to buy, they willbe less hesitant. Use language like, "You're making a smartdecisio The PPI witch-hunt has also lumped together mortgage payment protection insurance and single premium ASU. These products are, of course, all very different. Most of the Office of Fair Trading’s concerns re- volved around the potential mis-selling of PPI related to consumer and revolving credit sales, not mortgages. In November 2005, the FSA published a report detailing its findings about the sale of PPI. This was backed up with mystery shopping of various firms involved in the sale of PPI – that goes beyond mortgages to other companies that offer revolving lines of credit, store accounts and unsecured loans. It was much broader than the mortgage industry alone and, given the mortgage industry has been regulated by the FSA for some time now, it has taken a disproportionate amount of flak. Experience It does strike me as odd that people who have very limited experience in the mortgage market – and more specifically experience in the sub-prime mortgage market – have been pontificating about the so-called evils of single premium ASU. The mortgage industry as a whole needs to assess the risks and benefits – yes, benefits – of single premium ASU with calm heads, because things have moved on. Fact one. Sub-prime clients cancel their monthly ASU policies. Some major insurers have even withdrawn the product from sale because the persistency levels are so low. That is what sub-prime clients do. It is the same reason they cancel their life policies. That does not mean we should stop writing life business because we would be leaving customers and their families exposed. There is a fundamental issue here. Why sell a client a monthly policy when he has a demonstrated history of not being able to meet his monthly commitments? And guess what? Fact two: sub-prime clients will cancel their monthly ASU policy at the time when they need it the most. Th Newsletters as Marketing Aides its findings about the sale of PPI. This was backed up with mystery shopping of various firms involved in the sale of PPI – that goes beyond mortgages to other companies that offer revolving lines of credit, store accounts and unsecured loans. It was much broader than the mortgage industry alone and, given the mortgage industry has been regulated by the FSA for some time now, it has taken a disproportionate amount of flak.Newsletters are valuable marketing tools. They reinforce brand awareness and recall; they give out the impression that you are an expert in your specific field; they lead to increased traffic to your site; they help optimize your website; and they create a continuous link between a service or product provider and a highly interested customer.Reinforcing Brand Awareness and RecallNewsletters reinforce brand awareness and recall. Every time your mailing list receives a copy of your newsletter, he or she will be reminded of your company,s existence and specialization. Studies usually show that people usually cannot recall whatever ad they have read just a minute ago. They will only begin remembering it after they have seen it around nine or ten times.Newsletters provide the medium by which prospects will be constantly and regularly reminded of your busine Experience It does strike me as odd that people who have very limited experience in the mortgage market – and more specifically experience in the sub-prime mortgage market – have been pontificating about the so-called evils of single premium ASU. The mortgage industry as a whole needs to assess the risks and benefits – yes, benefits – of single premium ASU with calm heads, because things have moved on. Fact one. Sub-prime clients cancel their monthly ASU policies. Some major insurers have even withdrawn the product from sale because the persistency levels are so low. That is what sub-prime clients do. It is the same reason they cancel their life policies. That does not mean we should stop writing life business because we would be leaving customers and their families exposed. There is a fundamental issue here. Why sell a client a monthly policy when he has a demonstrated history of not being able to meet his monthly commitments? And guess what? Fact two: sub-prime clients will cancel their monthly ASU policy at the time when they need it the most. Th Niche Marketing - Finding An Expert Mentor experience in the mortgage market – and more specifically experience in the sub-prime mortgage market – have been pontificating about the so-called evils of single premium ASU.So, you are all set to go. You have decided that you've got this great cure for acne and you want to start putting it together and marketing it right away. But you haven't got a clue where to begin and don't know anybody personally who can help you. You are what we call lost in the black hole of Internet marketing. What on Earth do you do? Well, the best thing to do is to try to find what we call an expert mentor, or somebody to give you guidance. This is easier said than done unfortunately, as most experts in their chosen field are too busy to be helping people, at least without a hefty price tag. This is where you may have to bite the bullet and dig into your wallet a little bit. In the long run, this will be the best thing you could do for your business.One of the best and easiest ways to find an expert mentor is simply to do a search under the area you want to get involved in. Find your competition, o The mortgage industry as a whole needs to assess the risks and benefits – yes, benefits – of single premium ASU with calm heads, because things have moved on. Fact one. Sub-prime clients cancel their monthly ASU policies. Some major insurers have even withdrawn the product from sale because the persistency levels are so low. That is what sub-prime clients do. It is the same reason they cancel their life policies. That does not mean we should stop writing life business because we would be leaving customers and their families exposed. There is a fundamental issue here. Why sell a client a monthly policy when he has a demonstrated history of not being able to meet his monthly commitments? And guess what? Fact two: sub-prime clients will cancel their monthly ASU policy at the time when they need it the most. Th How Audio Books Can Make You The Go-To Web Master so low. That is what sub-prime clients do. It is the same reason they cancel their life policies. That does not mean we should stop writing life business because we would be leaving customers and their families exposed.Technology is such that web sites can now be built and posted by all but the most techno phobic! So as a Web Master you have to simply offer more, much more to be different, unique and great value to your customers. But don’t worry, it’s now very easy to do.We all know that on one of the 'critical loves' of the search engines apart from the popular site SEO and relative links, is non-duplicate page content. While SEO and links are or at least should be a web masters domain, how can you now do what so few other web masters can do for their customers with incredible ease and speed.What’s more, how can you then deliver a web site owners dream and enable that site to generate an income for its owner on auto pilot?Simply offer them a library of relevant Audio Book content complimenting their web site Niche.Do you think that you would be offering something different to every other web maste There is a fundamental issue here. Why sell a client a monthly policy when he has a demonstrated history of not being able to meet his monthly commitments? And guess what? Fact two: sub-prime clients will cancel their monthly ASU policy at the time when they need it the most. The potential ramifications for the IFA/mortgage broker are dire should he be unable to demonstrate that he offered his client the option of either monthly or single premium ASU and it has subsequently gone pear shaped for his client. Some brokers detail the costs and benefits of ASU in the suitability letter and document in that letter if the client has chosen not to take it up. Some go even further. For clients who cancel their policies downstream, some brokers send a disclaimer ensuring they know what they are cancelling and detail the ramifications of having no cover. It is cheaper to do that than risk the potential of attracting a lawsuit, and worse still drawing bad press to our business and brand. There is no doubt that single premium ASU policies have come in for some major flak because of their poor flexibility and TCF unfriendliness. Commission Agreed and rightly so. One of the key issues at play here is the seemingly large commission payments made for single premium ASU. Let us look at that issue in another context. What if a motor insurer offered a three-year product and guaranteed not to change price over the term with no inflationary creep? What if you got a further discount for paying that policy upfront as a lump sum? Of course, the selling broker would be paid his share of the total premium. Single premium ASU is not really that different; it is just that a lot of commentators have got all bent out of shape about the commission payment and not the cover itself. This problem has been further magnified by lots of people throwing their twopence into the ring when, to be frank, objectivity is needed and recognition of what has changed. There is a place for single premium ASU, but not as we used to know it. What if the mortgage industry had a single premium ASU product that had the following features: - provided no quibble pro-rata refunds if it was cancelled; - where the premium was established using a risk matrix factoring in age
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