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Testing and Tracking - Importance of Testing and Tracking in Your Business I opinion this was a much tougher recession. Consumers hated the new HST tax and just refused to spend. Many business’s folded including most of the trust companies who were caught with most of the commercial mortgages which with so many companies struggling many were in default and of course not insured because high ratio insurance was not available on commercial properties. A long come our friendly banks who pick up their assets for pennies on the dollar and very few trust companies survive this recession. Even today it is very difficult to get a commercial mortgage with most of the banks and lenders willing to do only 50 to 65% of the appraised value with their main competition today being the credit unions or some government agency as a choice of last resort.When running an internet business, the importance of testing and tracking in your campaigns cannot be overstated. Irrespective of whether it is a sales letter, a web page or and advert, it is essential that you test the effectiveness of what you are trying to achieve and track the results that you achieve.Let’s look at a sales campaign, and how important it is to test and track every aspect of that campaign. How do you know your sales letter is effective? How do you know where people are failing to make the right decision. What pages on your website do they enter, how long do they stay and where do they exit from. Without adequate testing and tracking techniques, you will not know any of that vital information.With a sales campaign especially, you want to know the statistics at each stage in the sales process. Let’s assume you e-mail your list with a sales letter that, when opened, offers a clickable link to your main sales page. That then offers two clickable links to the purchase page where there are also two choices: credit card or PayPal. Let’s look at each of these stages in what is really a quite simple and common process that most people who sell on the internet follow.First, your e-mail campaign. You have a list of 10,000 targeted people on your list that you send your sales letter to Although commercial loans are difficult ( I would love to see high ratio insurance for commercial) residential mortgages are amazingly easy to obtain with 30/40 year amortizations, no down payments and I declare products for the self employed and commissioned consumers. A vast array of products and terms. There has never been an easier or better time to get a residential mortgage. There are even products for previous bankrupts and those with past credit problems. I continue to be amazed as CMHC and the lenders continue to make home The Key To Creating Information Products That Sell Even In Overcrowded, Highly-Competitive Markets Mortgages !!! How much do we know about them ? I remember when I was a young man in the military I called about a farm for sale near my home town. I asked the realtor who answered the phone what the asking price was. He responded $20,000. I had about $10,000 in savings. I told him I only had about $10,000. He informed me the owner wouldn’t accept that and hung up. That was a 150 acre farm with a nice house and barn. Today I realize how misfortunate I was that that particular realtor answered the phone. A different realtor would’ve advised me that with 50% down and a stable career in the military I would have no problem getting a mortgage for the remaining 50% and that the payments would only be about $60.00 per month. Imagine what that farm would be worth today and imagine what that realtor cost me and his customer who obviously wanted their property sold. I didn’t realize I could get a mortgage and I didn’t realize I should’ve called another realtor or even that I could. I’m telling you this story to emphasize the power of knowledge and what the lack of knowledge can cost you. Knowledge and expertise come from a life time of learning.I want you to add a new word to your business vocabulary -The word is "specialization".A new age has dawned in information marketing. And it's the age of "specialization".Before I explain how this will help you create information products that sell like crazy, let me give you a very brief history lesson.(I promise, this won't hurt a bit. :-)Information products online have evolved since I logged onto the Internet back in 1999...1) THE SIMPLE AGE.Times were simple back when I first came online. And so were the information products. Way back when, information products weren't readily available online like they are today. If you could find ANY information on the topic you were interested in, you grabbed it.2) THE SYSTEMATIC AGE.As more and more people learned how to create and market information products online, a new era emerged: the "systematic" era. This was a time when huge information products were created with hundreds of pages. The idea was to create comprehensive courses on a particular topic.3) THE SEPARATION AGE.As "internet marketing" and other business-related markets became inundated with product offerings, the birth and rapid growth of "niche marketing" occurred. People began separating themselves from the crowd and focused on " Here is another example. A friend called for advice. A local company had approached him about a valuable surface mineral they had discovered on his property that they wanted to purchase from him by the ton. (so much per ton).I advised him that was outside my area of expertise and he should consult with a mining engineer or geologist who would know the current market value. He said he would do that. Some months later I asked him how he had made out and if he had checked with a professional. He said no and that the company had made him an offer and he had countered back double the price they offered and they had agreed to pay his price and he had signed a contract to that effect. I advised him that I had heard that the company had also made a deal with a large timber company on the adjacent property and he should check with them to see what they were getting. Several days later he called me back very upset. The timber company was getting 5 times the amount he was getting. I advised him to consult a lawyer. This time he took my advice. After a 10 year legal battle he did receive a settlement but why didn’t he take my advice the first time ? I’ll tell you why ! He thought he knew. I have to tell you this fact. Most of my customers think they know more than me and in many areas they do but not when it comes to real estate and mortgages,( in most cases they don’t) but human nature makes it very hard to trust someone else’s opinion especially someone who is looking to make a dollar off you. Penny wise and dollar foolish. Probably but understandable because most of us are this way, myself included. We all in most cases would rather make our own mistakes than feel taken advantage of by some professional we don’t know or trust. That is why some one listing their house will always list with a friend over an experienced realtor because trust is more important than experience in the minds and hearts of consumers even though in the long run it may cost them dearly. In this report my goal is to give you information. How you use it will be up to you. My goal is to gain your trust so you will not hesitate to contact us should you need any of our services. Now on to my report. Mortgages A Brief History In 1975 when I got into the real estate business banks didn’t do mortgages per say. Mortgages were mostly done by the trust companies. Banks would give you a loan secured by real estate usually no more than 50% of the value. Back then many people would borrow enough to put in a basement. Finish the basement ,live in the basement while repaying the loan and then borrow again to finish the house. Trust companies would lend a conventional mortgage of 75% of the appraised value or the purchase price which ever was least as dictated by the bank act. As you can imagine selling real estate was a little more difficult than it is today. In the governments attempt to make home ownership easier for Canadians CMHC came up with high ratio insurance which gave the lenders the option to lend up to 90% of the purchase price or the appraised value which ever was least. The lender would tack the insurance fee on top of the mortgage and send the fee off to CMHC. This was a win win for all involved . Home buyers, lenders, realtors, appraisers and lawyers. More people qualified to buy homes so more homes sold and more homes were built and more people were put to work. Last but not least lenders couldn’t lose because the loan was insured by the government. YES FOLKS THE GOVERNMENT CAN DO SOMETHING RIGHT. Although they receive little in the way of recognition CMHC is one of the best things to have happened for all Canadians economically and beneficially. Helping us all prosper. Of course by now banks were into mortgages in a big way because our historically conservatives banks liked the no risk factor associated with high ratio insured mortgages. The competition was fierce . The 1981 recession slowed things down a bit when rates hit 22% but when the rates came back down things rolled on again until 1989 when the next recession came. In my opinion this was a much tougher recession. Consumers hated the new HST tax and just refused to spend. Many business’s folded including most of the trust companies who were caught with most of the commercial mortgages which with so many companies struggling many were in default and of course not insured because high ratio insurance was not available on commercial properties. A long come our friendly banks who pick up their assets for pennies on the dollar and very few trust companies survive this recession. Even today it is very difficult to get a commercial mortgage with most of the banks and lenders willing to do only 50 to 65% of the appraised value with their main competition today being the credit unions or some government agency as a choice of last resort. Although commercial loans are difficult ( I would love to see high ratio insurance for commercial) residential mortgages are amazingly easy to obtain with 30/40 year amortizations, no down payments and I declare products for the self employed and commissioned consumers. A vast array of products and terms. There has never been an easier or better time to get a residential mortgage. There are even products for previous bankrupts and those with past credit problems. I continue to be amazed as CMHC and the lenders continue to make home 5 Tips for Becoming a Life Coach that they wanted to purchase from him by the ton. (so much per ton).I advised him that was outside my area of expertise and he should consult with a mining engineer or geologist who would know the current market value. He said he would do that. Some months later I asked him how he had made out and if he had checked with a professional. He said no and that the company had made him an offer and he had countered back double the price they offered and they had agreed to pay his price and he had signed a contract to that effect. I advised him that I had heard that the company had also made a deal with a large timber company on the adjacent property and he should check with them to see what they were getting. Several days later he called me back very upset. The timber company was getting 5 times the amount he was getting. I advised him to consult a lawyer. This time he took my advice. After a 10 year legal battle he did receive a settlement but why didn’t he take my advice the first time ? I’ll tell you why ! He thought he knew. I have to tell you this fact. Most of my customers think they know more than me and in many areas they do but not when it comes to real estate and mortgages,( in most cases they don’t) but human nature makes it very hard to trust someone else’s opinion especially someone who is looking to make a dollar off you. Penny wise and dollar foolish. Probably but understandable because most of us are this way, myself included.More people are now looking for a career that provides a sense of personal and professional fulfillment. They want a career where they can make a difference in the lives of others. Life coaching seems to meet both of those criteria.Before investing time and money into becoming a coach, research the profession. Make sure you’re not overlooking the realities of what is involved in starting a coaching business.There are 5 keys areas in understanding the truth of what it takes to become a coach:1. Understand what life coaching is.The International Coach Federation (ICF) definition of coaching is: “Coaching is an ongoing relationship which focuses on clients taking action toward the realization of their visions, goals or desires.”Clients hire coaches to resolve a challenge or to get support to attain a desired result. Your job as a coach is to support the client to be successful, usually by asking questions and listening.Coaching usually occurs over the phone, although it can also occur in person for a higher fee. Many coaches offer additional free email access and/or laser telephone coaching of 5-10 minutes in length between sessions on an as-needed basis.2. Is life coaching the right career for you?You may be thinking that becoming a coach is an eas We all in most cases would rather make our own mistakes than feel taken advantage of by some professional we don’t know or trust. That is why some one listing their house will always list with a friend over an experienced realtor because trust is more important than experience in the minds and hearts of consumers even though in the long run it may cost them dearly. In this report my goal is to give you information. How you use it will be up to you. My goal is to gain your trust so you will not hesitate to contact us should you need any of our services. Now on to my report. Mortgages A Brief History In 1975 when I got into the real estate business banks didn’t do mortgages per say. Mortgages were mostly done by the trust companies. Banks would give you a loan secured by real estate usually no more than 50% of the value. Back then many people would borrow enough to put in a basement. Finish the basement ,live in the basement while repaying the loan and then borrow again to finish the house. Trust companies would lend a conventional mortgage of 75% of the appraised value or the purchase price which ever was least as dictated by the bank act. As you can imagine selling real estate was a little more difficult than it is today. In the governments attempt to make home ownership easier for Canadians CMHC came up with high ratio insurance which gave the lenders the option to lend up to 90% of the purchase price or the appraised value which ever was least. The lender would tack the insurance fee on top of the mortgage and send the fee off to CMHC. This was a win win for all involved . Home buyers, lenders, realtors, appraisers and lawyers. More people qualified to buy homes so more homes sold and more homes were built and more people were put to work. Last but not least lenders couldn’t lose because the loan was insured by the government. YES FOLKS THE GOVERNMENT CAN DO SOMETHING RIGHT. Although they receive little in the way of recognition CMHC is one of the best things to have happened for all Canadians economically and beneficially. Helping us all prosper. Of course by now banks were into mortgages in a big way because our historically conservatives banks liked the no risk factor associated with high ratio insured mortgages. The competition was fierce . The 1981 recession slowed things down a bit when rates hit 22% but when the rates came back down things rolled on again until 1989 when the next recession came. In my opinion this was a much tougher recession. Consumers hated the new HST tax and just refused to spend. Many business’s folded including most of the trust companies who were caught with most of the commercial mortgages which with so many companies struggling many were in default and of course not insured because high ratio insurance was not available on commercial properties. A long come our friendly banks who pick up their assets for pennies on the dollar and very few trust companies survive this recession. Even today it is very difficult to get a commercial mortgage with most of the banks and lenders willing to do only 50 to 65% of the appraised value with their main competition today being the credit unions or some government agency as a choice of last resort. Although commercial loans are difficult ( I would love to see high ratio insurance for commercial) residential mortgages are amazingly easy to obtain with 30/40 year amortizations, no down payments and I declare products for the self employed and commissioned consumers. A vast array of products and terms. There has never been an easier or better time to get a residential mortgage. There are even products for previous bankrupts and those with past credit problems. I continue to be amazed as CMHC and the lenders continue to make home 10 Steps to Building Online Integrity is looking to make a dollar off you. Penny wise and dollar foolish. Probably but understandable because most of us are this way, myself included.What is your website saying about your online integrity? Perhaps a definition of online integrity would help in understanding what it is and why website owners should possess it. True online integrity comprises the personal and professional inner sense of your online existence deriving from honesty, consistency and uprightness of character.Doing business on the Internet whether you are an ecommerce site or a lead generation site obligates you to a few basic responsibilities.- Being an honest business owner- Providing useful, reputable products and services- Caring about the needs of your target market- Possessing a desire to correct your errors and mishaps- Acknowledging that the customer is not always right- Building a sound customer base- Being willing to walk away from customers who do not have your best interest at handThe Internet can be a dangerous place to do business. It can also be a total windfall of opportunity; it all depends on which side of the business wall you work. Building trust with online customers is becoming more and more difficult because of bad apples determined to rip off online consumers.Many sites will display association links and links promoting the security measures taken to keep your online sales experience safe an We all in most cases would rather make our own mistakes than feel taken advantage of by some professional we don’t know or trust. That is why some one listing their house will always list with a friend over an experienced realtor because trust is more important than experience in the minds and hearts of consumers even though in the long run it may cost them dearly. In this report my goal is to give you information. How you use it will be up to you. My goal is to gain your trust so you will not hesitate to contact us should you need any of our services. Now on to my report. Mortgages A Brief History In 1975 when I got into the real estate business banks didn’t do mortgages per say. Mortgages were mostly done by the trust companies. Banks would give you a loan secured by real estate usually no more than 50% of the value. Back then many people would borrow enough to put in a basement. Finish the basement ,live in the basement while repaying the loan and then borrow again to finish the house. Trust companies would lend a conventional mortgage of 75% of the appraised value or the purchase price which ever was least as dictated by the bank act. As you can imagine selling real estate was a little more difficult than it is today. In the governments attempt to make home ownership easier for Canadians CMHC came up with high ratio insurance which gave the lenders the option to lend up to 90% of the purchase price or the appraised value which ever was least. The lender would tack the insurance fee on top of the mortgage and send the fee off to CMHC. This was a win win for all involved . Home buyers, lenders, realtors, appraisers and lawyers. More people qualified to buy homes so more homes sold and more homes were built and more people were put to work. Last but not least lenders couldn’t lose because the loan was insured by the government. YES FOLKS THE GOVERNMENT CAN DO SOMETHING RIGHT. Although they receive little in the way of recognition CMHC is one of the best things to have happened for all Canadians economically and beneficially. Helping us all prosper. Of course by now banks were into mortgages in a big way because our historically conservatives banks liked the no risk factor associated with high ratio insured mortgages. The competition was fierce . The 1981 recession slowed things down a bit when rates hit 22% but when the rates came back down things rolled on again until 1989 when the next recession came. In my opinion this was a much tougher recession. Consumers hated the new HST tax and just refused to spend. Many business’s folded including most of the trust companies who were caught with most of the commercial mortgages which with so many companies struggling many were in default and of course not insured because high ratio insurance was not available on commercial properties. A long come our friendly banks who pick up their assets for pennies on the dollar and very few trust companies survive this recession. Even today it is very difficult to get a commercial mortgage with most of the banks and lenders willing to do only 50 to 65% of the appraised value with their main competition today being the credit unions or some government agency as a choice of last resort. Although commercial loans are difficult ( I would love to see high ratio insurance for commercial) residential mortgages are amazingly easy to obtain with 30/40 year amortizations, no down payments and I declare products for the self employed and commissioned consumers. A vast array of products and terms. There has never been an easier or better time to get a residential mortgage. There are even products for previous bankrupts and those with past credit problems. I continue to be amazed as CMHC and the lenders continue to make home Life Beyond The Internet bank act. As you can imagine selling real estate was a little more difficult than it is today. In the governments attempt to make home ownership easier for Canadians CMHC came up with high ratio insurance which gave the lenders the option to lend up to 90% of the purchase price or the appraised value which ever was least. The lender would tack the insurance fee on top of the mortgage and send the fee off to CMHC. This was a win win for all involved . Home buyers, lenders, realtors, appraisers and lawyers. More people qualified to buy homes so more homes sold and more homes were built and more people were put to work.Am I letting the Internet take over my life?I sit here on my one day off this week and think about how I have spent the last three or four months of my life.Except for the time I put into my regular job, all of my attention has been focused on my computer. I even eat at my desk while continuing to work. In February, I learned how to create a mini-site and had one up by March. I tried all kinds of advertising, paid and unpaid, ordered every report that promised the skills, equipment, and "secrets" to put me over the top. I joined every group, newsletter, list builder, traffic exchange and affiliate program that I could find. I kept writing articles and completed an e-book. Then I put up a second mini-site and went through the whole process again.Today I came up for air to assess how I was doing. I made a couple of sales here and there but only drummed up a dribble of interest. I am so impatient - I want results immediately, sales right now. I read this morning in one of my hundreds of e-mails, that even the big earners on the net had to develop their income streams over two or three years. That makes a lot of sense if you don't get distracted (as I was) by the claims to "Put $200 in your pocket in the next two hours," or "Make $58,168 your first month."How gullible we all are when we set out with Last but not least lenders couldn’t lose because the loan was insured by the government. YES FOLKS THE GOVERNMENT CAN DO SOMETHING RIGHT. Although they receive little in the way of recognition CMHC is one of the best things to have happened for all Canadians economically and beneficially. Helping us all prosper. Of course by now banks were into mortgages in a big way because our historically conservatives banks liked the no risk factor associated with high ratio insured mortgages. The competition was fierce . The 1981 recession slowed things down a bit when rates hit 22% but when the rates came back down things rolled on again until 1989 when the next recession came. In my opinion this was a much tougher recession. Consumers hated the new HST tax and just refused to spend. Many business’s folded including most of the trust companies who were caught with most of the commercial mortgages which with so many companies struggling many were in default and of course not insured because high ratio insurance was not available on commercial properties. A long come our friendly banks who pick up their assets for pennies on the dollar and very few trust companies survive this recession. Even today it is very difficult to get a commercial mortgage with most of the banks and lenders willing to do only 50 to 65% of the appraised value with their main competition today being the credit unions or some government agency as a choice of last resort. Although commercial loans are difficult ( I would love to see high ratio insurance for commercial) residential mortgages are amazingly easy to obtain with 30/40 year amortizations, no down payments and I declare products for the self employed and commissioned consumers. A vast array of products and terms. There has never been an easier or better time to get a residential mortgage. There are even products for previous bankrupts and those with past credit problems. I continue to be amazed as CMHC and the lenders continue to make home Make Money Fast Online: What You Need To Do opinion this was a much tougher recession. Consumers hated the new HST tax and just refused to spend. Many business’s folded including most of the trust companies who were caught with most of the commercial mortgages which with so many companies struggling many were in default and of course not insured because high ratio insurance was not available on commercial properties. A long come our friendly banks who pick up their assets for pennies on the dollar and very few trust companies survive this recession. Even today it is very difficult to get a commercial mortgage with most of the banks and lenders willing to do only 50 to 65% of the appraised value with their main competition today being the credit unions or some government agency as a choice of last resort.It really isn't that difficult to make money fast online, you just need to thoroughly understand the World Wide Web and how it works.One of the things that you will need to understand very well to make money fast is how to market whatever it is that you are selling online. Online marketing is very different from offline advertising. Just to give one example; offline, display advertisements give you the better response, the more beautiful and colorful the better. Online banner ads don't yield much of a response. The most effective ads tend to be text ads and small text links. Hence the amazing phenomenal success of the Google Adsense affiliate program. Adsense ads are mostly tiny text things that appear on the side at a site.If you intend to make money fast, online, then you just can't afford to ignore small tiny text ads. This is one of the reasons why it also very important to carry ads that are as relevant as possible to the content on your site. Note that this yet another major contributing factor to the huge success of the Google Adsense program.Then the other key factor to note if you want to make money fast online is the fact that joining an affiliate program will always make you money much faster than trying to promote your own creation. One of the reasons is that you get to use the power of ref Although commercial loans are difficult ( I would love to see high ratio insurance for commercial) residential mortgages are amazingly easy to obtain with 30/40 year amortizations, no down payments and I declare products for the self employed and commissioned consumers. A vast array of products and terms. There has never been an easier or better time to get a residential mortgage. There are even products for previous bankrupts and those with past credit problems. I continue to be amazed as CMHC and the lenders continue to make home ownership more obtainable. CMHC even has some competition for their insurance products in the private sector. Note: Do not confuse mortgage insurance with life insurance. Mortgage insurance insures the mortgage for the lender. If the borrower doesn’t pay the mortgage the insurer will pay the bank out. Hence the bank can’t lose. Mortgage insurance fee average 3.75 %. Eg: 100,000 mortgage the lender gives you $103750.00. Your payments are based on $103,750 and on closing the $3750 (the premium) is sent to the insurer (CMHC). You pay for it and the bank /lender can’t lose. So you see why lenders love high ratio mortgages and why it’s so easy to get a residential mortgage today. Most mortgages fall into two classes Prime ( strong borrower with a high beacon score) and Sub-prime ( weaker borrower with a lower beacon score) Note: Every borrower has a beacon score which is utilized to determine their credit worthiness. Credit agencies such as Equifax and Trans Union use a complicated formula based on your credit history that determines your ability to pay two years down the road to assign your personal beacon score usually ranging from a low of 400 to a high of 800. Between 600 and 800 is prime and anything less normally sub prime. It is very important to maintain a good beacon score to access credit at a reasonable interest rate. The interest rate you are charged is mostly determined by your beacon score. Right now we can get a prime borrower 5.019 %. A sub-prime borrower would pay between 9% and 12%. To give you an example the prime borrower would pay around $500 per month PI (principle and interest) on a $100,000 mortgage over 25 years. Sub-prime at 12 % that same payment would be around $1200 per month. So you can see how important your beacon score. Here are some tips on how to maintain a good beacon score How does bankruptcy effect my beacon score ? Many of my customers have been bankrupt in the past. Bankruptcy today is common place and no longer as stigmatic as it once was. Computers have basically taken the human factor out of the credit system. It no longer makes sense to struggle for years under a mountain of debt if your circumstances change and you can’t afford to meet your commitments. Bankruptcy quite often is the most reasonable solution mainly because the credit system gives you no recognition for struggling and overcoming your financial problems. Once you are behind your beacon score drops and no one will deal with you. That bad history stays on your credit for 7 years. If you go bankrupt you are usually discharged within 9 to 12 months. After that you have to re-establish a credit history usually by a secured credit card or car loan and with in 18 months with a good job you would qualify for a mortgage. Yes , record of the bankruptcy stays on your credit but once you re-establish it is not as detrimental as a previous bad repayment history. In many cases as long as there’s no substantial equity in your home you can even keep making your mortgage payments and keep your home through the bankruptcy. Please understand I am not an advocate for going bankrupt. That is a very personal decision but now you know how it works and if a decision is required that decision can be based on the reality of the situation and not misinformation. With this report I have just scratched the surface of the basics of how the mortgage industry works and the credit scoring system. Hopefully you have found it informative and insightful. I would be pleased to help you with any real estate , mortgage, appraisal or business consultation you may need.
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