When Does a Corporate Video Add Value?
A professionally made corporate video production can greatly enhance your company profile and can be used in a variety of applications. Listed below are a number of the most common uses for corporate video.Promotional Video ProductionA promotional video is a dynamic, fast moving commercial, often with a musical accompaniment, and can be used to promote any of the services or products that your company has to offer.Promotional videos are used for a variety of purposes. They can be used to engage the audience at the introduction to a multimedia sales presentation, conference, or training seminar and are also very often used running on a loop on exhibition stands and in company reception areas. These promotional videos can also be incorporated into CD ROMs and DVDs as an introductory piece.Promotional videos can be highly effective and powerful at communicating your company's strengths in a dynamic and exciting way. The same video promo can also be used for a variety of applications, thus reducing filming expenses.Executive Broadcast Video ProductionOne of the biggest problems facing directors of large multi-national companies or plc's is attempting to communicate on a personal level with their immense and geographically diverse audiences. Executive broadcast corporate videos enable the senior member, or members, of a company to dedicate a couple of hours of their time to being interviewed, and tackling any major questions or issues which may have come to light. By using a corporate video, they save themselves the huge cost, and time, of travelling from place to

Picture the Vision
Martin Luther King, Jr. said, "I have a dream," and what followed was a vision that changed a nation. That famous speech is an excellent example of the power generated by a compelling vision of the future. A vision clarifies purpose, gives direction, and empowers us to perform beyond our resources. Unless you know where you are going you cannot get there. You don't "need" a vision, or a mission statement, but those people with clearly defined visions experience greater success than those who haven't any. Which one will you be? A vision is not about yourself or monetary goals, it is however personal. It should be imaginative, bold and audacious—representing a real challenge. It is an idea or image of a more desirable future and your articulation of a destination towards which you will aim. Keep in mind it should be written in the present tense as if it has already been achieved. The difference between a vision and a mission statement is that a mission statement answers the questions: Why does my business exist? What business am I in? What values guide the business? A vision, however, is broader and encompasses more. It answers the question, what will success look like? It is the pursuit of success that will really motivate you. When creating a vision statement first answer or consider the following: What are the things I really enjoy doing? What brings me happiness/joy? What issues do I care deeply about? What things can I do at the good to excellent level? Next consider your business 5 to 10 years down the road wh

Finding Your Target Market - The Prince and the Anti-Aging Cream
After poor web seminar results, the prince thought that maybe door-to-door sales would be more successful. On his first big day, Prince Mark woke up eager and excited about his new venture. With his product line and sales brochures in tow he began his journey through the village. He first approached a young mother who was strolling twin infants. "Perfect for my diaper rash cream!" he thought. Prince Mark gave his ever so charming sales pitch to the young mother. He even cooed and tickled the young infants. Until one yanked his hair and the other began to scream at the top of his lungs. Yikes! This was more than he had anticipated. Prince Mark was not very familiar with children and knowing little about mothering, he was unable to answer many of his potential customer's questions.After a grueling 30 minutes, the prince quickly left and continued his quest for new customers. As he approached a local hot spot, he noticed a group of young maidens his age. "Awesome" thought the Prince, "Women my own age. This will be a piece of cake." With a beguiling smile and a wit to match, the prince began his sales pitch. Tanning oils - what young maiden doesn't want a gorgeous tan. Two hours passed by, as the prince enjoys food, dance and banter with the stunning young maidens. Until he discovered that none of them had a job.Soon the prince became weary with his search for his perfect market. He stopped and sat on a bench in front of the local gym. As he re-grouped, he noticed a group of women in their fifties running the treadmills and talking about health and fitness issues. Princ

$13 Million Found With This Sales Strategy
The story you are about to hear is true.With the implementation of one well-crafted sales tactic, Gene surprised himself by making one phone call and getting a meeting with a senior executive. A man Gene and his team had been pursuing for more than one year!The contract ended up serving the executive so well he had no reason to renew current contracts with eleven of Gene’s competitors.What a day that was! Better yet, the days that follow continue to be lucrative with a steady flow of sales coming from the powerful strategy used that day.One cold call, one meeting, one $13 million contract … ba-da bing, ba-da boom!Play-by-play reports of big sales bring shivers of delight to sales professionals. We meet. We talk. We share our stories of success. After all, that’s where we get out jollies! We thrive on closing the deals ... and no one appreciates the sophisticated subtleties of these stories like other sales professionalsThe best-of-the-best know that within each story are nuggets of learning that will …if unearthed and applied … add greatly to their own success.Gene decided to try calling this executive cold, without a “warm” introduction. His reasoning was, “I’ve spent months trying to get a hold of this guy. I have nothing to lose by calling his office myself.”Gene called, spoke with his prospect’s executive assistant, and requested a 20-minute meeting.When the gatekeeper asked the question asked by all gatekeepers, “What’s this meeting about?” Gene responded, “I want to know why he’s using eleven companies to do what his competitor acro

The Importance of Domain Names
Domain Names are becoming a very important part of our lives. They are increasingly more important in our personal lives, in our work environments and in business circles.Just how important are they today?In most work places the employees name has become the main id attached to the company address i.e. colin.thomson@abccompany.co.uk for all correspondence, with the company domain name as the main part of that address.Business’s the world over, where they have managed to, are obtaining the Domain Names of their companies for obvious reasons. So important has this become that those with incredible foresight bought Domain Names of companies the world over, hoping that one day they could sell them to those specific companies at grossly inflated prices.It worked!! Domain Names are very important.They are very unique, like your finger prints, there is not one finger print matching mine anywhere on this entire planet. Your own email address or your own ‘’url’’ are completely unique and it is impossible for 2 people to have the same one.Today we are privileged to be able choose our very own email address and domain name, if they haven’t already been used someone else!!This is though getting incredibly, but not surprisingly, more difficult to do now that the internet and computers have become such a vital part of our lives. Even in primary schools children as young as 4 and 5 are being taught to use computers, including ‘’spell check’’ which doesn’t exactly help their education?!Nevertheless, I think we all realise the importance of Domain Names today. basics.

Just what is web hosting anyway?

In simple terms, web hosting is renting space on a web server. A website is not simply a domain name, it is a collection of files linked together by HTML code t

ref="http://www.chilipepperweb.net/understanding-domains.html" target="_blank">domain name, it is a collection of files linked together by HTML code to display text and graphics on a computer. In order for anybody to see this collection of files you've created, it has to be housed on a computer somewhere that has access to the internet. Not just any computer will do, of course. A web server is a computer set up with special software that allows it to receive requests from the internet for the website files it has stored on it and to send those files out over the internet so that the requesting computer can display them. It is very much like a waiter in a restaurant taking your order and bringing the food that you ask for from the kitchen, hence the name "se