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Casual Articles - Web Hosts That Sell Hosting Plans at a Loss Tread Dangerous Ground
Do you ask for the sale every time you get a new inquiry from a prospect or client? Every time you make a sales presentation? Every time you do a product demonstration? Here's a free tip. If you don't ask for the sale every time, you should. Recent studies have shown that just merely asking for the sale can skyrocket sales and sales closing rates.So how do you ask for the sale?Asking for the sale should be the easiest thing to do. And, when I say asking for the sale, I don’t mean coming up with corny sales closing techniques to try to trick the prospect into making a decision; sales closing tricks are smarmy and don’t work. When I say to ask for the sale, I mean something very simple such as “Would you like to purchase it today?” That’s easy, isn’t it? One small thing like that can boost your sales!Why ask for the sale?As difficult as it may be to be
Of the three objectives mentioned in the previous paragraph, only two have exhibited any signs of being realized. Clever marketing in the form of a refreshingly honest company blog and the willingness to admit to their own mistakes during recent downtime has meant the company is beginning to ga
Building a great internet site is a wonderful achievement. But it could also be a complete waste of your time and money unless potential clients can find it. Search Engine Optimisation (SEO) is one way to ensure your site is seen in the most crowded marketplace ever conceived.So what is Search Engine Optimisation? To understand Search Engine Optimisation you must first consider how people actually look for – and eventually find - products and services on the web.Research shows that more than 80 per cent of the world’s 290 million internet users (10 million of them in Australia) use search engines to find what they’re after.There are many search engines available to consumers – the better known include Google and Yahoo! – but in general they all work the same way. Typically a person will enter a keyword or phrase into the search engine and imme
Selling domain names at a loss is not a high risk strategy. The low costs associated with domain names mean web hosting companies are able to absorb the losses they make on the domains. The idea is to quickly build brand equity and at the same time achieve the zenith of loss leading as domain names on their own are of course useless. Their use is dependent on the purchase of hosting space as well. By offering the domain names in conjunction with the hosting, hosts are theoretically able to profit.
Recent marketing attempts by web hosts now include selling the web hosting itself as a loss leader. Dreamhost is an example of such a host. By offering coupon codes and other associated discounts for the first year of service, consumers can purchase extremely beefy shared hosting accounts for rock bottom prices. The business model relies on customer loyalty due to outstanding support being enough of an incentive to retain customers in the second year. The added effect of viral marketing surrounding the extremely low priced accounts is expected to increase Dreamhosts brand value whilst a slew of higher priced accounts and dedicated server upgrades to up-sell to the customer are expected to cover the loss-leading costs of the first year.
Of the three objectives mentioned in the previous paragraph, only two have exhibited any signs of being realized. Clever marketing in the form of a refreshingly honest company blog and the willingness to admit to their own mistakes during recent downtime has meant the company is beginning to gat
Dad, you raised me to have integrity, be honest and help people. You raised four boys, a Marine, fireman and truck driver. I’m the one you wanted to become a doctor or lawyer. Well, I reached higher to become a salesperson and I know you are proud.Although this is more like a letter than it is an article it reflects the unspoken pride of every professional salesperson. I am proud to be called a salesperson who adopts the high standards and ethics required to be a success in this business. I am further pleased that my daughter has become a student of sales and adopts the high standard in selling ethics.Why is it that parents never raise their children to become salespeople? You won’t find costumes for a salesperson on Halloween. What you will find is other super hero outfits for cowboys, firemen, military, police, doctors and nurses. Perhaps it is because most pare
Selling domain names at a loss is not a high risk strategy. The low costs associated with domain names mean web hosting companies are able to absorb the losses they make on the domains. The idea is to quickly build brand equity and at the same time achieve the zenith of loss leading as domain names on their own are of course useless. Their use is dependent on the purchase of hosting space as well. By offering the domain names in conjunction with the hosting, hosts are theoretically able to profit.
Recent marketing attempts by web hosts now include selling the web hosting itself as a loss leader. Dreamhost is an example of such a host. By offering coupon codes and other associated discounts for the first year of service, consumers can purchase extremely beefy shared hosting accounts for rock bottom prices. The business model relies on customer loyalty due to outstanding support being enough of an incentive to retain customers in the second year. The added effect of viral marketing surrounding the extremely low priced accounts is expected to increase Dreamhosts brand value whilst a slew of higher priced accounts and dedicated server upgrades to up-sell to the customer are expected to cover the loss-leading costs of the first year.
Of the three objectives mentioned in the previous paragraph, only two have exhibited any signs of being realized. Clever marketing in the form of a refreshingly honest company blog and the willingness to admit to their own mistakes during recent downtime has meant the company is beginning to ga
Conflict at work is inevitable. And, it can even be helpful, supporting a healthy organization.But, step over the edge and you'll quickly find yourself getting caught up in who's right rather than what's right. Having the argument without end, replaying the same issue over and over, without resolving your differences. Or, angry blow ups or sullen silences. You can get stuck on "She's doing that just to make me angry," or "He needs an attitude adjustment."Step back, stop avoiding, solve the problem, and prevent future conflicts. Try these solution steps.1. Wait until the uproar has settled down then approach the other person with "We've got a problem. I need your help." Be sure your tone of voice conveys solution not attack.2. Describe what has been happening. Use "we" rather than "you"
Recent marketing attempts by web hosts now include selling the web hosting itself as a loss leader. Dreamhost is an example of such a host. By offering coupon codes and other associated discounts for the first year of service, consumers can purchase extremely beefy shared hosting accounts for rock bottom prices. The business model relies on customer loyalty due to outstanding support being enough of an incentive to retain customers in the second year. The added effect of viral marketing surrounding the extremely low priced accounts is expected to increase Dreamhosts brand value whilst a slew of higher priced accounts and dedicated server upgrades to up-sell to the customer are expected to cover the loss-leading costs of the first year.
Of the three objectives mentioned in the previous paragraph, only two have exhibited any signs of being realized. Clever marketing in the form of a refreshingly honest company blog and the willingness to admit to their own mistakes during recent downtime has meant the company is beginning to ga
Maybe you find yourself in a new team environment and leading a team for the first time, or maybe you have been working with and leading teams forever. Either way, the keys in this article – whether as new information or a fresh reminder – can make a world of difference in morale, productivity and results from teams. Help the team identify its purpose. People work more effectively when they understand the goals they are trying to achieve. As a leader it is your job to help the team see the desired outcome of their efforts and help them set specific goals and milestones along the way. Set the scope and boundaries. Teams need to know what they should tackle and what is “too big” or not their responsibility. By helping teams manage the scope of their work you will keep them more focused and on target to reach the goals more q
Of the three objectives mentioned in the previous paragraph, only two have exhibited any signs of being realized. Clever marketing in the form of a refreshingly honest company blog and the willingness to admit to their own mistakes during recent downtime has meant the company is beginning to ga
In working for a website design company, I have come across many people with some strange ideas about the colors they want for their website. The usual course of events in this situation is as follows: First, we suggest colors that we feel represent their business better. We never say they are wrong, for we hope they know their market better than we do. Next, after they insist on their colors, we build one or more sample templates with different combinations of their colors. Then, we spend the next week trying to make the colors they choose work the way they want. Last, after we have spent a week pulling our hair out, the customer asks us to change the color scheme (usually similar to one we suggested the first time). Why does this happen? They are unaware of the language that colors speak. E
Of the three objectives mentioned in the previous paragraph, only two have exhibited any signs of being realized. Clever marketing in the form of a refreshingly honest company blog and the willingness to admit to their own mistakes during recent downtime has meant the company is beginning to gather solid backing from their client base. Customer loyalty is not always forthcoming when it comes to loss-leading. The client base attracted by the pricing are those that do not associate higher priced products with less risk and are more likely to host-hop in search of further savings. The brand equity for Dreamhost however has unquestionably increased. Almost all webmaster discussion forums on the Internet are laden with posts discussing Dreamhosts exceptional pricing strategy.
Dreamhost will be banking on the brand equity to help pull them through once their pricing strategy is normalized. They are the most cited example in this article because of the fact they were one of the first hosts to adopt such an aggressive loss leading pricing strategy. However, the myth that being the first on the market preludes to some sort of advantage has been debunked long ago. There are now several different hosting players offering similar priced hosting services however whilst the number of hosts continues to snow ball consumer demand has not kept up.
However, it would be entirely over ambitious of a web hosting company to believe that by adopting a loss-leading strategy on such a grand scale they will be able to sustain the losses for a number of years until competitors have been killed off, consumers are hooked onto the service offered by the company and subsequently they can raise their prices. The velocity of the approach undertaken by Dreamhost is different to that of the host which pursued the under $10 domain name loss leader strategy. The model is the same, switch for the price stay for the service
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