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Casual Articles - Checkouts & Security - Your Web Host Is Key
Imagine for a moment that you get a call from a good friend…They invite you to dinner to discuss something “very important”. You have no clue what this “very important” subject is, but they’ve peaked your curiosity and accept their invitation. You have other things to do but are dying to know what’s so darn important that they’re willing to buy you dinner. After all, this friend is the biggest penny-pincher you know, they never buy you anything, let alone dinner!They pick you up from the office and take you to the nicest restaurant in town. You think to yourself: “Wow, this must be really important if they’re taking me here!”…After a brief wait in the lounge, you are seated at the dinner table with your friend and you place your drink order.You just can’t take it any longer, you break the tension with a question: “So, what is this very important thing you need to discuss with me?”They reply with
Politeness
Checkout copy that's reassuring. The ability to back out to previous pages and a follow-up thank-you/confirmation e-mail are all ways of demonstrating commitment to customer care.
Checkout Apps
Checkouts
When you send out a free gift email, does that email bring people closer or further from buying your $5000 product? When you send out a content email, when you write a letter for your subscribers that teaches them one of your secrets – does that draw people closer to the $5000 product or further away?So you must know your purpose when creating your email campaign.I use a number of different types of emails in my email campaigns. I write content emails, I write referral emails, I write free gift emails, and I write responsive emails. All of these emails bring people closer to my goal for my list. They bring each of the people on my list closer to the goal. And if someone drops off my list as a result of one of my emails – they weren’t going to buy anyway.I can tell you that – you see, if you are reading this book, you are probably no beginner, and if you are, you are a smart one. You know that my email camp
Unfortunately seven out of ten visitors who place an item in their carts never complete the sale. Many times, the problem lies in the site's checkout - its look, feel, security and most importantly, its ease of use.
Your web designer and host should offer a tool box of checkout solutions free, or at preferential pricing. Your web host should also provide the server security you want and need.
What Do Potential Buyers Expect At The Checkout?
The same thing they expect in a brick-and mortar outlet. Convenience, no long lines, security and politeness. So, how do these visitors' needs translate to a site's checkout design?
Convenience:
Numerous payment options are a convenience. Naturally, any site must accept credit cards - the big ones, any way. But what about PayPal, electronic bank transfer or how about an old-fashioned, hard copy check or mail order? The more ways to pay, the more sales are made. And a one-click checkout option for regulars boosts sales even more.
No Long Lines
Clear, easy-to-follow directions on every check-out page. And limit the number of checkout clicks and checkout pages.
Security
And plenty of it. Buyers expect complete, secure encryption of their transactions. They want to see the padlock lower-right, the http s in the address box and an SSL secure logo. Or no sale.
Politeness
Checkout copy that's reassuring. The ability to back out to previous pages and a follow-up thank-you/confirmation e-mail are all ways of demonstrating commitment to customer care.
Checkout Apps
Checkouts a
This is the second part of a two-part article about creating a web site on the Internet and the tools that you will need to do it.Some basic terminology that you should take a look at before proceeding further:Web Page: A document that contains information created with the help of HTML.Web Site: A collection of web pages on a particular subject.HTML: Also known as Hyper Text Markup Language it is used for the creation of web pages. Information is written in between HTML tags ( ) to instruct the web page as to how the information will be displayed. You can also put images into the web page by using this language. Some other languages like JavaScript, VB script, ASP, ASP.NET etc. are also used to display dynamic content on web pages and for performing user driver events.There are basically two main categories of web sites:Personal web site: These include websites that are about
Your web designer and host should offer a tool box of checkout solutions free, or at preferential pricing. Your web host should also provide the server security you want and need.
What Do Potential Buyers Expect At The Checkout?
The same thing they expect in a brick-and mortar outlet. Convenience, no long lines, security and politeness. So, how do these visitors' needs translate to a site's checkout design?
Convenience:
Numerous payment options are a convenience. Naturally, any site must accept credit cards - the big ones, any way. But what about PayPal, electronic bank transfer or how about an old-fashioned, hard copy check or mail order? The more ways to pay, the more sales are made. And a one-click checkout option for regulars boosts sales even more.
No Long Lines
Clear, easy-to-follow directions on every check-out page. And limit the number of checkout clicks and checkout pages.
Security
And plenty of it. Buyers expect complete, secure encryption of their transactions. They want to see the padlock lower-right, the http s in the address box and an SSL secure logo. Or no sale.
Politeness
Checkout copy that's reassuring. The ability to back out to previous pages and a follow-up thank-you/confirmation e-mail are all ways of demonstrating commitment to customer care.
Checkout Apps
Checkouts
All too often in presentations those giving a presentation to the decision-makers will in fact talk too much. The decision-makers have summoned the presenters to discuss with them their proposal to help solve a problem of the decision-makers. The decision maker or decision-makers did not call upon the presenters to give them a three-hour lecture on every single aspect of the situation or scenario.The decision-makers are well aware of all aspects of the situation and have only asked for certain information. Overloading or confusing the issue will not help the presenter’s case and it often upsets the decision-makers because they feel their time is being wasted.I always found it amazing as the CEO of my company that people giving me presentations and advice would assume that I am an idiot. In fact, often the more I listen to the presenters I would become disgusted on how little they really knew and how their opinions we
Convenience:
Numerous payment options are a convenience. Naturally, any site must accept credit cards - the big ones, any way. But what about PayPal, electronic bank transfer or how about an old-fashioned, hard copy check or mail order? The more ways to pay, the more sales are made. And a one-click checkout option for regulars boosts sales even more.
No Long Lines
Clear, easy-to-follow directions on every check-out page. And limit the number of checkout clicks and checkout pages.
Security
And plenty of it. Buyers expect complete, secure encryption of their transactions. They want to see the padlock lower-right, the http s in the address box and an SSL secure logo. Or no sale.
Politeness
Checkout copy that's reassuring. The ability to back out to previous pages and a follow-up thank-you/confirmation e-mail are all ways of demonstrating commitment to customer care.
Checkout Apps
Checkouts
Corporate events often include a variety of fun activities. These activities that are planned may be for a company picnic or even a holiday party, or a summer bash. Furthermore, these could be events that take place just as an employee incentive. Corporate events that include fun activities help bring a company together. They also help employees see each other in a different context than just in the office. These events could include anyone who is in an executive position and higher, or they could include everyone in the entire company.Often families are allowed to bring their children and spouses to corporate events as well. In fact, more often than not they are encouraged to do so, because they know how important it is for working families to have time together. Therefore, companies will work hard to make their corporate events as meaningful as possible for all. Sometimes corporate events also have a business theme as well,
No Long Lines
Clear, easy-to-follow directions on every check-out page. And limit the number of checkout clicks and checkout pages.
Security
And plenty of it. Buyers expect complete, secure encryption of their transactions. They want to see the padlock lower-right, the http s in the address box and an SSL secure logo. Or no sale.
Politeness
Checkout copy that's reassuring. The ability to back out to previous pages and a follow-up thank-you/confirmation e-mail are all ways of demonstrating commitment to customer care.
Checkout Apps
Checkouts
I bet you already knew this.The two largest problems that online home businesses face in 2005 is creating traffic and creating a profit. It seems like everyone has great “ideas” about how to help you increase both your website’s traffic and profitability, but when you try these “ideas” yourself they don’t seem to work as well as “they” said they would. Well, finally…. You’re going to learn some simple tactics using free website content to create either traffic or profit (your choice) that are GUARANTEED to work as long as the internet exists.The reason that these simple tactics will work is because they’re based on an even simpler formula. If you remember nothing else in this report remember this:GOOD FREE CONTENT + LINKS = TRAFFIC or PROFITAll too often the elegance of the above formula is devalued, but the truth is… the above formula IS the internet. When you search the internet for information
Politeness
Checkout copy that's reassuring. The ability to back out to previous pages and a follow-up thank-you/confirmation e-mail are all ways of demonstrating commitment to customer care.
Checkout Apps
Checkouts are available as separate applications that simply bolt on to your site's back office. Some of these checkouts are open source, while others cost a few bucks.
osCommerce is an open source application that's under constant development by experts from the ecommerce community who volunteer their time to refine this free and fee-free software. It's a great option for start ups - simple interface, straightforward administrator's console and compliant with all site servers - a critical consideration.
MIVA Merchant 5 comes in at the other end of the checkout spectrum, providing numerous checkout options, a feature rich administrator console, sales metrics, visitor tracking and many more features.
Most web hosts offer open source checkouts as part of their applications libraries, a real money saver when first starting out. And upgrading to a more sophisticated checkout is easy for the site owner and the hosting service.
Web Hosting and Checkout Security.
If you've been in business on-line for a year, you have a great deal of sensitive data stored on your web host's server. Names, addresses, credit card numbers - a veritable treasure trove to any script-kiddie or cracker. The information collected during the buyer checkout process must be secure for the sake of your business and for the sake of yo
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