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Casual Articles - Beyond Web Usability: Web Credibility
Do You Really Understand Your Visitors
Have you ever been on a website and found yourself leaving it because it was a cluttered mess? It is was nothing but a bunch or graphics and links to one sales page after another. It is amazing how many really bad websites there are. They do not understand their visitors. If they did they would spend more time offering you a website that was worth sticking around on.Internet marketing is really very simple. Understand your visitor and what they want. Then give it to them. That's it in a nutshell. If you will create a website that solves a problem you will make sales. If you do an email marketing campaign that is built around information that asks a question of interest and then provides the answer you will make more sales.Understanding your visitor is not a hard thing to do if you take a step back and concentrate on what it is that has brought them to your website in the first place. This means developing an overall theme to your marketing message. What you
ielson has to say at http://www.useit.com/alertbox and try to catch up.Have you ever been on a website and found yourself leaving it because it was a cluttered mess? It is was nothing but a bunch or graphics and links to one sales page after another. It is amazing how many really bad websites there are. They do not understand their visitors. If they did they would spend more time offering you a website that was worth sticking around on.Internet marketing is really very simple. Understand your visitor and what they want. Then give it to them. That's it in a nutshell. If you will create a website that solves a problem you will make sales. If you do an email marketing campaign that is built around information that asks a question of interest and then provides the answer you will make more sales.Understanding your visitor is not a hard thing to do if you take a step back and concentrate on what it is that has brought them to your website in the first place. This means developing an overall theme to your marketing message. What you
As for the rest of us Earth-based
How to Write a Press Release That Will Grab an Editor's Attention
Writing a press release really isn’t that difficult, if you know what you’re doing. Press releases all follow a certain format and once you have the format down all you have to do is come up with interesting copy. But, like I said, first you must learn the basic format.Note: Always write a hard copy press release on your company letterhead or letterhead from the company you are writing about. PRESS RELEASE! FOR IMMEDIATE RELEASE This should be entirely in capital letters and centered if hard copy or in the upper left margin if sent electronically. Contact Information This is where you place the name of whom the editor should contact for more information regarding the release, as well as an appropriate phone number, fax number, and email address.Headline A good headline is essential in order to capture an editor’s interest and make him want to read more.Dateline Place the name of the city the press release
If you've been developing websites on Mars for the past few years then you'll be forgiven for not knowing about web usability. You'll still be creating splash intro pages, having pages with massive download times and using more images than you can shake a stick at. Well, back in Earth these days have long gone and today web usability rules the web development world. For those of you who have been on Mars please read some of the things that Jakob Nielson has to say at http://www.useit.com/alertbox and try to catch up.Writing a press release really isn’t that difficult, if you know what you’re doing. Press releases all follow a certain format and once you have the format down all you have to do is come up with interesting copy. But, like I said, first you must learn the basic format.Note: Always write a hard copy press release on your company letterhead or letterhead from the company you are writing about. PRESS RELEASE! FOR IMMEDIATE RELEASE This should be entirely in capital letters and centered if hard copy or in the upper left margin if sent electronically. Contact Information This is where you place the name of whom the editor should contact for more information regarding the release, as well as an appropriate phone number, fax number, and email address.Headline A good headline is essential in order to capture an editor’s interest and make him want to read more.Dateline Place the name of the city the press release
As for the rest of us Earth-based d
California Businesses Incorporating In Nevada
California is a notoriously bad state to do business in. Regulations, worker’s compensation and tax issues overwhelm companies. Seeking relief, many incorporate in Nevada. Unless done carefully, this decision can lead to disaster.Doing Business - JurisdictionJurisdiction is a legal term used to define who has authority over something. Applied to this article, the term refers to the issue of which state has the right to regulate a business. In California, the issue boils down to whether you are considered to be “doing business” in the state.California is the one of the most aggressive states when it comes to defining jurisdiction. If you maintain offices or have employees in the state, you are considered to be doing business here. You must register with the state and pay taxes even if incorporated in another state. This tends to makes incorporating in Nevada an expensive option since you have to pay fees twice.If you are caught “doing business”
web usability. You'll still be creating splash intro pages, having pages with massive download times and using more images than you can shake a stick at. Well, back in Earth these days have long gone and today web usability rules the web development world. For those of you who have been on Mars please read some of the things that Jakob Nielson has to say at http://www.useit.com/alertbox and try to catch up.California is a notoriously bad state to do business in. Regulations, worker’s compensation and tax issues overwhelm companies. Seeking relief, many incorporate in Nevada. Unless done carefully, this decision can lead to disaster.Doing Business - JurisdictionJurisdiction is a legal term used to define who has authority over something. Applied to this article, the term refers to the issue of which state has the right to regulate a business. In California, the issue boils down to whether you are considered to be “doing business” in the state.California is the one of the most aggressive states when it comes to defining jurisdiction. If you maintain offices or have employees in the state, you are considered to be doing business here. You must register with the state and pay taxes even if incorporated in another state. This tends to makes incorporating in Nevada an expensive option since you have to pay fees twice.If you are caught “doing business”
As for the rest of us Earth-based
Get the Drop on Drop Shipping Scams
If you are an Internet retailer, a storefront retailer who also has a website, a mail order retailer or a catalogue company, you may find the concept of drop shipping attractive. After all, drop shipping eliminates the need to buy inventory, store it, and ship it out yourself. Working with a good manufacturer, importer or wholesaler that will drop ship offers numerous benefits, including low overhead costs and higher profit margins than you might realize through regular affiliate programs. The beauty of using such a service is that it allows you to focus time, resources, and energy on building and expanding your customer base and not on sending out products you have already sold.The drop shipping process involves four basic steps: - You advertise specific products and take orders for those products. - Upon making the sale, you receive your money. - You then send the order along with the money for the wholesale and shipping costs to the manufacturer,
re images than you can shake a stick at. Well, back in Earth these days have long gone and today web usability rules the web development world. For those of you who have been on Mars please read some of the things that Jakob Nielson has to say at http://www.useit.com/alertbox and try to catch up.If you are an Internet retailer, a storefront retailer who also has a website, a mail order retailer or a catalogue company, you may find the concept of drop shipping attractive. After all, drop shipping eliminates the need to buy inventory, store it, and ship it out yourself. Working with a good manufacturer, importer or wholesaler that will drop ship offers numerous benefits, including low overhead costs and higher profit margins than you might realize through regular affiliate programs. The beauty of using such a service is that it allows you to focus time, resources, and energy on building and expanding your customer base and not on sending out products you have already sold.The drop shipping process involves four basic steps: - You advertise specific products and take orders for those products. - Upon making the sale, you receive your money. - You then send the order along with the money for the wholesale and shipping costs to the manufacturer,
As for the rest of us Earth-based
5 Ways To Increase Security Levels
With the growing concern for security, there are plenty of associations and establishments that could benefit from an increase in the safety measures regarding employees, property, and information. Companies, small businesses, not-for-profit groups, and even schools should take advantage in enhancing the way they protect their interests. Below you will find a few suggestions that could help boost security for an array of different institutions:Photo ID SystemWhile high schools and large businesses may already utilize photo identification cards, smaller businesses and other associations might not have tapped into the convenience of such a tool. Some of the best photo ID systems are those that delegate varying levels of access according to your rank in a company. With the swipe of an electronic card, gaining entrance to top-level regions of a company are not only monitored but controlled as to who may have access to important files and other information. Impl
les the web development world. For those of you who have been on Mars please read some of the things that Jakob Nielson has to say at http://www.useit.com/alertbox and try to catch up.With the growing concern for security, there are plenty of associations and establishments that could benefit from an increase in the safety measures regarding employees, property, and information. Companies, small businesses, not-for-profit groups, and even schools should take advantage in enhancing the way they protect their interests. Below you will find a few suggestions that could help boost security for an array of different institutions:Photo ID SystemWhile high schools and large businesses may already utilize photo identification cards, smaller businesses and other associations might not have tapped into the convenience of such a tool. Some of the best photo ID systems are those that delegate varying levels of access according to your rank in a company. With the swipe of an electronic card, gaining entrance to top-level regions of a company are not only monitored but controlled as to who may have access to important files and other information. Impl
As for the rest of us Earth-based
Outsourcing SEO Sevices
Anyone that hasn't heard of outsourcing by now must be either hiding in a cave or not working in the service industry. Call Centers are front and center, but it seems outsourcing is spreading to every nook and cranny of the economy. On a recent trip to Manila in the Philippines, a job fair was held for 65,000 vacancies in Call Centers. Other statistics are just as shocking. India is set to emerge as a $17 billion knowledge outsourcing destination by 2010, states a new industry study. (Confederation of Indian Industry (CII) May 2005) Three-quarters of U.S. companies outsourced some or all of their information technology activities in 2004, and that percentage is likely to increase this year according to Global Outsourcing Report March 2005.Outsourcing is seductive with skilled and educated native English speaking labor available for $4 or $5 per hour. Many newcomers to outsourcing or contracting out have the naive idea they can just 'throw it over the fence
ielson has to say at http://www.useit.com/alertbox and try to catch up.Anyone that hasn't heard of outsourcing by now must be either hiding in a cave or not working in the service industry. Call Centers are front and center, but it seems outsourcing is spreading to every nook and cranny of the economy. On a recent trip to Manila in the Philippines, a job fair was held for 65,000 vacancies in Call Centers. Other statistics are just as shocking. India is set to emerge as a $17 billion knowledge outsourcing destination by 2010, states a new industry study. (Confederation of Indian Industry (CII) May 2005) Three-quarters of U.S. companies outsourced some or all of their information technology activities in 2004, and that percentage is likely to increase this year according to Global Outsourcing Report March 2005.Outsourcing is seductive with skilled and educated native English speaking labor available for $4 or $5 per hour. Many newcomers to outsourcing or contracting out have the naive idea they can just 'throw it over the fence
As for the rest of us Earth-based developers, well we've learnt a whole bunch about usability and we're all using it as best we can in our websites. Right, guys? After all, web usability does have huge benefits ( see http://www.webcredible.co.uk/benefits/web-usability.shtml ).
Now that usable websites have become so commonplace, especially among the major web players, it's time to start looking to the future. Suddenly, a usable website isn't going to be enough to separate us
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