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Casual Articles - New Year's Resolutions: Is Improving Your Website One of Them?
The Art Of A Good Name Squeeze Page
Without putting too fine a point on it, creating a good 'name squeeze page' is not exactly easy-peasy lemon squeezy! What's a name squeeze page I hear you ask? It's one of those narf internet marketing terms that really is a little more understandable than some of the terms that are used on the web, and in the inimitable style of a mad hatter - it means what it say and it says what it means!The name squeeze page is quite simply a page that intends to 'squeeze' a name - and an email address - out of the person who lands on it. In the anti-spam world of cyberspace that we now inhabit, name squeezing is a fine art for many internet marketers intending to build
itor if they encounter a problem on your website.Without putting too fine a point on it, creating a good 'name squeeze page' is not exactly easy-peasy lemon squeezy! What's a name squeeze page I hear you ask? It's one of those narf internet marketing terms that really is a little more understandable than some of the terms that are used on the web, and in the inimitable style of a mad hatter - it means what it say and it says what it means!The name squeeze page is quite simply a page that intends to 'squeeze' a name - and an email address - out of the person who lands on it. In the anti-spam world of cyberspace that we now inhabit, name squeezing is a fine art for many internet marketers intending to build
While you're resolving to ge
How to Boost Your Sales Letter Conversion Rate
Emotion and reason mix very well together to make excellent sales techniques. Expert copywriters, while writing their sales copy in a systematic and methodological way, use emotions and emotional triggers all the time.The famous Robert Collier must have been a real master of this technique. When I studied some of his letters, I discovered the use of emotional triggers so subtle that you hardly notice them. What a wonderful way of selling.Using emotion sales techniques brings results, as the example of Collier may show.Some people however, consider such methods, especially when emotion is used, as some sort of persuading "art".
With the New Year upon us yet again, it's time to prepare for the successes of 2005. Did you watch with envy last year as your competitors dominated your industry? Do you think your site is doing just fine because no one has ever called to complain? Well here's some food for thought: 96% of all prospects will click over to your competitor if they encounter a problem on your website.Emotion and reason mix very well together to make excellent sales techniques. Expert copywriters, while writing their sales copy in a systematic and methodological way, use emotions and emotional triggers all the time.The famous Robert Collier must have been a real master of this technique. When I studied some of his letters, I discovered the use of emotional triggers so subtle that you hardly notice them. What a wonderful way of selling.Using emotion sales techniques brings results, as the example of Collier may show.Some people however, consider such methods, especially when emotion is used, as some sort of persuading "art".
While you're resolving to get
Chair Buying Guide: Community Centre, Hall, Church
1. Establish a brief and stick to it.What do you want your chairs to do?Comfort: Not many suppliers will sell you a chair that is ‘uncomfortable’, so ask your supplier what makes their chairs comfortable. Ideally, ergonomically shaped seats and backs provide the best comfort over a long sitting. Beware of thick upholstery; it may appear attractive but is often of a very cheap grade that is prone to premature degradation. Thin, dense foams offer greater comfort over time, and will last far longer.Storage: If you have limited storage space, perhaps you require folding or stacking chairs. Should you have room for stacking chairs, these ar
Did you watch with envy last year as your competitors dominated your industry? Do you think your site is doing just fine because no one has ever called to complain? Well here's some food for thought: 96% of all prospects will click over to your competitor if they encounter a problem on your website.1. Establish a brief and stick to it.What do you want your chairs to do?Comfort: Not many suppliers will sell you a chair that is ‘uncomfortable’, so ask your supplier what makes their chairs comfortable. Ideally, ergonomically shaped seats and backs provide the best comfort over a long sitting. Beware of thick upholstery; it may appear attractive but is often of a very cheap grade that is prone to premature degradation. Thin, dense foams offer greater comfort over time, and will last far longer.Storage: If you have limited storage space, perhaps you require folding or stacking chairs. Should you have room for stacking chairs, these ar
While you're resolving to ge
5 Critical Pay-Per-Click Tips
Pay-Per-Click (PPC) advertising is a good supplement to natural search engine optimization, IF you keep a few tactics straight.1. Choose the right search terms. If you go after the broad phrases and terms, you'll pay top dollar. Strive for more descriptive and specific search terms that reflect your products or services.2. Map out a strategy. Don't go after every possible keyword or phrase. Target your online ads around business priorities--such as seasonal purchases, your most profitable products and services, etc.3. Use bid management software. Software can regulate your bids and turn off keywords. You might be interested in cl
ou think your site is doing just fine because no one has ever called to complain? Well here's some food for thought: 96% of all prospects will click over to your competitor if they encounter a problem on your website.Pay-Per-Click (PPC) advertising is a good supplement to natural search engine optimization, IF you keep a few tactics straight.1. Choose the right search terms. If you go after the broad phrases and terms, you'll pay top dollar. Strive for more descriptive and specific search terms that reflect your products or services.2. Map out a strategy. Don't go after every possible keyword or phrase. Target your online ads around business priorities--such as seasonal purchases, your most profitable products and services, etc.3. Use bid management software. Software can regulate your bids and turn off keywords. You might be interested in cl
While you're resolving to ge
Podcasting To Build Your Business
Podcasting can have a huge and immediate impact on your business. There are many websites online that will host your podcasts at no charge., which can give your websites an explosion of traffic. For those of you that don’t know much about podcasting, (or maybe nothing at all) podcasting is basically like having your own radio show online. Usually at the beginning of a podcast presentation there is a commercial or ad, then from there on out its all about promoting your business.The best way to build your business with podcasting is to offer some free information in your pod casts. Maybe do a podcast on list building, or making money online, or even a brie
ll here's some food for thought: 96% of all prospects will click over to your competitor if they encounter a problem on your website.Podcasting can have a huge and immediate impact on your business. There are many websites online that will host your podcasts at no charge., which can give your websites an explosion of traffic. For those of you that don’t know much about podcasting, (or maybe nothing at all) podcasting is basically like having your own radio show online. Usually at the beginning of a podcast presentation there is a commercial or ad, then from there on out its all about promoting your business.The best way to build your business with podcasting is to offer some free information in your pod casts. Maybe do a podcast on list building, or making money online, or even a brie
While you're resolving to ge
Real Estate Podcasts - Why Builders and Realtors Benefit from This Technology
Real Estate Podcasting is slowly trickling into construction builders & real estate companies business models. As the revelation of practical uses for this new medium become more and more apparent to business owners, a new form of online real estate sales begins.Podcasting has gained popularity over the last year at an intense growth rate. The reason for this success, is due large in part to the success of the Apple’s iPod. A name in which no way offers ownership of podcasting to Apple, but it does however give the computer giant, a fantastic product association whenever the word is uttered.Podcasts are now able to be played on a plethora of device
itor if they encounter a problem on your website.Real Estate Podcasting is slowly trickling into construction builders & real estate companies business models. As the revelation of practical uses for this new medium become more and more apparent to business owners, a new form of online real estate sales begins.Podcasting has gained popularity over the last year at an intense growth rate. The reason for this success, is due large in part to the success of the Apple’s iPod. A name in which no way offers ownership of podcasting to Apple, but it does however give the computer giant, a fantastic product association whenever the word is uttered.Podcasts are now able to be played on a plethora of device
While you're resolving to get fit, quit smoking and pay off some debts, we're offering up some New Year's resolutions for your business. Learn how to ethically kick your online competitors to the curb!
Resolve to...
...Make Content & Relevancy a Top Priority
It is, after all, the information highway. People search the Web for information-so give
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