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Casual Articles - Why Your Brick-and-Mortar Biz Needs A Website
You've just received an email from a local business networking group. They want you to give a talk next month.Your first thought: "A great way to attract clients for my professional service."But your next thought: "How can I make this work?" Speaking engagements can be more powerful than simply attending a networking meeting. You want to make the most of each one.
And who can blame them?
On the web, your potential clients can find out your hours and location 24/7, get a feel for your business philosophies and practices and can learn about your services and pricing without having to listen to annoying hold music or endless phone menus. Even bet
When you need a telephone number, where do you turn? If you’re like most people, you flip open the Yellow Pages – the telephone directory. Directories are so much a part of our everyday lives that we take their presence for granted. The building directory helps you find the right office or apartment. The employee directory will help you find the right person in the right department. A
But there are many small businesses that have been virtually unaffected by the internet boom. Those professionals in the more service-oriented fields - veterinarians, chiropractors, beauticians, dentists and more - do almost all of their work in what's now affectionately know as the brick-and-mortar business, and as such can never be fully replaced by internet technology.
However, many of these businesses, from tiny mom-and-pop stores to small health care centers - have yet to merge onto the information highway, and it's costing them plenty; of customers, that is.
That's because, although traditional advertising (phone books, flyers, radio ads, etc.) are still widely used, there is no doubt that the most effective advertising now takes place online.
As our society becomes increasingly computer-savvy, consumers are turning more and more to the internet for information and advice on where to do their business. Your potential customers would much rather type your business name into a search engine than ferret out your phone number in some ratty, old phonebook.
And who can blame them?
On the web, your potential clients can find out your hours and location 24/7, get a feel for your business philosophies and practices and can learn about your services and pricing without having to listen to annoying hold music or endless phone menus. Even bet
Try to avoid backing up whenever possible. Occasionally some one in a small car will park directly behind you at a gas station or stop sign. They will be parked so evenly that you won’t see them. This is why the telephone company and most large cable companies require drivers to put a cone behind their vehicle whenever they park their vehicles. It gets the driver in the habit of c
However, many of these businesses, from tiny mom-and-pop stores to small health care centers - have yet to merge onto the information highway, and it's costing them plenty; of customers, that is.
That's because, although traditional advertising (phone books, flyers, radio ads, etc.) are still widely used, there is no doubt that the most effective advertising now takes place online.
As our society becomes increasingly computer-savvy, consumers are turning more and more to the internet for information and advice on where to do their business. Your potential customers would much rather type your business name into a search engine than ferret out your phone number in some ratty, old phonebook.
And who can blame them?
On the web, your potential clients can find out your hours and location 24/7, get a feel for your business philosophies and practices and can learn about your services and pricing without having to listen to annoying hold music or endless phone menus. Even bet
You are likely familiar with the term business plan, but just what is a business plan and how do you put one together? It is not as complicated as you might think. And if you prepare one segment at a time, than it won’t be an overwhelming task.A business plan includes the following topics:A basic business concept A description of your product or service What advantages y
That's because, although traditional advertising (phone books, flyers, radio ads, etc.) are still widely used, there is no doubt that the most effective advertising now takes place online.
As our society becomes increasingly computer-savvy, consumers are turning more and more to the internet for information and advice on where to do their business. Your potential customers would much rather type your business name into a search engine than ferret out your phone number in some ratty, old phonebook.
And who can blame them?
On the web, your potential clients can find out your hours and location 24/7, get a feel for your business philosophies and practices and can learn about your services and pricing without having to listen to annoying hold music or endless phone menus. Even bet
The creation of eBay has been the cause of the greatest entrepreneurial revolution in the history of the world — a revolution that has proved greater than the creation of the Internet, the typewriter and even the quill pen. The greatest feature of eBay is it advertises the item description listing of the product you’re selling. A well-advertised listing can make the same product sell
As our society becomes increasingly computer-savvy, consumers are turning more and more to the internet for information and advice on where to do their business. Your potential customers would much rather type your business name into a search engine than ferret out your phone number in some ratty, old phonebook.
And who can blame them?
On the web, your potential clients can find out your hours and location 24/7, get a feel for your business philosophies and practices and can learn about your services and pricing without having to listen to annoying hold music or endless phone menus. Even bet
For many people, this is one of the first questions they ask. When can we go live? And this question is usually asked by people who want their website to be live tomorrow, or next week at the latest. It’s not about the go live date, it’s about your business.You can try to answer the following questions: How long did it take to build your business? How long did it take
And who can blame them?
On the web, your potential clients can find out your hours and location 24/7, get a feel for your business philosophies and practices and can learn about your services and pricing without having to listen to annoying hold music or endless phone menus. Even better, they can get all the information they need at their own pace, taking breaks to feed the cat and burp the baby as needed.
Of course, they can't do any of the above unless your small business has its own website, preferably with a recognizable domain name (http://YourBusinessName.com) and Search Engine Optimization, which makes your business easier to find on the vast world wide web. Now that so many consumers are turning to the internet to find the services they need, it's imperative that your small business has the same (or better) web presence than that of your competitors.
Luckily, web design now comes in all flavors and sizes, so you won't have to look far to find a designer and a site that's right or you.
Often a simple one-page website is enough for very small businesses; hours, location, contact information and basic services can all be presented in a professional way for your prospective customers. A medical professional may require more pages; perhaps choosing to explain particular procedures and detailing insurance information. And some small businesses prefer to put everything online, from articles and interactive forms to detailed descriptions of their personal business philosophies.
No matter which design and options you choose, your w
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