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Casual Articles - Sales Leads - Three Things Every Website Should Do
Pricing of any product is a blend of science and art. It is a function of both your marketplace (what people are willing to spend for something - the 'science') and your own marketing strategy (what value your 'brand' has in the marketplace – the 'art').I am doing consulting work with a small specialty internet retail company that sells 'aromatherapy' products. After three years of 50% annual growth, sales have flattened unexpectedly. The first question I asked the owner was “when did you last implement a price increase?” She looked at me like I was crazy and replied, "W
In some cases, such as reviewing the Yellow Pages to determine the level of competition for a specific geographic area, marketing research can easily be accomplished by small business owners themselves. However, as the research becomes more complicated, the small businessperson may wish to turn to an expert in the field. Numerous research firms exist throughout the U.S. Some conduct millions of dollars of research each month, such as A.C. Nielsen and its monitoring of television audiences. Others are smaller, independent firms that serve specific geographic areas. Alt
I didn't spend a lot of time worrying about my website. I certainly didn't think of it as a strategic weapon in my company's marketing arsenal. That started to change in the spring of 2004 when a newsletter was forwarded to me by a fellow member of the National S
When dealing with decisions using Cost Benefit Analysis techniques it is very important to follow the proven principles. The health of your company and your reputation depend on it. If these rules are not followed then your decisions could be flawed.Let's start, shall we?Critical Item #1. Sunk CostsIrrecoverable cash outlays that occurred prior to the evaluation of the project are excluded, only the present and future costs/benefits are assessed. You cannot go back in time to add in past costs, only deal in the current and the future, as best you can.Critical Item #2. Arbit
I didn't spend a lot of time worrying about my website. I certainly didn't think of it as a strategic weapon in my company's marketing arsenal. That started to change in the spring of 2004 when a newsletter was forwarded to me by a fellow member of the National
1) Customer Base - Under the assumption that you are an existing business and have repeat business from the same customers:A) you want to ensure that they stay loyal in each opportunity to buy from somebody;B) you want to offer them additional products/services."A" is best done with mailings, e-mailings and telemarketing (or all) to this prized, expensively acquired select market. You need to show your continued "added value" over the competitors as well as your "special treatment" of the customer base. When somebody b
I didn't spend a lot of time worrying about my website. I certainly didn't think of it as a strategic weapon in my company's marketing arsenal. That started to change in the spring of 2004 when a newsletter was forwarded to me by a fellow member of the National
If your are a new web designer, you may face a common problem after uploading your web page to your web server. The problem is that the web page appear in the wrong location on your website, and will not be accessible when you type its address in the browser address box.There are two ways to create a web page at your website. You can either create the web page on the server using the server html editor application, or you can create a web page on your home computer and then upload it to your web server using FTP (file transfer protocol) software.The first method is rarely used, because
You probably have been trying every means and ways to get more traffic and visitors to your website so that they can sign up for your ezine.However, with more traffic comes conversion as it will be useless if the conversion rate is mediocre. Your ezine subscribes will be very little as compared to your huge traffic.Thus you will need to increase your traffic conversion rate of your ezine through some strategies. But the most obvious changes that you should make are actually located near your opt-in box itself. And now I will touch on the little known tricks to instantly boost your opt-in
The article caught my fancy, so I subscribed to the author's newsletter. Over the next month or two I picked up an eBook and a CD that were recommended in newsletter articles. The concept of internet marketing really started to intrigue me, so I decided to do some serious research.
During the next four months I invested several thousand dolla
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