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  • Casual Articles - Benefits Of An Accessible Website: Part 1 - Increase In Reach

    The Advantages of SEO Training
    It is estimated that at least 340 million people use search engines to find products and services every day. That's a lot of people. The top search engines use link popularity to decide which sights come up first when you do a search. Wouldn't it be nice if your website came up at the top of the list? It is a possibility with search engine optimization, or SEO. With the right SEO training, you can be on your
    r, with all the plug-ins and programs that you may require them to have for optimal access.

    If your website relies on images, Flash or JavaScript, and fails to provide alternatives, then your website won't be accessible to a number of web users. The following examples are a common occurrence:

    * Users on slow connections regularly turn images off to enable a quicker download time. Some

    What Every Borrower Wants to Know
    There are a few things that you will want to consistently communicate to every borrower no matter who they are or how much they know about the loan process. Keeping your borrower informed about the things that matter most to them will help build their trust in your ability as a mortgage professional. The more they trust you, the less frustration they’ll experience along the way. Here are a few answers you’ll alwa
    The DDA (Disability Discrimination Act) states that service providers must not discriminate against disabled people. A website is regarded as a service and therefore falls under this law, and as such must be made accessible to everyone.

    Some organisations are making accessibility improvements to their websites, but many are seemingly not making the accessibility adjustments. Disabled people don't access their website, they say, so why should they care?

    Why you should care about disabled Internet users

    The statistics on the number of users who may face difficulties due to your website's accessibility are quite startling:

    * There are 8.6 million registered disabled people in the UK - 14% of the population (source: DRC)

    * One in 12 men and one in 200 women have some form of colour blindness - 9% of the UK population (source: Institution of Electrical Engineers)

    * Two million UK residents have a sight problem - 4% of the population (source: RNIB)

    * There are 12 million people aged 60 or over - 21% of the UK population (source: UK government)

    Although there is inevitably some overlap between the aforementioned groups, adding up these numbers provides a total of 48% of the UK population that could potentially face problems with your website's accessibility. That's an extraordinarily high number.

    It's not just disabled users who can't access your website

    Non-disabled people may also experience difficulties with your website's accessibility. Not everyone is viewing your website on the latest version of Internet Explorer, with all the plug-ins and programs that you may require them to have for optimal access.

    If your website relies on images, Flash or JavaScript, and fails to provide alternatives, then your website won't be accessible to a number of web users. The following examples are a common occurrence:

    * Users on slow connections regularly turn images off to enable a quicker download time. Some

    Building Your Business with an Opt-In List
    Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list. These marketing misconceptions could pose so much of an obstacle towards your profiting well from your business.Not a lot of people use emailEmail marketing is one of the most effective marketing methods nowadays simply because virtually almost all people
    don't access their website, they say, so why should they care?

    Why you should care about disabled Internet users

    The statistics on the number of users who may face difficulties due to your website's accessibility are quite startling:

    * There are 8.6 million registered disabled people in the UK - 14% of the population (source: DRC)

    * One in 12 men and one in 200 women have some form of colour blindness - 9% of the UK population (source: Institution of Electrical Engineers)

    * Two million UK residents have a sight problem - 4% of the population (source: RNIB)

    * There are 12 million people aged 60 or over - 21% of the UK population (source: UK government)

    Although there is inevitably some overlap between the aforementioned groups, adding up these numbers provides a total of 48% of the UK population that could potentially face problems with your website's accessibility. That's an extraordinarily high number.

    It's not just disabled users who can't access your website

    Non-disabled people may also experience difficulties with your website's accessibility. Not everyone is viewing your website on the latest version of Internet Explorer, with all the plug-ins and programs that you may require them to have for optimal access.

    If your website relies on images, Flash or JavaScript, and fails to provide alternatives, then your website won't be accessible to a number of web users. The following examples are a common occurrence:

    * Users on slow connections regularly turn images off to enable a quicker download time. Some

    Knowing who's who, where, what and when - 10 Tips for Good Customer Relationship Management
    I have been serving customers, guests, clients, friends and family for over 23 years. Serving customers has brought me more and more into the realm of technology where I have been blown away by what I can buy to help me "manage" those relationships better, more effectively, faster.With new Customer Relationship Management (CRM) technology I can cross reference data until my imagination becomes ti
    some form of colour blindness - 9% of the UK population (source: Institution of Electrical Engineers)

    * Two million UK residents have a sight problem - 4% of the population (source: RNIB)

    * There are 12 million people aged 60 or over - 21% of the UK population (source: UK government)

    Although there is inevitably some overlap between the aforementioned groups, adding up these numbers provides a total of 48% of the UK population that could potentially face problems with your website's accessibility. That's an extraordinarily high number.

    It's not just disabled users who can't access your website

    Non-disabled people may also experience difficulties with your website's accessibility. Not everyone is viewing your website on the latest version of Internet Explorer, with all the plug-ins and programs that you may require them to have for optimal access.

    If your website relies on images, Flash or JavaScript, and fails to provide alternatives, then your website won't be accessible to a number of web users. The following examples are a common occurrence:

    * Users on slow connections regularly turn images off to enable a quicker download time. Some

    Become Your Local Calendar Girl And Make Your Business The Envy Of Your Town
    OK, this one's been overdone, but not entirely. A calendar still makes a great marketing tool.The reason is simple. It keeps your name in front of your customers all year long. So how do you ensure they use your calendar instead of someone else's? Make your unique.Use an odd-shaped design. For instance, if you own an auto detailing shop you might design your calendar in the shape of a Ferrari. Or ma
    mbers provides a total of 48% of the UK population that could potentially face problems with your website's accessibility. That's an extraordinarily high number.

    It's not just disabled users who can't access your website

    Non-disabled people may also experience difficulties with your website's accessibility. Not everyone is viewing your website on the latest version of Internet Explorer, with all the plug-ins and programs that you may require them to have for optimal access.

    If your website relies on images, Flash or JavaScript, and fails to provide alternatives, then your website won't be accessible to a number of web users. The following examples are a common occurrence:

    * Users on slow connections regularly turn images off to enable a quicker download time. Some

    Customer Service Expert Says: Setting An Appropriate Tone Is Crucial
    You wouldn’t expect a funeral director to do stand-up comedy as he’s showing you his line of coffins, would you?And you wouldn’t want your surfing instructor to be unduly somber as he towed you into shark infested waves, would you?Of course, not!We want people to act APPROPRIATELY, given our expectations and circumstances.This is the key standard to which all of us should aspire if we’
    r, with all the plug-ins and programs that you may require them to have for optimal access.

    If your website relies on images, Flash or JavaScript, and fails to provide alternatives, then your website won't be accessible to a number of web users. The following examples are a common occurrence:

    * Users on slow connections regularly turn images off to enable a quicker download time. Some browsers, such as the text-only Lynx browser do not display images at all.

    * Not every user has downloaded the latest Flash program that's needed to access your site. Additionally, the download time on Flash websites often takes so long that users lose patience and don't even wait to see the content. Just 25% of web users in the UK are connected to the Internet via broadband (source: National Statistics).

    * JavaScript is a scripting language that can cause changes to a page, often through mouse functions, buttons, or other actions from the user. For example, pop-ups are opened using JavaScript. JavaScript is unsupported by about 5% of web users, either because they have turned it off to prevent pop-up adverts or because their browser doesn't support it (source: The Counter). Any JavaScript-driven content provided on your website won't be accessible to these users.

    * PDAs, mobile phones and WebTV have limited support for large images, Flash and JavaScript. You can test your website by downloading the free WebTV viewer. You can also check how your website looks on a mobile phone with the Wapalizer. Don't underestimate the importance of this: in 2008 alone an estimated 58 million PDAs will be sold (source: eTForecast) and one third of the world's population will own a wireless device (source: ClickZ)

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