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Casual Articles - Your Website Should Be Selling
Execution and ExecutabilityWhen I ask audience members at my seminars and speeches “What is your biggest strategic planning problem right now?”, I inevitably hear the response “Implementation”. Without question, this is on of the biggest issues for any company trying to accomplish anything at a strategic leve nt stuff at the top! Have other people that are unfamiliar with your product, service or company read your copy. Make sure they don’t have any questions. If they do, answer them in the copy.Give your website designer full editorial control. You may not like this one. Most website designers have experience of what should be where on a website. Delegation Trains EveryoneThe inability to delegate is one of the most common problems of managers. Management and leadership is all about getting results by organising and supervising a workforce. Poor delegation or no delegation is inefficient and expensive. And the worst thing about not delegating is that It may come as some surprise to a traditionally off-line business that their website should be attracting new sales, or at least supporting the sales they have made. There is a common misconception that a website is more of a cost than an asset. When I ask companies why they would like a website the common answer is, “I don’t know?” It seems to me that having a website is more of a reflex than something that is planned to help grow sales for the company. In other words, “Every business has one, I should too.”This is of course a little unfair. Too many companies have been stung by website designers in the past, with websites that are not designed to sell their company. When it comes to selling on-line it comes down to a no-nonsense approach. Your website should be designed to deliver information to a visitor so that they can make an informed decision about purchasing from you. So this requires your website to be well laid out, to the point, answer the most common questions and have a clean layout. Once your website is achieving these points you will start selling. When planning your page copy, keep in mind the following points: - Be concise, call a spade a spade, not a fabulous ground displacement tool.
- Avoid superlatives such as, “we are number 1!” common reaction is “no your not!”
- Don’t write to fill in space. Large pages can put off visitors from reading anything.
- Put the important stuff at the top!
- Have other people that are unfamiliar with your product, service or company read your copy. Make sure they don’t have any questions. If they do, answer them in the copy.
- Give your website designer full editorial control. You may not like this one. Most website designers have experience of what should be where on a website. Sbsite is more of a reflex than something that is planned to help grow sales for the company. In other words, “Every business has one, I should too.”
This is of course a little unfair. Too many companies have been stung by website designers in the past, with websites that are not designed to sell their company. When it comes to selling on-line it comes down to a no-nonsense approach. Your website should be designed to deliver information to a visitor so that they can make an informed decision about purchasing from you. So this requires your website to be well laid out, to the point, answer the most common questions and have a clean layout. Once your website is achieving these points you will start selling. When planning your page copy, keep in mind the following points:
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<a href="http://www.casualarticles.com/article/87584/casualarticles-Your-Website-Should-Be-Selling.html">Your Website Should Be Selling</a>
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[url=http://www.casualarticles.com/article/87584/casualarticles-Your-Website-Should-Be-Selling.html]Your Website Should Be Selling[/url]
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