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Casual Articles - Tell me what your website does!
Nowadays, people always talking about Online Marketing, I believe almost majority of us who is venturing into online business would notice almost everybody talks about it everywhere. It seems getting to be one of the most talked about topics online especially in recent years.However, even the topic is widely discussed online, is seems that only small group of people actually able to grasp to fundamental principles of Online Marketing, what is it all about, and how to go about it.Day by day, for myself, I always wonder around online to seek more discussion and tutorial for areas like:- • What is the basic and yet most important aspect of online marketing campaign?
‘Priceless’ and ‘I'm loving it’ are slogans by Mastercard and McDonald's respectively - they differ from taglines because they don't describe what the organisation does.
T
Fired, canned, laid off, let go. Whatever you want to call it, it could happen. Sometimes, people see it coming. Other times, they're caught completely off guard. Either way, the process of surviving the loss of a job is the same, and it takes hard work and resolve to do so.Let goFor most people, their initial reaction to a job loss is shock, followed by anger and feelings of victimization. While these reactions are completely normal, dwelling on them is a mistake. As the old adage goes, you need to pull yourself up by the bootstraps and move forward. Feel sad, get mad…and move on! The worst thing you can do is bring a toxic attitude with you wherever you go, or wallow in s
As soon as new site visitors arrive at your website the first thing they need to know, before anything else, is what you do. You can talk all you like about how great you are, but unless you spell out what you actually do, they won't even know what you're so great at! This oh-so-overlooked yet such basic of information can be communicated to your site visitors in a number of different ways:
Page title
Don't just use the page title to tell me who you are; tell me what you do too. If your company is called Bloggs Ltd don't only place the words, ‘Bloggs Ltd’ in the page title as there's plenty of room for more information. If Bloggs Ltd sells widgets, a good page title might be: ‘Bloggs Ltd - Buy widgets online‘.
Note in this example, ‘Buy widgets online‘ was used to describe what Bloggs Ltd does, and not ‘Widget seller’. When describing what it is you do be sure to speak the language of your users, and don't talk from your point of view. From your point of view you sell widgets, but from their point of view they want to buy widgets online, so do bear this in mind when authoring the page title.
The page title is the first thing that appears on screen, and especially on dial-up modems can be the only thing that displays for the first 10 seconds or so. For many web users this is the first piece of content they'll read on your site.
The page title is also very important for search engines, which place more importance on the page title than any other on-page element. Descriptive page titles are also essential for blind web users utilising screen readers, as it's the first thing that gets read aloud to them upon arriving at the page.
Tagline
A good tagline is one of the most important usability features on any website. A good tagline should be explanatory and not vague, clear and informative and about four to eight words in length. A tagline is different to a company slogan, in that the former describes what the organisation/website does whereas the latter is designed to evoke certain feeling or create a brand.
‘Priceless’ and ‘I'm loving it’ are slogans by Mastercard and McDonald's respectively - they differ from taglines because they don't describe what the organisation does.
T
OK, so you're working on your first squeeze page for list building purposes. What happens when you run into a hurdle? Like, what if you don't understand how the autoresponder code works or what if you want to include a video? Do you let that stop you? Or, do you go and find an answer instead?I have these same problems every day, but I know that the answer is out there. It's just waiting for you to find it. For instance, if you want to highlight some text in your page with a color, do you know what HTML tag to use for doing that? No? Well, then go to Google or Ask.com. Type in "highlighting +HTML" and see what comes up. You'll probably find plenty of answers. Here's the thing: If y
Page title
Don't just use the page title to tell me who you are; tell me what you do too. If your company is called Bloggs Ltd don't only place the words, ‘Bloggs Ltd’ in the page title as there's plenty of room for more information. If Bloggs Ltd sells widgets, a good page title might be: ‘Bloggs Ltd - Buy widgets online‘.
Note in this example, ‘Buy widgets online‘ was used to describe what Bloggs Ltd does, and not ‘Widget seller’. When describing what it is you do be sure to speak the language of your users, and don't talk from your point of view. From your point of view you sell widgets, but from their point of view they want to buy widgets online, so do bear this in mind when authoring the page title.
The page title is the first thing that appears on screen, and especially on dial-up modems can be the only thing that displays for the first 10 seconds or so. For many web users this is the first piece of content they'll read on your site.
The page title is also very important for search engines, which place more importance on the page title than any other on-page element. Descriptive page titles are also essential for blind web users utilising screen readers, as it's the first thing that gets read aloud to them upon arriving at the page.
Tagline
A good tagline is one of the most important usability features on any website. A good tagline should be explanatory and not vague, clear and informative and about four to eight words in length. A tagline is different to a company slogan, in that the former describes what the organisation/website does whereas the latter is designed to evoke certain feeling or create a brand.
‘Priceless’ and ‘I'm loving it’ are slogans by Mastercard and McDonald's respectively - they differ from taglines because they don't describe what the organisation does.
T
The Internet has made the world much smaller. Language and cultural barriers remain, though. People are still very different, and you should keep it in mind when you are writing anything for people who live in other countries.Surprisingly many people think that creating, say, a website in other language means just to translate the existing English version into Chinese, Arabic, Russian, or some other language. Good translation by all means is very important – a professional translator will do his best to convey your message to the audience. But what about the message itself -- will it work?No matter whether you are going to launch a website in Chinese, Arabic, Russian, or s
The page title is the first thing that appears on screen, and especially on dial-up modems can be the only thing that displays for the first 10 seconds or so. For many web users this is the first piece of content they'll read on your site.
The page title is also very important for search engines, which place more importance on the page title than any other on-page element. Descriptive page titles are also essential for blind web users utilising screen readers, as it's the first thing that gets read aloud to them upon arriving at the page.
Tagline
A good tagline is one of the most important usability features on any website. A good tagline should be explanatory and not vague, clear and informative and about four to eight words in length. A tagline is different to a company slogan, in that the former describes what the organisation/website does whereas the latter is designed to evoke certain feeling or create a brand.
‘Priceless’ and ‘I'm loving it’ are slogans by Mastercard and McDonald's respectively - they differ from taglines because they don't describe what the organisation does.
T
When we lead and manage a team, whether we are business owners, run a department or just supervise a group of people in our business, we are on show.Part of our make up ensures that we 'lead from the front' and take all that the world throws at us - after all, that's what we are paid for - isn't it?This is where many managers struggle, with the pride factor. And pride can cause many pitfalls because we might feel obliged to battle on fending off every issue that comes our way, day after day.Or, we could ask for help sometimes.You see asking for help makes a difference to your people in a number of wonderful ways, makes your life a whole lot easier and sets the
The page title is also very important for search engines, which place more importance on the page title than any other on-page element. Descriptive page titles are also essential for blind web users utilising screen readers, as it's the first thing that gets read aloud to them upon arriving at the page.
Tagline
A good tagline is one of the most important usability features on any website. A good tagline should be explanatory and not vague, clear and informative and about four to eight words in length. A tagline is different to a company slogan, in that the former describes what the organisation/website does whereas the latter is designed to evoke certain feeling or create a brand.
‘Priceless’ and ‘I'm loving it’ are slogans by Mastercard and McDonald's respectively - they differ from taglines because they don't describe what the organisation does.
T
One of the myths with online businesses is that you can start them without any investment. That is simply not true because every business requires some investment to start properly. The good thing about the internet is that you can start with a very low investment but do not expect this to be zero.The first place is your own home. Go through the garage, basement, closet and other locations looking for what you do not need. If something qualifies as junk then rethink it, maybe it is not junk to someone else. If something is worthless in your opinion you might still get a reasonably good price for it on eBay. This is perhaps the easiest way to make money using eBay. Always take a go
‘Priceless’ and ‘I'm loving it’ are slogans by Mastercard and McDonald's respectively - they differ from taglines because they don't describe what the organisation does.
Taglines are so important because no matter on what page site visitors enter your website, they'll always be able to quickly gain an understanding of what your organisation and website offers. This can be especially true for site visitors coming into internal pages from search engines - by telling these site visitors what you do through the tagline, they may be more likely to explore your site beyond the initial page on which they enter.
Taglines are also good for search engine optimisation, as they appear on every page right at the top of the page, an area on to which search engines place importance.
Main heading
The main heading on the homepage is one of the first pieces of text web users notice, especially on clean well laid out websites. Sticking a ‘Welcome to our website’ may seem to be friendly and welcoming to you, but to task-driven site visitors it doesn't help in any way shape or form. A quick summary of what you do and/or what the website offers, in just four or five words can be highly effective (and very search engine friendly too!).
Opening paragraph
Perhaps the most important place on the homepage to tell your site visitors what you do, the opening paragraph must be short, succinct and straight-to-the-point. Just one sentence is enough to put across this most basic yet fundamental of information.
When writing this opening paragraph, remember to front-load the content (this rule actually applies to every paragraph on the website). Front-loading means putting the conclusion first, followed by the when, what, where and how.
Don't write a story with a start, middle and conclusion - generally speaking on the web, we scan looking for the information that we're after so put the conclusion first. This way, site visitors can read the conclusion first, which in this case is what your organisation actually does. If they want to know any more, they can then continue reading or jump to another section of the page. (To see front-loading in action,
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/87554/casualarticles-Tell-me-what-your-website-does.html">Tell me what your website does!</a>
BB link (for phorums):
[url=http://www.casualarticles.com/article/87554/casualarticles-Tell-me-what-your-website-does.html]Tell me what your website does![/url]
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