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Casual Articles - Allocating Your Web Site's Budget Properly
Robots.txt is possibly the most miss understood file that a website can contain.Many people think that by using a Robots.txt file on their website they are protecting pages and folders from thieves and hackers. In fact it is totally the opposite! Robots.txt opens up an enormous security hole that hackers and thieves will use to easily gain access to the parts of your website that you don't want them to.
Search Engine Optimization
Site optimization is still often relegated as a function of the IT department. While this view has been slowly changing as of late still too many businesses are n
Earning money online through affiliate marketing is straight forward, right? All one has to do is join an affiliate program, promote their products, generate sales and collect commissions. Well in reality it is much easier said than done. Everyone has heard the saying that if something is too good to be true, it most likely is. Affiliate marketing is not an exception. Every affiliate program you come across will
I think this is most obvious when you consider how little many are willing to spend on their website once they get past the design stage. I’ve dealt with client after client that had no problem pouring thousands of dollars into their website design but cringe at a few thousand dollars going towards improving traffic and conversions through search engine optimization. Maybe this is why so much more money is spent on PPC (pay-per-click) advertising than on SEO, even though SEO has proven a better return on investment over the long term.
What should be considered a marketing expense in regards to your website?
Web Hosting
Technically, web hosting can be considered a utility expense. It’s just another bill you pay each month to keep things moving forward, right? Maybe. But what happens when your web site goes down because you exceeded your allocated server load due to a big marketing push? Suddenly hundreds, if not thousands, of potential visitors are not able to download your site. How many potential dollars are lost? Web hosting is cheap, but good web hosting might cost a bit more. Ensuring that your site remains accessible despite sudden peaks in traffic can mean the difference of thousands of dollars a month.
Web Design
Just about anybody can build a good looking web site, but does the artistic team behind the web site know how to assemble the pieces in a way that generates maximum conversions? You don’t know? Well, you should. Colors, images, navigation and text placement (among many other factors) all play a role in how you are able to convert your visitors into buyers. Great looking sites can still be poor performers from a usability and conversion perspective. You may getting plenty of sales, but you also may be missing out on many more with an improved, marketing focused, web site design.
Search Engine Optimization
Site optimization is still often relegated as a function of the IT department. While this view has been slowly changing as of late still too many businesses are no
Running an affiliate program is becoming easier and easier with all of the software and help available now. But keeping your affiliates motivated and selling isn't quite so easy. If the success of your business rests on how well your affiliates do, you need to make sure that you provide your affiliates with the right tools to get the job done. This may take some time and effort on your part in the beginning - but it
What should be considered a marketing expense in regards to your website?
Web Hosting
Technically, web hosting can be considered a utility expense. It’s just another bill you pay each month to keep things moving forward, right? Maybe. But what happens when your web site goes down because you exceeded your allocated server load due to a big marketing push? Suddenly hundreds, if not thousands, of potential visitors are not able to download your site. How many potential dollars are lost? Web hosting is cheap, but good web hosting might cost a bit more. Ensuring that your site remains accessible despite sudden peaks in traffic can mean the difference of thousands of dollars a month.
Web Design
Just about anybody can build a good looking web site, but does the artistic team behind the web site know how to assemble the pieces in a way that generates maximum conversions? You don’t know? Well, you should. Colors, images, navigation and text placement (among many other factors) all play a role in how you are able to convert your visitors into buyers. Great looking sites can still be poor performers from a usability and conversion perspective. You may getting plenty of sales, but you also may be missing out on many more with an improved, marketing focused, web site design.
Search Engine Optimization
Site optimization is still often relegated as a function of the IT department. While this view has been slowly changing as of late still too many businesses are n
WHY NETWORKING WORKS -It’s a regularly repeated marketing mantra that ‘people do business with people’: - in other words people want to know, like and trust you before they will do business with you. Consistent networking to raise your profile will mean that the more connections you develop the more business you’ll naturally attract.But what if you don’t want to go out networking? What if you’re shy o
Technically, web hosting can be considered a utility expense. It’s just another bill you pay each month to keep things moving forward, right? Maybe. But what happens when your web site goes down because you exceeded your allocated server load due to a big marketing push? Suddenly hundreds, if not thousands, of potential visitors are not able to download your site. How many potential dollars are lost? Web hosting is cheap, but good web hosting might cost a bit more. Ensuring that your site remains accessible despite sudden peaks in traffic can mean the difference of thousands of dollars a month.
Web Design
Just about anybody can build a good looking web site, but does the artistic team behind the web site know how to assemble the pieces in a way that generates maximum conversions? You don’t know? Well, you should. Colors, images, navigation and text placement (among many other factors) all play a role in how you are able to convert your visitors into buyers. Great looking sites can still be poor performers from a usability and conversion perspective. You may getting plenty of sales, but you also may be missing out on many more with an improved, marketing focused, web site design.
Search Engine Optimization
Site optimization is still often relegated as a function of the IT department. While this view has been slowly changing as of late still too many businesses are n
“Your school may have done away with winners and losers, but life has not. In some schools they have abolished failing grades; they'll give you as many times as you want to get the right answer. This doesn't bear the slightest resemblance to ANYTHING in real life.” – Bill GatesIn communist or even socialist governments there tends to be lackluster entrepreneurial efforts. The individual wishing to start the bu
Web Design
Just about anybody can build a good looking web site, but does the artistic team behind the web site know how to assemble the pieces in a way that generates maximum conversions? You don’t know? Well, you should. Colors, images, navigation and text placement (among many other factors) all play a role in how you are able to convert your visitors into buyers. Great looking sites can still be poor performers from a usability and conversion perspective. You may getting plenty of sales, but you also may be missing out on many more with an improved, marketing focused, web site design.
Search Engine Optimization
Site optimization is still often relegated as a function of the IT department. While this view has been slowly changing as of late still too many businesses are n
One of the most crucial decisions you will make regarding your business’ web presence is which the best windows email server hosting plan is for you. Making a decision about you email servers hosing may seem trivial compared to everything else you have to deal with, but the truth is that you will rarely be as frustrated as you will when you have email problems.Additionally, if you have a strong web presence, t
Search Engine Optimization
Site optimization is still often relegated as a function of the IT department. While this view has been slowly changing as of late still too many businesses are not taking SEO and the overall marketing of their web site seriously.
What is the goal of getting your site optimized? Is it top rankings? Sadly, for many, this is still the case. In the strictest sense, SEO is just about achieving top rankings, but that mindset is also changing. Top rankings are (or should be) merely a means to an end. The endgame of getting your site optimized for search engine placement is to increase traffic and conversions. That sounds like a marketing plan to me.
Business owners looking toward SEO to improve traffic would do well to change their mindset to thinking of their website as a marketing expense. Not only will your expectations be more realistic but you’ll find that this marketing investment, when purchased with careful consideration, can and should outperform virtually all other forms of marketing on- or offline.
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