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Casual Articles - Marketing Your Business Online
In a small midwestern town, the local high school of 878 students recently produced its first state championship basketball team in over 90 years. The community has had an organized city basketball league for its younger boys for many years. But, this league, designed to spot talent early and then feed the high school basketball program, did nothing to produce the state title. There is also an open gym at the high school every Tue
If you don’t have a website yet and have been in business longer than six months, something is very
To teach and become a teacher is the dream of many college grads. To realize this dream, you must have a couple of things in order, as competition for jobs heats up and salary levels going through the roof. To begin with, your grades through out your academic career must be more than impressive. But more importantly than this, your resume and cover letter combination is the instrument that will either get you the job interview or
By using the Internet to market your business an entire world of potential customers are opened up for you, rather than just your local town, city, or country.
Some Facts:
• According to Forrester Research Inc approximately ?2.5 billion worth of goods and services were sold online to US and European customers in 1998, more than double the 1997 figure.
• In the last six months more than a third of households have made a purchase online, this is double last year’s figures – Forrester anticipate this will reach 40% of households by 2009.
• In 2004 the top 400 retailers totalled online sales of around ?25 billion, in the US this accounted for over 58% of all retail sales.
• Online sales grow by 25% each year.
• Over 40 million potential customers used the Internet last year seeking out local information; even if your focus is on the local market, you still need to be using the Internet to make sales.
Every day customer confidence in online shopping soars; this is relevant to you as a business whether you sell to consumers or business to business.
Having a website isn’t just about having a ‘presence’ on the Internet any longer - just so that you can show that you are a legitimate business, it’s about connecting with customers via the Internet, and making sales directly from your presence on the Internet, because believe it or not most of your potential customers are highly receptive to this.
If you don’t have a website yet and have been in business longer than six months, something is very
If you’re starting your own business or currently work for a start-up, you wear a lot of hats. Any disruption in your business can eat up hours of your time and kill your productivity. Many start-ups are so focused on getting their business off the ground, that they overlook technology considerations that can help increase their productivity and enhance their efficiency. Unlike mid to large corporations that have dedicated IT p
Some Facts:
• According to Forrester Research Inc approximately ?2.5 billion worth of goods and services were sold online to US and European customers in 1998, more than double the 1997 figure.
• In the last six months more than a third of households have made a purchase online, this is double last year’s figures – Forrester anticipate this will reach 40% of households by 2009.
• In 2004 the top 400 retailers totalled online sales of around ?25 billion, in the US this accounted for over 58% of all retail sales.
• Online sales grow by 25% each year.
• Over 40 million potential customers used the Internet last year seeking out local information; even if your focus is on the local market, you still need to be using the Internet to make sales.
Every day customer confidence in online shopping soars; this is relevant to you as a business whether you sell to consumers or business to business.
Having a website isn’t just about having a ‘presence’ on the Internet any longer - just so that you can show that you are a legitimate business, it’s about connecting with customers via the Internet, and making sales directly from your presence on the Internet, because believe it or not most of your potential customers are highly receptive to this.
If you don’t have a website yet and have been in business longer than six months, something is very
Branding versus search engine optimization is a marketing dilemma that larger companies will need to come to grips with on the Internet. Often companies will need to decide whether to promote their own brand name as their main keyword phrase or optimize for a more generic keyword phrase.For instance, one search engine report states that 1.3 million visitors per month search for the term "Best Buy." This same report states t
• In 2004 the top 400 retailers totalled online sales of around ?25 billion, in the US this accounted for over 58% of all retail sales.
• Online sales grow by 25% each year.
• Over 40 million potential customers used the Internet last year seeking out local information; even if your focus is on the local market, you still need to be using the Internet to make sales.
Every day customer confidence in online shopping soars; this is relevant to you as a business whether you sell to consumers or business to business.
Having a website isn’t just about having a ‘presence’ on the Internet any longer - just so that you can show that you are a legitimate business, it’s about connecting with customers via the Internet, and making sales directly from your presence on the Internet, because believe it or not most of your potential customers are highly receptive to this.
If you don’t have a website yet and have been in business longer than six months, something is very
Staying ahead of the marketing curve seems to be a never-ending quest. Marketing doesn’t have to be as complex as some people make it out to be. It’s simply a matter of understanding who you are marketing to – your ideal customers – and then coming up with a system that keeps your name in front of them. A huge part of the system is creating enough value for your customers that they want to hear from you.Another aspect of ma
Every day customer confidence in online shopping soars; this is relevant to you as a business whether you sell to consumers or business to business.
Having a website isn’t just about having a ‘presence’ on the Internet any longer - just so that you can show that you are a legitimate business, it’s about connecting with customers via the Internet, and making sales directly from your presence on the Internet, because believe it or not most of your potential customers are highly receptive to this.
If you don’t have a website yet and have been in business longer than six months, something is very
Rudolph was just an average raindeer. Sure, he had that red nose, which was very shiny. If you had seen it, yes.... you would have said it glowed, but it was really just annoying and caused him all kinds of problems.All of the other reindeer simply did not appreciate Ruldolph. They even went so far as to constantly make fun of him and excluded him from reindeer networking events. Even his own father, Donner, was not fully s
If you don’t have a website yet and have been in business longer than six months, something is very wrong with your marketing strategy - and if you do have a website but aren’t using this as a portal to gain Internet custom in addition to your offline marketing, again, something is very wrong with your marketing strategy. + Some Reasons Why You Absolutely Need a Website
No boundaries: As already mentioned, the world is your oyster when you utilise the Internet as it is meant to be utilised; for most business there should be no geographical restrictions for your customer base.
Speed: Time sensitive materials can be released instantly, no need to wait for the layout designer, printing firm, and then post to deliver the latest incentives or news to your customer base.
Convenience: Customers can loose (or bin) your business card and brochures, they can’t ‘loose’ your website, which gives them ready access to your contact information should they wish to work with you/buy from you again.
In addition they can find out information about your services and/or products at a time that is convenient for them, rather than being tied to your business hours which may not suit them.
Getting a website, ensuring it is well designed and practical for making sales is just half of your slog unfortunately; your next step is ensuring it is correctly marketed so that potential buyers can actually find it using a search engine search.
The most popular method of finding goods and
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