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Casual Articles - How to Get a Better Web Site ROI
While channel surfing the other night, I happened upon a replay of the 1980's hit film The Karate Kid. Although it's not the greatest movie ever to come out of Hollywood, I can't stop thinking about the relevance of this film in both my personal life and my work surrounding Generation Why.For me, the profound teaching point in the movie happens when Mr. Miyagi gets total buy-in from his 16-year-old student, Daniel. As you may remember, Daniel was continually tormented by
- MyLeadershipCenter.com 9 clicks
- LeadingEffectively.com 17 clicks
- LeadSuccessfully.com 18 clicks
- ThisIsLeadership.com 21 clicks
- TalkingLeadership.com 37 clicks
My thanks to Jonathan Stanley once again at www.TalkingLeadership.com for allowing me the use of this example.
And what else can you do with your text?
And even if you want to use your existing domain there's plenty you can still do - remember CAPITALISATION?
And then there is subdomains or even appended directory names.
All it takes is a little creativity and you'll find a much better w
What are your business fears? Are you afraid of being a successful business owner? Do you think that if you become successful, you will lose your authenticity? Are you afraid you do not know how to market your business? Are you afraid of bothering your potential clients with your offers?Many business owners I have coached had business fears. These business fears usually left them unable to market and promote their products and services. As a result, these business owners spend t
How to increase your business profitability by hundreds of percent
Websites are ubiquitous these days and everybody is trying to get a better web site ROI. With millions upon millions of sites all trying to appeal to the same traffic, what can you do to improve your web site ROI?
What's In A Name
You can use Google Adwords to very quickly and cost effectively improve your business profitability by a significant amount - hundreds possibly thousands of percent. It all depends on where your site is starting from.
How?
Great question, you get a mere 4 lines of text to play with in Adwords so every single line counts. Even more than that every single letter counts (even the Capitalisation of letters will make a difference to your click through rates believe it or not).
But what's in a name?
Your name in your ad is of course your URL. When crafting an ad, most people spend a lot of time concentrating on the headline (well worth doing as it is the most important part arguably) and on the ad text (also a good thing but not as important as you'd think).
After the headline, the next thing that prospects eyes are drawn to is...
Yes you've guessed it - your name - your URL!
But what can I do with my URL I hear you say?
Just because you have 1 domain name doesn't mean you need to use it. There is nothing in Google's T&C's that prohibits you from using a different display URL to that of your destination URL (although you will have to own the display URL and it must resolve to a pertinent page - i.e. If you're advertising pet food, it must be about pet food and not resolve to www.pdqprospects.com for example.
Hundreds of percent more profitable…
There is nothing stopping you using as many domain names as it takes to give you a better web site ROI.
We have conducted tests outlined above with some of our clients. Results have ranged from 46% through to 76% more profitable domain names.
These results are applicable to your bottom line profitability - remember 76% more traffic will result in a like for like increase in bottom line profits and your results are equally applicable on and offline, whatever grabs attention online giving you a better web site ROI will do likewise in offline advertising media.
We have also seen a 113% improvement on one of our tests (with a small sample) but we stopped the test early because our results were statistically significant and waiting for a larger sample was a moot point - we knew we had a winner.
Pop Quiz
One of my clients Jonathan Stanley has graciously allowed me to show you the results of our tests with him. Consider the following adverts and their display URL's:
- www.talkingleadership.com
- www.thisisleadership.com
- www.leadsuccessfully.com
- www.myleadershipcenter.com
- www.leadingeffectively.com
Which of the above domain names was the winner and which do you think was the loser?
Well, the results are as follows from worst to last:
- MyLeadershipCenter.com 9 clicks
- LeadingEffectively.com 17 clicks
- LeadSuccessfully.com 18 clicks
- ThisIsLeadership.com 21 clicks
- TalkingLeadership.com 37 clicks
My thanks to Jonathan Stanley once again at www.TalkingLeadership.com for allowing me the use of this example.
And what else can you do with your text?
And even if you want to use your existing domain there's plenty you can still do - remember CAPITALISATION?
And then there is subdomains or even appended directory names.
All it takes is a little creativity and you'll find a much better we
Runescape is one of the popular games. People who play this game are between 10-15 years old. They have little demand about the game. But they are interesting in shuch kind of game. I have ever made a investigation and get the result that 11% of youngers between 10-15 know this game. And they have played this game. Another conclusion from the investigation is that most of the players are infected by their friends or classmates, then play this game. So we should notice that, 10-15 kids
But what's in a name?
Your name in your ad is of course your URL. When crafting an ad, most people spend a lot of time concentrating on the headline (well worth doing as it is the most important part arguably) and on the ad text (also a good thing but not as important as you'd think).
After the headline, the next thing that prospects eyes are drawn to is...
Yes you've guessed it - your name - your URL!
But what can I do with my URL I hear you say?
Just because you have 1 domain name doesn't mean you need to use it. There is nothing in Google's T&C's that prohibits you from using a different display URL to that of your destination URL (although you will have to own the display URL and it must resolve to a pertinent page - i.e. If you're advertising pet food, it must be about pet food and not resolve to www.pdqprospects.com for example.
Hundreds of percent more profitable…
There is nothing stopping you using as many domain names as it takes to give you a better web site ROI.
We have conducted tests outlined above with some of our clients. Results have ranged from 46% through to 76% more profitable domain names.
These results are applicable to your bottom line profitability - remember 76% more traffic will result in a like for like increase in bottom line profits and your results are equally applicable on and offline, whatever grabs attention online giving you a better web site ROI will do likewise in offline advertising media.
We have also seen a 113% improvement on one of our tests (with a small sample) but we stopped the test early because our results were statistically significant and waiting for a larger sample was a moot point - we knew we had a winner.
Pop Quiz
One of my clients Jonathan Stanley has graciously allowed me to show you the results of our tests with him. Consider the following adverts and their display URL's:
- www.talkingleadership.com
- www.thisisleadership.com
- www.leadsuccessfully.com
- www.myleadershipcenter.com
- www.leadingeffectively.com
Which of the above domain names was the winner and which do you think was the loser?
Well, the results are as follows from worst to last:
- MyLeadershipCenter.com 9 clicks
- LeadingEffectively.com 17 clicks
- LeadSuccessfully.com 18 clicks
- ThisIsLeadership.com 21 clicks
- TalkingLeadership.com 37 clicks
My thanks to Jonathan Stanley once again at www.TalkingLeadership.com for allowing me the use of this example.
And what else can you do with your text?
And even if you want to use your existing domain there's plenty you can still do - remember CAPITALISATION?
And then there is subdomains or even appended directory names.
All it takes is a little creativity and you'll find a much better w
Ever since Google began placing importance on its Page Rank system, website owners have been scrambling to get incoming links to their websites, usually through the means of trading links. Incoming links are important in the Page Rank system, because they are seen as “votes” for your site, and the more “votes” you get, the more important your site is considered, and the higher it is placed in Google’s search results. However, if you study the details of the Page Rank system you will fi
Hundreds of percent more profitable…
There is nothing stopping you using as many domain names as it takes to give you a better web site ROI.
We have conducted tests outlined above with some of our clients. Results have ranged from 46% through to 76% more profitable domain names.
These results are applicable to your bottom line profitability - remember 76% more traffic will result in a like for like increase in bottom line profits and your results are equally applicable on and offline, whatever grabs attention online giving you a better web site ROI will do likewise in offline advertising media.
We have also seen a 113% improvement on one of our tests (with a small sample) but we stopped the test early because our results were statistically significant and waiting for a larger sample was a moot point - we knew we had a winner.
Pop Quiz
One of my clients Jonathan Stanley has graciously allowed me to show you the results of our tests with him. Consider the following adverts and their display URL's:
- www.talkingleadership.com
- www.thisisleadership.com
- www.leadsuccessfully.com
- www.myleadershipcenter.com
- www.leadingeffectively.com
Which of the above domain names was the winner and which do you think was the loser?
Well, the results are as follows from worst to last:
- MyLeadershipCenter.com 9 clicks
- LeadingEffectively.com 17 clicks
- LeadSuccessfully.com 18 clicks
- ThisIsLeadership.com 21 clicks
- TalkingLeadership.com 37 clicks
My thanks to Jonathan Stanley once again at www.TalkingLeadership.com for allowing me the use of this example.
And what else can you do with your text?
And even if you want to use your existing domain there's plenty you can still do - remember CAPITALISATION?
And then there is subdomains or even appended directory names.
All it takes is a little creativity and you'll find a much better w
In these days of bad economics (at least for some), it's becoming increasingly popular to add another income source to the household. Oftentimes these extra income efforts turn into full-time, very profitable businesses. Others are just keeping busy, having fun, and enjoying life as never before. The important thing is that they are doing something other than waiting for the government to give them a handout; they are improving their lot in life, and you can do it, too!Some
We have also seen a 113% improvement on one of our tests (with a small sample) but we stopped the test early because our results were statistically significant and waiting for a larger sample was a moot point - we knew we had a winner.
Pop Quiz
One of my clients Jonathan Stanley has graciously allowed me to show you the results of our tests with him. Consider the following adverts and their display URL's:
- www.talkingleadership.com
- www.thisisleadership.com
- www.leadsuccessfully.com
- www.myleadershipcenter.com
- www.leadingeffectively.com
Which of the above domain names was the winner and which do you think was the loser?
Well, the results are as follows from worst to last:
- MyLeadershipCenter.com 9 clicks
- LeadingEffectively.com 17 clicks
- LeadSuccessfully.com 18 clicks
- ThisIsLeadership.com 21 clicks
- TalkingLeadership.com 37 clicks
My thanks to Jonathan Stanley once again at www.TalkingLeadership.com for allowing me the use of this example.
And what else can you do with your text?
And even if you want to use your existing domain there's plenty you can still do - remember CAPITALISATION?
And then there is subdomains or even appended directory names.
All it takes is a little creativity and you'll find a much better w
How much money do you need?In my experience I have seen medical staffing agencies start-up capital range from $5,000 to $300,000. Having more money does not guarantee success and having less money does not mean failure.How much money you will need will depend on many factors. Some of which will depend on if you are planning to rent an office, hire employees or work the business initially yourself.Take a look at the bottom list, it will give you a better idea as t
- MyLeadershipCenter.com 9 clicks
- LeadingEffectively.com 17 clicks
- LeadSuccessfully.com 18 clicks
- ThisIsLeadership.com 21 clicks
- TalkingLeadership.com 37 clicks
My thanks to Jonathan Stanley once again at www.TalkingLeadership.com for allowing me the use of this example.
And what else can you do with your text?
And even if you want to use your existing domain there's plenty you can still do - remember CAPITALISATION?
And then there is subdomains or even appended directory names.
All it takes is a little creativity and you'll find a much better web site ROI!
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