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  • Casual Articles - Website Development: Become Your Own Expert

    It's the Content that Counts
    Recently I have been made aware of how true this statement can be. My main web site is a content site.Why? Well I like writing and passing on some of my experiences so that bit is easy. But the site is a content site mainly because it is built with Sitebuild it from Sitesell.SiteSell owner Dr Ken Evoy has built his incredible online business with what is possibly the most informative, constructive and easy to follow system based around content so I am following that model.Recently the importance of content was made clear from another direction. My father was a design oriented engineer, as was I in the early part of the employed section of my life.Both of us used and collected technical publications in our work.
    ent to marketing and developing your business. Let’s take a look at the basics of web site development for a five (5) page site:

    1. What do you want your visitor to see when they visit your site? Begin with “colors” for background and the printed words. Depending on the service or product, it will either be a soft gray background with black or maroon print o

    Taxcasting : the Commercial Application of Podcasting for the Accounting Industry
    Taxcasting is the distribution and publishing of audio and video feeds, that offer accounting information delivered over the Internet, for on demand listening.This is a new step in the evolution of on-demand tax information delivery, making it accessible, informative, useful and appealing. This mix presents the accounting industry with a very unique opportunity to reach its community through this new medium. Those individuals, who are already seeking accounting information actively, will use RSS subscription technology built into each podcast feed, to receive information immediately as it is updated by the medical institution. With one click of a button, a user can subscribe to a feed that may be interesting, and any related in
    Starting and maintaining a business is challenging enough without the additional financial burden of hiring a web site expert to put your vision on paper. If you are starting your business on a “shoe string budget,” hiring someone to take your written materials to type a basic format, add a few pictures and charge you to edit what you tell them may not be sound money management.

    It is not necessary to be a computer “wiz” to develop your web site. You do have to know your product or service and be able to follow directions. Even if you have a web site consultant, “hands on” content and presentation development will be your responsibility—the buck still stops with you. Before you hire that web site expert, consider the following information. It may save you money and unnecessary waste of time.

    One strategy is to utilize web site packages that provide software to enable you to select the number of pages needed, choose background color schemes, and will include “download” features that will identify various products and services you offer. These packages offer you control over content 24 hours, 7 days per week, as opposed to contracting someone at $450-$600 for initial development then $50-$75 per hour to generate the inevitable changes in content as you grow your business.

    Although you do not have to speak an unfamiliar computer language to master the development of your business web site, you do have to know your product or service and a commitment to marketing and developing your business. Let’s take a look at the basics of web site development for a five (5) page site:

    1. What do you want your visitor to see when they visit your site? Begin with “colors” for background and the printed words. Depending on the service or product, it will either be a soft gray background with black or maroon print or

    How to use Joint Ventures in Your Online Business Part II
    Another example is that you sell health supplements that provide nutrition to people that are trying to build muscle bulk. You have seen an ebook online that helps people to bulk up through exercise and proper nutrition. You can set up a joint venture whereby you promote the ebook on your website and the author of the ebook recommends your products for use in providing the necessary nutrition while following their program.Both of these are examples of joint ventures that are of advantage to both parties. That is what a joint venture is. The other person could promote your product to their list or in their ebook while you do the same for them. This works when the two products are not directly in competition, but supplement or com
    agement.

    It is not necessary to be a computer “wiz” to develop your web site. You do have to know your product or service and be able to follow directions. Even if you have a web site consultant, “hands on” content and presentation development will be your responsibility—the buck still stops with you. Before you hire that web site expert, consider the following information. It may save you money and unnecessary waste of time.

    One strategy is to utilize web site packages that provide software to enable you to select the number of pages needed, choose background color schemes, and will include “download” features that will identify various products and services you offer. These packages offer you control over content 24 hours, 7 days per week, as opposed to contracting someone at $450-$600 for initial development then $50-$75 per hour to generate the inevitable changes in content as you grow your business.

    Although you do not have to speak an unfamiliar computer language to master the development of your business web site, you do have to know your product or service and a commitment to marketing and developing your business. Let’s take a look at the basics of web site development for a five (5) page site:

    1. What do you want your visitor to see when they visit your site? Begin with “colors” for background and the printed words. Depending on the service or product, it will either be a soft gray background with black or maroon print o

    How To Communicate Your Sales Message So Buyers Take Action Now!
    Wouldn't it be great that every time you made a sales presentation, write a letter, send your sales literature or place an ad that you knew, with some certainty, that you could get your prospects to take action and respond to your offer?Well, to put it bluntly, it's not that difficult if you simply apply the basics of marketing. Unfortunately, marketing is one of the least understood and arguably one of the least underutilized, course of action, in business today.Marketing has and will continue to make the difference between the survival and extinction of a business today. Treading our way into the future with the overwhelming velocity of day-to-day change in this wildly unpredictable changing marketplace, with shorter produ
    ing information. It may save you money and unnecessary waste of time.

    One strategy is to utilize web site packages that provide software to enable you to select the number of pages needed, choose background color schemes, and will include “download” features that will identify various products and services you offer. These packages offer you control over content 24 hours, 7 days per week, as opposed to contracting someone at $450-$600 for initial development then $50-$75 per hour to generate the inevitable changes in content as you grow your business.

    Although you do not have to speak an unfamiliar computer language to master the development of your business web site, you do have to know your product or service and a commitment to marketing and developing your business. Let’s take a look at the basics of web site development for a five (5) page site:

    1. What do you want your visitor to see when they visit your site? Begin with “colors” for background and the printed words. Depending on the service or product, it will either be a soft gray background with black or maroon print o

    Stop Telling People What To Do!
    There seems to be a feeling that the answer to our performance measurement, incentive and ownership problems lie in what we do to the workforce.If what we do now to the workforce is not working then we have to change what we "Do" to the workforce.My experience indicates that the problems are not caused by what we "Do" to the workforce, they are caused by the mindset that believes that as managers we can manipulate the workforce to "Do" what we want.This mindset is the cause of the failure.When we believe in the value of the workforce and know that they want to do a good job, the job of management stops being to get the workforce to do what we want by telling them what to do and it starts being to look for the t
    hours, 7 days per week, as opposed to contracting someone at $450-$600 for initial development then $50-$75 per hour to generate the inevitable changes in content as you grow your business.

    Although you do not have to speak an unfamiliar computer language to master the development of your business web site, you do have to know your product or service and a commitment to marketing and developing your business. Let’s take a look at the basics of web site development for a five (5) page site:

    1. What do you want your visitor to see when they visit your site? Begin with “colors” for background and the printed words. Depending on the service or product, it will either be a soft gray background with black or maroon print o

    Simple Keyword Research for Beginners
    Keyword research forms the backbone of all online marketing. As such it is one of the most important steps and time should be taken to do it properly.Keywords are the words and phrases a user may type into a search engine in order to find information about a particular subject. For the online marketer, it is very useful information to know what people are typing into their browsers to find a particular product or service. In fact, keyword research should form the backbone and foundation of all internet marketing activities.Say you had a business opportunity that you wanted to promote, it would be a useful thing to know the demand for the product before you entered the market, it saves time and money!When you know the
    ent to marketing and developing your business. Let’s take a look at the basics of web site development for a five (5) page site:

    1. What do you want your visitor to see when they visit your site? Begin with “colors” for background and the printed words. Depending on the service or product, it will either be a soft gray background with black or maroon print or black or dark blue background with white print. Others may have pastel colors with soft print. Color selections are based on the product or message.

    2. What information should the visitor see first? The Welcome page should be viewed as the same as the welcome mat at your door. Its content will convey the purpose of your business or service. Your welcome message can be developed using the executive summary section of your business plan. You are introducing the product or service and giving your visitor a brief overview of what they can find on the other pages of your site. You are letting potential customers know they are in the right place.

    Remember, you have 15 seconds to capture your audience. Not unlike other personal presentations, don’t waste time on unnecessary words. Get to the point. Entice them to want to know more. Information on this page must be prepared by someone who knows the company.

    3. Who are you? The “About Us” page is your “brag bag” opportunity. This is where you talk about business accomplishments and expertise, awards and recognition. You can also provide a brief overview of yourself (especially if you are promoting consulting services) or background and expertise of any partners or key staff.

    4. What are you selling? Let’s take a look at the product or Service page. Here is your sales pitch opportunity page. Describe how your product or service will be useful to your target market. Why is it unique?

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    Adding Value to Your Websites

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