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Casual Articles - Getting Back to the Basics - The Foundations of a Well-Built Website
This article completes our two-part discussion about the rules regarding forecasting that we apply in writing business plans. We share them with you in this article in the hope that you will find these rules worthy of adopting in your efforts to write business plans as well.Rule 5: Question basic assumptions.It is always a good exercise to question the basis for any assum
Overdoing It
The number one mistake most people make when de
Advertising as a whole is a bigger subject than it might at first appear. It is too complex a subject to cover in depth here but we will endeavor to cover the most important elements. To be successful in business you must understand these principles thoroughly because getting advertising right or wrong will make or break any and every business.You may remember the folk tale of the little old shoemaker w
You want to know how to turn your web site into a successful sales tool. You hunt for articles much like the one you’re reading right now that will give you the secret recipe for success. Well I’m here to burst your bubble. There is no secret ingredient for instant success… but there is for instant failure.
Here are three points to keep in mind when creating the content of your website. They apply to every website in every industry.
Avoid Clich?s
I recently read an article about big business advertising that put it perfectly, “Trite business clich?s are the comfort food of Corporate America and, of course, it tends to overindulge.”
With so many websites and so many services offered on the web how will you differentiate? Using unoriginal, tired clich?s is one of the easiest ways to get people to run away from your website for two particular reasons:
1) Overuse leads to boredom. You’ve read “think outside the box” so often that it’d almost be unique if a company stated, “we think inside the box”. At least it’s something you’d remember.
2) Clich?s lead to skepticism. “Act now for this once-in-a-lifetime opportunity!!” “Fool proof method to make you millions… in 3 hours or less!!” People are generally weary of business on the Internet as it is and these kinds of statements immediately scream “SCAM”. Sell your products and services for what they are and instill confidence in your buyer.
Get to the Point
If a visitor can’t tell what you’re selling in 10 seconds or less well then you might as well just say goodbye to that potential sale. It really is that simple.
However, I’m not suggesting you put every piece of information about your product or service on your homepage, in fact I’d strongly recommend against that, but you must give the visitor an idea of what your site is about right away. You cannot create a mysterious draw for a consumer on the Internet the same way you might be able to, in say, a mall.
Overdoing It
The number one mistake most people make when de
Creativity and Innovation are often taught using airy-fairy, intangible, ungrounded, unscientific, non-useable, undefined, mysterious terminology and theories. To get a handle on it you need to talk in real, tangible, useable, measurable concepts to explore the twelve major themes that are common in all fields of creativity:1) What are the critical differences between creativity and innovation? Are diff
Avoid Clich?s
I recently read an article about big business advertising that put it perfectly, “Trite business clich?s are the comfort food of Corporate America and, of course, it tends to overindulge.”
With so many websites and so many services offered on the web how will you differentiate? Using unoriginal, tired clich?s is one of the easiest ways to get people to run away from your website for two particular reasons:
1) Overuse leads to boredom. You’ve read “think outside the box” so often that it’d almost be unique if a company stated, “we think inside the box”. At least it’s something you’d remember.
2) Clich?s lead to skepticism. “Act now for this once-in-a-lifetime opportunity!!” “Fool proof method to make you millions… in 3 hours or less!!” People are generally weary of business on the Internet as it is and these kinds of statements immediately scream “SCAM”. Sell your products and services for what they are and instill confidence in your buyer.
Get to the Point
If a visitor can’t tell what you’re selling in 10 seconds or less well then you might as well just say goodbye to that potential sale. It really is that simple.
However, I’m not suggesting you put every piece of information about your product or service on your homepage, in fact I’d strongly recommend against that, but you must give the visitor an idea of what your site is about right away. You cannot create a mysterious draw for a consumer on the Internet the same way you might be able to, in say, a mall.
Overdoing It
The number one mistake most people make when de
Statistically speaking, the vast majority of bidders will find your auction by searching for it. The search is the primary interface on eBay, and the first step to getting customers. When a user searches for an item, say xyz, all auctions with xyz in the title will show up. Keep in mind that auctions with yzx or x y z will not be there. Each term the users puts in the search (xyz for example) should therefore
1) Overuse leads to boredom. You’ve read “think outside the box” so often that it’d almost be unique if a company stated, “we think inside the box”. At least it’s something you’d remember.
2) Clich?s lead to skepticism. “Act now for this once-in-a-lifetime opportunity!!” “Fool proof method to make you millions… in 3 hours or less!!” People are generally weary of business on the Internet as it is and these kinds of statements immediately scream “SCAM”. Sell your products and services for what they are and instill confidence in your buyer.
Get to the Point
If a visitor can’t tell what you’re selling in 10 seconds or less well then you might as well just say goodbye to that potential sale. It really is that simple.
However, I’m not suggesting you put every piece of information about your product or service on your homepage, in fact I’d strongly recommend against that, but you must give the visitor an idea of what your site is about right away. You cannot create a mysterious draw for a consumer on the Internet the same way you might be able to, in say, a mall.
Overdoing It
The number one mistake most people make when de
Is the special treatment you designed specifically to keep customers coming back working against you?A local jeweler offers free lifetime battery replacement for any watch he sells. It's a good hook to keep customers walking back in the store on a regular basis and increases his sales volume.But, it's backfired on him. And he's lost at least one customer because of it.He's run into a probl
Get to the Point
If a visitor can’t tell what you’re selling in 10 seconds or less well then you might as well just say goodbye to that potential sale. It really is that simple.
However, I’m not suggesting you put every piece of information about your product or service on your homepage, in fact I’d strongly recommend against that, but you must give the visitor an idea of what your site is about right away. You cannot create a mysterious draw for a consumer on the Internet the same way you might be able to, in say, a mall.
Overdoing It
The number one mistake most people make when de
Sometimes when I read franchise prospectuses I am struck by the tone used in the copy. One would think that franchises are charitable institutions judging from the way that they seem to be practically giving away their business to prospective franchisees!However, every now and then the mask slips and the true nature of the relationship becomes clear. Here are a couple of quotes from an article written f
Overdoing It
The number one mistake most people make when designing their own website is overdoing it. Less is most definitely more when it comes to web design. Various color schemes, flashy graphics, frames, background images etc. all have a time and place… just not all the time and all over the place. Too many graphic tricks will make your site look tacky and worst of all will slow the download speed to prohibitive levels.
I’ll often read articles that list the top 10 “must-dos” for web site success and each time I walk away thinking that some of the points are just too technical for the reader and what’s worse is that they don’t touch on the core principles of Internet sales. No matter what industry you’re in you have to give the customers what they want. In the case of Internet businesses people want reliable information and straightforward answers… and they want them right away.
If you do in fact decide to design your own website keep these points in mind. Read through your site combing for tired clich?s, excessive graphics, and unnecessary terms and phrases. This inspection will go a long way to building a successful internet business.
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