Qualify Prospects Using Direct Mail MarketingWhen a prospect responds to your lead generation sales letter, how do you know if the prospect is a qualified lead or not? By qualifying them before they respond.At my direct mail lead generation firm, our definition of a qualified lead is someone who meets four criteria:Authority: They have the authority to buy
Readiness: They are ready to buy now
Budget: They have the budget to buy
Need: They need
ite needs to be redesigned, but also to determine generally how effective your website is.I suggest the following comments/questions be answered on a 1-5 scale, where 1 means strongly disagree, 3 means neutral and 5 means strongly agree. An N/A option could be included as well. You should also include a section for comments at the bottom.
- I find it easy to navigate the website.
- The content on the site is appropriate.
- I find the site's content interesting.
- The site's design looks dated.
- I like the site's color scheme.
- The site should be more interactive.
- The site design is appropriate for the subject matter and content.
- The title of the site is appropriate placed on each page.
- The header of the site is an appropriate size.
- The amount of space the navigation takes up is appropriate.
- There are too many images on the site.
- The site takes too long to load.
- I will visit this site again.
In addition to those questions, the following may help as well.
In addition to those questions, the following may help as well.
In addition to those questions, the following may help as well.
There will probably be questions that are specific to your website that you should also ask. An arcade might ask whether the survey taker prefers arcade games or redemption games. A news publication might ask if the survey taker also receives a hard copy of the newspaper or magazine.If it is possible, you should send out paper copies of the survey, but also make an online version available. Make sure you have the same questions and options in both places.
In addition to sending the survey to your clients, readers and/or customers, give them incentive to fill it out. Tell them they will be entered into some sort of drawing for filling out the survey. Make sure you include space for their name, address, phone number and email address so you'll know who turned in what survey.
Once you get the surveys, use Excel or a similar program to gather and analyze the data. Then you will know some ways in which you can improve your site.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/87118/casualarticles-Surveying-Clients-About-Your-Website.html">Surveying Clients About Your Website</a>
BB link (for phorums):
[url=http://www.casualarticles.com/article/87118/casualarticles-Surveying-Clients-About-Your-Website.html]Surveying Clients About Your Website[/url]
Related Articles:
When A Salesperson Is Better Than His Manager, Part One
According to popular keynote speaker, best-selling author, sales coach, and President of Customersatisfaction.com, Dr. GAry S. Goodman, every day, across the world’s market economies, an epic battle is being waged, but not to earn business. It’s an ego war between a company’s best salesperson and his manager. This radio and TV expert commentator explores the dynamics of this conflict, focusing on its risks and potential rewards.
Franchising in The Middle East There Will Bring Significant Opportunity for US Based Franchisors
Is your franchising company poised to take advantage of new emerging middle eastern markets? You should be.
Online Costume Stores – Real Improvements for Consumers
Before you read this article I will be 'upfront' with you and tell I that I run an internet fancy dress retail site which you may, or may not chose to visit. I have also had experience of owning and running Fancy Dress outlets which operated in both the hire and retail segments of the industry. So although the views expressed are my own, I do have the experience of buying proposition offered by both upon which to base them.