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Casual Articles - How to Define Web Site Success
Let us look at a few of the big distribution networks in the US that we use today. The US Post Office for instance is a huge complex chain of symbiotic relations ships with vendors to deliver by truck, work with FED EX for air, previously that airmai
Repeat Visits
The more repeat visits you have, the more chance you get t
So you have decided to take the plunge and supplement your organic search optimization efforts with a pay per click campaign. You signed up for Google Adwords, set your monthly cap, created your ads...and waited. Daily you checked the performance of
For the marketing department, driving more traffic to the site might count as success, even if sales don't increase. For the copywriter, success will come if the content is easy to understand and helps the customer find out more about the company and its products.
For the sales department, increasing the sales conversion per site visitor could be a good measure of success. In summary, there are many ways to measure the success of a site, and all these factors combined will give the truest and most accurate overall measure of success.
Traffic
One of the most obvious measures of success is traffic. The more visitors to the site, the higher the profile, the more people will know about your site, and the more opportunities you have to build a customer relationship. However, if no visitors buy from your site or view more than one page, then traffic alone isn't enough for success...
Sales Ratio
This is how many visitors you need to get one sale. For instance if 1 in 100 visitors purchases from the site, then you have a sales ratio of 1%. One key aspect of success is to try and drive up conversion rates - if selling a product - so that more and more prospects are turned into customers.
Repeat Visits
The more repeat visits you have, the more chance you get to
The research is in. There is no question that the success of your company is inextricably linked to the quantity (depth) and quality (competence) of your people. Yet, very few companies take the time and make the investment in aligning their people s
For the sales department, increasing the sales conversion per site visitor could be a good measure of success. In summary, there are many ways to measure the success of a site, and all these factors combined will give the truest and most accurate overall measure of success.
Traffic
One of the most obvious measures of success is traffic. The more visitors to the site, the higher the profile, the more people will know about your site, and the more opportunities you have to build a customer relationship. However, if no visitors buy from your site or view more than one page, then traffic alone isn't enough for success...
Sales Ratio
This is how many visitors you need to get one sale. For instance if 1 in 100 visitors purchases from the site, then you have a sales ratio of 1%. One key aspect of success is to try and drive up conversion rates - if selling a product - so that more and more prospects are turned into customers.
Repeat Visits
The more repeat visits you have, the more chance you get t
ACCOUNTING AND BILLINGCHECK BOOKSWe recommend that you maintain a business checking account in addition to a small business credit card merchant account so that you can take credit cards from purchasers. This way you will know exactly
Traffic
One of the most obvious measures of success is traffic. The more visitors to the site, the higher the profile, the more people will know about your site, and the more opportunities you have to build a customer relationship. However, if no visitors buy from your site or view more than one page, then traffic alone isn't enough for success...
Sales Ratio
This is how many visitors you need to get one sale. For instance if 1 in 100 visitors purchases from the site, then you have a sales ratio of 1%. One key aspect of success is to try and drive up conversion rates - if selling a product - so that more and more prospects are turned into customers.
Repeat Visits
The more repeat visits you have, the more chance you get t
Almost everyone familiar with internet marketing knows that low priced keywords are a key ingredient for pay per click success. You can’t expect to be profitable, in most cases, paying two and three dollars per click. This would take a phenomenal sa
Sales Ratio
This is how many visitors you need to get one sale. For instance if 1 in 100 visitors purchases from the site, then you have a sales ratio of 1%. One key aspect of success is to try and drive up conversion rates - if selling a product - so that more and more prospects are turned into customers.
Repeat Visits
The more repeat visits you have, the more chance you get t
When you graduate from Culinary School, you might choose to work in a restaurant, at a resort, or in catering. The job choice you make can set the direction for your career. Working in a restaurant is very different than working in the catering busin
Repeat Visits
The more repeat visits you have, the more chance you get to build a customer relationship, build loyalty and ultimately increase sales. Therefore measuring repeat visits is a good measure of success: if people come back and back again then clearly you are fulfilling a need of theirs.
Total Sales
For many people, the total sales is the figure that they look for - how many products were bought through a site in month x? Even though this figure may slightly misguide as to the overall success of a site, it is of course still an important overall measure.
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