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Casual Articles - 136 Words That Will Reinvigorate Your Website
Businesses don’t create an online presence just so they can be ignored. Websites are created specifically to attract new customers and reach a broader market.But once your website is done, how to do you get the masses of online consumers to your little corner of the internet? The process of becoming popular online falls into the realm of a mysterious, important-sounding thing called Search Engine Optimization (“SEO”).The concept behind SEO is basic. It is the process of changing and marketing your website to position yourself higher in search engine results so that people looking for your products will actually find you.Google, MSN, and Yahoo get searched millions of times every day. You want your website to be listed as high up in those results as possible. The higher you place (or “rank”), the more likely someone looking for your product or services will find you. Generally, if your listing is past the top 20 results, your website is being ignored.Using SEO techniques will make those finicky search engines give your website a higher ranking, increasing the
It takes 136 Words to create sixty seconds of audio.
What's your 136 Words?"
Defining the Problem
It is not surprising that many CEOs, marketing managers and business owne
The title tag is arguably the single most important meta tag in regard to on-page optimization. Actually, it’s important on 2 fronts. Both as an SEO metric for ranking, and as one of the first things a potential clicker will see.Let’s start with the SEO part.The title tag should be very short. I suggest no more than 65 - 70 characters. It should also be very heavy in your major desired search terms. Keyword research aside, I’ll give a few examples.We often see titles with a ’sales pitch’ feel to them, often including words that aren’t very useful in ranking factors like “and” and “for” and “the.”Ex. (bold means search term) SEO Factor the best in Website Optimization and Internet Promotion.Though containing our major search terms for one of the pages, it also contains a lot of words that are either omitted from results anyway, or taking up precious weight from the search terms. You see, there are a total of ten words in this title, giving each word in the title a 10% weight to it. If we reduce it to be a bi
136 Words to build an image and to establish a signature corporate personality.
136 Words to create name recognition and to imbed your identity in your audience's mind.
136 words to make you more than just a pitchman, more than just another interchangeable supplier.
136 words to turn commercial annoyance into memorable, meaningful, business conversation.
136 words that can be used on your website, email campaign landing pages, and digital presentations.
136 finely crafted words that when expertly written and professionally delivered, can turn your Web-presence around and maybe, just maybe, your entire operation.
136 Words to make a difference, the most important 136 Words your prospects will hear.
It takes 136 Words to create sixty seconds of audio.
What's your 136 Words?"
Defining the Problem
It is not surprising that many CEOs, marketing managers and business owner
If your company sells to other companies then you will need to occasionally do some cold calling. What is so interesting about cold calling is that sometimes you can literally close a sale on the phone, simply because you were Johnny on the Spot at that exact lucky time that they were looking for exactly what you were selling; how cool is that?Well in my many years setting up franchises for our company we often did cold calling and each time one or more of our “Bonzai and Blitz Marketing Team Members” would hook, line and sinker a sale right then and there on the phone. It was only a matter then of sending our service units to start the account.We sold most contract cleaning services cleaning fleets of vehicles for trucking companies, car lots, fleets and washed vehicles at Corporations. Sometimes we would be selling concrete cleaning and other cleaning services using pressure washing.Since cold calling to generate leads is mostly about the numbers of it, we always found it surprising that much of our competition never did cold calling. Cold calling works when you get the
136 words to make you more than just a pitchman, more than just another interchangeable supplier.
136 words to turn commercial annoyance into memorable, meaningful, business conversation.
136 words that can be used on your website, email campaign landing pages, and digital presentations.
136 finely crafted words that when expertly written and professionally delivered, can turn your Web-presence around and maybe, just maybe, your entire operation.
136 Words to make a difference, the most important 136 Words your prospects will hear.
It takes 136 Words to create sixty seconds of audio.
What's your 136 Words?"
Defining the Problem
It is not surprising that many CEOs, marketing managers and business owne
A few years ago, I analysed the statistics of where one of my clients, M & M Pest Control in Sydney, generated all their leads from. As a result of this, Ray Milton, the director of the company said:“Scott measured the results we were getting from our advertising, and as a result, this confirmed my decision to eliminate over $42,000.00 in unnecessary expenses – because it wasn’t paying it’s way”$42,000 is a lot of money… in anyone’s language!What did I do? I simply analysed his advertising expenses… and identified whether or not the ads were generating a strong yield for his investment.And I’m willing to bet you could do the same for your business.Right now, you're probably thinking... in the words of Pauline Hanson...“Please Explain”Listen. I’ve met with hundreds of businesses that advertise in the Yellow Pages. And most of the time, I ask them “What return on investment do you receive as a result of your advertisement?”To which 9 times out of 10, the answer is as good as a blank stare!How much money are they burning? Investing $
136 words that can be used on your website, email campaign landing pages, and digital presentations.
136 finely crafted words that when expertly written and professionally delivered, can turn your Web-presence around and maybe, just maybe, your entire operation.
136 Words to make a difference, the most important 136 Words your prospects will hear.
It takes 136 Words to create sixty seconds of audio.
What's your 136 Words?"
Defining the Problem
It is not surprising that many CEOs, marketing managers and business owne
Leading organizational change requires a manifesto for change. Your manifesto begins by saying the following:1. I understand that all progress requires change but all change is not progress.2. I understand that all change comes from leadership but not all leaders can drive change.Okay, if you truly get that the next step is to answer these two questions:1. What problem am I trying to solve?2. What will success look like when I solve it?It’s important that you answer the two questions above. They are the key to your change success. Because you must know that the bridge between what problem you are trying to solve and what success will look like when you do will hinge on the execution of the following steps:1. You must stop BS’ing yourself about where your organization is today. You must admit where you are and deal with it.2. You must be brutally honest about where you want to go.3. You must be realistic about the level of financial commitment that exists in your organization for the change you are leading. How real is the support?
136 Words to make a difference, the most important 136 Words your prospects will hear.
It takes 136 Words to create sixty seconds of audio.
What's your 136 Words?"
Defining the Problem
It is not surprising that many CEOs, marketing managers and business owne
What is a domain name?A domain name is the address of your website and it looks like this: (http://www.ebizmodelsyoucancopy.com/). Website addresses are unique, just as your personal ID; no one else in the world can have the same ID number as you. Likewise, once the domain name has been registered by you, no one else can register a domain name which is the same as yours.Choosing the best domain nameThe best name you can choose is always one that follows the theme of your business. If the theme of business is “starting your online business” then you should include words like “e-biz” or “internet” or maybe “internet business” in your domain name.You see, the best domain names out there are ones that are easily remembered. Visitors are likelier to come back if they remember your domain name. So, if you want a great domain name, choose one which is short and easy to remember. Here are some tips to choose a good domain name: The name you choose should not exceed 5 words or 20 characters and it should be easy to spell. Try making use of keywords or popular
It takes 136 Words to create sixty seconds of audio.
What's your 136 Words?"
Defining the Problem
It is not surprising that many CEOs, marketing managers and business owners are frustrated by the ineffectiveness of their websites. Everyone in business understands the power of the Web and we are all tantalized by its potential. But rarely does that potential get fulfilled. So whose fault is it? Well there is certainly enough blame to go around: website designers who don't understand business; IT departments that superimpose technical solutions on marketing problems; and business managers who fail to clearly define and deliver a simple and consistent marketing message.
The prime directive in any webmedia initiative (website, email campaign, or digital presentation) is to deliver the marketing message. It doesn't matter if you're big or small, have a huge budget or are working on a shoestring. It doesn't matter if your intention is to build market recognition, showcase corporate expertise, present saleable merchandise, di
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