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Casual Articles - 3 Ways to Optimize Your Site Navigation and Make Your Sales Skyrocket!
To Increase Sales, You Need To Sell Them What They Want, Give Them What They Need. There’s an old saying that you should find a need, fill it, and you’ll get rich.It’s not really true. You need to find a want and fill it. People don’t always want what they need. They need to eat right, but they don’t. They need to stop smoking, but they don’t. They want to be more healthy. You want to sell them what they want, but give them what they need.Your prospects and customers are people just like you and me and they’re going to respond to messages similar to ones we mi
3. Cater to Your Customers
In order for your web site to turn visitors into buying customers, it has to cater to their needs. Focus on what your potential customers want and make sure they can easily locate it on your site.
Help them find what they're looking for
Cater to browsers and searchers
Online shoppers fall into two general groups: browsers, who like to explore and click on links that take them deeper into a site, and searchers, who would rather focus on the specific item they’re lookin
The telephone has arguably done more to help sales professionals than any other invention in history. And still it is the most under-utilised tool in your toolbox. Note I don't say under-used, because if you're like most professionals, you are probably on the phone more than two hours a day. The question is, how effective are you at using the phone to move your prospects closer to the sale and going deeper with your clients/customers to generate more sales and cross-selling opportunities?It's a fact that some people are naturally good on the phone. Others need to work
Your navigation should be structured with only one thought in mind: making it easy for your visitors to find information and buy your product or service. You have to make sure your customers are guided toward the action you want them to take, whether it’s signing up for an opt-in offer, filling out a survey, or making an actual purchase.
The better your site is at helping visitors find the information they’re seeking, the more likely it is that they’ll view extra pages and return for another visit.
1. Streamline Your Architecture
Your web site should contain as few pages as possible. Web sites that have a lot of pages can quickly become a tangled mess if they’re not well designed.
Believe it or not, studies show that 30% to 60% of visitors drop off with every click they’re made to take! The deeper visitors have to dig to find what they’re looking for, the less likely they are to stick around and see what your site has to offer.
2. Standardize Your Navigation Menu
Your navigation HAS to be consistent! Navigation features exist to help your visitors figure out how to get around on your site. You don’t want to make this difficult for them. Otherwise, you’ll lose far too many potential customers.
Make sure your menu is located in the same place on every page of your site
Your menu should be instantly recognizable to your visitors, with the same buttons, size, and color on every page.
The menu should be placed across the top or along the left side of the page. Those are the first places people look when seeking information. Whether you choose top navigation or a left-side menu depends on what kind of web site you have.
Keep your navigation menu as simple as possible.
Also be sure to include a direct call to action in your navigation whenever possible. Tell your visitors exactly what you want them to do. For example, if you want them to learn more about your product, include a call to action like this:
Learn more about Product X!
This encourages visitors to click through to another page to read more information your product.
3. Cater to Your Customers
In order for your web site to turn visitors into buying customers, it has to cater to their needs. Focus on what your potential customers want and make sure they can easily locate it on your site.
Help them find what they're looking for
Cater to browsers and searchers
Online shoppers fall into two general groups: browsers, who like to explore and click on links that take them deeper into a site, and searchers, who would rather focus on the specific item they’re lookin
Are you thinking of switching careers and becoming a pharmaceutical sales representative? Well, you better prepare for some stiff competition. Many fresh college grads are contemplating on entering the same field upon graduation simply because it IS a lucrative career. The good news is, whether you've got extensive experience or a newbie in the arena of pharmaceutical sales, your chances of breaking into the profession are pretty decent.The pharmaceutical sales field is often described as “recession-proof” as it has first-rate salary potential and offers great flexibil
1. Streamline Your Architecture
Your web site should contain as few pages as possible. Web sites that have a lot of pages can quickly become a tangled mess if they’re not well designed.
Believe it or not, studies show that 30% to 60% of visitors drop off with every click they’re made to take! The deeper visitors have to dig to find what they’re looking for, the less likely they are to stick around and see what your site has to offer.
2. Standardize Your Navigation Menu
Your navigation HAS to be consistent! Navigation features exist to help your visitors figure out how to get around on your site. You don’t want to make this difficult for them. Otherwise, you’ll lose far too many potential customers.
Make sure your menu is located in the same place on every page of your site
Your menu should be instantly recognizable to your visitors, with the same buttons, size, and color on every page.
The menu should be placed across the top or along the left side of the page. Those are the first places people look when seeking information. Whether you choose top navigation or a left-side menu depends on what kind of web site you have.
Keep your navigation menu as simple as possible.
Also be sure to include a direct call to action in your navigation whenever possible. Tell your visitors exactly what you want them to do. For example, if you want them to learn more about your product, include a call to action like this:
Learn more about Product X!
This encourages visitors to click through to another page to read more information your product.
3. Cater to Your Customers
In order for your web site to turn visitors into buying customers, it has to cater to their needs. Focus on what your potential customers want and make sure they can easily locate it on your site.
Help them find what they're looking for
Cater to browsers and searchers
Online shoppers fall into two general groups: browsers, who like to explore and click on links that take them deeper into a site, and searchers, who would rather focus on the specific item they’re lookin
I am writing this article as a sort of primer because some of my friends and colleagues are interested in trying online marketing. Because of the flood of info all over the internet i thought I would give some advise peppered with warnings. I myself started a internet marketing a little over a year ago, and hence friends look to me for a some advice on how to get going.I’m not a professional writer or marketing guru, just a damn good Financial advisor trying other ways to market myself and my practice. I found that most so called tools on the internet all cost quite a
Your navigation HAS to be consistent! Navigation features exist to help your visitors figure out how to get around on your site. You don’t want to make this difficult for them. Otherwise, you’ll lose far too many potential customers.
Make sure your menu is located in the same place on every page of your site
Your menu should be instantly recognizable to your visitors, with the same buttons, size, and color on every page.
The menu should be placed across the top or along the left side of the page. Those are the first places people look when seeking information. Whether you choose top navigation or a left-side menu depends on what kind of web site you have.
Keep your navigation menu as simple as possible.
Also be sure to include a direct call to action in your navigation whenever possible. Tell your visitors exactly what you want them to do. For example, if you want them to learn more about your product, include a call to action like this:
Learn more about Product X!
This encourages visitors to click through to another page to read more information your product.
3. Cater to Your Customers
In order for your web site to turn visitors into buying customers, it has to cater to their needs. Focus on what your potential customers want and make sure they can easily locate it on your site.
Help them find what they're looking for
Cater to browsers and searchers
Online shoppers fall into two general groups: browsers, who like to explore and click on links that take them deeper into a site, and searchers, who would rather focus on the specific item they’re lookin
Are you a sales professional who fears objections? Objections in direct sales are to be welcomed and not feared. It is important to learn how to effectively handle objections to be able to close the sale. Almost all prospects will raise objections in the selling process and understanding what objections are will help to reduce the fear of objections.Objections can be a way of uncovering the prospect’s real problems or concerns. If you listen carefully then the reason for not buying the product becomes clear. Sometimes the prospect simply wants to know more and indicate
Keep your navigation menu as simple as possible.
Also be sure to include a direct call to action in your navigation whenever possible. Tell your visitors exactly what you want them to do. For example, if you want them to learn more about your product, include a call to action like this:
Learn more about Product X!
This encourages visitors to click through to another page to read more information your product.
3. Cater to Your Customers
In order for your web site to turn visitors into buying customers, it has to cater to their needs. Focus on what your potential customers want and make sure they can easily locate it on your site.
Help them find what they're looking for
Cater to browsers and searchers
Online shoppers fall into two general groups: browsers, who like to explore and click on links that take them deeper into a site, and searchers, who would rather focus on the specific item they’re lookin
Whether it is a formal presentation to a large audience or an informal briefing, knowing your audience is vital to your presentation preparation and helps you to relate it to them. Here are a few steps to making the actual presentation.1. Remember to use examples from everyday life or from past events to make your point quickly understandable. These examples will immediately strike an accord with your audience and hence getting their attention. But do not let examples overshadow your presentation.2. Do not forget, your audience may have come from different wal
3. Cater to Your Customers
In order for your web site to turn visitors into buying customers, it has to cater to their needs. Focus on what your potential customers want and make sure they can easily locate it on your site.
Help them find what they're looking for
Cater to browsers and searchers
Online shoppers fall into two general groups: browsers, who like to explore and click on links that take them deeper into a site, and searchers, who would rather focus on the specific item they’re looking for. Do what you can to cater to both types.
If your site has a lot of pages, consider adding a search function to make it easy for people to find what they’re looking for.
Consider adding a table of contents
If your site is large, consider adding a table of contents (organized alphabetically or by topic) or a site map that features links to all your site pages. This should be clearly accessible from every page on your site. That way, if visitors want to find out whether your site includes certain information, they have an easy reference tool at their disposal.
Final Thoughts
Always organize your navigation with your customers in mind. It should be easy for them to find what they’re looking for. Keep your navigation menu consistent on all pages, and include a clear and obvious link back to the home page on every page, so your visitors don’t get lost.
Above all, make sure it’s easy for visitors to buy your products or services!
Your navigation should guide your visitors toward the action you want them to take, whether it’s signing up for an opt-in offer or making a purchase. And, if a link takes visitors off your site, make sure the new page opens in a separate window so visitors can easily get back to your site.
Remember, navigation isn’t the same thing as design. Your site may look really great, but if it isn’t easy for people to find what they're looking for, you're losing potential sales -- guaranteed.There are more than a few beautiful sites out there that have won design awards while still costing their owners thousands in lost sales!
A site with well-structured navigation, on the other hand, can increase the number of page views you get as well as the amount of repeat traffic you receive. By streamlining your navigation and increasing its usability, you can send your sales shooting right into the stratosphere!
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