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Casual Articles - Making a Content Site
When I started my marketing firm in 1994, I decided to send out a press release to the local media. Over the next two weeks, I wrote and rewrote this release until I was sure it would get picked up in the local papers. By this stage, my inner voice was chanting "This will work! This will work!" On that fateful day, I drove to the post office and triumphantly mailed off 15 press releases. Fully expecting a cavalcade of phone calls, I charged down to my office the following morning. Nothing. In fact, for the next thirty days there was nothing. Nada. Zip.At this point I had
News Feeds. An extra feature which is good to have is news feeds. Using RSS add some relevant news to your pages to keep your site contents fresh, and give your visitors a reason
Doing business in the internet is very much different from the real world. It requires a lot of detailed attention especially if you're promoting a product or a service. Sometimes, despite your hard efforts to make things work, you still commit mistakes which greatly affects the operation of your business. In this case, you need expert advice from people who have been in that same road that you're heading.There is no harm in depending in yourself wholly, but a little outside help can also do you good. Never turn down any help that might be extended to you, instead graciou
- Find a Topic
- Research
- Domain
- Content
- Media
- Site Design
- Optimization
- Advertising
- Ad Placement
- News Feeds
Research. Find out how many people actually want information related to your topic. It’s pointless to make a content site on something that:
a)doesn’t exist
b)no one has heard of
Don’t focus on the aspect that gets too many searches though, unless you believe you can get a good ranking still. Focus on mid-range search terms, for highly specific key phrases.
Note! Use variations of your keywords, some people use the term Soccer, whilst others use Football. For a good tool to check out how many people are search for what, click here.
Don’t forget to check out your competition, see what they offer, and decide whether you can offer visitors more, or better content. If your site isn’t an improvement, why would they visit?
Domain. Looking at what people are searching for and try to include those keywords/phrases in your domain, don’t go overboard with something like golfbagsballsclubsshoespants.com – 2 or 3 words is usually a good length for a domain.
Content. The most laboring part of the content site process – the content. If you want the biggest profit you’ll spend some time writing the articles yourself – remember clean, concise punctuation and grammar and no 1337 speak. If you: are lazy, have extra money, can’t write well, then find an article writing company, you can usually get great articles for $15-$20 per article.
Media. I always like to add a media page to my content sites. Just a page with photos, drawings, diagrams, videos, or even downloads. You may not need one of these, but it’s just something I like to do. It could make the users experience at your site more enjoyable also.
Site Design. You don’t need to be a pro designer to make something that looks decent. Pick up a copy of Dreamweaver, use Frontpage, or go back to basics with good old Notepad. Make a basic, quick loading design that is still appealing to visitors. If you can’t be bothered then just Google for ‘free web templates’ and you’ll get thousands upon thousands of listings. After you have the design integrate all the content etc into it. I usually aim for 5 good quality pages, but that depends on your topic/laziness.
Optimization. Time to get your site optimized for search engines. Here are just a few basic things you can do to help:
- Title Tags: Unique & Relevant Title tags for each page.
- Meta Tags: Unique & Relevant Meta tags for each page.
- Page Names: Use filenames such as buy_golf_clubs.html instead of bgc.html
- H1 Tags: Use h1 tags on each of your pages headings, and then h2on subheadings etc.
- Forum: Register, and try to be as helpful as possible, add the link to your site in your sig, and traffic will start. Try to get ‘respect’ in the community.
- Directories: Submit to as many relevant directories as possible, to increase the number of back links to your site.
- Top Sites: Not as common these days, but topsite lists are a decent source of traffic/page rank.
- Websites: E-Mail owners of relevant websites and request a link exchange.
News Feeds. An extra feature which is good to have is news feeds. Using RSS add some relevant news to your pages to keep your site contents fresh, and give your visitors a reason t
Everywhere around logos, designs and art shows up and comes out of the woodwork using a modernized version of an older technology. Screen printing is a helpful way to expose a company name and/or logo to the public. Screen printing originally started out using silk as a medium but has since moved on to using stretched porous, finely woven nylon or polyester fabrics, with carefully stenciled designs, and delightful creations take form and come to life. From many of Andy Warhol’s famous works to such commonly used items as T-shirts and hats the practice of stretching a fabric and
Note! Use variations of your keywords, some people use the term Soccer, whilst others use Football. For a good tool to check out how many people are search for what, click here.
Don’t forget to check out your competition, see what they offer, and decide whether you can offer visitors more, or better content. If your site isn’t an improvement, why would they visit?
Domain. Looking at what people are searching for and try to include those keywords/phrases in your domain, don’t go overboard with something like golfbagsballsclubsshoespants.com – 2 or 3 words is usually a good length for a domain.
Content. The most laboring part of the content site process – the content. If you want the biggest profit you’ll spend some time writing the articles yourself – remember clean, concise punctuation and grammar and no 1337 speak. If you: are lazy, have extra money, can’t write well, then find an article writing company, you can usually get great articles for $15-$20 per article.
Media. I always like to add a media page to my content sites. Just a page with photos, drawings, diagrams, videos, or even downloads. You may not need one of these, but it’s just something I like to do. It could make the users experience at your site more enjoyable also.
Site Design. You don’t need to be a pro designer to make something that looks decent. Pick up a copy of Dreamweaver, use Frontpage, or go back to basics with good old Notepad. Make a basic, quick loading design that is still appealing to visitors. If you can’t be bothered then just Google for ‘free web templates’ and you’ll get thousands upon thousands of listings. After you have the design integrate all the content etc into it. I usually aim for 5 good quality pages, but that depends on your topic/laziness.
Optimization. Time to get your site optimized for search engines. Here are just a few basic things you can do to help:
- Title Tags: Unique & Relevant Title tags for each page.
- Meta Tags: Unique & Relevant Meta tags for each page.
- Page Names: Use filenames such as buy_golf_clubs.html instead of bgc.html
- H1 Tags: Use h1 tags on each of your pages headings, and then h2on subheadings etc.
- Forum: Register, and try to be as helpful as possible, add the link to your site in your sig, and traffic will start. Try to get ‘respect’ in the community.
- Directories: Submit to as many relevant directories as possible, to increase the number of back links to your site.
- Top Sites: Not as common these days, but topsite lists are a decent source of traffic/page rank.
- Websites: E-Mail owners of relevant websites and request a link exchange.
News Feeds. An extra feature which is good to have is news feeds. Using RSS add some relevant news to your pages to keep your site contents fresh, and give your visitors a reason
I’m literally inundated with questions on the subject of invisible text & hosting so in I thought I’d debunk some myths and give you the facts straight up.What is invisible text? Invisible text is the body text that’s the same or similar color to the background. You know, the stuff you can very easily see on a page if you press Ctrl-A or highlight everything on the page with your left mouse button.Will invisible text hurt your search engine rankings? Undoubtedly! If you attempt to use the same color text as the background color of your web pages the search engine
Media. I always like to add a media page to my content sites. Just a page with photos, drawings, diagrams, videos, or even downloads. You may not need one of these, but it’s just something I like to do. It could make the users experience at your site more enjoyable also.
Site Design. You don’t need to be a pro designer to make something that looks decent. Pick up a copy of Dreamweaver, use Frontpage, or go back to basics with good old Notepad. Make a basic, quick loading design that is still appealing to visitors. If you can’t be bothered then just Google for ‘free web templates’ and you’ll get thousands upon thousands of listings. After you have the design integrate all the content etc into it. I usually aim for 5 good quality pages, but that depends on your topic/laziness.
Optimization. Time to get your site optimized for search engines. Here are just a few basic things you can do to help:
- Title Tags: Unique & Relevant Title tags for each page.
- Meta Tags: Unique & Relevant Meta tags for each page.
- Page Names: Use filenames such as buy_golf_clubs.html instead of bgc.html
- H1 Tags: Use h1 tags on each of your pages headings, and then h2on subheadings etc.
- Forum: Register, and try to be as helpful as possible, add the link to your site in your sig, and traffic will start. Try to get ‘respect’ in the community.
- Directories: Submit to as many relevant directories as possible, to increase the number of back links to your site.
- Top Sites: Not as common these days, but topsite lists are a decent source of traffic/page rank.
- Websites: E-Mail owners of relevant websites and request a link exchange.
News Feeds. An extra feature which is good to have is news feeds. Using RSS add some relevant news to your pages to keep your site contents fresh, and give your visitors a reason
It seem that the only time people are open to change is when what they have always done no longer works for them. In other words when our needs are no longer being met by previous behaviors, thought patterns or procedures.Your task as a CEO or manager is to show your staff that this applies to your business as well. When certain procedures and practices no longer meet the needs of your business or organization change is needed.To facilitate this change you must show respect for both the needs of the business and employees. When your business needs for increased e
Optimization. Time to get your site optimized for search engines. Here are just a few basic things you can do to help:
- Title Tags: Unique & Relevant Title tags for each page.
- Meta Tags: Unique & Relevant Meta tags for each page.
- Page Names: Use filenames such as buy_golf_clubs.html instead of bgc.html
- H1 Tags: Use h1 tags on each of your pages headings, and then h2on subheadings etc.
- Forum: Register, and try to be as helpful as possible, add the link to your site in your sig, and traffic will start. Try to get ‘respect’ in the community.
- Directories: Submit to as many relevant directories as possible, to increase the number of back links to your site.
- Top Sites: Not as common these days, but topsite lists are a decent source of traffic/page rank.
- Websites: E-Mail owners of relevant websites and request a link exchange.
News Feeds. An extra feature which is good to have is news feeds. Using RSS add some relevant news to your pages to keep your site contents fresh, and give your visitors a reason
More and more search engines rank your web pages based on the number of links that point to your web site (link popularity). Google uses link popularity as its most important factor in ranking sites. HotBot, AltaVista, MSN, Inktomi, and others also use link popularity in their formulas.In the near future every major search engine will use link popularity, so developing and maintaining good link exchange campaigns are essential to the success of your business. Also, finding the right partner to exchange links with is equally as important as becoming a member of a link farm
News Feeds. An extra feature which is good to have is news feeds. Using RSS add some relevant news to your pages to keep your site contents fresh, and give your visitors a reason to come back.
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