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Casual Articles - How To Manipulate Website Visitors
Youth sports fundraisers can be painful for parents, so here are some easy baseball fundraiser ideas. Most Little League teams need to raise funds to cover expenses such as field maintenance, uniforms, umpires, etc. The money raised by selling advertising space at the ball fields and by doing the portrait fund raiser only goes so far.So what are some easy Little League fundraisers and what can you do to maximize the funds raised? Let's take a look at traditional candy sales, discount cards, and some event ideas.Candy sales Just about every youth sports team on the planet has done a candy sale at some point, but did you know that there are three simple things you can do to double or triple your profit?The first is using a simple two-sentence sales script that tells why you are raising funds, asks for their 'help', and uses the word 'because' which is a powerful subconscious trigger word.Trust me, it works like a charm. Here's what to say:'I'm Jimmy Jones and we're raising funds for new Little League uniforms. Can you help us out because our old uniforms are pretty worn out.'The second profit booster is location, location, location. You want to reach as many prospective customers as possible with the least amount of effort, so you have to go where the customers are already buying things.That means setting up a sales table outside high-traffic retail locations such as grocery stores, home improvement stores, outdoor shopping malls, etc. You can make literally hundreds of sales an hour with eight tables spread out over a couple of shopping centers.Get permission from the store manager ahead of time and setup your tables with large signs on the wall behind you and hanging from the front of your table. Let the
Color
The use of color is another obvious feature that draws attention to particular information; color also conveys personality, mood, and image. Blue, silver, and green are calming colors that convey a cool if somewhat remote image. Reds tend to convey a sense of excitement and boldness, while yellows are bright and friendly. Browns and beiges are earthy, warm and rich, while black, white and gray convey a sense of sophistication.
Of course these are all generalizations and colors can be mixed and matched to provide a variety of moods and personalities. What's important is that a color palette is chosen with care, not only to convey personality but also to direct and focus attention on particular key elements.
Shape
The shape of elements is another way to draw attention to particular information or content. Traditional computer monitors with their 4:3 ratio and the new more extreme 16:9 ratio monitors create particular challenges when trying to present substantial information above the virtual fold, by that we mean the visible area that does not require scrolling. Sometimes vertical scrolling can't be avoided, but if you have a lot to say, think about adding an audio or video option that only requires the click of a button to present your information with no scrolling required.
Sound
Web-audio is the most cost-effective multimedia-format for delivering large amounts of complex information or instructions to website visitors. Web-audio not only delivers the information in a meaningful, compelling, entertaining, and memorable way, but it also helps establish a corporate personality and image.
Movement
Movement will also help attract and direct attention to certain aspects of your website. By far the best way to incorporate some action on your site is with Web-video that uses a Web-host to present information or direct visitors to where they want to go.
Style
The visual style of your site not only directs attention and focus but it also helps establish your personality and how it relates to your target audience. Styles range from conservative to funky to downright bizarre but what really matters is the style you choose tells visitors who you are and what you're all about. Your website style will help create the attitude aspect of your website presentation.
Conclusion
Designing a website is more than programming and search engine optimization; it is how you communicate to your future customers - a job that is too important to leave to someone who doesn't understand how to use the Web and it's full arsenal of presentation elements to communicate your market
Here are 6 things you can accomplish TODAY by switching to a fully-automated registration system: Stop shuffling data. If you use Excel spreadsheets and/or Access databases to organize your data, then you have the ongoing task of transferring and compiling data to get the totals you need for your event. Eliminate these ongoing hassles by using a computerized system that automatically compiles and tallies all of your data for you... in real-time. Eliminate manual follow-ups. When someone registers using paper or a web form, your manual work has just begun... printing, copying, folding, mailing, emailing, rinse & repeat. Eliminate these time-consuming activities by using online registration. The fully-automated system will email everyone right when they register with their receipt, invoice and event materials. Process payments and credit cards automatically. Accepting credit card payments but manually processing them exposes you to entry errors - or worse, a declined card. Or you can just accept checks – taking longer to collect money. Eliminate these extra steps by having your system accept and process credit card and check payments for you ... the moment someone registers. Provide a self-service option. Registrants will inevitably need to make changes. Avoid an influx of calls and email requests that interrupt your work day. Give your registrants the power of self-service with an automated system, which allows them to make their own changes in real-time. End wait-list management. Limited space or popular events that sell-out quickly can become a burden to coordinate when you start receiving cancellations and wait-list requests
When we watch our favorite television programs like 'CSI' or 'House', we knowingly and even gladly allow ourselves to be manipulated. When we watch the evening news we are also being manipulated, knowingly or not, by the selection and presentation of stories that have been filtered through a series of network agendas ranging from the benign time constraints of a thirty-minute broadcast to the more suspicious dictates of network and sponsor interests.
Websites are vehicles for communicating content to an audience as well, and like your favorite television show, or evening news, that communication is not neutral; it comes with an agenda and that agenda should be yours.
If your website designer is not developing your site within a framework created to communicate your marketing information, then you are not getting the website you need. If your website designer is merely a technical programmer and not a communicator then you have picked the wrong supplier.
Whether you are selling an idea, a product, or a service doesn't matter; what matters is you are trying to convince your audience that what you have to offer will benefit them in some way. You are manipulating your presentation to your advantage. That does not mean that you should be dishonest or deceitful, but rather just skilled in getting your message across.
To manipulate, as defined, in part by wordreference.com, means to 'control or influence skillfully, usually to one's advantage'. Like it or not that's the job of a professional website designer: to skillfully influence an audience to the website owner's advantage.
Bad Websites Use Technical Solutions to Solve Communication Problems
Website designers constantly hear complaints from business owners and marketing executives that their websites are underperforming and their ROI is anemic. This is not surprising when so many websites are developed based on attracting traffic rather than skillfully influencing audience opinion. You can attract all the traffic your server can handle but if your message is lost in a labyrinth of search engine-friendly requirements it will not influence, persuade, or convince anybody of anything.
It used to be that technical agendas formulated by IT departments where a significant cause of website communication deficit, but today that torch has been passed on to the SEO guru promising to deliver the multitudes but more likely creating a severe case of information and performance anxiety. Technology is not an end; it is merely the means to an end, and when it comes to websites that end is communication.
The technical aspects of website design are fairly easy to learn for anyone who is willing to take the time to learn them - let's face it, it's not rocket science. As a consequence there are lots of technical website programmers creating ineffective communication solutions. Professional website designers must be expert communicators practiced in the art of skillful message manipulation and communication delivery.
Defining An Appropriate Website Agenda
In order for your website to be an affective marketing communication vehicle it should be build around an agenda that accomplishes the following tasks:
1. Attract interest
2. Focus attention
3. Convey attitude
4. Enhance understanding
5. Generate confidence
6. Stimulate desire
7. Motivate action
Attract Interest
If you check your website logs and find that people are leaving your site as fast as they are arriving, then you have an problem. All that time and effort you spent on optimizing your site for the search engines to attract visitors is wasted if those visitors don't stay long enough to get your marketing message. Visitors will leave your site within seconds if your splash page is confusing or irrelevant to their needs. Your initial contact with your audience must capture their attention by quickly establishing that you are the source of the information, products, or services they are looking for.
Focus Attention
Once you've established that your site has the information your audience wants, you must make it easy for people to find it. Information, products, and services must be organized for quick access and easy navigation between options and alternatives.
Visitors are focused on finding what they came for; once they have found it, they will be more receptive to paying attention to the items that you want to direct them to; this is what Jared Spool of User Interface Engineering calls the 'seducible moment', the moment when visitors are ready to focus on your pitch.
Enhance Understanding
Rather than designing the presentation of your information for search engine robots, design it for human understanding. People absorb more information; have better comprehension; and retain more of what you want them to when information is presented by a real person.
If you want to see the future of the Web visit Wyeth's menopause related website at http://www.knowmenopause.com. This site provides visitors with the option of going to a text-based version that is index-able by search engines and where visitors can print-out the material; and a multimedia version that features video presentations by doctors discussing the medical issues, and interviews with ordinary women discussing their personal experiences.
Generate Confidence
Since the Web is a remote environment, it is important to create confidence in your company and the products and services you provide. The easiest thing you can do to create this confidence is to provide visitors with not just email addresses but phone numbers, physical locations, and contact names. It never fails to amaze me how many websites fail to provide this kind of information. If you don't provide proper contact information, it looks like you have something to hide.
As mentioned in 'enhancing understanding', relating to people with people is critical in building confidence. The Wyeth knowmenopause.com site does a brilliant job of providing expert video advice from qualified professionals as well as video commentary from average people relating their personal experience with the subject matter. And you don't have to be a multinational pharmaceutical company to do this. Every business has access to expertise and knowledge. If you stop pitching and start informing, you may find you're further ahead.
Convey Attitude
Every business has a personality that is conveyed to clients through their experiences with that company. If you are relying on your website as your main point of customer and prospect interaction, then your website has to present an attitude that is appropriate for your audience. This attitude can be conveyed through the graphics, copy, and multimedia presentation of the information, products and services you provide. When it comes to 'attitude' the medium is very much the message and since the Web is such a impersonal environment, it is important to design your presentation so that it delivers the attitude and personality that your audience will relate to.
Stimulate Desire
The desire to buy a particular product or service is based on more than functional utility; after all, nobody really needs a Rolex or a Lexus. People buy much of what they buy based on emotional and psychological desire rather than functional need. Functionality often comes into play merely as a justification for the purchase. Part of your website's job is to create the emotional and psychological desire for the product in question.
Motivate Action
Your website should also be designed to motivate people to action but don't construct your site to limit that action to a sale or nothing. Too many sites are obviously designed to get you to buy something with little or no attention to enhancing understanding or generating confidence. This 'all or nothing' approach is severely anti-productive and conveys an impression that you can't be trusted. Customers need to have confidence in you and your offering and sometimes they need some reassurance that you are legitimate.
What you want to do is get website visitors to do something, anything that demonstrates some interest. That demonstration of interest could be a phone call to ask a question, signing up for an e-newsletter, requesting a catalog, responding to a survey, poll, or promotion - anything that displays they have some interest in what you are offering. If you can motivate your audience to action, even if that action is not directly sales related, you are on your way to building a relationship with that prospect.
Communication: Turning Content Into a Memorable Experience
In order to achieve your marketing goals you need to know how to manipulate, or if you prefer, 'seduce' your audience to your advantage using the seven tools of website persuasion.
1. Position
Web-pages are usually made-up of similar types of information. Standard page elements include:
i. Header information - such as logo, company name, address, and basic contact information;
ii. Navigation elements - so visitors can find what they need;
iii. Content - such as text, graphics, audio, and video;
iv. Sidebar information - that might include additional information or links that relate to the content or advertisements, and;
v. Footer information - that might contain further contact or copyright information.
The positioning of these elements is critical to the comprehension and retention of your information and marketing message. Various usability studies carried out in the USA and Great Britain have tracked the eye movement of website visitors. These studies help the designer place the various page layout elements on the screen to produce the maximum effect.
Most studies are fairly consistent with their eye movement tracking results:
i. Middle-Center: Visitors first focus on the center of the page searching for content that is anticipated;
ii. Top-Left: Eyes then move to the top left corner where a logo or company name is expected;
iii. Down Left-hand side: Eyes then move down the left-hand side of the screen where navigation is commonly placed;
iv. Top-Middle to Right: Eyes then move back to the top of the screen and move from the center to the right scanning for further navigation elements or additional company identification information;
v. Middle-Center: Eyes then move back to the middle of the screen scanning for relevant content;
vi. Right-hand side: Eyes then move to the right side of the screen looking for additional information or sidebars;
vii. Middle-Center to bottom: Finally eyes go back to the center and down the page towards the footer scanning for additional content.
It should be noted that these studies also suggest that website visitors will quickly determine where any advertisements are located and then proceed to ignore or avoid them when moving on to other pages of that website.
Size
The size of the various elements will obviously draw attention to, or away from particular information. Logos, graphics, headers, and body-text should all be balanced and proportionate, and the use and amount of white space is as important to readability and comprehension as any of the other elements.
Color
The use of color is another obvious feature that draws attention to particular information; color also conveys personality, mood, and image. Blue, silver, and green are calming colors that convey a cool if somewhat remote image. Reds tend to convey a sense of excitement and boldness, while yellows are bright and friendly. Browns and beiges are earthy, warm and rich, while black, white and gray convey a sense of sophistication.
Of course these are all generalizations and colors can be mixed and matched to provide a variety of moods and personalities. What's important is that a color palette is chosen with care, not only to convey personality but also to direct and focus attention on particular key elements.
Shape
The shape of elements is another way to draw attention to particular information or content. Traditional computer monitors with their 4:3 ratio and the new more extreme 16:9 ratio monitors create particular challenges when trying to present substantial information above the virtual fold, by that we mean the visible area that does not require scrolling. Sometimes vertical scrolling can't be avoided, but if you have a lot to say, think about adding an audio or video option that only requires the click of a button to present your information with no scrolling required.
Sound
Web-audio is the most cost-effective multimedia-format for delivering large amounts of complex information or instructions to website visitors. Web-audio not only delivers the information in a meaningful, compelling, entertaining, and memorable way, but it also helps establish a corporate personality and image.
Movement
Movement will also help attract and direct attention to certain aspects of your website. By far the best way to incorporate some action on your site is with Web-video that uses a Web-host to present information or direct visitors to where they want to go.
Style
The visual style of your site not only directs attention and focus but it also helps establish your personality and how it relates to your target audience. Styles range from conservative to funky to downright bizarre but what really matters is the style you choose tells visitors who you are and what you're all about. Your website style will help create the attitude aspect of your website presentation.
Conclusion
Designing a website is more than programming and search engine optimization; it is how you communicate to your future customers - a job that is too important to leave to someone who doesn't understand how to use the Web and it's full arsenal of presentation elements to communicate your marketi
There are several features of a successful entrepreneur that contribute to his/her essential success. The following three characteristics are the definitive features of what makes for Entrepreneurial success.All men and women of action have one thing in common. They observe before they act. In the realm of the entrepreneur this capacity to act and to formulate correct paths to profit before taking steps is essential. Specifically we are talking about vision.1) Vision is a simple concept yet can be misunderstood. It is often a label we apply to great men and women that are often beyond the reach of our frame work of reality. So, its no wonder many people fail to recognise and perceive what vision is much less develop it for themselves. Vision as it pertains to being a successful entrepreneur is the capacity to see opportunity where others see problems. Its this function of the imagination to logically follow through in the mind logical outcomes manufactured from optimistic notions that leads to vision.Vision is used sparingly by most entrepreneurs because its simply not required alot. Most entrepreneurs have vision that leads to an idea for profit that eventually gets recycled and repeated in every project they take on. Vision is something that new entrepreneurs need to develop, however once that vision is acted upon and a successful project has been carried out the vision is re-used to repeat the success. Time is short and experimentation is risky, one most successful entrepreneurs have some success, they tend to build on it rather then dabble in new areas.2) Skills can be learned by virtue of the fact that a skill is defined as a series of actions designed to produce a singular result. Skills are the backbone of success. But they are c
Defining An Appropriate Website Agenda
In order for your website to be an affective marketing communication vehicle it should be build around an agenda that accomplishes the following tasks:
1. Attract interest
2. Focus attention
3. Convey attitude
4. Enhance understanding
5. Generate confidence
6. Stimulate desire
7. Motivate action
Attract Interest
If you check your website logs and find that people are leaving your site as fast as they are arriving, then you have an problem. All that time and effort you spent on optimizing your site for the search engines to attract visitors is wasted if those visitors don't stay long enough to get your marketing message. Visitors will leave your site within seconds if your splash page is confusing or irrelevant to their needs. Your initial contact with your audience must capture their attention by quickly establishing that you are the source of the information, products, or services they are looking for.
Focus Attention
Once you've established that your site has the information your audience wants, you must make it easy for people to find it. Information, products, and services must be organized for quick access and easy navigation between options and alternatives.
Visitors are focused on finding what they came for; once they have found it, they will be more receptive to paying attention to the items that you want to direct them to; this is what Jared Spool of User Interface Engineering calls the 'seducible moment', the moment when visitors are ready to focus on your pitch.
Enhance Understanding
Rather than designing the presentation of your information for search engine robots, design it for human understanding. People absorb more information; have better comprehension; and retain more of what you want them to when information is presented by a real person.
If you want to see the future of the Web visit Wyeth's menopause related website at http://www.knowmenopause.com. This site provides visitors with the option of going to a text-based version that is index-able by search engines and where visitors can print-out the material; and a multimedia version that features video presentations by doctors discussing the medical issues, and interviews with ordinary women discussing their personal experiences.
Generate Confidence
Since the Web is a remote environment, it is important to create confidence in your company and the products and services you provide. The easiest thing you can do to create this confidence is to provide visitors with not just email addresses but phone numbers, physical locations, and contact names. It never fails to amaze me how many websites fail to provide this kind of information. If you don't provide proper contact information, it looks like you have something to hide.
As mentioned in 'enhancing understanding', relating to people with people is critical in building confidence. The Wyeth knowmenopause.com site does a brilliant job of providing expert video advice from qualified professionals as well as video commentary from average people relating their personal experience with the subject matter. And you don't have to be a multinational pharmaceutical company to do this. Every business has access to expertise and knowledge. If you stop pitching and start informing, you may find you're further ahead.
Convey Attitude
Every business has a personality that is conveyed to clients through their experiences with that company. If you are relying on your website as your main point of customer and prospect interaction, then your website has to present an attitude that is appropriate for your audience. This attitude can be conveyed through the graphics, copy, and multimedia presentation of the information, products and services you provide. When it comes to 'attitude' the medium is very much the message and since the Web is such a impersonal environment, it is important to design your presentation so that it delivers the attitude and personality that your audience will relate to.
Stimulate Desire
The desire to buy a particular product or service is based on more than functional utility; after all, nobody really needs a Rolex or a Lexus. People buy much of what they buy based on emotional and psychological desire rather than functional need. Functionality often comes into play merely as a justification for the purchase. Part of your website's job is to create the emotional and psychological desire for the product in question.
Motivate Action
Your website should also be designed to motivate people to action but don't construct your site to limit that action to a sale or nothing. Too many sites are obviously designed to get you to buy something with little or no attention to enhancing understanding or generating confidence. This 'all or nothing' approach is severely anti-productive and conveys an impression that you can't be trusted. Customers need to have confidence in you and your offering and sometimes they need some reassurance that you are legitimate.
What you want to do is get website visitors to do something, anything that demonstrates some interest. That demonstration of interest could be a phone call to ask a question, signing up for an e-newsletter, requesting a catalog, responding to a survey, poll, or promotion - anything that displays they have some interest in what you are offering. If you can motivate your audience to action, even if that action is not directly sales related, you are on your way to building a relationship with that prospect.
Communication: Turning Content Into a Memorable Experience
In order to achieve your marketing goals you need to know how to manipulate, or if you prefer, 'seduce' your audience to your advantage using the seven tools of website persuasion.
1. Position
Web-pages are usually made-up of similar types of information. Standard page elements include:
i. Header information - such as logo, company name, address, and basic contact information;
ii. Navigation elements - so visitors can find what they need;
iii. Content - such as text, graphics, audio, and video;
iv. Sidebar information - that might include additional information or links that relate to the content or advertisements, and;
v. Footer information - that might contain further contact or copyright information.
The positioning of these elements is critical to the comprehension and retention of your information and marketing message. Various usability studies carried out in the USA and Great Britain have tracked the eye movement of website visitors. These studies help the designer place the various page layout elements on the screen to produce the maximum effect.
Most studies are fairly consistent with their eye movement tracking results:
i. Middle-Center: Visitors first focus on the center of the page searching for content that is anticipated;
ii. Top-Left: Eyes then move to the top left corner where a logo or company name is expected;
iii. Down Left-hand side: Eyes then move down the left-hand side of the screen where navigation is commonly placed;
iv. Top-Middle to Right: Eyes then move back to the top of the screen and move from the center to the right scanning for further navigation elements or additional company identification information;
v. Middle-Center: Eyes then move back to the middle of the screen scanning for relevant content;
vi. Right-hand side: Eyes then move to the right side of the screen looking for additional information or sidebars;
vii. Middle-Center to bottom: Finally eyes go back to the center and down the page towards the footer scanning for additional content.
It should be noted that these studies also suggest that website visitors will quickly determine where any advertisements are located and then proceed to ignore or avoid them when moving on to other pages of that website.
Size
The size of the various elements will obviously draw attention to, or away from particular information. Logos, graphics, headers, and body-text should all be balanced and proportionate, and the use and amount of white space is as important to readability and comprehension as any of the other elements.
Color
The use of color is another obvious feature that draws attention to particular information; color also conveys personality, mood, and image. Blue, silver, and green are calming colors that convey a cool if somewhat remote image. Reds tend to convey a sense of excitement and boldness, while yellows are bright and friendly. Browns and beiges are earthy, warm and rich, while black, white and gray convey a sense of sophistication.
Of course these are all generalizations and colors can be mixed and matched to provide a variety of moods and personalities. What's important is that a color palette is chosen with care, not only to convey personality but also to direct and focus attention on particular key elements.
Shape
The shape of elements is another way to draw attention to particular information or content. Traditional computer monitors with their 4:3 ratio and the new more extreme 16:9 ratio monitors create particular challenges when trying to present substantial information above the virtual fold, by that we mean the visible area that does not require scrolling. Sometimes vertical scrolling can't be avoided, but if you have a lot to say, think about adding an audio or video option that only requires the click of a button to present your information with no scrolling required.
Sound
Web-audio is the most cost-effective multimedia-format for delivering large amounts of complex information or instructions to website visitors. Web-audio not only delivers the information in a meaningful, compelling, entertaining, and memorable way, but it also helps establish a corporate personality and image.
Movement
Movement will also help attract and direct attention to certain aspects of your website. By far the best way to incorporate some action on your site is with Web-video that uses a Web-host to present information or direct visitors to where they want to go.
Style
The visual style of your site not only directs attention and focus but it also helps establish your personality and how it relates to your target audience. Styles range from conservative to funky to downright bizarre but what really matters is the style you choose tells visitors who you are and what you're all about. Your website style will help create the attitude aspect of your website presentation.
Conclusion
Designing a website is more than programming and search engine optimization; it is how you communicate to your future customers - a job that is too important to leave to someone who doesn't understand how to use the Web and it's full arsenal of presentation elements to communicate your market
With the popularity of one-click web publishing, the Internet has never been the same. Even individuals who lack technical background can make professional-looking web pages in no time. Thanks to web templates, you can forget about the hard part of web designing. Web templates provide ready-made codes that you can customize with ease. Now, you can forget about hiring a web designer that can cost you more or less a $100 per design. You can save a lot of money, plus you can give your creative juice some needed exercise. Cost of Web Site Templates It's a good thing that you can get simple web templates for free on the Internet. These free templates are suitable for beginners. You can use them for your personal page or small business. Paid templates can also be very helpful and you can get awesome templates at just around $25-$75. These templates are reusable and can give your site a professional look. Choosing Web Templates When you are deciding on which web template to pick, keep these three things in mind: 1. What is your website for? (business, personal, community site, etc.) 2. Who are your would-be visitors? (students, adult, shoppers, etc.) 3. What do you want to project? (informative, funky, serious, etc.) If your website is for your personal page, then anything goes. That's the easiest type of website to make since most of the design would largely depend on what you want it to be. The only thing to consider is if your website is a mirror of you, it is YOUR site anyway. If you have a hobby, say fishing, then you can go for a naval theme. Adding your personal style to your site would simply do the trick. Types of Web Site Templates
As mentioned in 'enhancing understanding', relating to people with people is critical in building confidence. The Wyeth knowmenopause.com site does a brilliant job of providing expert video advice from qualified professionals as well as video commentary from average people relating their personal experience with the subject matter. And you don't have to be a multinational pharmaceutical company to do this. Every business has access to expertise and knowledge. If you stop pitching and start informing, you may find you're further ahead.
Convey Attitude
Every business has a personality that is conveyed to clients through their experiences with that company. If you are relying on your website as your main point of customer and prospect interaction, then your website has to present an attitude that is appropriate for your audience. This attitude can be conveyed through the graphics, copy, and multimedia presentation of the information, products and services you provide. When it comes to 'attitude' the medium is very much the message and since the Web is such a impersonal environment, it is important to design your presentation so that it delivers the attitude and personality that your audience will relate to.
Stimulate Desire
The desire to buy a particular product or service is based on more than functional utility; after all, nobody really needs a Rolex or a Lexus. People buy much of what they buy based on emotional and psychological desire rather than functional need. Functionality often comes into play merely as a justification for the purchase. Part of your website's job is to create the emotional and psychological desire for the product in question.
Motivate Action
Your website should also be designed to motivate people to action but don't construct your site to limit that action to a sale or nothing. Too many sites are obviously designed to get you to buy something with little or no attention to enhancing understanding or generating confidence. This 'all or nothing' approach is severely anti-productive and conveys an impression that you can't be trusted. Customers need to have confidence in you and your offering and sometimes they need some reassurance that you are legitimate.
What you want to do is get website visitors to do something, anything that demonstrates some interest. That demonstration of interest could be a phone call to ask a question, signing up for an e-newsletter, requesting a catalog, responding to a survey, poll, or promotion - anything that displays they have some interest in what you are offering. If you can motivate your audience to action, even if that action is not directly sales related, you are on your way to building a relationship with that prospect.
Communication: Turning Content Into a Memorable Experience
In order to achieve your marketing goals you need to know how to manipulate, or if you prefer, 'seduce' your audience to your advantage using the seven tools of website persuasion.
1. Position
Web-pages are usually made-up of similar types of information. Standard page elements include:
i. Header information - such as logo, company name, address, and basic contact information;
ii. Navigation elements - so visitors can find what they need;
iii. Content - such as text, graphics, audio, and video;
iv. Sidebar information - that might include additional information or links that relate to the content or advertisements, and;
v. Footer information - that might contain further contact or copyright information.
The positioning of these elements is critical to the comprehension and retention of your information and marketing message. Various usability studies carried out in the USA and Great Britain have tracked the eye movement of website visitors. These studies help the designer place the various page layout elements on the screen to produce the maximum effect.
Most studies are fairly consistent with their eye movement tracking results:
i. Middle-Center: Visitors first focus on the center of the page searching for content that is anticipated;
ii. Top-Left: Eyes then move to the top left corner where a logo or company name is expected;
iii. Down Left-hand side: Eyes then move down the left-hand side of the screen where navigation is commonly placed;
iv. Top-Middle to Right: Eyes then move back to the top of the screen and move from the center to the right scanning for further navigation elements or additional company identification information;
v. Middle-Center: Eyes then move back to the middle of the screen scanning for relevant content;
vi. Right-hand side: Eyes then move to the right side of the screen looking for additional information or sidebars;
vii. Middle-Center to bottom: Finally eyes go back to the center and down the page towards the footer scanning for additional content.
It should be noted that these studies also suggest that website visitors will quickly determine where any advertisements are located and then proceed to ignore or avoid them when moving on to other pages of that website.
Size
The size of the various elements will obviously draw attention to, or away from particular information. Logos, graphics, headers, and body-text should all be balanced and proportionate, and the use and amount of white space is as important to readability and comprehension as any of the other elements.
Color
The use of color is another obvious feature that draws attention to particular information; color also conveys personality, mood, and image. Blue, silver, and green are calming colors that convey a cool if somewhat remote image. Reds tend to convey a sense of excitement and boldness, while yellows are bright and friendly. Browns and beiges are earthy, warm and rich, while black, white and gray convey a sense of sophistication.
Of course these are all generalizations and colors can be mixed and matched to provide a variety of moods and personalities. What's important is that a color palette is chosen with care, not only to convey personality but also to direct and focus attention on particular key elements.
Shape
The shape of elements is another way to draw attention to particular information or content. Traditional computer monitors with their 4:3 ratio and the new more extreme 16:9 ratio monitors create particular challenges when trying to present substantial information above the virtual fold, by that we mean the visible area that does not require scrolling. Sometimes vertical scrolling can't be avoided, but if you have a lot to say, think about adding an audio or video option that only requires the click of a button to present your information with no scrolling required.
Sound
Web-audio is the most cost-effective multimedia-format for delivering large amounts of complex information or instructions to website visitors. Web-audio not only delivers the information in a meaningful, compelling, entertaining, and memorable way, but it also helps establish a corporate personality and image.
Movement
Movement will also help attract and direct attention to certain aspects of your website. By far the best way to incorporate some action on your site is with Web-video that uses a Web-host to present information or direct visitors to where they want to go.
Style
The visual style of your site not only directs attention and focus but it also helps establish your personality and how it relates to your target audience. Styles range from conservative to funky to downright bizarre but what really matters is the style you choose tells visitors who you are and what you're all about. Your website style will help create the attitude aspect of your website presentation.
Conclusion
Designing a website is more than programming and search engine optimization; it is how you communicate to your future customers - a job that is too important to leave to someone who doesn't understand how to use the Web and it's full arsenal of presentation elements to communicate your market
Call centers in India sprang up in early 2001, and since then have become a big industry. The number of incoming phone calls has also increased due to the increase in the amount of clients.India first benefited from the offshoring trend as it has a large pool of English speaking and technically proficient manpower. India's offshoring industry took roots in low-end IT functions in the early 1990s, and has since moved to back-office processes such as call centers and transaction processing. In the late 1990s, India's abundant and cheap software engineering talent combined with massive demand from the Y2K problem helped India to attract large-scale software development projects for US based customers. Currently, India's engineering talent has made India the offshoring destination of American high-tech firms, including Intel, AMD, Microsoft, Oracle, and Cisco. Each of these companies has promised or is in the process of investing at least $1 billion in India, to retain market share in the face of competition and cost-cutting measures of rivals and industry in general.Since the year 2000s, India has seen double-digit wage growth due to the offshoring boom. Consequently, Indian's operations are now diversifying and attempting to branch out to other high-end work in addition to software and hardware engineering. These jobs include research and development, equity analysis, tax-return processing, radiological analysis, medical transcription, and more. After technical progress in telecommunications improved the possibilities of trade in services, India is a country leading in this domain.Also the emergence of call centers has given rise to a new generation of youngsters who are making a career in customer service. Also it has proved to be a great empl
Communication: Turning Content Into a Memorable Experience
In order to achieve your marketing goals you need to know how to manipulate, or if you prefer, 'seduce' your audience to your advantage using the seven tools of website persuasion.
1. Position
Web-pages are usually made-up of similar types of information. Standard page elements include:
i. Header information - such as logo, company name, address, and basic contact information;
ii. Navigation elements - so visitors can find what they need;
iii. Content - such as text, graphics, audio, and video;
iv. Sidebar information - that might include additional information or links that relate to the content or advertisements, and;
v. Footer information - that might contain further contact or copyright information.
The positioning of these elements is critical to the comprehension and retention of your information and marketing message. Various usability studies carried out in the USA and Great Britain have tracked the eye movement of website visitors. These studies help the designer place the various page layout elements on the screen to produce the maximum effect.
Most studies are fairly consistent with their eye movement tracking results:
i. Middle-Center: Visitors first focus on the center of the page searching for content that is anticipated;
ii. Top-Left: Eyes then move to the top left corner where a logo or company name is expected;
iii. Down Left-hand side: Eyes then move down the left-hand side of the screen where navigation is commonly placed;
iv. Top-Middle to Right: Eyes then move back to the top of the screen and move from the center to the right scanning for further navigation elements or additional company identification information;
v. Middle-Center: Eyes then move back to the middle of the screen scanning for relevant content;
vi. Right-hand side: Eyes then move to the right side of the screen looking for additional information or sidebars;
vii. Middle-Center to bottom: Finally eyes go back to the center and down the page towards the footer scanning for additional content.
It should be noted that these studies also suggest that website visitors will quickly determine where any advertisements are located and then proceed to ignore or avoid them when moving on to other pages of that website.
Size
The size of the various elements will obviously draw attention to, or away from particular information. Logos, graphics, headers, and body-text should all be balanced and proportionate, and the use and amount of white space is as important to readability and comprehension as any of the other elements.
Color
The use of color is another obvious feature that draws attention to particular information; color also conveys personality, mood, and image. Blue, silver, and green are calming colors that convey a cool if somewhat remote image. Reds tend to convey a sense of excitement and boldness, while yellows are bright and friendly. Browns and beiges are earthy, warm and rich, while black, white and gray convey a sense of sophistication.
Of course these are all generalizations and colors can be mixed and matched to provide a variety of moods and personalities. What's important is that a color palette is chosen with care, not only to convey personality but also to direct and focus attention on particular key elements.
Shape
The shape of elements is another way to draw attention to particular information or content. Traditional computer monitors with their 4:3 ratio and the new more extreme 16:9 ratio monitors create particular challenges when trying to present substantial information above the virtual fold, by that we mean the visible area that does not require scrolling. Sometimes vertical scrolling can't be avoided, but if you have a lot to say, think about adding an audio or video option that only requires the click of a button to present your information with no scrolling required.
Sound
Web-audio is the most cost-effective multimedia-format for delivering large amounts of complex information or instructions to website visitors. Web-audio not only delivers the information in a meaningful, compelling, entertaining, and memorable way, but it also helps establish a corporate personality and image.
Movement
Movement will also help attract and direct attention to certain aspects of your website. By far the best way to incorporate some action on your site is with Web-video that uses a Web-host to present information or direct visitors to where they want to go.
Style
The visual style of your site not only directs attention and focus but it also helps establish your personality and how it relates to your target audience. Styles range from conservative to funky to downright bizarre but what really matters is the style you choose tells visitors who you are and what you're all about. Your website style will help create the attitude aspect of your website presentation.
Conclusion
Designing a website is more than programming and search engine optimization; it is how you communicate to your future customers - a job that is too important to leave to someone who doesn't understand how to use the Web and it's full arsenal of presentation elements to communicate your market
Whether you operate an offline business or an online business your advertising costs can be one of your highest expenses. Many young companies will fail and close down due to not foreseeing the gravity of their advertising costs and not properly budgeting for this in their business plan, if they even thought to make one. Many times a start-up business will just start to spend money on advertising and not even pay attention to how much they are spending. They just think that they must advertise to bring in their customers that will buy their products or service. However with an online business there a number of ways a new or existing business can get FREE advertising, just as there are a few ways offline that a business can attract customers without spending any money. In the following paragraphs are five ways that you may be over looking and not even think of them as advertising.Sign Guest Books;When you visit a well designed web site leave a compliment in their guest book. You could give them a compliment on their content, ease of navigation, graphics etc. When you post your compliment include your signature file so other people will see it when they sign the guest book. Follow this same practice when you visit a blog, should the blog not have a guest book look for the instructions on making a comment to a post on the blog.Write A Review;When you visit a web site you enjoyed a lot write a review for the web site Write about the benefits you gain from the site, the web site design, interesting online services it offers etc. E-mail the review to the web site. Tell them they can publish it on their web site if they include your resource box at the end. There are now sites on the Internet that people will list their site and blog with for
Color
The use of color is another obvious feature that draws attention to particular information; color also conveys personality, mood, and image. Blue, silver, and green are calming colors that convey a cool if somewhat remote image. Reds tend to convey a sense of excitement and boldness, while yellows are bright and friendly. Browns and beiges are earthy, warm and rich, while black, white and gray convey a sense of sophistication.
Of course these are all generalizations and colors can be mixed and matched to provide a variety of moods and personalities. What's important is that a color palette is chosen with care, not only to convey personality but also to direct and focus attention on particular key elements.
Shape
The shape of elements is another way to draw attention to particular information or content. Traditional computer monitors with their 4:3 ratio and the new more extreme 16:9 ratio monitors create particular challenges when trying to present substantial information above the virtual fold, by that we mean the visible area that does not require scrolling. Sometimes vertical scrolling can't be avoided, but if you have a lot to say, think about adding an audio or video option that only requires the click of a button to present your information with no scrolling required.
Sound
Web-audio is the most cost-effective multimedia-format for delivering large amounts of complex information or instructions to website visitors. Web-audio not only delivers the information in a meaningful, compelling, entertaining, and memorable way, but it also helps establish a corporate personality and image.
Movement
Movement will also help attract and direct attention to certain aspects of your website. By far the best way to incorporate some action on your site is with Web-video that uses a Web-host to present information or direct visitors to where they want to go.
Style
The visual style of your site not only directs attention and focus but it also helps establish your personality and how it relates to your target audience. Styles range from conservative to funky to downright bizarre but what really matters is the style you choose tells visitors who you are and what you're all about. Your website style will help create the attitude aspect of your website presentation.
Conclusion
Designing a website is more than programming and search engine optimization; it is how you communicate to your future customers - a job that is too important to leave to someone who doesn't understand how to use the Web and it's full arsenal of presentation elements to communicate your marketing message.
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