reflect their roots, their growth and change over time and the cultures that use them. Eskimos may have 37 words for snow, but an Egyptian isn't likely to understand why, much less really get the differences. That's an Everybody reads English, right? Actually, they don't. In fact many people who do read English often prefer to also be able to surf in their own language. The web is a global phenomenon and recognizing and dealing with that can boost your presence. Putting a web page translator on your site can give you some significant advantages. But there are a few details you need to understand.

Translation, whether we're talking about web site translators or any other form of translation services, is a complex activity. Language, or at least our own, might seem simple and intuitive. That's a kind of magical illusion caused by how completely our heads have been filled with our native language since birth. Unless you're one of the few who have a real gift for languages, learning a new one will pretty quickly make it clear that language is complicated.

Languages always reflect their roots, their growth and change over time and the cultures that use them. Eskimos may have 37 words for snow, but an Egyptian isn't likely to understand why, much less really get the differences. That's an e

at can boost your presence. Putting a web page translator on your site can give you some significant advantages. But there are a few details you need to understand.

Translation, whether we're talking about web site translators or any other form of translation services, is a complex activity. Language, or at least our own, might seem simple and intuitive. That's a kind of magical illusion caused by how completely our heads have been filled with our native language since birth. Unless you're one of the few who have a real gift for languages, learning a new one will pretty quickly make it clear that language is complicated.

Languages always reflect their roots, their growth and change over time and the cultures that use them. Eskimos may have 37 words for snow, but an Egyptian isn't likely to understand why, much less really get the differences. That's an

translators or any other form of translation services, is a complex activity. Language, or at least our own, might seem simple and intuitive. That's a kind of magical illusion caused by how completely our heads have been filled with our native language since birth. Unless you're one of the few who have a real gift for languages, learning a new one will pretty quickly make it clear that language is complicated.

Languages always reflect their roots, their growth and change over time and the cultures that use them. Eskimos may have 37 words for snow, but an Egyptian isn't likely to understand why, much less really get the differences. That's an

en filled with our native language since birth. Unless you're one of the few who have a real gift for languages, learning a new one will pretty quickly make it clear that language is complicated.

Languages always reflect their roots, their growth and change over time and the cultures that use them. Eskimos may have 37 words for snow, but an Egyptian isn't likely to understand why, much less really get the differences. That's an

reflect their roots, their growth and change over time and the cultures that use them. Eskimos may have 37 words for snow, but an Egyptian isn't likely to understand why, much less really get the differences. That's an extreme example, but the truth is that you can say things in one language that are nearly impossible to say as simply or as clearly in another.

Web site translator programs are basically mechanical. I'll go out on a limb here and say that no translation program currently available does a great job of translating. How good a job even the very best and most expensive commercially available translation programs do depends on the source and target languages. The closer they are to each other grammatically, structurally and culturally, the better the translation. However, it will still be approximate.

General purpose machine translation for websites is available at prices ranging from free to quite expensive. One of the better engines that's easily available is the Google translation web service. Google has lots of processing power, a massive worldwide presenc