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  • Casual Articles - How To Pick Your Website's Keywords

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    hen they conduct a search, most likely they will use the key phrase “Eye Doctor” not “Optometrist”.

    3. Rank the importance of each keyword/phrase(s)

    This step relates closely to step 2. You may determine that p

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    1. Determine your target audience

    This step is pretty much straight forward. Understand your Website’s content and who you want to visit your site. If you are a small business and handle mostly local accounts then make sure you target your keywords around the local community.

    Ask yourself the following questions:

    Who will benefit from visiting my Website?
    Who do I want to visit my Website?
    Why will they visit my Website?

    2. Think like your customer/client(s)

    This is where you have to step away from your expertise and think like an average person. Just because you know the professional term for your service does not mean your customers will. You have to think what keywords the common person would use to find your service or product.

    Example:

    Your profession might be an “Optometrist”, but the average person refers to you as an “Eye Doctor”. So when they conduct a search, most likely they will use the key phrase “Eye Doctor” not “Optometrist”.

    3. Rank the importance of each keyword/phrase(s)

    This step relates closely to step 2. You may determine that pe

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    e sure you target your keywords around the local community.

    Ask yourself the following questions:

    Who will benefit from visiting my Website?
    Who do I want to visit my Website?
    Why will they visit my Website?

    2. Think like your customer/client(s)

    This is where you have to step away from your expertise and think like an average person. Just because you know the professional term for your service does not mean your customers will. You have to think what keywords the common person would use to find your service or product.

    Example:

    Your profession might be an “Optometrist”, but the average person refers to you as an “Eye Doctor”. So when they conduct a search, most likely they will use the key phrase “Eye Doctor” not “Optometrist”.

    3. Rank the importance of each keyword/phrase(s)

    This step relates closely to step 2. You may determine that p

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    p>

    2. Think like your customer/client(s)

    This is where you have to step away from your expertise and think like an average person. Just because you know the professional term for your service does not mean your customers will. You have to think what keywords the common person would use to find your service or product.

    Example:

    Your profession might be an “Optometrist”, but the average person refers to you as an “Eye Doctor”. So when they conduct a search, most likely they will use the key phrase “Eye Doctor” not “Optometrist”.

    3. Rank the importance of each keyword/phrase(s)

    This step relates closely to step 2. You may determine that p

    How To Achieve Top Rankings On Google
    Would you like your website to feature in the top five of the natural listings in the major search engines? Are you interested in learning about the best ways to promote your site? Are you looking for web marketing techniques that work? I am quite confident that most webmasters would have answered yes to most, if not all of these questions. In this article, I am going to write about the ways in which I have successfully managed to achieve top five rankings for all of my keywords. I am sure that these methods can
    tomers will. You have to think what keywords the common person would use to find your service or product.

    Example:

    Your profession might be an “Optometrist”, but the average person refers to you as an “Eye Doctor”. So when they conduct a search, most likely they will use the key phrase “Eye Doctor” not “Optometrist”.

    3. Rank the importance of each keyword/phrase(s)

    This step relates closely to step 2. You may determine that p

    Audit Jobs Overview and Requirements
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    hen they conduct a search, most likely they will use the key phrase “Eye Doctor” not “Optometrist”.

    3. Rank the importance of each keyword/phrase(s)

    This step relates closely to step 2. You may determine that people will search for you using many different keywords. You should then list the keywords in order of importance, to determine which ones should be used mostly during optimization.

    Example:

    Eye Doctor
    Optometrist
    Eye Exam
    Glasses
    Contacts
    Prescription
    Floaters

    4. Research keywords popularity

    There are many FREE tools online that will help you determine the popularity of keywords. This can help you during the keyword ranking process.

    Keeyword Popularity Tool

    5. Don’t be generic

    This stage is very important. If you are too generic with your keywords most likely you will not receive the search results you intended. Use a keyword popularity tool to learn what words people use to search with and then add additional keywords that target more to your website.

    Examples:
    Keywords Strength (1-10)
    Doctor 2
    Ey

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