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Casual Articles - Three Building Blocks To A Successful Business Website
I’ve been a web developer for over seven years, and in that time I’ve been fortunate enough to see several bad ideas go out of fashion, including splash screens and unnecessary framesets. However, one really bad idea that seems to be hanging around is the use of JavaScript for dynamic navigation menus. This is bad for several reasons – seven of the most obvious of which are listed below:When navigation is not permanently displayed, it makes moving through a site difficult.One of the keys to making a site easy to u
Lead-generation – generate sales possibilities, usually for high-priced products or services
Self-service – improve customer service and decrease costs, i.e. online help centre
When you’re considering your business website needs, recognize not only your requirements, but what your customer needs or expects.<
There are four basic types of Search Engines: Free Search EnginesPay-For-Inclusion Search EnginesPay-Per-Click (PPC) Search EnginesDirectories Because each type does things a little differently, you need to adapt your strategy to take advantage of their differences.Free Search EnginesYou can submit your pages to these engines free, but be careful. You must make sure not to over-submit (submit too often)
1. What is your website’s objective?
2. Who is your target market?
3. What’s your position?
On several occasions, my colleagues and I have come across business owners who spent upwards of $20,000 on website design and development, with literally nothing to show for it.
The reason? They didn’t invest time and effort to establish their specific needs. They rushed ahead. And as they went along, plans changed, different ideas evolved and costly experiments ensued. The targets shifted month after month, right up until funds were finally depleted.
So how do you avoid this pitfall when it’s time to launch your business website? Figure out what you actually need before you start sending out any requests for quotes. Here are three crucial questions you need to answer before you build a business website:
What is your website’s objective?
The objective of your website is to support your business and its goals. For example, do you want to sell products online, generate leads, build a brand and awareness, attract members, generate feedback or reduce call centre volume?
Here are the most basic business website categories and their purposes:
e-commerce – sell merchandise, increase sales, decrease expenses
Content sales – sell subscription services, generate revenue via ads or subscriptions
Lead-generation – generate sales possibilities, usually for high-priced products or services
Self-service – improve customer service and decrease costs, i.e. online help centre
When you’re considering your business website needs, recognize not only your requirements, but what your customer needs or expects. Five Crucial Components of a Business Plan
The format of a Business Plan is something that has been
developed and refined over the years and is something that should
not be changed. Like a good recipe, a business plan needs to
include certain ingredients to make it work.When you create a business plan, don’t attempt to recreate its
format. Those reviewing this type of document have expectations
you must meet. If they do not see those crucial decision-making
components, they’ll see no reason to proceed with their review of
your business plan, no matter how great your b
The reason? They didn’t invest time and effort to establish their specific needs. They rushed ahead. And as they went along, plans changed, different ideas evolved and costly experiments ensued. The targets shifted month after month, right up until funds were finally depleted.
So how do you avoid this pitfall when it’s time to launch your business website? Figure out what you actually need before you start sending out any requests for quotes. Here are three crucial questions you need to answer before you build a business website:
What is your website’s objective?
The objective of your website is to support your business and its goals. For example, do you want to sell products online, generate leads, build a brand and awareness, attract members, generate feedback or reduce call centre volume?
Here are the most basic business website categories and their purposes:
e-commerce – sell merchandise, increase sales, decrease expenses
Content sales – sell subscription services, generate revenue via ads or subscriptions
Lead-generation – generate sales possibilities, usually for high-priced products or services
Self-service – improve customer service and decrease costs, i.e. online help centre
When you’re considering your business website needs, recognize not only your requirements, but what your customer needs or expects.<
Many companies treat customer service as a necessary evil, an afterthought, only needed if mistakes and problems arise. This viewpoint is best reflected in the antiquated mindset: ‘No news is good news!’When it comes to customers, that’s bad news! Here’s why:If you have a customer who is happy and you do not give them a chance to tell you, you lose one of the strongest opportunities to increase customer loyalty. The need to be internally consistent is a driving force in shaping future behavior. In other words, if customers tell you
So how do you avoid this pitfall when it’s time to launch your business website? Figure out what you actually need before you start sending out any requests for quotes. Here are three crucial questions you need to answer before you build a business website:
What is your website’s objective?
The objective of your website is to support your business and its goals. For example, do you want to sell products online, generate leads, build a brand and awareness, attract members, generate feedback or reduce call centre volume?
Here are the most basic business website categories and their purposes:
e-commerce – sell merchandise, increase sales, decrease expenses
Content sales – sell subscription services, generate revenue via ads or subscriptions
Lead-generation – generate sales possibilities, usually for high-priced products or services
Self-service – improve customer service and decrease costs, i.e. online help centre
When you’re considering your business website needs, recognize not only your requirements, but what your customer needs or expects.<
If you are a newbie to the internet and have been just kind of exploring the world wide web on your own via search engines, directories and other navigational aids, you will probably have noticed that if you look hard enouph you will find a number of free offers and prizes, free samples, free informational E-Books, free newsletters, free coupons and a variety of other freebies out there, which are also sometimes spelled 'freebees'.Yes the web is indeed full of these things. In fact ever since a certain former Vice President invented the
Here are the most basic business website categories and their purposes:
e-commerce – sell merchandise, increase sales, decrease expenses
Content sales – sell subscription services, generate revenue via ads or subscriptions
Lead-generation – generate sales possibilities, usually for high-priced products or services
Self-service – improve customer service and decrease costs, i.e. online help centre
When you’re considering your business website needs, recognize not only your requirements, but what your customer needs or expects.<
It is fairly common for real estate companies and mortgage brokers to use leads. There is a difference between mortgage lead generation and real estate generation. Mortgage lead generation deals with people who need to refinance their homes or apply for loans, while real estate lead generation is a service that connects potential buyers with real estate agents.Mortgage leads are generated in a number of different ways. One way to create the leads is for the lender, that is the mortgage broker, to appear in a paper or online directory.
Lead-generation – generate sales possibilities, usually for high-priced products or services
Self-service – improve customer service and decrease costs, i.e. online help centre
When you’re considering your business website needs, recognize not only your requirements, but what your customer needs or expects.
Base your website around building relationships and loyalty, which will help you achieve consistent, persistent growth over the long term. A short-sighted mindset will limit that growth success. In fact, it could harm your very existence. Thousands of business websites disappear daily, replaced by thousands more of the same ilk. Industry Canada reports 50 per cent of businesses do not survive beyond the third year.
A carefully planned and executed website can help your business achieve sustained growth and stand out above the rest.
Who is your target market?
Before building a business website, you need to define your target market and understand their needs and wants.
This is essential to appeal to and connect with those you choose to serve. Before your website can sell anything to your target market, you need to be able to answer their questions and put their fears to rest. Where do you begin? Groundwork. Go where your target audience socializes. Go where they work. Go where they shop. Observe their behaviors, and conduct informal and formal surveys. As well, study how your direct competition caters to them.
What does your target market value? What makes them feel good? And, quite frankly, what makes them reach for their wallets? Your observations and research data will gain you a sound understanding of your target market’s trigger points – what’s truly important to them. By focusing on these key areas, you’ll have an opport
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