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Casual Articles - Brand Your Practice On The Web
The internet is the largest market place on earth. It offers unparalleled access to an international base of consumers – and referrers. However, the internet is also an extremely overcrowded place. With such an opportunity to make a business presentation to the world, many companies seek to take advantage of this unique chance for global exposure by creating a website. Yet simply having a website is not enough. A website alone will be lost in the crowd – a crowd of over 4 billion webpages indexed on the Google search engine alone. A website needs to be visible, and in a highly targeted manner, so that a company can connect specifically with potential customers. If any company is serious about generating sales within the largest marketplace on earth, investment is required in one form or other of internet marketing.Probably the most desirable internet marketing options are Search Engine Optimization (SEO) and Pay-Per-click (PPC) campaigns. According to BBC research, 70% of internet users will turn to a Google search engine to locate web sites covering any particular subject. Search Engine Optimization (SEO) is the process of ensuring that these internet users, who search for keywords and phrases directly associated with your business market, find your website ranked among the top search results. The process of Search Engine Optimization (SEO) thus creates visibility, and can clearly mark out a site from the crowds.Search Engine Optimization (SEO) involves the building highly targeted internet links to key site pages on your website. At the heart of this process is the building of an Independent Back-Linking Network (IBLN), an artificially created network of sites that imitates the wider linkage patterns of the wider internet. Dozens of websites and tens of thousands of pages can be involved in an IBLN, whose sole aim is to promote a p
Whereas she might find directories of all types (including physician directories) helpful from time to time, what she’s really after is the end point for her purchases: an online store or a manufacturer’s or service provider’s Web site. That’s where she makes her decisions. She’s become a pro at it now, and she won’t stay at a Web site for more than a second or two if she doesn’t find something interesting.
How and Why People Search
When prospective patients land on a physician’s Web site, they reached it for one of two reasons: They were given a physician’s name or a practice name from another medical provider or from a patient, or they searched for a provider who performs a particular treatment or procedure. Prospective patients go to the Internet to research the provider; they are attempting to verify the credibility of the referral.
Because the Web provides the ability to quickly and easily conduct this research, prospective patients realize that the referral name in itself is no longer enough information. At the minimum, patients go
You have a great product, like your ebook in your hand. Or you are an affiliate for some other ebook. Without advertising nobody knows about your product. You should start your advertising campaign as soon as you upload your product details to your website.Before starting advertising you should develop a marketing plan for your ebook.You should clear few criteria yourself before actually starting advertising.1. What you are going to sell?Develop a short description of your ebook. You want to include the benefits of buying the ebook from you. Benefits should include how your product or service can improve or help your potential customers.Write them in short lines and paragraphs with clear space in between.2. Who are your target audience?Next determine who your potential customers are. You are selling your ebook now. What is the subject of your ebook?Is it childrens fiction story book? Then your target audience would be children.If it is about 'how to have a good retirement plan' your target audience would be mem and women over 40.3. Where are you going to advertise?Write down a list of advertising resources like search engines, PPC Engines, ezines, Newsletters, Opt-in lists, banner exchanges etc.Like the above example, if you are selling childrens story book then you have to concentrate a little bit more in advertising in childrens sites like banner exchanges with them or keeping your ebook details in local childrens stores as pamphlets etc.4. How much do you want to spend on advertising?Choose how much money you are going to spend each month. Whether it would be $50 or $100, but you stick on with it.If you haven't seen the expected response then you increase the amount or change the advertising method.5. Trac
Jessica has recently been considering plastic surgery. At age 26, she realizes that she has small rolls on her waist, and that “little bit” of extra girth on her thighs is just not going to go away despite how much she diets and works out at her gym. Her breasts are starting to sag just a bit, and they were never as full as she would have liked.
She recognizes that plastic surgery has become increasingly accepted, and she no longer considers it vain but rather an alternative to forever wishing that she looked a certain way.
And so she excitedly begins to research plastic surgery procedures on the Internet. Many aspects of her personal life are on the Internet—music downloads for her iPod, ringtones for her cell phone, and so forth. She‘s confident that if she Googles “liposuction” or “breast augmentation” she will locate the information necessary to make an educated decision about the procedure she’s interested in.
The search engine returns all kinds of results, including some ads for individual physicians, but she’s not ready to talk to them just yet—at this moment, she just wants information. She quickly visits a few links and settles into the American Society of Plastic Surgery (ASPS) Web site (www.plasticsurgery.org). There, she finds copious amounts of great information about liposuction and breast augmentation.
She observes that she can find a plastic surgeon on this site—probably association members, she figures—but she still wants to visit some other “reference-type” sites first. She also wants to view before-and-after photos.
She visits Yahoo! and searches for “liposuction” and “breast augmentation.” Yahoo! returns a list similar to the one she found in Google under “liposuction,” but under “breast augmentation” there’s also a listing for the American Society of Aesthetic Plastic Surgery (ASAPS) at www.surgery.org. Another great reference! Again, there’s a lot to read, but it’s important to Jessica that she know what each of these procedures is really like. She’s aware that the “extreme-makeover” television shows might make it all seem a little too easy.
After a little time, Jessica believes that she’s well-educated based on the information she’s found on her “reference sites,” and now she’s ready to look for a surgeon. The “find a surgeon” lookups on the two association sites didn’t really give her much information about any particular physician, although there were links to surgeons’ personal Web sites on the ASAPS site. Still, the results were based on ZIP-code searches, and she thinks that the Web might yield more practitioner information if she searches directly for them on Google or Yahoo!.
She returns to the search engines and enters a few different terms, such as “plastic surgeons Long Island,” “liposuction New York,” and “breast implant specialists New Jersey.” Jessica is willing to travel to the New York City tristate area, and she figures that the search engines will reveal more information about surgeons than the association Web sites would give her. And whereas these searches also produce a variety of physician directories, she is really after the surgeons’ Web sites, because she wants to get an idea of what their practices are like and what it might be like to be one of their patients.
The physician Web sites also tend to show several patient before-and-after photos for each procedure. Jessica likes that she is able to privately view each physician’s results from her apartment—she’d much rather do that than have appointments at several practices—and she narrows her choices to two physicians whose Web sites seemed to give her some insight into their personalities. Because she believes that the procedures she is interested in are intimate and personal, she prefers a physician with whom she can feel comfortable.
Everyone’s Doing It
Jessica is not alone. More than 100 million consumers search the Internet for health care information. Jessica is accustomed to using the Internet at her office, and she now uses the Web for all sorts of personal searches. She’s used computers since grade school, and the Internet was a necessity throughout college. She knows exactly how to find what she’s looking for.
Whereas she might find directories of all types (including physician directories) helpful from time to time, what she’s really after is the end point for her purchases: an online store or a manufacturer’s or service provider’s Web site. That’s where she makes her decisions. She’s become a pro at it now, and she won’t stay at a Web site for more than a second or two if she doesn’t find something interesting.
How and Why People Search
When prospective patients land on a physician’s Web site, they reached it for one of two reasons: They were given a physician’s name or a practice name from another medical provider or from a patient, or they searched for a provider who performs a particular treatment or procedure. Prospective patients go to the Internet to research the provider; they are attempting to verify the credibility of the referral.
Because the Web provides the ability to quickly and easily conduct this research, prospective patients realize that the referral name in itself is no longer enough information. At the minimum, patients go
How do you create flourishing™ employees? You empower them to do what they do best. I use the word empower because you can be in control of that action. Empowering flourishing employees is something that successful businesses do in the way that they treat and give direction to the people who work for them. Many businesses pay lip service to the idea that their employees are their most important asset, but few actually follow through on this statement.Using management techniques that include the coaching methodology will enable you to get far more out of your people than you would by using a dictator style of leadership. Here are five simple ideas to help your employees flourishing. Some of these might seem odd for a work-environment at first, but as an employer, you need to see your employees as the whole person that they are. You need to recognize that a good employee brings more to the table than simple labor; they bring their thoughts, ideas, unique gifts and even genius in some cases. If you just need labor, hire a mule. If you have hired a person, then allow that person to do what they do best. If you can create an environment that will allow your employees to tap into their inner genius and use their unique talents, you can leverage these things for your business success. Employers should create a work environment that encourages growth, creativity and efficiency in their employees.Allow your employees a reading time break (and I don’t mean an email reading break) One of the smartest things you can do as a business owner or sales professional is to set aside a half an hour everyday to read. This is one of the single most powerful things you can do to increase your effectiveness as a person. If this is true, then why wouldn’t you pay your employees to do the same thing? Setting aside just thirty minutes a day f
She observes that she can find a plastic surgeon on this site—probably association members, she figures—but she still wants to visit some other “reference-type” sites first. She also wants to view before-and-after photos.
She visits Yahoo! and searches for “liposuction” and “breast augmentation.” Yahoo! returns a list similar to the one she found in Google under “liposuction,” but under “breast augmentation” there’s also a listing for the American Society of Aesthetic Plastic Surgery (ASAPS) at www.surgery.org. Another great reference! Again, there’s a lot to read, but it’s important to Jessica that she know what each of these procedures is really like. She’s aware that the “extreme-makeover” television shows might make it all seem a little too easy.
After a little time, Jessica believes that she’s well-educated based on the information she’s found on her “reference sites,” and now she’s ready to look for a surgeon. The “find a surgeon” lookups on the two association sites didn’t really give her much information about any particular physician, although there were links to surgeons’ personal Web sites on the ASAPS site. Still, the results were based on ZIP-code searches, and she thinks that the Web might yield more practitioner information if she searches directly for them on Google or Yahoo!.
She returns to the search engines and enters a few different terms, such as “plastic surgeons Long Island,” “liposuction New York,” and “breast implant specialists New Jersey.” Jessica is willing to travel to the New York City tristate area, and she figures that the search engines will reveal more information about surgeons than the association Web sites would give her. And whereas these searches also produce a variety of physician directories, she is really after the surgeons’ Web sites, because she wants to get an idea of what their practices are like and what it might be like to be one of their patients.
The physician Web sites also tend to show several patient before-and-after photos for each procedure. Jessica likes that she is able to privately view each physician’s results from her apartment—she’d much rather do that than have appointments at several practices—and she narrows her choices to two physicians whose Web sites seemed to give her some insight into their personalities. Because she believes that the procedures she is interested in are intimate and personal, she prefers a physician with whom she can feel comfortable.
Everyone’s Doing It
Jessica is not alone. More than 100 million consumers search the Internet for health care information. Jessica is accustomed to using the Internet at her office, and she now uses the Web for all sorts of personal searches. She’s used computers since grade school, and the Internet was a necessity throughout college. She knows exactly how to find what she’s looking for.
Whereas she might find directories of all types (including physician directories) helpful from time to time, what she’s really after is the end point for her purchases: an online store or a manufacturer’s or service provider’s Web site. That’s where she makes her decisions. She’s become a pro at it now, and she won’t stay at a Web site for more than a second or two if she doesn’t find something interesting.
How and Why People Search
When prospective patients land on a physician’s Web site, they reached it for one of two reasons: They were given a physician’s name or a practice name from another medical provider or from a patient, or they searched for a provider who performs a particular treatment or procedure. Prospective patients go to the Internet to research the provider; they are attempting to verify the credibility of the referral.
Because the Web provides the ability to quickly and easily conduct this research, prospective patients realize that the referral name in itself is no longer enough information. At the minimum, patients go
How many times have you had an employee quit and then immediately feel desperate to fill the slot that was just vacated? Unfortunately, it's an all too common occurrence in today's workplace. There are a number of things you can do to help you get through the trying times while hiring a replacement but there is also the danger of hiring just about anyone that walks through the door just to get the job filled. Don't do this! Take the time necessary to hire the right person for the job. The actual cost of turnover is much greater than most employers realize so the first line of defense should always be to make every effort to retain your current employee, assuming he/she was performing their duties at an acceptable level. If you aren't successful at keeping your present employee, the following tips will help guide your selection: Selling Chocolate Bars As a Fund Raising Activity
When the club is unable to get the necessary funds from the school in order to go on a camping trip, the group has to learn to improvise. An effective way of doing this will be to sell something very appealing to people of all ages such as cookies or candy.No one in the group may be able to make this. It is a good thing that candy manufacturers can make a deal by offering this at discounted prices as long as the members are able to order a huge quantity. Another way to get a good supply of candy will be by negotiating with some candy storeowners or even try to find a cheaper supplier online.What kind of candy should the club sell? One of the most popular choices, which never goes out of style are chocolate bars. This is because no one can argue about the flavor and its rich taste.When a supplier has been found, all the club has to do is work on the price; the quantity and mode of payment even if most prefer the customer to pay up front or pay half of the amount now and then give the rest when the goods have been delivered.After the boxes have arrived, it is now up to the group to sell the merchandise. Some people can offer this outside the supermarket while others can offer this house to house. It will be a good idea if a signage is placed or a leaflet is given thus encouraging the customers to buy more and help support a good cause.An effective way to help get rid of the inventory will also be coming up with the promo for those who offer to buy one bar. A good gimmick could be a buy one take one or buy a few and get one free.The one in charge of the club will have to figure out proper pricing to be able to make a profit to recover from the said investment and have enough to continue on with the camping trip.If the fundraiser was successful, the group can do the same thing in the months ahead or in
The physician Web sites also tend to show several patient before-and-after photos for each procedure. Jessica likes that she is able to privately view each physician’s results from her apartment—she’d much rather do that than have appointments at several practices—and she narrows her choices to two physicians whose Web sites seemed to give her some insight into their personalities. Because she believes that the procedures she is interested in are intimate and personal, she prefers a physician with whom she can feel comfortable.
Everyone’s Doing It
Jessica is not alone. More than 100 million consumers search the Internet for health care information. Jessica is accustomed to using the Internet at her office, and she now uses the Web for all sorts of personal searches. She’s used computers since grade school, and the Internet was a necessity throughout college. She knows exactly how to find what she’s looking for.
Whereas she might find directories of all types (including physician directories) helpful from time to time, what she’s really after is the end point for her purchases: an online store or a manufacturer’s or service provider’s Web site. That’s where she makes her decisions. She’s become a pro at it now, and she won’t stay at a Web site for more than a second or two if she doesn’t find something interesting.
How and Why People Search
When prospective patients land on a physician’s Web site, they reached it for one of two reasons: They were given a physician’s name or a practice name from another medical provider or from a patient, or they searched for a provider who performs a particular treatment or procedure. Prospective patients go to the Internet to research the provider; they are attempting to verify the credibility of the referral.
Because the Web provides the ability to quickly and easily conduct this research, prospective patients realize that the referral name in itself is no longer enough information. At the minimum, patients go
I’m about to reveal something amazing to you, an easy way of making money online in a short amount of time. It is so simple yet so effective you’ll wonder why you ever struggled to get the hang of this whole internet riches thing. No website, no product, no list, no marketing. Too good to be true? Definitely not.The secret is becoming an online Joint Venture Broker. This business model is approved and used by some of the top marketing legends, making them millions. Find a person selling a product, then find people who can sell more of that product, bring them together, everyone’s a winner. Simple. And that’s where you come in. Read on for the easy six step process.• First and foremost, make a list of your favorite hobbies, interests and passions. You want your internet business to be based around something that excites you, at least to start with so you have that motivation and enjoyment that is all important. What are you interested in, passionate about? What are you good at? What do people ask your advice on? Do you play any sports? What websites do you visit for fun? Any specialist knowledge? What about work experience? Travel? You get the idea.• Second. From the list from step one you need to drill down further into a niche market and find an idea for the types of sites you want to broker for. You may have put sports, so go a step further, golf for instance. You can even go further, golf swing etc.• Third. Find sites using the search engines and affiliate directories that have a two tier affiliate program for products in your niche. A two tier affiliate program just means that if John became an affiliate for selling golf clubs he would get a commission for any he sold (that’s first tier), if he then referred James who sold the product James would get his commission along with John (second tier). You want a program
Whereas she might find directories of all types (including physician directories) helpful from time to time, what she’s really after is the end point for her purchases: an online store or a manufacturer’s or service provider’s Web site. That’s where she makes her decisions. She’s become a pro at it now, and she won’t stay at a Web site for more than a second or two if she doesn’t find something interesting.
How and Why People Search
When prospective patients land on a physician’s Web site, they reached it for one of two reasons: They were given a physician’s name or a practice name from another medical provider or from a patient, or they searched for a provider who performs a particular treatment or procedure. Prospective patients go to the Internet to research the provider; they are attempting to verify the credibility of the referral.
Because the Web provides the ability to quickly and easily conduct this research, prospective patients realize that the referral name in itself is no longer enough information. At the minimum, patients go to the Internet to confirm the information they have about the referral. At the maximum, they are looking for potential problems with the practitioner that might serve to discount the referral.
If a patient is seeking to find a physician on the Web, they tend to start their search on Google, Yahoo!, or MSN. Because an overwhelming majority (85%) of all Internet sessions start on a search engine, this is no surprise. When selecting a medical provider, patients will typically visit several practice Web sites, sometimes comparing the sites side-by-side on their screens. In this competitive environment, the information found on a physician’s Web site is critical.
Equally important to patients is the way that information is presented. Whether it is right or wrong, people—patients—will make judgments by what they see and feel. And when it comes to Web sites, decisions are based on what appears on a 17-inch computer screen. Often, the decision to remain at the Web site is made in less than 1 second.
Extension of Your Waiting Room
So how do you brand your Web site to reflect your practice and differentiate it from others on the Web? Your home page, in particular, serves as an invitation for patients to visit and explore your practice in depth, with the objective of beginning a physician–patient relationship that starts right there.
But, first, it’s important to determine what is important about your practice. Answer these questions:
• When was your practice founded, and by whom?
• Why was it founded?
• What is unique about your practice?
• Whom are you intending to serve, that is, who is your targeted patient?
• What are the demographics of your targeted patient—age range, income range, and ethnicity?
What is the expected education level of your targeted patient?
• What is the perceived level of sophistication of your targeted patient?
• Where is your practice situated? Is it located in a major metropolitan city, in a suburb, or in a more rural area?
• Is the practice located in a particular neighborhood? Does it conform to the feel of the local community, or does it stand out as different? (This is not necessarily a bad thing; sometimes it is an advantage.)
• What is the d?cor of your facility? Is it modern or classical? Does it have a particular regional motif, such as southwestern or colonial?
• Do you have a surgery center on-site? Is it accredited?
• Do you have a logo or a particular typeface (font) for your practice name?
• Do you have any printed literature? Does it match your other materials, such as a welcome kit?
• What are your strong points as a health care provider? Is it where you received your education, or where you performed your residency or your fellowship?
• Do you have any professional honors?
• What are your professional memberships? Do you serve on any committees, or lead any sections?
• What are your publications? Although patients prefer to read less clinical articles that might appear in Vogue or W, professional articles can be great “food” for search engines in indexing your practice with procedures you perform.
• Are you featured in any publications? Do you have copies of any articles that you are mentioned or quoted in? Have you been featured on any television or radio programs?
• Who are your best case studies? Will they consent to the use of their before-and-after photos on the Web? You don’t need many pictures, just two or three examples of each procedure, but they should be your most dramatic examples if possible.
• Do you have clinical data on your before-and-after examples?
• Do you have any current patients who might be willing to provide you with a testimonial? Might they agree to be photographed—not necessarily in a revealing clinical sense, but in something more of a “glamour” or “model” setting?
Web Site Visitor Principles
It is important to keep in mind that visitors to your Web site are often attempting to imagine themselves as one of your patients. As they explore your site, they are conceptualizing what your office looks like and what it reveals about you. Obviously, your office should be clean and impressive, but is it consistent with patients’ tastes?
Knowing your targ
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