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Casual Articles - Website Conversion Analysis Framework
Profit from Commission Payments and Consultancy feesAs an education agent you build relationships with educational institutions in various locations around the world, sign agreements to represent them in your country and then market their courses.Many students that study abroad book their course of study through an agent or consultant in their home country. Even though the internet has made direct bookings possible students often prefer to deal face to face with a representative of an agency in their home country who speaks their native language. Language schools that I work with say that approximately three quarters of their enrollments come through agencies.Once you have enrolled students with these institutions you then receive a commission payment, usually a percentage of between ten and thirty percent of the tuition fees that your student has paid.For students studying abroad long term these commission payments can be considerable in some cases as tuition fees can often exceed US$10,000 per year.Depending on the market you are working in and the amount of time that you put into each case you may also
Off-Site Conversion Factors
The most common error in conversion analysis is neglecting factors not contained within the framework of your existing website. Off-site elements affect the quality of the traffic entering your website. All things held equal, a high quality v
The problem, however, is that many Web designers still cannot grasp the purity of Google’s laser-like approach to search. It is the purity of this search that connects Web sites to one another.Let’s look at a case study of a public relations agency.Design Matters In the case of Virginia-based Rourk Public Relations, www.rourkpr.com, the challenge was to communicate with potential clients using just the right balance of text content and Web graphics. Using Google as a search engine benchmark during the design phase, a good Web site designer understands that Google uses text content to index or list a Web site in the appropriate category. Another factor is a Web site’s locality. Have you listed your address, city, state, zip and phone with area code in “text form” throughout your Web site? This helps Google determine regional factors as they apply to your search engine ranking. Usually the best place to position this is in the footer or bottom of your Web site.Rourk Public Relations features a nice balance of graphics and text with ample white space for readability. The design is striking, yet clean and easy to read. A
Let’s first get some definitions out of the way. A website conversion can be defined as a website visitor performing a desired action. Now, conversion rate, per se, is the percentage of visitors who take such a desired action. For purposes of this article I will designate two distinct types of website conversions. Level one conversions or “revenue conversions” and level two conversions or “rain check conversions.” Revenue conversions are actions that are designated as the final goal of the website creators. Revenue conversions turn visitors into clients or customers. Rain check conversions, on the other hand, are actions that are used to facilitate a revenue conversion sometime in the future. A revenue conversion in its most common form is known as a simple sale that translates into an online transaction. Familiar rain check conversions include newsletter opt-ins, form submissions, membership sign-ups, catalog requests, e-mails to customer service, or a call to your awaiting sales department. If nurtured correctly these rain check conversions germinate into full fledge revenue conversions at a later date.
Understanding Your Business and Optimal Visitor Actions
Clearly defining goals for your business is not enough to beat your evolving online competition. You must have clear objectives and an understanding of your customer for your internet presence to work for you effectively. Before hiring a web designer or database programmer to build your site, you must have a solid comprehension of what it is you want your website to do. More precisely, you must have an understanding of what you want your visitors to do within your site. Is your product too complex to offer a real-time e-commerce solution? If so, a phone call might be a better desired action. Are your products too inexpensive to warrant paying for a customer service department? If so, e-commerce may be the better choice. Are you receiving dozens of unqualified phone calls on your voicemail system? You might consider creating a form that both filters and qualifies potential customers. Are your buyers educated enough to fully understand what your service provides? A prominent phone number might help to attract clients to engage you over the phone. Is your target customer executive MBA students from The Wharton School of business? If so, you might want to write copy that speaks their language.
Off-Site Conversion Factors
The most common error in conversion analysis is neglecting factors not contained within the framework of your existing website. Off-site elements affect the quality of the traffic entering your website. All things held equal, a high quality vi
Designing a web page for the first time can be a daunting task to the fledgling webmaster. After all, its just one of the most important facets of a successful web site. If you design your site properly then your visitor will have a positive experience and visit often, if not, then its doubtful that you will ever see them again.So what are the things that you need to consider when designing your web site?First and foremost is the content. People visit your web site to be either entertained or to be informed. A good web site will inform or teach. A great web site will do both.Your content should be fresh, unique and, above all, authoritative. You must be knowledgeable about the subject of your content. People who visit your site expect you to know what your talking about.Writing for the web is different from writing for print. People rarely read the text of a web page word for word. Readers scan the text for words or phrases and will skip over complete paragraphs if they are not caught by the first few words. In general, bullet points, bold text and short paragraphs are more appropriate for the Internet r
Understanding Your Business and Optimal Visitor Actions
Clearly defining goals for your business is not enough to beat your evolving online competition. You must have clear objectives and an understanding of your customer for your internet presence to work for you effectively. Before hiring a web designer or database programmer to build your site, you must have a solid comprehension of what it is you want your website to do. More precisely, you must have an understanding of what you want your visitors to do within your site. Is your product too complex to offer a real-time e-commerce solution? If so, a phone call might be a better desired action. Are your products too inexpensive to warrant paying for a customer service department? If so, e-commerce may be the better choice. Are you receiving dozens of unqualified phone calls on your voicemail system? You might consider creating a form that both filters and qualifies potential customers. Are your buyers educated enough to fully understand what your service provides? A prominent phone number might help to attract clients to engage you over the phone. Is your target customer executive MBA students from The Wharton School of business? If so, you might want to write copy that speaks their language.
Off-Site Conversion Factors
The most common error in conversion analysis is neglecting factors not contained within the framework of your existing website. Off-site elements affect the quality of the traffic entering your website. All things held equal, a high quality v
Making money online is now easier than ever before. There are many tools that simplify the process of building and advertising a website. And if you are not web savvy, there are many web designers who can design a site for under a $100.There are even methods for making money online that don’t require you to have a website. I use many of these strategies to consistently earn money online.The following Internet businesses are easy to start and operate. They require little if any technical skills. And the best part is that once they are set up, they usually require little oversight, besides the actual running of the business.Easy Internet Business #1Membership site. Design a site where you post information that is of special interest to a group of people. You can have a membership site that covers weight loss tips for vegetarians, or a membership site for collectors of old license plates. Be creative and make sure the information is of value to your members. You can charge a monthly or annual fee for membership.Easy Internet Business #2Write an eBook. Everyone is an expert in a given topic. You might know allot
Understanding Your Business and Optimal Visitor Actions
Clearly defining goals for your business is not enough to beat your evolving online competition. You must have clear objectives and an understanding of your customer for your internet presence to work for you effectively. Before hiring a web designer or database programmer to build your site, you must have a solid comprehension of what it is you want your website to do. More precisely, you must have an understanding of what you want your visitors to do within your site. Is your product too complex to offer a real-time e-commerce solution? If so, a phone call might be a better desired action. Are your products too inexpensive to warrant paying for a customer service department? If so, e-commerce may be the better choice. Are you receiving dozens of unqualified phone calls on your voicemail system? You might consider creating a form that both filters and qualifies potential customers. Are your buyers educated enough to fully understand what your service provides? A prominent phone number might help to attract clients to engage you over the phone. Is your target customer executive MBA students from The Wharton School of business? If so, you might want to write copy that speaks their language.
Off-Site Conversion Factors
The most common error in conversion analysis is neglecting factors not contained within the framework of your existing website. Off-site elements affect the quality of the traffic entering your website. All things held equal, a high quality v
It’s just a simple thing – I bought a new set of shelves for my office. It wasn’t a real problem, but when I got the shelves home, I found dents on the front of the shelves where the package had been leaned up on some other object, the shelves had been removed from the original box and put into another box. The dents didn’t affect the way the shelves worked, but it did affect the way they looked. Normally, I might have overlooked the problem, and just used them anyway, but I felt I had paid full price for the shelves and deserved a discounted price, so I mentioned it to the store manager the next time I was in the store.Having been a long time resident of the community, I felt my word should have some credence, and the fact that I’d known the manager personally for more years than I could count; I expected some consideration. I was handed some off hand reference to store policy and the matter was dropped. When the manager was in my home several weeks later for dinner (a social visit) he made reference to the ‘hardly noticeable’ dents on the front of the shelves. By this time the veneer was beginning to peal away from the dents and the f
Off-Site Conversion Factors
The most common error in conversion analysis is neglecting factors not contained within the framework of your existing website. Off-site elements affect the quality of the traffic entering your website. All things held equal, a high quality v
The evolution of telephone and Internet has given birth to the emergence of conference calling. And today, be it business operations or domestic use, Audio Conferencing has given further boost to communication revolution all over the world. Several of its benefits like cheaper rate of communication , better voice quality, and decreased need of transportation have made the communication process easier by many times.Web based voice conferencing works somewhat on similar apparatus, which are used in regular phones. This technique receives analogue audio signals, and converts it into digital data which are transmitted through the Internet. The technology upon which it works is called VoIP, which has become a very popular terms today in communication industry. Availing the facility of conferencing requires some technical equipments. For a web based Audio Conferencing, you need basically three things – a computer with Internet connection, a conferencing phone, and softwares given by software moderator.Make sure that the web browser you are using is equipped with Java, and the Internet connection must have speed of at least 56 Kbps. Using dia
Off-Site Conversion Factors
The most common error in conversion analysis is neglecting factors not contained within the framework of your existing website. Off-site elements affect the quality of the traffic entering your website. All things held equal, a high quality visitor converts at a higher frequency than a low quality visitor. It is commonly held that surfers originating from a Google search are considered a higher quality visitor than your average web surfer. An individual clicking on an organic or natural search engine listing is also considered a higher quality visitor than one who clicks on a pay per click advertisement. A “direct access” visitor, one who simply types in your company url as the first step in the conversion process, or a returning visitor, typically also is considered a higher quality visitor. If someone knows you by name or actively decides to come back for a second visit, the odds of a desired action increase. To the contrary, visitors arriving to your site from affiliate programs, banner advertisements, e-mail campaigns, or blogs, are usually considered lower quality visitors as their actions are less reliable.
On-Site Conversion Factors
Usability is the term used to define the efficiency of a user interface. Websites are a form of interface where human beings interact with a host computer housing a particular website. Usability is important for us because it impacts conversion rate. Your website must be efficient. Visitors must be able to perform their tasks quickly. Long forms, excessive steps in an e-commerce order process, complex account creating protocol, or an extended webpage load time can bottleneck a visitor’s desired action. The action must also be easily understood the first time the visitor enters the website. You’ve got one chance and a brief stint of time to teach your visitors and limit frustration before they move to the next site. If you do happen to get a return visitor, can they remember how to navigate the site the second time around? Your interface must therefore be memorable. Lastly, are you leaving your visitors satisfied? Does the color scheme, text font, or images in relation to website content leave your eyes hurting? A visually unappealing site can and will lead to a mass exodus of potential conversions.
Trust Us- Won’t You?
Trustworthiness is also a significant on-site factor leading to higher conversions. What however, comprises a trustworthy website
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