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Casual Articles - Why You're Losing Traffic and How to Make Them Stay
There are almost as many opinions and views on marketing as there are companies to market. The big names and multinationals will have an extraordinary amount of funding set aside in which to convey their marketing message to the masses.The process will involve an inordinate amount of people, multiple marketing agencies, countless ‘creativity’ meetings and thousands of work-hours. From television adverts to full pages in the newspapers and glossy magazines, brand names and logos jump out at us and are instantly recognisable - such is the power of advertising on an extremely large budget.Easily missed then in this marketing free-for-all are the smaller or new businesses, after the usually costly process of setting u
6. Giving Web Visitors Too Many Obstacles
Removing obstacles to a purchase is the most important thing you can do to ensure optimal sell through. Do you make people go through the order processing system before they can find out how much something costs, or do you demand potential customers read all of the fine print that only a lawyer could understand? Is your order process long and complicated?
When evaluating the effectiveness of a website’s checkout process, I’ve always found a large drop off rate. In fact, the majority of consumers who click, “buy now” never finish the purchase. There are a lot of reasons why, and its unrealistic to think that 100% of these individuals will convert, but a major reason is that the purchase process is
How to Find the Digital Stock Photos You Want with the Quality You Need Because there are millions of photos on the Web today, it's important to know how to search for digital stock photos. You could spend hours, or even days, searching for the right photo! Being specific is the key.Narrow Your Photo SearchNarrow your photo search specifically for what you need. For example, if you need a photo of a woman smiling and sitting by a computer, you can type any of the phrases below (or variations of these) into a stock photo search box or a general search engine to locate the right image:Phrase One: stock photo of woman sitting by computer smiling Phrase Two: stock picture of woman sitting by computer smil
1. Lack of a Clear Purpose
Why was your site designed? What is the purpose of your site? Are you selling a product or service? Are you sharing information or serving as a forum to aggregate ideas and comments? Are you providing a social benefit?
If your website doesn’t communicate its purpose in 3 seconds or less, you’re going to lose visitors. I’ve seen this on numerous occasions, especially among companies who don’t know what they want their site to be or communicate. Make sure your website has a clear purpose and everything else will follow.
2. Making it Long-Winded and Complicated
Today, individuals have less time than ever before. As a result, time is their most precious asset – don’t waste it. The majority of people using the internet today still prefer brevity over verse. Try to say what you need to say in as few words as possible. If users have to scroll through 2 screens or more then it’s too much.
When writing for your site, highlight things of importance. You can use bulleted lists, short paragraphs, bolded and underlined text. Some of you may be asking about the marketing websites with long copy. If you know what I’m talking about, these are generally marketing pages (squeeze pages) that have been developed to promote a single product or service. This is not what I’m referring to here. For websites, copy should be brief and to the point.
3. Giving Web Visitors Too Many Distractions
As I alluded to before, websites should be designed with the single purpose of directing visitors to the information they want. A real prospect is one that needs the same information you want to provide; the art of sales is directing potential clients to relevant information, and presenting it in a way that visitors see your product or service as fulfilling their needs.
This is the reason why I don’t promote Google Adwords on my website. Why? Because it distracts potential buyers from purchasing what I have to offer. Don’t get me wrong, I make a nice living promoting affiliate products, but I do so on my own terms and I only promote those products that I haver personally reviewed and approve of.
4. Eroding Your Own Credibility
Does your website give first time visitors plenty of reasons to trust you? Website visitors are constantly looking for reasons why they should abandon your site. Does your site have a number of spelling errors or images that don’t display? How easy is it to find your 800 number or other contact information?
If you want to develop trust among your visitors, make sure that the basics are covered, that your site looks and feels the part of a well established company. Present important information in obvious places, have an about section, and make it easy for visitors to contact you via email or phone. This will establish trust and confidence in their buying decisions.
5. Not Giving Web Visitors Enough Options
When offering a product or service, it’s a true benefit to offer multiple options, but not too many. You want to make sure that website visitors have more than one item, price point, or model to choose from. When analyzing why people leave websites, I’ve found that the reasons are much to often simpler than you might think; “I didn’t want everything in the package, only the trading cards…”, “They had X but didn’t offer Y”, “The price was too high…”, etc.
People like options. Identify the most compelling bundles or most popular products and offer solutions at various price points. This is the most effective way to position your products or services.
6. Giving Web Visitors Too Many Obstacles
Removing obstacles to a purchase is the most important thing you can do to ensure optimal sell through. Do you make people go through the order processing system before they can find out how much something costs, or do you demand potential customers read all of the fine print that only a lawyer could understand? Is your order process long and complicated?
When evaluating the effectiveness of a website’s checkout process, I’ve always found a large drop off rate. In fact, the majority of consumers who click, “buy now” never finish the purchase. There are a lot of reasons why, and its unrealistic to think that 100% of these individuals will convert, but a major reason is that the purchase process is m
Currently in United States of America we are worried about high oil prices, Middle Eastern politics, our national debt and illegal immigration; so what else is new? You know I always find interesting is that the United States of America's government keeps doing the same things and keeps getting the same results.Each time the FED, the United States Congress or even the president of the United States changes one or more lever in an attempt to change a situation in the economy; what happens?The same thing that has always happened; Now then, let's do a flash back to the past and let's take it back about seven years shall we? Below is an excerpt from a speech I gave to an economics class at a community college in 1999
2. Making it Long-Winded and Complicated
Today, individuals have less time than ever before. As a result, time is their most precious asset – don’t waste it. The majority of people using the internet today still prefer brevity over verse. Try to say what you need to say in as few words as possible. If users have to scroll through 2 screens or more then it’s too much.
When writing for your site, highlight things of importance. You can use bulleted lists, short paragraphs, bolded and underlined text. Some of you may be asking about the marketing websites with long copy. If you know what I’m talking about, these are generally marketing pages (squeeze pages) that have been developed to promote a single product or service. This is not what I’m referring to here. For websites, copy should be brief and to the point.
3. Giving Web Visitors Too Many Distractions
As I alluded to before, websites should be designed with the single purpose of directing visitors to the information they want. A real prospect is one that needs the same information you want to provide; the art of sales is directing potential clients to relevant information, and presenting it in a way that visitors see your product or service as fulfilling their needs.
This is the reason why I don’t promote Google Adwords on my website. Why? Because it distracts potential buyers from purchasing what I have to offer. Don’t get me wrong, I make a nice living promoting affiliate products, but I do so on my own terms and I only promote those products that I haver personally reviewed and approve of.
4. Eroding Your Own Credibility
Does your website give first time visitors plenty of reasons to trust you? Website visitors are constantly looking for reasons why they should abandon your site. Does your site have a number of spelling errors or images that don’t display? How easy is it to find your 800 number or other contact information?
If you want to develop trust among your visitors, make sure that the basics are covered, that your site looks and feels the part of a well established company. Present important information in obvious places, have an about section, and make it easy for visitors to contact you via email or phone. This will establish trust and confidence in their buying decisions.
5. Not Giving Web Visitors Enough Options
When offering a product or service, it’s a true benefit to offer multiple options, but not too many. You want to make sure that website visitors have more than one item, price point, or model to choose from. When analyzing why people leave websites, I’ve found that the reasons are much to often simpler than you might think; “I didn’t want everything in the package, only the trading cards…”, “They had X but didn’t offer Y”, “The price was too high…”, etc.
People like options. Identify the most compelling bundles or most popular products and offer solutions at various price points. This is the most effective way to position your products or services.
6. Giving Web Visitors Too Many Obstacles
Removing obstacles to a purchase is the most important thing you can do to ensure optimal sell through. Do you make people go through the order processing system before they can find out how much something costs, or do you demand potential customers read all of the fine print that only a lawyer could understand? Is your order process long and complicated?
When evaluating the effectiveness of a website’s checkout process, I’ve always found a large drop off rate. In fact, the majority of consumers who click, “buy now” never finish the purchase. There are a lot of reasons why, and its unrealistic to think that 100% of these individuals will convert, but a major reason is that the purchase process is
A feasibility study way before laying down the foundation of a business, especially a small one, is a must. This is because a small business owner cannot afford to make mistakes. A small folly can cost him a fortune, setting the business in doldrums even before it sets off.To begin with, think what you want to gain from the business. If you intend to manufacture products of a particular category, you may wish to market it efficiently, so that the business generates profits. To market the products well, you need to position them in the right market. Remember just talking to a few people in the industry would not be enough. You may have to talk to thousands of people and obtain expert advice on whether your business plans
This is the reason why I don’t promote Google Adwords on my website. Why? Because it distracts potential buyers from purchasing what I have to offer. Don’t get me wrong, I make a nice living promoting affiliate products, but I do so on my own terms and I only promote those products that I haver personally reviewed and approve of.
4. Eroding Your Own Credibility
Does your website give first time visitors plenty of reasons to trust you? Website visitors are constantly looking for reasons why they should abandon your site. Does your site have a number of spelling errors or images that don’t display? How easy is it to find your 800 number or other contact information?
If you want to develop trust among your visitors, make sure that the basics are covered, that your site looks and feels the part of a well established company. Present important information in obvious places, have an about section, and make it easy for visitors to contact you via email or phone. This will establish trust and confidence in their buying decisions.
5. Not Giving Web Visitors Enough Options
When offering a product or service, it’s a true benefit to offer multiple options, but not too many. You want to make sure that website visitors have more than one item, price point, or model to choose from. When analyzing why people leave websites, I’ve found that the reasons are much to often simpler than you might think; “I didn’t want everything in the package, only the trading cards…”, “They had X but didn’t offer Y”, “The price was too high…”, etc.
People like options. Identify the most compelling bundles or most popular products and offer solutions at various price points. This is the most effective way to position your products or services.
6. Giving Web Visitors Too Many Obstacles
Removing obstacles to a purchase is the most important thing you can do to ensure optimal sell through. Do you make people go through the order processing system before they can find out how much something costs, or do you demand potential customers read all of the fine print that only a lawyer could understand? Is your order process long and complicated?
When evaluating the effectiveness of a website’s checkout process, I’ve always found a large drop off rate. In fact, the majority of consumers who click, “buy now” never finish the purchase. There are a lot of reasons why, and its unrealistic to think that 100% of these individuals will convert, but a major reason is that the purchase process is
If you are one of the mesmerized millions who have tuned into the hit reality show American Inventor, you probably witnessed the importance of first impressions and the power of branding. It only took seconds for the panel of judges to start formulating opinions on the worth and merit of the inventions, often based on nothing more than the product name and a brief introduction.A good example was the child psychologist who created an invention she named a "Tizzy". These were inflatable/foam devices that kids could put on, and bounce around in, without hurting themselves or others. Right away the impression was that it was some form of punishment. The one female judge, Mary Lou Quinlin, took special offense
If you want to develop trust among your visitors, make sure that the basics are covered, that your site looks and feels the part of a well established company. Present important information in obvious places, have an about section, and make it easy for visitors to contact you via email or phone. This will establish trust and confidence in their buying decisions.
5. Not Giving Web Visitors Enough Options
When offering a product or service, it’s a true benefit to offer multiple options, but not too many. You want to make sure that website visitors have more than one item, price point, or model to choose from. When analyzing why people leave websites, I’ve found that the reasons are much to often simpler than you might think; “I didn’t want everything in the package, only the trading cards…”, “They had X but didn’t offer Y”, “The price was too high…”, etc.
People like options. Identify the most compelling bundles or most popular products and offer solutions at various price points. This is the most effective way to position your products or services.
6. Giving Web Visitors Too Many Obstacles
Removing obstacles to a purchase is the most important thing you can do to ensure optimal sell through. Do you make people go through the order processing system before they can find out how much something costs, or do you demand potential customers read all of the fine print that only a lawyer could understand? Is your order process long and complicated?
When evaluating the effectiveness of a website’s checkout process, I’ve always found a large drop off rate. In fact, the majority of consumers who click, “buy now” never finish the purchase. There are a lot of reasons why, and its unrealistic to think that 100% of these individuals will convert, but a major reason is that the purchase process is
Professional corporate kits are binders that are used by corporations or limited liability companies to keep essential corporate documents to comply with corporate formalities. A professional corporate kit is a professional binder that is enclosed in a matching slipcase and customized with the corporate name on the spine. A professional corporate kit typically contains custom-made stock certificates printed with the corporate name, a stock transfer ledger to maintain accurate records of the corporate stock, a custom corporate seal, sample bylaws and sample minutes of a typical meeting.The Federal government requires every corporation or limited liability company to comply with mandatory corporate formalities like keeping
6. Giving Web Visitors Too Many Obstacles
Removing obstacles to a purchase is the most important thing you can do to ensure optimal sell through. Do you make people go through the order processing system before they can find out how much something costs, or do you demand potential customers read all of the fine print that only a lawyer could understand? Is your order process long and complicated?
When evaluating the effectiveness of a website’s checkout process, I’ve always found a large drop off rate. In fact, the majority of consumers who click, “buy now” never finish the purchase. There are a lot of reasons why, and its unrealistic to think that 100% of these individuals will convert, but a major reason is that the purchase process is much too long and complicated. Keep yours simple.
7. Giving Web Visitors Too Many Forms To Fill-in
Do you attract your visitors with special offers or free white papers and then demand that they fill-out complex forms, surveys, and questionnaires before you give them access to what they came for? If you do, you are probably losing a lot of people you attracted. Keep your sign up forms very brief.
Many websites loose a significant number of individuals who are just no longer willing to complete a long form. Keep your questions to a minimum – only collecting the information you need to take the next step with your prospect.
Conclusion
There are a number of ways to keep visitors on your website and improve conversion rates. I just described a number of the most common mistakes that websites are making today. Start with a clear purpose and put yourself in the shoes of a first-time visitor. Is your website clear, authoritative, trustworthy, and easy to navigate? Think like a potential customer and make your user experience second to none!
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