Tags |
|
|
Casual Articles - Color Psychology in Marketing
There’s only a few weeks left until the big meeting. Thus far, your preparations have run smoothly: almost all of your attendees are registered, the flowers are ordered, the band is booked, and the room design is perfect. All you need to do now is make sure your attendees know each other! So, now it’s time to prepare those stinkin’ nametags.Although preparation of your
There are also numerous shades of the same color that you can use too. Here a link that lists 216 colors that work in all browsers:
http://www.geocities.com/webtvbeth/hexchart.html
It also boils down to common sense too. As far as using colors in text, black text on white backgrounds may be dull but it is the most readable and pleasing to the eye.
Yellow text on white background is not o
If you have been marketing on the internet for any length of time you have surely heard that reciprocal linking is a great way to boost your google page rank as well as your search engine ranking. But what does reciprocal linking actually mean?Reciprocal linking is a joint venture of sorts between you and another website owner to exchange links on each others websites. The
But another important psychological aspect of your website that is often overlooked are the colors. Yes, that's right... I said colors.
Just as you use words to express yourself, colors can be used as an expression as well and are a language all on their own.
The background color of your website, the color of your header, the color of your text, headlines and sub-headlines etc. can all have a psychological impact on your visitors.
Here is a list of some of the common colors and what type of psychological emotion they invoke in people:
RED is associated with love, passion, danger, warning, excitement, food, impulse, action, adventure.
BLUE is associated with trustworthiness, success, seriousness, calmness, power, professionalism.
GREEN is associated with money, nature, animals, health, healing, life, harmony.
ORANGE is associated with comfort, creativity, celebration, fun, youth, affordability.
PURPLE is associated with royalty, justice, ambiguity, uncertainty, luxury, fantasy, dreams.
WHITE is associated with innocence, purity, cleanliness, simplicity.
YELLOW is associated with curiosity, playfulness, cheerfulness, amusement. PINK is associated with softness, sweetness, innocence, youthfulness, tenderness.
BROWN is associated with earth, nature, tribal, primitive, simplicity.
GREY is associated with neutralality, indifference, reserved.
BLACK is associated with seriousness, darkness, mystery, secrecy.
You can use the above as a guide when choosing colors for your website. It really boils down to your target audience and what psychological message you want to convey in colors.
Blues and white backgrounds work best for business sites. Maternity sites should consider some pink. Golf or lawn sites sites should consider green. Food sites should consider red, etc.
There are also numerous shades of the same color that you can use too. Here a link that lists 216 colors that work in all browsers:
http://www.geocities.com/webtvbeth/hexchart.html
It also boils down to common sense too. As far as using colors in text, black text on white backgrounds may be dull but it is the most readable and pleasing to the eye.
Yellow text on white background is not on
Summer must be when many work at home Mom start to think that their business is a flop and begin to look for a new opportunity. This is fine if your business is truly a flop - but chances are, you just need to take a look at it from a fresh perspective.It will always be easier to give a present business a fresh effort than to start all over.Here are three very good
The background color of your website, the color of your header, the color of your text, headlines and sub-headlines etc. can all have a psychological impact on your visitors.
Here is a list of some of the common colors and what type of psychological emotion they invoke in people:
RED is associated with love, passion, danger, warning, excitement, food, impulse, action, adventure.
BLUE is associated with trustworthiness, success, seriousness, calmness, power, professionalism.
GREEN is associated with money, nature, animals, health, healing, life, harmony.
ORANGE is associated with comfort, creativity, celebration, fun, youth, affordability.
PURPLE is associated with royalty, justice, ambiguity, uncertainty, luxury, fantasy, dreams.
WHITE is associated with innocence, purity, cleanliness, simplicity.
YELLOW is associated with curiosity, playfulness, cheerfulness, amusement. PINK is associated with softness, sweetness, innocence, youthfulness, tenderness.
BROWN is associated with earth, nature, tribal, primitive, simplicity.
GREY is associated with neutralality, indifference, reserved.
BLACK is associated with seriousness, darkness, mystery, secrecy.
You can use the above as a guide when choosing colors for your website. It really boils down to your target audience and what psychological message you want to convey in colors.
Blues and white backgrounds work best for business sites. Maternity sites should consider some pink. Golf or lawn sites sites should consider green. Food sites should consider red, etc.
There are also numerous shades of the same color that you can use too. Here a link that lists 216 colors that work in all browsers:
http://www.geocities.com/webtvbeth/hexchart.html
It also boils down to common sense too. As far as using colors in text, black text on white backgrounds may be dull but it is the most readable and pleasing to the eye.
Yellow text on white background is not o
1) You should make your Adsense ads look as a part of your web page. They shouldn't look like an Ad. People are negative to advertising. They search the internet for content not ads. Especially Banners have a less of 0,5% response. Their days are over. Imagine if you have an Adsense ad looking like the typical Banner with different colors. It will not be profitable.2) Text
GREEN is associated with money, nature, animals, health, healing, life, harmony.
ORANGE is associated with comfort, creativity, celebration, fun, youth, affordability.
PURPLE is associated with royalty, justice, ambiguity, uncertainty, luxury, fantasy, dreams.
WHITE is associated with innocence, purity, cleanliness, simplicity.
YELLOW is associated with curiosity, playfulness, cheerfulness, amusement. PINK is associated with softness, sweetness, innocence, youthfulness, tenderness.
BROWN is associated with earth, nature, tribal, primitive, simplicity.
GREY is associated with neutralality, indifference, reserved.
BLACK is associated with seriousness, darkness, mystery, secrecy.
You can use the above as a guide when choosing colors for your website. It really boils down to your target audience and what psychological message you want to convey in colors.
Blues and white backgrounds work best for business sites. Maternity sites should consider some pink. Golf or lawn sites sites should consider green. Food sites should consider red, etc.
There are also numerous shades of the same color that you can use too. Here a link that lists 216 colors that work in all browsers:
http://www.geocities.com/webtvbeth/hexchart.html
It also boils down to common sense too. As far as using colors in text, black text on white backgrounds may be dull but it is the most readable and pleasing to the eye.
Yellow text on white background is not o
Are you a good or bad planner? Do you cringe at the very mention of the word 'plan'? If you do then you are not alone. Thousands of online (and offline) marketers find themselves in the same position.A good many of these people may well have never considered a plan of action as part of their daily marketing activities. Others may think they are too busy to spare any time f
BROWN is associated with earth, nature, tribal, primitive, simplicity.
GREY is associated with neutralality, indifference, reserved.
BLACK is associated with seriousness, darkness, mystery, secrecy.
You can use the above as a guide when choosing colors for your website. It really boils down to your target audience and what psychological message you want to convey in colors.
Blues and white backgrounds work best for business sites. Maternity sites should consider some pink. Golf or lawn sites sites should consider green. Food sites should consider red, etc.
There are also numerous shades of the same color that you can use too. Here a link that lists 216 colors that work in all browsers:
http://www.geocities.com/webtvbeth/hexchart.html
It also boils down to common sense too. As far as using colors in text, black text on white backgrounds may be dull but it is the most readable and pleasing to the eye.
Yellow text on white background is not o
It's time to go after Wal-Mart, everybody's favorite corporate whipping boy......even if it's the customer who comes out ahead. Wal-Mart wants to open a limited-purpose bank in Utah from where it could provide service nationwide, but first it must secure approval from the Federal Deposit Insurance Agency (FDIC) and from Utah regulators. The retailer has said it merely wants to pr
There are also numerous shades of the same color that you can use too. Here a link that lists 216 colors that work in all browsers:
http://www.geocities.com/webtvbeth/hexchart.html
It also boils down to common sense too. As far as using colors in text, black text on white backgrounds may be dull but it is the most readable and pleasing to the eye.
Yellow text on white background is not only unreadable, but causes eye-strain which will have people leaving your site quickly. Nothing will lose sales faster than eye-straining text.
Here's a link for a "color wheel" that shows which colors compliment each other, and which ones don't:
http://www.saumag.edu/art/studio/chalkboard/c-wheel.html
In conclusion, not only can the sales copy on your website have a psychological impact with words but the colors you use can as well.
Use them wisely...
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/86251/casualarticles-Color-Psychology-in-Marketing.html">Color Psychology in Marketing</a>
BB link (for phorums):
[url=http://www.casualarticles.com/article/86251/casualarticles-Color-Psychology-in-Marketing.html]Color Psychology in Marketing[/url]
Related Articles:
Energizing Your Internal Audit Program
Pay for Performance Pricing Models for Search Engine Optimization
Bookmark it:
|