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  • Casual Articles - Don't Lose The Sale In The Internet's Last Three Feet

    Website Traffic: The Place Of Focus
    There is so much noise online. There are many real gurus with methods that all work as far as website traffic generation is concerned. There are also many wannabe gurus who are only talking about what they have yet to experience. You can be easily distracted.Now, even when the guru offers a strategy that works well, you need to be very careful before set
    t'? Are they maximising sales or are you losing? Here's how to find out.

    You must know how many people are coming to your order page (the page where they enter their credit card details and press the buy button). You need to then know how many sales were made in the same period. For example if 300 people visited your order page in June and you made 240 s

    Learning to Make the Sale
    If you think about it, every human being is a good sales person…they just aren’t aware they have this hidden talent.But the truth is, we're all actually selling things and constantly use these four steps below:Qualify When you see the trailer for a new movie you'd like to see, you immediately think of friends and family that would enjoy the f
    In retailing there is a saying that sales are made in the last three feet. What this means is that no matter what you have done with your marketing, the final purchase decision is made when a customer is in-store, with the product in front of them.

    The web is somewhat similar if you think about it. Have you ever started to buy something online and found yourself rushing to complete the transaction? Or have you ever started to buy something and stopped?

    Why did you decide to go ahead with the purchase or walk away from the purchase? The answer is something happened to you in the Internet equivalent of the last three feet. Here's some common reasons people might abandon a purchase online:

    - General lack of confidence
    - A sites server is too slow
    - The purchase process is too complex
    - Their excitement faded
    - They got distracted
    - Their internet connection dropped out

    Here's some common reasons why they might go ahead with the purchase online:

    - A strong guarantee is offered
    - They really, really want the product
    - The reasons to act now are reinforced on the order page
    - They are reminded what they are buying

    There's nothing worse than losing a sale right on the finishing line. After all you're worked hard to attract a visitor and convince them to buy. So now it's time to look at your site and ask yourself honestly how are you're 'last three feet'? Are they maximising sales or are you losing? Here's how to find out.

    You must know how many people are coming to your order page (the page where they enter their credit card details and press the buy button). You need to then know how many sales were made in the same period. For example if 300 people visited your order page in June and you made 240 sa

    Resale Rights Products - Where to Find Your Resale License
    Selling eBooks and software with Resale Rights is an effective and inexpensive way to build your business.It’s important though to be ethical in your business practices and respect the terms of the resale rights license that comes with the product.While that may sound easy, in practice finding and abiding by the terms of your license can be frustr
    yourself rushing to complete the transaction? Or have you ever started to buy something and stopped?

    Why did you decide to go ahead with the purchase or walk away from the purchase? The answer is something happened to you in the Internet equivalent of the last three feet. Here's some common reasons people might abandon a purchase online:

    - General lack of confidence
    - A sites server is too slow
    - The purchase process is too complex
    - Their excitement faded
    - They got distracted
    - Their internet connection dropped out

    Here's some common reasons why they might go ahead with the purchase online:

    - A strong guarantee is offered
    - They really, really want the product
    - The reasons to act now are reinforced on the order page
    - They are reminded what they are buying

    There's nothing worse than losing a sale right on the finishing line. After all you're worked hard to attract a visitor and convince them to buy. So now it's time to look at your site and ask yourself honestly how are you're 'last three feet'? Are they maximising sales or are you losing? Here's how to find out.

    You must know how many people are coming to your order page (the page where they enter their credit card details and press the buy button). You need to then know how many sales were made in the same period. For example if 300 people visited your order page in June and you made 240 s

    Adsense - Learning the Tools of the Trade
    It should come to no surprise to most of you that amongst the number one monetizing forms one can use is Google Adsense – a strong advertisement method that automatically targets the content of your site and displays ad links accordingly. Super fast and pretty good, if you have a large website to play around with!Of course the good ol’ giant has some fla
    ack of confidence
    - A sites server is too slow
    - The purchase process is too complex
    - Their excitement faded
    - They got distracted
    - Their internet connection dropped out

    Here's some common reasons why they might go ahead with the purchase online:

    - A strong guarantee is offered
    - They really, really want the product
    - The reasons to act now are reinforced on the order page
    - They are reminded what they are buying

    There's nothing worse than losing a sale right on the finishing line. After all you're worked hard to attract a visitor and convince them to buy. So now it's time to look at your site and ask yourself honestly how are you're 'last three feet'? Are they maximising sales or are you losing? Here's how to find out.

    You must know how many people are coming to your order page (the page where they enter their credit card details and press the buy button). You need to then know how many sales were made in the same period. For example if 300 people visited your order page in June and you made 240 s

    Easy Web Tips
    How can you be found on the web?The web is a necessity as we have mentioned before. It has become one of the things that you will be asked about in almost every meeting you have with clients. You may also be asked at any of the networking groups you attend. Why do people ask? It is simply to verify what you are saying. The web has a tendency to substanti
    oduct
    - The reasons to act now are reinforced on the order page
    - They are reminded what they are buying

    There's nothing worse than losing a sale right on the finishing line. After all you're worked hard to attract a visitor and convince them to buy. So now it's time to look at your site and ask yourself honestly how are you're 'last three feet'? Are they maximising sales or are you losing? Here's how to find out.

    You must know how many people are coming to your order page (the page where they enter their credit card details and press the buy button). You need to then know how many sales were made in the same period. For example if 300 people visited your order page in June and you made 240 s

    SEO or PPC: Which One is Right for You?
    There are two major search engine marketing strategies in use today: SEO (search engine optimization) and PPC (pay-per-click). Both strategies are entirely different and it is tough to decide which one or which combination is right for you.To decide which strategy is best for you, consider the basics. It is easier to judge the pros and cons when taking t
    t'? Are they maximising sales or are you losing? Here's how to find out.

    You must know how many people are coming to your order page (the page where they enter their credit card details and press the buy button). You need to then know how many sales were made in the same period. For example if 300 people visited your order page in June and you made 240 sales, 60 people didn't buy. In other words 20% of people didn't go ahead with the purchase for some reason. You need to know what this reason is. To find out why people didn't buy you should:

    - Go through the purchase process yourself and see if you can spot anything that would put customers off

    - Get some friends or colleagues to do the same and see what they find

    - Survey your existing customers and ask if there is anything you could do to simplify the ordering process

    Here are a couple of suggestions to help avoid losing people in the last three feet:

    - Minimize the number of clicks to place the order

    - Don't ask for any information that isn't essential (people don't like paperwork and online forms are in this category)

    - Use fast, reliable servers for ordering

    - Track your ratio of visitors to your order page compared with the number of completed purchases

    So take a look at your site and make sure you do everything you can to reduce the number of abandoned purchases. If you need further help, feel free to ask me. Good luck.

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