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Casual Articles - What Does Your Website Say About Your Business?
In this article I want to continue discussion started at previous article about Search Engine Optimization for Google. Most techniques were discussed in previous three articles. Here I want to pay attention more on how to use those techniques.1. Use a text browser such as Lynx to examine your site.When search engine robots crawl your web site they skip all tags on each web page. The only text stays. This text (content) is used to build search engine index. Search engine bots recognize some HTML tags such as new line tags, H-tags, B-tags, A-tags and others. Depend on the po
Let me clarify one point: I am not saying that you should put all your efforts into selling your wares over the Internet, though if your product lends itself to easy online sales, you certainly should be considering it.
The point to be made here is that you should at the very least have a presence on the World Wide Web so that customers, pote
Do you know that you can increase your adsense gain by solving pressing problems in the topic or topics that you are interested in?Read on to learn how to increase your adsense gain by simply solving pressing problems in the topic or topics that you are interested in.Learn how to increase your adsense gain - you must speak to one audience at a time.If you want to increase your adsense gain, you must learn how to speak to one audience at a time. This means that you should create multiple blogs or websites around the topic that you are interested in. Example: If you are inte
My business is very small, just me and two employees, and our product really can’t be sold online. Do I really need a website? -- Robin C.
ANSWER:
Congratulations, Robin, you are the one millionth person to ask me that question. Smile for the cameras, brush the streamers and confetti from your hair and listen closely, because I’m about to answer for the millionth time what has become one of the most important and often-asked questions of the digital business age.
Before I answer, however, let’s flash back to the very first time I was asked this question. It was circa 1998, during the toddler years of the Internet, just after Al Gore laid claim to having given birth to the concept a few short years before.
I was giving a speech on the impact of the Internet on small business at an association luncheon in Montgomery, Alabama. My motto then was: Feed me and I will speak. I have the same motto today, but I now expect dessert to be included in exchange for the sharing of my vast wisdom.
In 1998, which was decades ago in Internet years, the future of electronic commerce or “ecommerce” as it’s come to be known, was anybody’s guess, but even the most negative futurists agreed that all the signs indicated that a large portion of future business revenues would be derived from online transactions, or from offline transactions that were the result of online marketing efforts.
So, Robin, should your business have a website, even if your business is small and sells products or services that you don’t think can be sold online? My answer in 1998 is the same as my answer today: Yes, if you have a business, you should have a website. Period. No question. Without a doubt. Thank you, drive through. Now serving customer number one million and one…
Also, don’t be so quick to dismiss your product as one that can’t be sold online. Nowadays there is very little that cannot be sold over the Internet. More than 20 million shoppers are now online, purchasing everything from books to computers to cars to real estate to jet airplanes to natural gas to you name it. If you can imagine it, someone will figure out how to sell it online.
Internet marketing research firms predict that online revenues will range between $180 and $200 billion dollars in 2004. They also predict that the number of online consumers will grow at a rate of 30-50% over the next few years. These numbers alone should be enough to convince you that your business should have a website.
Let me clarify one point: I am not saying that you should put all your efforts into selling your wares over the Internet, though if your product lends itself to easy online sales, you certainly should be considering it.
The point to be made here is that you should at the very least have a presence on the World Wide Web so that customers, poten
Domain names are relatively straightforward! Or at least that’s the theory!!The domain name is also, but technically not quiet correct, known as the website address.Using an ISP’s domain name can look amateurish in an e-mail addresses, it is much more so with websites, giving the impression of hanging on another’s coat tails. The only exception being when a firm wants to re-inforce a local or professional affiliation by appearing as part of an existing site dedicated to a region or association. Even in such cases autonomy and continuity are better assured by having one’s own doma
I was giving a speech on the impact of the Internet on small business at an association luncheon in Montgomery, Alabama. My motto then was: Feed me and I will speak. I have the same motto today, but I now expect dessert to be included in exchange for the sharing of my vast wisdom.
In 1998, which was decades ago in Internet years, the future of electronic commerce or “ecommerce” as it’s come to be known, was anybody’s guess, but even the most negative futurists agreed that all the signs indicated that a large portion of future business revenues would be derived from online transactions, or from offline transactions that were the result of online marketing efforts.
So, Robin, should your business have a website, even if your business is small and sells products or services that you don’t think can be sold online? My answer in 1998 is the same as my answer today: Yes, if you have a business, you should have a website. Period. No question. Without a doubt. Thank you, drive through. Now serving customer number one million and one…
Also, don’t be so quick to dismiss your product as one that can’t be sold online. Nowadays there is very little that cannot be sold over the Internet. More than 20 million shoppers are now online, purchasing everything from books to computers to cars to real estate to jet airplanes to natural gas to you name it. If you can imagine it, someone will figure out how to sell it online.
Internet marketing research firms predict that online revenues will range between $180 and $200 billion dollars in 2004. They also predict that the number of online consumers will grow at a rate of 30-50% over the next few years. These numbers alone should be enough to convince you that your business should have a website.
Let me clarify one point: I am not saying that you should put all your efforts into selling your wares over the Internet, though if your product lends itself to easy online sales, you certainly should be considering it.
The point to be made here is that you should at the very least have a presence on the World Wide Web so that customers, pote
There is no question that you can make some good money with Google AdSense, but you’re setting yourself up for disaster if you make any of these Top 10 mistakes!1. Do not use fake information when opening your Google AdSense account.Google says that’s a no-no and they will cut your account off and keep all the money you may have earned. Besides, trying to hide your true identity can cause serious problems with the I.R.S. or whoever your tax authority is.2. Do not hack or modify Google AdSense code other than to change the parameters that Google authorizes you to change.o be known, was anybody’s guess, but even the most negative futurists agreed that all the signs indicated that a large portion of future business revenues would be derived from online transactions, or from offline transactions that were the result of online marketing efforts.
So, Robin, should your business have a website, even if your business is small and sells products or services that you don’t think can be sold online? My answer in 1998 is the same as my answer today: Yes, if you have a business, you should have a website. Period. No question. Without a doubt. Thank you, drive through. Now serving customer number one million and one…
Also, don’t be so quick to dismiss your product as one that can’t be sold online. Nowadays there is very little that cannot be sold over the Internet. More than 20 million shoppers are now online, purchasing everything from books to computers to cars to real estate to jet airplanes to natural gas to you name it. If you can imagine it, someone will figure out how to sell it online.
Internet marketing research firms predict that online revenues will range between $180 and $200 billion dollars in 2004. They also predict that the number of online consumers will grow at a rate of 30-50% over the next few years. These numbers alone should be enough to convince you that your business should have a website.
Let me clarify one point: I am not saying that you should put all your efforts into selling your wares over the Internet, though if your product lends itself to easy online sales, you certainly should be considering it.
The point to be made here is that you should at the very least have a presence on the World Wide Web so that customers, pote
Management guru Tom Peters says white collar workers and managers in functional departments need to protect their futures.They have to learn "the difference between doing totally acceptable work and creating very new value...." he notes, in an Industry Week article. In other words, people in departments like Human Resources and Finance need to become entrepreneurial.With that in mind, let's look at three ways you can use communication to add new value, whether you work in a functional department or not.First, every department of every organization generates unique informat
Also, don’t be so quick to dismiss your product as one that can’t be sold online. Nowadays there is very little that cannot be sold over the Internet. More than 20 million shoppers are now online, purchasing everything from books to computers to cars to real estate to jet airplanes to natural gas to you name it. If you can imagine it, someone will figure out how to sell it online.
Internet marketing research firms predict that online revenues will range between $180 and $200 billion dollars in 2004. They also predict that the number of online consumers will grow at a rate of 30-50% over the next few years. These numbers alone should be enough to convince you that your business should have a website.
Let me clarify one point: I am not saying that you should put all your efforts into selling your wares over the Internet, though if your product lends itself to easy online sales, you certainly should be considering it.
The point to be made here is that you should at the very least have a presence on the World Wide Web so that customers, pote
Negotiations can seem as complex as physics, and in fact, people go to college to study the science of negotiating just as they would the laws of nature. At the same time, negotiation is like an ancient art form, some sort of Zen mental jujitsu. When neither the Zen nor the science works, though, no one wins.Just ask any hockey fan out there. The recent lockout and cancellation of the 2004-2005 NHL season is a perfect example of poor negotiating. Both the players’ union and the league owners broke all of the rules when it came to brokering an agreement on player contracts. The result ar
Let me clarify one point: I am not saying that you should put all your efforts into selling your wares over the Internet, though if your product lends itself to easy online sales, you certainly should be considering it.
The point to be made here is that you should at the very least have a presence on the World Wide Web so that customers, potential employees, business partners, and perhaps even investors can quickly and easily find out more about your business and the products or services you have to offer.
That said, it’s not enough that you just have a website. You must have a professional looking website if you want to be taken seriously. Since many consumers now search for information online prior to making a purchase at a brick and mortar store, your website may be the first chance you have at making a good impression on a potential buyer. If your website looks like it was designed by a barrel of colorblind monkeys, your chance at making a good first impression will be lost.
One of the great things about the Internet is that it has leveled the playing field when it comes to competing with the big boys. As mentioned, you have one shot at making a good first impression and with a well-designed website; your little operation can project the image and professionalism of a much larger company.
The inverse is also true. I’ve seen many big company websites that were so badly designed and hard to navigate that they completely lacked professionalism and credibility. Good for you, too bad for them. You also mention that yours is a small operation, but when it comes to benefiting from a website, size does not matter. I don’t care if you are a one-man show or a ten thousand employee corporate giant; if you do not have a website you are losing business to other companies that do.
Here’s the exception to my rule: It’s actually better to have no website at all than to have one that makes your business look bad.
Your website speaks volumes about your business. It either says, “Hey, look, we take our business so seriously that we have created this wonderful website for our customers!” or it says, “Hey, look, I let my ten-year old nephew design my site! Good luck finding anything!”
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