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    How To Put Together A Promotional Campaign When You Are Not Using A PR (Or Other Marketing) Agency
    The first thing you need to do is put together a promotional brief. It is just as important to prepare this for yourself as it is if you are planning to use a third party, such as a PR agency. This brief should form the basis of the campaign- it should include the relevant Ws- Why, What, Who, Where. You also need to think about the How as well.If your campaign is going to be successful, you need to think about what you are trying
    ve them sign a written contract. The contract must include a clause clearly establishing that the copyright to the material produced is vested with you, not the designer. You should then file the contract with your important documents as some designers "forget" that assigned the copyright to you. Presenting a copy of the contract and noting that it allows for the recovery of attorney's fees usually solves the problem.

    The issue of copyright ownership of a web site or aspect of a site pops up often. Finding your design being used on another domain is bad enough, but it can get worse. If you sell your business, the attorney for the party purchasing your business will always ask about the copyright of the site as part of the due diligence process. More t

    Why People Don't Listen... and Some Fun Things You Can Do About It
    It's frustrating when your co-workers, audience members, teenager or even your dog (!) won't listen. While you can't control how they receive what you say, you can control how you send it. Here are a few tips on why people don't listen and what you can do to change it.1. Short Attention SpansWhen asked to guess the average adult attention span, most people say around thirty minutes. According to statistics, however, the average adult attention span is actually only seven seconds. Tha
    Your web site has been up for a few months and you are making money hand over foot. While surfing sites one evening, you are shocked to find a competitor using your design. You find out your designer sold them the same design. They must be breaking the law, right? It all depends on whether you own the copyright to your web site design. Many site owners are shocked to find out they do not.

    What is Copyright?

    Copyright is a method of protection for authors of original works such as literature, computer programs, music, artistic pieces and photographic images. The protection provided by copyright arises under Title 17 of the United States Code. A copyright gives the owner the exclusive right to do or authorize others to: reproduce, prepare derivative works, distribute copies, publicly display and generally use the material that carries the copyright in exchange for something, typically a royalty or fee. The copyright owner often grants this use through a license agreement, but can sell it outright.

    Who Can Claim Copyright?

    Copyright protection is created IMMEDIATELY upon the creation of a fixed form of the material in question and granted to the person that created the material. For instance, I automatically own the copyright to this article upon completing it. I am not required to file for an official copyright with the US Copyright Office to prove that I am the owner of the content. However, if I want to sue a person for using my article without permission, I must first register it.

    What If I Hire Someone To Create A Web Site For Me?

    If you hire a person or company to handle the design of your site, the complexities of copyright become a major issue for you. Specifically, the issue of "work for hire" is critical in determining whether you own the design.

    "Work for hire" refers to the relationship between your business and the person creating your web site. If this person is an employee of your business and creates the material within their scope of employment, then your business owns the copyright. However, what happens when the designer is not an employee? In such a situation, the following must occur for the copyright to automatically transfer to you. The work must be specially ordered or commissioned for use as:

    1. A contribution to a collective work,

    2. A part of a motion picture or other audiovisual work,

    3. A translation,

    4. A supplementary work,

    5. A compilation,

    6. An instructional text,

    7. A test,

    8. Answer material for a test, or

    9. An atlas.

    It is my opinion that the design of a web site does not fall into any of the above categories. As a result, you do not own the copyright to the design and can do nothing about the fact that one of your competitors is using the design. Obviously, this is not the answer that most site owners want to hear. So, what can you do to protect your business?

    When you hire an outside party to design, alter, amend or improve your site, you must have them sign a written contract. The contract must include a clause clearly establishing that the copyright to the material produced is vested with you, not the designer. You should then file the contract with your important documents as some designers "forget" that assigned the copyright to you. Presenting a copy of the contract and noting that it allows for the recovery of attorney's fees usually solves the problem.

    The issue of copyright ownership of a web site or aspect of a site pops up often. Finding your design being used on another domain is bad enough, but it can get worse. If you sell your business, the attorney for the party purchasing your business will always ask about the copyright of the site as part of the due diligence process. More t

    A Few Basics Of Ezine Website Designing - Build It For Speed
    Okay, so you have decided that you're going to go with a web site for your E-Zine. Good choice. You can have more content and less chance that people won't get your emails. But before you go jump into doing this, you better have a decent idea of how you're going to lay out the whole thing. Designing a web site isn't very hard, but there are some basic things that you need to know or your E-Zine web site could turn into the biggest horror since Mary Shelley's Frankenstein.The one thing you can't as
    works, distribute copies, publicly display and generally use the material that carries the copyright in exchange for something, typically a royalty or fee. The copyright owner often grants this use through a license agreement, but can sell it outright.

    Who Can Claim Copyright?

    Copyright protection is created IMMEDIATELY upon the creation of a fixed form of the material in question and granted to the person that created the material. For instance, I automatically own the copyright to this article upon completing it. I am not required to file for an official copyright with the US Copyright Office to prove that I am the owner of the content. However, if I want to sue a person for using my article without permission, I must first register it.

    What If I Hire Someone To Create A Web Site For Me?

    If you hire a person or company to handle the design of your site, the complexities of copyright become a major issue for you. Specifically, the issue of "work for hire" is critical in determining whether you own the design.

    "Work for hire" refers to the relationship between your business and the person creating your web site. If this person is an employee of your business and creates the material within their scope of employment, then your business owns the copyright. However, what happens when the designer is not an employee? In such a situation, the following must occur for the copyright to automatically transfer to you. The work must be specially ordered or commissioned for use as:

    1. A contribution to a collective work,

    2. A part of a motion picture or other audiovisual work,

    3. A translation,

    4. A supplementary work,

    5. A compilation,

    6. An instructional text,

    7. A test,

    8. Answer material for a test, or

    9. An atlas.

    It is my opinion that the design of a web site does not fall into any of the above categories. As a result, you do not own the copyright to the design and can do nothing about the fact that one of your competitors is using the design. Obviously, this is not the answer that most site owners want to hear. So, what can you do to protect your business?

    When you hire an outside party to design, alter, amend or improve your site, you must have them sign a written contract. The contract must include a clause clearly establishing that the copyright to the material produced is vested with you, not the designer. You should then file the contract with your important documents as some designers "forget" that assigned the copyright to you. Presenting a copy of the contract and noting that it allows for the recovery of attorney's fees usually solves the problem.

    The issue of copyright ownership of a web site or aspect of a site pops up often. Finding your design being used on another domain is bad enough, but it can get worse. If you sell your business, the attorney for the party purchasing your business will always ask about the copyright of the site as part of the due diligence process. More t

    American Workforce; Do They Lack Work Ethic?
    Many employees do not wish to work hard; some are disillusioned and others feel the pay and benefits are substandard. Indeed although the unemployment is below 5% some feel that they are under employed. Some employees feel that the illegal immigrants have driven down pay and benefits in America.All this may be components of the issue and whereas it is not a simple issue, there is more too it, as some believe that the American work force lacks ethics. Many business owners often complain about this
    t If I Hire Someone To Create A Web Site For Me?

    If you hire a person or company to handle the design of your site, the complexities of copyright become a major issue for you. Specifically, the issue of "work for hire" is critical in determining whether you own the design.

    "Work for hire" refers to the relationship between your business and the person creating your web site. If this person is an employee of your business and creates the material within their scope of employment, then your business owns the copyright. However, what happens when the designer is not an employee? In such a situation, the following must occur for the copyright to automatically transfer to you. The work must be specially ordered or commissioned for use as:

    1. A contribution to a collective work,

    2. A part of a motion picture or other audiovisual work,

    3. A translation,

    4. A supplementary work,

    5. A compilation,

    6. An instructional text,

    7. A test,

    8. Answer material for a test, or

    9. An atlas.

    It is my opinion that the design of a web site does not fall into any of the above categories. As a result, you do not own the copyright to the design and can do nothing about the fact that one of your competitors is using the design. Obviously, this is not the answer that most site owners want to hear. So, what can you do to protect your business?

    When you hire an outside party to design, alter, amend or improve your site, you must have them sign a written contract. The contract must include a clause clearly establishing that the copyright to the material produced is vested with you, not the designer. You should then file the contract with your important documents as some designers "forget" that assigned the copyright to you. Presenting a copy of the contract and noting that it allows for the recovery of attorney's fees usually solves the problem.

    The issue of copyright ownership of a web site or aspect of a site pops up often. Finding your design being used on another domain is bad enough, but it can get worse. If you sell your business, the attorney for the party purchasing your business will always ask about the copyright of the site as part of the due diligence process. More t

    When Size Doesn't Matter
    When Size Doesn’t Matter: PR for every businessIs public relations, or PR, just for the big guys? Not really.PR can work wonders for any company; and, with the advent of Web site PR, the cost to spread your message has never been lower. Among other benefits, PR:makes people aware of your products and services; shows the public what you stand for beyond products and services; showcases the quality of your workplace; prevents “bad press” from suspicious journalists, an
    a">

  • A contribution to a collective work,

  • A part of a motion picture or other audiovisual work,

  • A translation,

  • A supplementary work,

  • A compilation,

  • An instructional text,

  • A test,

  • Answer material for a test, or

  • An atlas.

    It is my opinion that the design of a web site does not fall into any of the above categories. As a result, you do not own the copyright to the design and can do nothing about the fact that one of your competitors is using the design. Obviously, this is not the answer that most site owners want to hear. So, what can you do to protect your business?

    When you hire an outside party to design, alter, amend or improve your site, you must have them sign a written contract. The contract must include a clause clearly establishing that the copyright to the material produced is vested with you, not the designer. You should then file the contract with your important documents as some designers "forget" that assigned the copyright to you. Presenting a copy of the contract and noting that it allows for the recovery of attorney's fees usually solves the problem.

    The issue of copyright ownership of a web site or aspect of a site pops up often. Finding your design being used on another domain is bad enough, but it can get worse. If you sell your business, the attorney for the party purchasing your business will always ask about the copyright of the site as part of the due diligence process. More t

    Mortgage Marketing: Take Aim on Your Marketing Efforts
    Are you looking for the secret to successfully marketing your business as a loan officer? It can be summed up in one word - relationships.Okay, maybe this sounds like an old saw - create relationships with real estate agents and watch business come to you. So what's the problem? Well, the probelm is that you may have contact or an acquaintance with agents, not a real relationship; and the reason you don't have a relationship is that you are focusing your efforts on too many agents -
    ve them sign a written contract. The contract must include a clause clearly establishing that the copyright to the material produced is vested with you, not the designer. You should then file the contract with your important documents as some designers "forget" that assigned the copyright to you. Presenting a copy of the contract and noting that it allows for the recovery of attorney's fees usually solves the problem.

    The issue of copyright ownership of a web site or aspect of a site pops up often. Finding your design being used on another domain is bad enough, but it can get worse. If you sell your business, the attorney for the party purchasing your business will always ask about the copyright of the site as part of the due diligence process. More than a few business deals have fallen apart when the lack of copyright ownership is discovered. Obtaining copyright at the outset of your business effort will avoid serious problems in the future.

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