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  • Casual Articles - Explode Your Homepage And Replace It With Something Dynamite!

    Understanding Group and Personal Ethics - Nu Leadership Series
    Men cease to interest us when we find their limitations. The sin is limitations. As soon as you once come up to a man’s limitations, it is all over with him.EmersonIn today’s society, personal and group ethics shape the value formation in organizations. Ethics and organizational culture can impact the success of an organization in the following ways: (a) group cultures influence ethical behavior more than the sum of their individual ethics, (b) ethic reasoning is a logical sequen
    But I'm not in a position to tell you exactly what shape this proof should take - hell, it's your business not mine! If you haven't got lots of proof - you're in trouble and possibly in the wrong business.

    Ingredient 3 - One Single Individual Sole Lonely Non-plural Stand Alone Call To Action

    What is your website for? What are you trying to do with it? Whatever your ultimate desired end goal for each visitor you need to make this clear to them right on the homepage. Don't just leave them floating around looking at information making their own decisions about where to go on your site and what to do! Why? Because the chances are that their decision will be to get out of there at the first oppor

    5 Reasons Why Your Home Improvement Business Should Be Online
    Why Your Home Improvement Business Should Be On The Internet1. It’s much more cost effective that yellow page ads that only serve one area. A website can serve your entire county for less than the price of a basic yellow page ad.2. Cost less and is more environmentally friendly than printing glossy brochures. Think about how many people ask to see your portfolio of your craft. A website can display your pictures over and over again with no extra cost.3. Having a website brands you as an
    You know that I'm always extolling the virtues of an all-round website marketing approach that doesn't just focus on search engines? Well, you'll be suprised to hear there's a big problem with this.

    The big problem with this is that it assumes your website is ready to start receiving lots of visitors in the first place! Before you start marketing your site you need to know..

    How To Destroy Your Homepage And Turn It Into Dynamite

    The sad fact of the matter is that most homepages on the web suck. They're not just "below par" - they are downright embarrassing. Now I'm not saying yours is one of them but I'll stick my neck on the line and say that yours is not 100% perfect.

    So what can you do? Well - it's time to get a sledgehammer and destroy your homepage. Don't pussyfoot around - just take a big run up, a huge swing and smash the thing to smithereens. Level it to the floor. It's the only way to get it right.

    Why Destroying Your Homepage Is The Right Thing To Do

    By destroying your homepage you will then start with a blank page - the only way to truly get inspired and come up with something completely different.

    You see the problem here is that your homepage is probably the result of months of tweaking, tidying, cluttering, cleaning, dusting, re-tweaking and re-cluttering. Your homepage usually ends up as a combination of all the things you think are important but as a result can often end up looking more like a messy attic than a welcoming reception into your business.

    3 Ingredients You Need To Turn Your Homepage Into Dynamite

    Ingredient No. 1 - Headlines

    You've read a newspaper right? (Here's hoping..). Imagine trying to digest all that information without headlines to draw your attention, differentiate all the separate paragraphs and give you a clue as to what the detailed descriptions beneath are all about? It would be impossible to read.

    If you don't have attention-grabbing headlines on your homepage that's what you're doing - making your page impossible to read. And remember - "Welcome to Widgets Inc." or "Welcome to my homepage" are not headlines! Write something that makes me ask "How do you do that?!"

    Ingredient No. 2 - Proof Is In The Pudding

    You will never make a single sale in your life unless you can establish confidence in the buyer. One of the easiest ways to establish this confidence is to show them proof. Now the tricky bit here is that you haven't got pages and pages of opportunity to do this - you can't start waxing lyrical on your homepage.

    What you need to do is hit people with quick shots of hard, cold and irrefutable proof right away. Proof that what you sell works. Proof that they should listen to you. Proof that if they leave your website right now their life will be worse because of it. But I'm not in a position to tell you exactly what shape this proof should take - hell, it's your business not mine! If you haven't got lots of proof - you're in trouble and possibly in the wrong business.

    Ingredient 3 - One Single Individual Sole Lonely Non-plural Stand Alone Call To Action

    What is your website for? What are you trying to do with it? Whatever your ultimate desired end goal for each visitor you need to make this clear to them right on the homepage. Don't just leave them floating around looking at information making their own decisions about where to go on your site and what to do! Why? Because the chances are that their decision will be to get out of there at the first opport

    Audio Streaming – Can Audio Make a Real Difference on Your Web Site?
    Audio Streaming is a great way of connecting with your visitors to your site. This can be a great way of welcoming, explaining and guiding those visitors while at the site.Can Audio Make a difference on your web site? Most definably! If performed correctly, it can be a useful and enhancing tool to your site. It can be used to explain in more depth the rewards or benefits of your site and what it has to offer. Using audio provides a more human to human contact feel which makes it more relatable to the
    an you do? Well - it's time to get a sledgehammer and destroy your homepage. Don't pussyfoot around - just take a big run up, a huge swing and smash the thing to smithereens. Level it to the floor. It's the only way to get it right.

    Why Destroying Your Homepage Is The Right Thing To Do

    By destroying your homepage you will then start with a blank page - the only way to truly get inspired and come up with something completely different.

    You see the problem here is that your homepage is probably the result of months of tweaking, tidying, cluttering, cleaning, dusting, re-tweaking and re-cluttering. Your homepage usually ends up as a combination of all the things you think are important but as a result can often end up looking more like a messy attic than a welcoming reception into your business.

    3 Ingredients You Need To Turn Your Homepage Into Dynamite

    Ingredient No. 1 - Headlines

    You've read a newspaper right? (Here's hoping..). Imagine trying to digest all that information without headlines to draw your attention, differentiate all the separate paragraphs and give you a clue as to what the detailed descriptions beneath are all about? It would be impossible to read.

    If you don't have attention-grabbing headlines on your homepage that's what you're doing - making your page impossible to read. And remember - "Welcome to Widgets Inc." or "Welcome to my homepage" are not headlines! Write something that makes me ask "How do you do that?!"

    Ingredient No. 2 - Proof Is In The Pudding

    You will never make a single sale in your life unless you can establish confidence in the buyer. One of the easiest ways to establish this confidence is to show them proof. Now the tricky bit here is that you haven't got pages and pages of opportunity to do this - you can't start waxing lyrical on your homepage.

    What you need to do is hit people with quick shots of hard, cold and irrefutable proof right away. Proof that what you sell works. Proof that they should listen to you. Proof that if they leave your website right now their life will be worse because of it. But I'm not in a position to tell you exactly what shape this proof should take - hell, it's your business not mine! If you haven't got lots of proof - you're in trouble and possibly in the wrong business.

    Ingredient 3 - One Single Individual Sole Lonely Non-plural Stand Alone Call To Action

    What is your website for? What are you trying to do with it? Whatever your ultimate desired end goal for each visitor you need to make this clear to them right on the homepage. Don't just leave them floating around looking at information making their own decisions about where to go on your site and what to do! Why? Because the chances are that their decision will be to get out of there at the first oppor

    Creating New Marketing Ideas: How Do You Think Creatively About Your Business And Your Customers?
    In the last week I have met two coaching clients who both have 3 years old businesses yet their approaches to business are like chalk and cheese.John enjoys a comfortable job, his company has a regular clientele and he makes steady money - not brilliant but enough.Poles apart, Paula has created her market, overcoming many barriers and her current income is marginal. In my assessment, her company is on course to make a $million because I see her innovating in three distinct stages.t as a result can often end up looking more like a messy attic than a welcoming reception into your business.

    3 Ingredients You Need To Turn Your Homepage Into Dynamite

    Ingredient No. 1 - Headlines

    You've read a newspaper right? (Here's hoping..). Imagine trying to digest all that information without headlines to draw your attention, differentiate all the separate paragraphs and give you a clue as to what the detailed descriptions beneath are all about? It would be impossible to read.

    If you don't have attention-grabbing headlines on your homepage that's what you're doing - making your page impossible to read. And remember - "Welcome to Widgets Inc." or "Welcome to my homepage" are not headlines! Write something that makes me ask "How do you do that?!"

    Ingredient No. 2 - Proof Is In The Pudding

    You will never make a single sale in your life unless you can establish confidence in the buyer. One of the easiest ways to establish this confidence is to show them proof. Now the tricky bit here is that you haven't got pages and pages of opportunity to do this - you can't start waxing lyrical on your homepage.

    What you need to do is hit people with quick shots of hard, cold and irrefutable proof right away. Proof that what you sell works. Proof that they should listen to you. Proof that if they leave your website right now their life will be worse because of it. But I'm not in a position to tell you exactly what shape this proof should take - hell, it's your business not mine! If you haven't got lots of proof - you're in trouble and possibly in the wrong business.

    Ingredient 3 - One Single Individual Sole Lonely Non-plural Stand Alone Call To Action

    What is your website for? What are you trying to do with it? Whatever your ultimate desired end goal for each visitor you need to make this clear to them right on the homepage. Don't just leave them floating around looking at information making their own decisions about where to go on your site and what to do! Why? Because the chances are that their decision will be to get out of there at the first oppor

    How To Earn Extra Money Online
    If you want to make money online today, you need to research the many thousands of ways that you can do this. Working from home takes a special type of person. It’s very easy when you’re still in your pajamas to simply lie on the couch and do nothing. Many people have succeeded at their online businesses because they have had the drive and the desire to make something of themselves.For those people who want to earn extra money online, there are many ways to accomplish this. One way is to find a busin
    ge" are not headlines! Write something that makes me ask "How do you do that?!"

    Ingredient No. 2 - Proof Is In The Pudding

    You will never make a single sale in your life unless you can establish confidence in the buyer. One of the easiest ways to establish this confidence is to show them proof. Now the tricky bit here is that you haven't got pages and pages of opportunity to do this - you can't start waxing lyrical on your homepage.

    What you need to do is hit people with quick shots of hard, cold and irrefutable proof right away. Proof that what you sell works. Proof that they should listen to you. Proof that if they leave your website right now their life will be worse because of it. But I'm not in a position to tell you exactly what shape this proof should take - hell, it's your business not mine! If you haven't got lots of proof - you're in trouble and possibly in the wrong business.

    Ingredient 3 - One Single Individual Sole Lonely Non-plural Stand Alone Call To Action

    What is your website for? What are you trying to do with it? Whatever your ultimate desired end goal for each visitor you need to make this clear to them right on the homepage. Don't just leave them floating around looking at information making their own decisions about where to go on your site and what to do! Why? Because the chances are that their decision will be to get out of there at the first oppor

    How To Lead Your Team To Success
    Today, most of us have been involved in a team project, either as the leader or a contributor. The team concept, if structured properly, can be a very successful option for any company or organization. You’re able to pool a great variety of resources with various backgrounds and strengths to achieve a desired outcome. However, there also needs to be a proper foundation set in order for a team to function effectively and efficiently. So, in this month’s article I want to share my own key learnings and ob
    But I'm not in a position to tell you exactly what shape this proof should take - hell, it's your business not mine! If you haven't got lots of proof - you're in trouble and possibly in the wrong business.

    Ingredient 3 - One Single Individual Sole Lonely Non-plural Stand Alone Call To Action

    What is your website for? What are you trying to do with it? Whatever your ultimate desired end goal for each visitor you need to make this clear to them right on the homepage. Don't just leave them floating around looking at information making their own decisions about where to go on your site and what to do! Why? Because the chances are that their decision will be to get out of there at the first opportunity because you've not told them what you want them to do.

    People like to be led. So lead them!!

    "I want to sell you X on this site"

    "You need to sign-up now and your life will never be the same again!"

    The above are both good examples. Don't be scared and British about it - shout about your motives and desires on your homepage. Otherwise - don't come moaning to me when your visitors aren't doing what you want them to do. They're not psychic you know!

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