ng companies and people. It was this process were I was able to notice the same names coming up. Most valuable the referrals with the same message telling me I must talk to so and so becausBefore starting my personal branding business in January 2005, I was a "head hunter". An executive recruiter who would hunt talent on behalf of my clients. It did not take me long in my young career to realize a personal brand was the key to becoming the hunted rather than hunter.

You see, when others were idolizing the brand name athletes and movie stars, I was getting goose bumps when the same name came up over and over as an expert in industry, product, leadership...I was a generalist which meant I worked on multiple industry, company size and geographic searches. Learning a new business plan, strategy, culture and trends often. The challenge was not always knowing the players right away so I had to pound the phone and comb the net researching companies and people. It was this process were I was able to notice the same names coming up. Most valuable the referrals with the same message telling me I must talk to so and so becaus

ng career to realize a personal brand was the key to becoming the hunted rather than hunter.

You see, when others were idolizing the brand name athletes and movie stars, I was getting goose bumps when the same name came up over and over as an expert in industry, product, leadership...I was a generalist which meant I worked on multiple industry, company size and geographic searches. Learning a new business plan, strategy, culture and trends often. The challenge was not always knowing the players right away so I had to pound the phone and comb the net researching companies and people. It was this process were I was able to notice the same names coming up. Most valuable the referrals with the same message telling me I must talk to so and so becaus

oose bumps when the same name came up over and over as an expert in industry, product, leadership...I was a generalist which meant I worked on multiple industry, company size and geographic searches. Learning a new business plan, strategy, culture and trends often. The challenge was not always knowing the players right away so I had to pound the phone and comb the net researching companies and people. It was this process were I was able to notice the same names coming up. Most valuable the referrals with the same message telling me I must talk to so and so becausearches. Learning a new business plan, strategy, culture and trends often. The challenge was not always knowing the players right away so I had to pound the phone and comb the net researching companies and people. It was this process were I was able to notice the same names coming up. Most valuable the referrals with the same message telling me I must talk to so and so becausng companies and people. It was this process were I was able to notice the same names coming up. Most valuable the referrals with the same message telling me I must talk to so and so because of their personal experience and trust while pointing me to examples. Time and time again these people were the ONE!

I saw a trend I want to share with you. Our top candidates were the ones hardest to schedule and ultimately harder to close. Negotiations were tight and I was stressing out trying to keep my highly capable backup candidate "warm". Ironically, they were the easiest to find. Meanwhile, the hunters are calling frustrated because they are not moving fast enough. They are "perfect", available and ready to close they tell me. Looking back over the years I saw in action what I was taught by my mentors - "Hunt for the ones that don't need you right now"; huh, like getting funding is easier when you don't need money I thought! The r