uickly because their managers have focused on getting their images into your mind for years.

Companies brand products all the time. So why not brand people?

I

When I originally published this article, there was a picture next to it of three well-known name brand products. There was Tide laundry Heinz ketchup, and Pepsi cola. Even though the pictures of the ketchup and cola bottles were small, you could still easily determine their brands from the colors of the packaging and the shapes of the bottles.

The managers who manage those brands at their respective companies have worked very hard over many years to make certain that you (in the U.S. and certain parts of the world) recognize these brands and, hopefully, purchase them. Even though they appear as tiny little pictures on your screen, it’s likely that you were able to identify them very quickly because their managers have focused on getting their images into your mind for years.

Companies brand products all the time. So why not brand people?

I

ough the pictures of the ketchup and cola bottles were small, you could still easily determine their brands from the colors of the packaging and the shapes of the bottles.

The managers who manage those brands at their respective companies have worked very hard over many years to make certain that you (in the U.S. and certain parts of the world) recognize these brands and, hopefully, purchase them. Even though they appear as tiny little pictures on your screen, it’s likely that you were able to identify them very quickly because their managers have focused on getting their images into your mind for years.

Companies brand products all the time. So why not brand people?

I

The managers who manage those brands at their respective companies have worked very hard over many years to make certain that you (in the U.S. and certain parts of the world) recognize these brands and, hopefully, purchase them. Even though they appear as tiny little pictures on your screen, it’s likely that you were able to identify them very quickly because their managers have focused on getting their images into your mind for years.

Companies brand products all the time. So why not brand people?

I

d) recognize these brands and, hopefully, purchase them. Even though they appear as tiny little pictures on your screen, it’s likely that you were able to identify them very quickly because their managers have focused on getting their images into your mind for years.

Companies brand products all the time. So why not brand people?

I

uickly because their managers have focused on getting their images into your mind for years.

Companies brand products all the time. So why not brand people?

In fact, famous people become brands: actors, professional athletes, and others define themselves using branding techniques, and then market their brand for success.

The fact is, if you don’t brand yourself, someone else will, and it probably won’t be the brand you want for yourself.

I’ve been studying personal branding for business for a while and I’m putting together a series of talks and a coaching program based on this topic.

Branding yourself is for executives, entrepreneurs, and those who aspire to be either. It will help you re-think where you have been, where you want to be, who you really are, how that fits into the marketplace, and how to market your