Casual Articles - Internet and Businesses Online

List Building And Article Marketing - List Building Through Article Marketing to Increase Sales
List Building using article marketing has alot more to do with it than simply using articles to promote a link to your opt-in. There are ways to make this task very profitable for you and to maximize your sales as a result of doing this effectively. One of the first things that you need to do is to locate a copywriter who can crank out quality articles for you on a full time basis.These authors cost more than just any, but you will reap the rewards for time to come because higher quality articles, result in higher quality results. By contacting to have at least five copywriters writing articles for you every month, you will increase your sales dramatically. This works much better, because they can each be writing articles at the same time and you can receive quite a bit more content than just hiring one. For instance, if yo

test and find out which attributes have the most effect on your visitors' behavior before you start testing different values of those attributes.

Let me give you a simple example of what I mean:

You need to establish that a color of an order button is in fact a significant attribute before attempting to find the best producing color for that button. If you start testing different colors when that attribute is not significant, you just waste your time.

So how can you find which attributes are significant and which are not in a reasonable amount of time? It's simple. You need to test in parallel.

You need to think up as many different attributes as you can and create different values for each of them. After that, you need to present a random set of attribut

Ebay Profits - Making Money On Ebay
The biggest online auction site on the Internet, Ebay has made more than a few people wealthy and many others earn a respectable living. But how do they do it? Better yet, how can you do the same?Internet auctions work on a simple premise, you offer an item, people bid on it and the highest bidder wins. Many people dabble in this process, selling clothes their children have outgrown or a few miscellaneous items lying around the house, but in order to make real money you must have a plan.The first step to success on Ebay is figuring out what you want to sell. Perhaps you have a craft item that is popular at local flea markets, consider putting it up for auction. Some people use Ebay as an online consignment shop. Individuals bring them their gently used clothing, furniture and other items. The Ebayer will put the

Everybody talks about the importance of testing your sales copy or a page layout. After all, proper testing can help you modify your page in a way that will drastically increase your conversion rate.

In this article, I would like to describe a way to shorten the amount of time it takes to test your pages and to increase the probability of success.

Before I go any further, I would like to introduce a few concepts and notions that will be used in this article.

Attribute -- a specific visual or conceptual element of a page, an ad creative, or a sales letter (used in fine-grained performance comparison testing). A few examples of what might be considered attributes:

headline text
headline font
headline color
order button size
order button color
order button text

Please note that even though those six things are related to only two elements, they are all separate attributes.

Attribute value – some particular setting of an attribute.

Here are a few examples of values:

order button color, red
order button color, green
order button text, "Buy Now"
order button text, "Add To Cart"

I just listed two values for two separate attributes.

Significant attribute -- an attribute that affects the performance of a page.

Insignificant attribute – an attribute that does not affect (or has little effect on) the performance of a page.

There are some obvious significant attributes that are universal for everybody.

One example of such significant attribute is a headline.

It has been proven many times over that changes in a headline have a huge impact on the performance of a campaign or an offering, in any medium for any industry. You can find a lot of information about universal significant attributes in any book that deals with testing and response rates.

A much harder problem would be trying to identify significant attributes that are unique to your site, product, audience, or traffic source.

As I described in my report called "How To Win The AdWords Game," the famous 20/80 rule applies to attribute testing just as well as it applies to many other things in our lives. In other words, 20% of the attributes you improve will produce 80% of overall performance increase.

Out of 100 attributes you decide to test, testing 80 attributes would be a waste of time. This is the reason many people fail to realize the importance of small attributes.

After all, if you follow the conventional wisdom of testing only one attribute at a time, you end up with no visible results and a firm belief that small attributes do not affect conversion. It is only logical to quit after testing 10 different attributes, one at a time, and having to wait one week for each attribute. The truth is, you have most likely spent that 10 weeks testing your insignificant attributes.

Since there is no way to know in advance which ones of your attributes are significant, the only reasonable thing to do is to test. You need to test and find out which attributes have the most effect on your visitors' behavior before you start testing different values of those attributes.

Let me give you a simple example of what I mean:

So how can you find which attributes are significant and which are not in a reasonable amount of time? It's simple. You need to test in parallel.

You need to think up as many different attributes as you can and create different values for each of them. After that, you need to present a random set of attribute

The Myth of Search Engine Submission
Contrary to what most people think, it is not necessary to submit your site to the search engines. In the early days of the web, when search engine technology was still primitive and search engines' ability to crawl the web was somehow limited, it made sense to submit your site.Today, search engines like Google, MSN or Yahoo! Search have no problem crawling billions of pages and adding them to their index every month (and sometimes even more often). Most likely, they will find your site once they find a link to your page in another website.That website can be a directory (a site that uses human editors to select, categorize and list websites), a site you exchange links with, or an article-posting site where you submit articles you write, complete with your resource box (a small bio about yourself with a link to your sit

button size

order button color

order button text

Please note that even though those six things are related to only two elements, they are all separate attributes.

Attribute value – some particular setting of an attribute.

Here are a few examples of values:

order button color, red
order button color, green
order button text, "Buy Now"
order button text, "Add To Cart"

I just listed two values for two separate attributes.

Significant attribute -- an attribute that affects the performance of a page.

Insignificant attribute – an attribute that does not affect (or has little effect on) the performance of a page.

There are some obvious significant attributes that are universal for everybody.

One example of such significant attribute is a headline.

A much harder problem would be trying to identify significant attributes that are unique to your site, product, audience, or traffic source.

Out of 100 attributes you decide to test, testing 80 attributes would be a waste of time. This is the reason many people fail to realize the importance of small attributes.

Let me give you a simple example of what I mean:

So how can you find which attributes are significant and which are not in a reasonable amount of time? It's simple. You need to test in parallel.

You need to think up as many different attributes as you can and create different values for each of them. After that, you need to present a random set of attribut

The Need Of SEO Software
Traffic is an incredible commodity. It’s priceless! If you get the quality traffic you will be in the business. This principle suits every sort of business, both online and offline. In online business, this plays a vital role. The key in achieving success is directly proportional to the traffic you get.Unfortunately, generating traffic from the big search engines like Google, Yahoo and MSN is probably one of the biggest frustrations most net marketers face… it's something like a dog trying to chase his own tail, you go round and round and round but eventually end up in the same place you began!Google, Yahoo, MSN and Ask.com have one thing in common. They have an algorithm to rank the pages/websites. In fact, no search engine discloses their algorithm. So the SEO professionals continuously evaluate the web pages and thei

ributes that are universal for everybody.

One example of such significant attribute is a headline.

A much harder problem would be trying to identify significant attributes that are unique to your site, product, audience, or traffic source.

Out of 100 attributes you decide to test, testing 80 attributes would be a waste of time. This is the reason many people fail to realize the importance of small attributes.

Let me give you a simple example of what I mean:

So how can you find which attributes are significant and which are not in a reasonable amount of time? It's simple. You need to test in parallel.

You need to think up as many different attributes as you can and create different values for each of them. After that, you need to present a random set of attribut

Customer Complaint - A Complete Job Review
As like any other person who works in a customer service job, I surely get to see my fair share of customer complaints. Just about on a daily basis, some one or the other comes in to our store to complain about the product or the service or perhaps even both. Although it would not be right to say that all customers are annoying, there are those customers, who especially aggravate me with their right to customer complaints. Please allow me to explain.Few weeks back, there was this guy who ‘mistakenly’ bought a pair of shoes with two left feet. Well, that is the truth. As a matter of fact the shoes department is the one with a fairly high number of customer complaints. This gentleman bought the shoes alright, but if he were like you or me, he would have realized that there was something wrong the first

oduce 80% of overall performance increase.

Out of 100 attributes you decide to test, testing 80 attributes would be a waste of time. This is the reason many people fail to realize the importance of small attributes.

Let me give you a simple example of what I mean:

So how can you find which attributes are significant and which are not in a reasonable amount of time? It's simple. You need to test in parallel.

You need to think up as many different attributes as you can and create different values for each of them. After that, you need to present a random set of attribut

Business Ethics 101
Sometimes life provides us with character-defining opportunities that remain with us forever. If we're lucky, that is. These events, which occur in both our professional and our personal lives, are significant not for their particulars, but for what they say about who we are and who we are not. It is who we become as a result of these experiences-not the experiences themselves-that is most important. This is because these "choice points" articulate our values, clarify our character, and define our integrity.I had one such experience many years ago when I first relocated to Seattle. It's an experience that has stayed with me because it was so profound and because, to this day, I am still both humbled and humiliated by it. I had had business cards printed, and there was an error. I called the owner of the print shop and she agre

test and find out which attributes have the most effect on your visitors' behavior before you start testing different values of those attributes.

Let me give you a simple example of what I mean:

So how can you find which attributes are significant and which are not in a reasonable amount of time? It's simple. You need to test in parallel.

You need to think up as many different attributes as you can and create different values for each of them. After that, you need to present a random set of attribute values to each new visitor, and keep the same values for returning visitors. Once you do that, you need to collect and track your test data to measure performance based on the sets of values.

For example, let's assume you tried the following attributes (with a set of values):

a color of an order button: blue, green
a text of an order button: "Buy Now", "Add To Cart"
a color of the font that lists the price: red, black

That way, one visitor might see a blue "Buy Now" button next to the red price, while another one might see a green "Add To Cart" button with the black price, and yet another one might see a green "Buy Now" button with the red price, and so on.

With this set-up, you get 8 combinations of three attributes.

Once you ran a test, you got the following conversion rates:

order button, blue = 1.53%

order button, green = 1.52%

text of a button, "Buy Now" = 1.95%

text of a button, "Add To Cart" = 1.01%

color of price, red = 1.51%

color of price, black = 1.49%

From this data, you can tell that you got the most performance difference by changing the text of an order button. This is your significant attribute. Forget about the other two for now and start testing the text of a button.

You can take this concept a step further and test combinations of attributes. You might find that changing a color of the price together with a text of the order button produces better results than changing the color alone. I will not cover this topic now, but will write about it in the near future.

For now, let's just concentrate on picking stand-alone attributes that show to be significant to the performance of your page.

Once you have identified those attributes, it's time to start tweaking their values and test results, also in parallel. You need to apply the same concept, to testing values of attributes this time.

Keep in mind, that small attributes are often unique to your site and your audience. What might work for you, might not work for other people. Nevertheless, if you can correctly identify your small, but significant attributes, you should be able to increase your conversion rate. The effect of those small attributes might not be as significant as with headlines or other well-known attributes, but the more attributes you find and optimize the higher you increase the overall performance of your page.

If you would like to receive more of my tips, ideas, articles, and reports about testing, tracking, conversions, marketing, and sales - send an e-mail to: newsletter@in-the-name-of-profit.com

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/86030/casualarticles-How-To-Increase-Your-Conversion-Rate-or-What-Most-People-Miss-When-It-Comes-To-Optimization.html">How To Increase Your Conversion Rate or What Most People Miss When It Comes To Optimization</a>

BB link (for phorums):
[url=http://www.casualarticles.com/article/86030/casualarticles-How-To-Increase-Your-Conversion-Rate-or-What-Most-People-Miss-When-It-Comes-To-Optimization.html]How To Increase Your Conversion Rate or What Most People Miss When It Comes To Optimization[/url]

What if you had to choose between a job you love or a job that you'd hate but where you'd earn twice as much money?

Calendars are great to keep your name in front of your clients and membership and summer is the time to start thinking about next year's calendars.

Focus your energy on a very short list of traffic generation strategies that actually DO work, and commit to continually improving your skills in these few areas, you will be amazed at what you can achieve... WILL achieve.

Tags

Links

Casual Articles - How To Increase Your Conversion Rate or What Most People Miss When It Comes To Optimization

Related Articles: